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data-dropdown-indicator-class="<i aria-hidden="true" class="fas fa-angle-down"></i>" class="eael-advanced-menu-container eael-advanced-menu-align-right eael-advanced-menu-dropdown-align-left" data-hamburger-breakpoints="{"mobile":"Mobile Portrait (> 767px)","tablet":"Tablet Portrait (> 1024px)","tablet_extra":"Tablet Landscape (> 1200px)","desktop":"Desktop (> 2400px)","none":"None"}" data-hamburger-device="tablet"> <ul id="menu-hauptmenu-deutsch" class="eael-advanced-menu eael-advanced-menu-dropdown-animate-to-top eael-advanced-menu-indicator eael-advanced-menu-horizontal"><li id="menu-item-37024" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37024"><a href="#">Leistungen</a> <ul class="sub-menu"> <li id="menu-item-37025" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37025"><a href="https://e-dialog.group/de/bessere-kampagnen/">Digitale Werbung <br> & Kreation</a> <ul class="sub-menu"> <li id="menu-item-37026" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37026"><a href="/de/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li id="menu-item-37027" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37027"><a href="/de/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li id="menu-item-37028" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37028"><a href="/de/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li id="menu-item-37029" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37029"><a href="/de/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li id="menu-item-37030" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37030"><a 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menu-item-type-post_type menu-item-object-page menu-item-37041"><a href="https://e-dialog.group/de/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60706"><a href="https://e-dialog.group/de/branchen/">Branchen</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37043"><a href="#">KNOW-HOW<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37040"><a href="https://e-dialog.group/de/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55093"><a href="https://e-dialog.group/de/news/">News</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37039"><a href="https://e-dialog.group/de/blog/">Blogartikel</a></li> <li class="menu-item 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#081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/de/success-stories/" title="Success Stories">Success Stories</a> </span> <span class="arrow">></span> <span class="child">Mehr Neukunden mit gewichteten Conversions in Search Ads 360</span> </div> </div> <div data-rocket-location-hash="63c8b4e6f95f6f96b92400c42c47d086" class="mwd-blogPost flex job-intro"><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><div data-rocket-location-hash="fbf38f04eeb78b01f3784176bd99814c" class=""><div data-bg="https://e-dialog.group/wp-content/uploads/2020/04/e-dialog-Case-Globus-SA360.jpg" class="image-holder rocket-lazyload" style=""><div class="logo"><img width="440" height="121" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20440%20121'%3E%3C/svg%3E" alt="logo" data-lazy-src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-globus-logo.png"><noscript><img width="440" height="121" src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-globus-logo.png" alt="logo"></noscript></div></div><h1>Mehr Neukunden mit gewichteten Conversions in Search Ads 360</h1></div></div></div><div data-rocket-location-hash="1d500a30534c646c0ce5397f74ab9671" class="mwd-blogPost job-intro-subbox flex"><div data-rocket-location-hash="f117ee89930d3a249ddbfc02370ddefa" class="container"><div data-rocket-location-hash="3e32cd10ac4d39274bdea77f7d5e0a1f" class="whitebox"><div class="inner">Die Migros-Tochter Globus ist als führendes Premium-Kaufhaus eine Schweizer Institution. Das Hauptaugenmerk der digitalen Strategie von Globus liegt auf der Generierung höherer Marktanteile, daher bestand die Herausforderung darin, neue Kunden zu gewinnen und dabei bestimmte KUR (Kosten-Umsatz-Relation) Ziele zu erreichen.</div></div><div data-rocket-location-hash="e40b4c0365dc9e068ae2953f369f662f" class="bluebox"><div class="inner">Migros-Tochter<br /> Sitz in der Schweiz<br /> 55 Standorte<br /> <br /> Projektzeitraum: 2019<br /> </div></div></div></div></div><div data-rocket-location-hash="f0d9316744723e87f67cb5f9f6c22508" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="86e7759ebf0c59d073be9e2ac56e107d" class="container"> <div data-rocket-location-hash="5fba15b0e1c0c9f23f3ed45704a09a0e" data-elementor-type="wp-post" data-elementor-id="38700" class="elementor elementor-38700 elementor-16888" data-elementor-post-type="success-story"> <section class="elementor-section elementor-top-section elementor-element elementor-element-3085f469 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3085f469" data-element_type="section"> <div data-rocket-location-hash="b6992ad3a866a9385df0710ceaa74081" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3415afdc" data-id="3415afdc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2fb12cc9 elementor-widget elementor-widget-heading" data-id="2fb12cc9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Ziele</h2> </div> </div> <div class="elementor-element elementor-element-666b68f1 elementor-widget elementor-widget-text-editor" data-id="666b68f1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Mehr Neukunden gewinnen</li><li>Neue Zielgruppen erschließen</li><li>Dabei die Ausgaben für Google Ads senken</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-31d248b4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="31d248b4" data-element_type="section" data-settings="{"background_background":"classic","stretch_section":"section-stretched"}"> <div data-rocket-location-hash="463536a18e730f59e6730af8d48f07d2" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28e494bc" data-id="28e494bc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-392821ae elementor-testimonial--layout-image_left elementor-testimonial--align-left mwd-testimonial elementor-testimonial--skin-default elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel" data-id="392821ae" data-element_type="widget" data-settings="{"slides_per_view":"1","autoplay_speed":12000,"space_between":{"unit":"px","size":0,"sizes":[]},"space_between_mobile":{"unit":"px","size":"","sizes":[]},"pagination":"bullets","speed":500,"autoplay":"yes","loop":"yes","pause_on_hover":"yes","pause_on_interaction":"yes","space_between_tablet_extra":{"unit":"px","size":10,"sizes":[]},"space_between_tablet":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="testimonial-carousel.default"> <div class="elementor-widget-container"> <div class="elementor-swiper"> <div class="elementor-main-swiper swiper"> <div class="swiper-wrapper"> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> SA360 was the perfect tool to help us reach our business goals by using bid strategies based on custom floodlights. </div> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Andreas DeBais</span><span class="elementor-testimonial__title">Head of Performance Marketing </span></cite> </div> <div class="elementor-testimonial__footer"> <div class="elementor-testimonial__image"> <img width="106" height="84" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20106%2084'%3E%3C/svg%3E" alt="Andreas DeBais" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-quote-weiss.svg"><noscript><img width="106" height="84" decoding="async" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-quote-weiss.svg" alt="Andreas DeBais"></noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-416939fc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="416939fc" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4361b5ba" data-id="4361b5ba" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-66b9d4a2 elementor-widget elementor-widget-heading" data-id="66b9d4a2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Strategie</h2> </div> </div> <div class="elementor-element elementor-element-7ec9050 elementor-widget elementor-widget-text-editor" data-id="7ec9050" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Verbesserte und erweiterte Suchanzeigen-Strategie</li><li>Kampagnen aufgeteilt in Neu- und Bestandskunden</li><li>Benutzerdefinierte Floodlight Dimensionen in SA360</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-2394e4c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2394e4c2" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-56b9bc42" data-id="56b9bc42" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-797d65a9 elementor-widget elementor-widget-heading" data-id="797d65a9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Maßnahmen</h2> </div> </div> <div class="elementor-element elementor-element-79c87590 elementor-widget elementor-widget-text-editor" data-id="79c87590" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Um neue Kunden und Zielgruppen zu gewinnen, wurden drei grundlegende Schritte gesetzt. Zunächst wurden die richtigen Floodlight-Dimensionen eingerichtet, die die Informationen zum Kundenstatus der jeweiligen NutzerInnen enthalten. Zweitens musste eine Gebotsstrategie erstellt werden, die diese Floodlight-Dimensionen verwendet und den Conversion-Wert entsprechend des Kundenstatus neu bewertet. Außerdem musste das bestehende Kampagnensetup in Neu- und Bestandskundenkampagnen aufgeteilt werden.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-580a7ada" data-id="580a7ada" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a88805c elementor-widget elementor-widget-shortcode" data-id="a88805c" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5802b717 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5802b717" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-37af538f" data-id="37af538f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-15135a03 elementor-widget elementor-widget-heading" data-id="15135a03" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Ergebnisse</h2> </div> </div> <div class="elementor-element elementor-element-30d4a902 elementor-widget elementor-widget-text-editor" data-id="30d4a902" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Aufgrund dieses neuen Setups konnte Globus seine Kampagnen basierend auf dem Neukundenfokus verwalten, optimieren und analysieren.</p><p>Das Setup umfasst zwei verschiedene Sprachen und drei Anzeigenkonten, einschließlich Bing. Durch die Verwendung von Search Ads 360 konnte der Umsatz von Neukunden um 76% gesteigert und die Medienausgaben für alle diese Konten automatisch um 29% gesenkt werden.</p><p>Globus erweitert jetzt seine Strategie für Suchanzeigen, indem es die Kaufhistorie und die Frage, ob frühere Bestellungen online oder offline getätigt wurden, in die Gebotsverwaltung mit einbezieht.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-47cd81f1" data-id="47cd81f1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-228fcbf2 elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="228fcbf2" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon elementor-animation-"> <svg xmlns="http://www.w3.org/2000/svg" width="41" height="41" viewBox="0 0 41 41" fill="none"><path d="M9.13344 3.40067C9.23313 3.17048 9.37728 2.96174 9.55743 2.78663C9.71876 2.59968 9.91593 2.44703 10.1371 2.33786C10.3583 2.22868 10.5989 2.1653 10.8442 2.15153L37.5215 2.03046C37.7716 2.01935 38.0207 2.06001 38.2532 2.14995C38.4856 2.2399 38.6964 2.3772 38.8724 2.55315C39.0483 2.72909 39.1856 2.93988 39.2756 3.17236C39.3655 3.40484 39.4062 3.65397 39.3951 3.90405L39.274 30.5813C39.2683 31.0891 39.0705 31.5779 38.7203 31.9495C38.5455 32.1358 38.3324 32.2819 38.096 32.3776C37.8595 32.4733 37.6056 32.5162 37.352 32.5033C36.853 32.5039 36.3761 32.3074 36.0252 31.9565C35.6743 31.6056 35.4778 31.1287 35.4784 30.6297L35.6021 8.39022L4.59178 39.3579C4.36383 39.5859 4.00502 39.6643 3.59431 39.576C3.18361 39.4877 2.75462 39.2398 2.40174 38.8869C2.22361 38.7136 2.06952 38.5183 1.94876 38.3129C1.82801 38.1074 1.74313 37.896 1.69913 37.6914C1.65512 37.4868 1.65295 37.2933 1.69275 37.1224C1.73255 36.9514 1.8135 36.8067 1.93073 36.6969L32.947 5.85707L10.8773 6.02855C10.372 6.02631 9.88982 5.82604 9.53445 5.47067C9.17907 5.11529 8.97879 4.63314 8.97655 4.1278C8.98045 3.87796 9.03374 3.63086 9.13344 3.40067Z" fill="#3DA4C6" stroke="#3DA4C6" stroke-width="2.5" stroke-linejoin="round"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 36% </span> </h3> <p class="elementor-icon-box-description"> Kundentransaktionen </p> </div> </div> </div> </div> <div class="elementor-element elementor-element-44311407 elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="44311407" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon elementor-animation-"> <svg xmlns="http://www.w3.org/2000/svg" width="41" height="41" viewBox="0 0 41 41" fill="none"><path d="M9.13344 3.40067C9.23313 3.17048 9.37728 2.96174 9.55743 2.78663C9.71876 2.59968 9.91593 2.44703 10.1371 2.33786C10.3583 2.22868 10.5989 2.1653 10.8442 2.15153L37.5215 2.03046C37.7716 2.01935 38.0207 2.06001 38.2532 2.14995C38.4856 2.2399 38.6964 2.3772 38.8724 2.55315C39.0483 2.72909 39.1856 2.93988 39.2756 3.17236C39.3655 3.40484 39.4062 3.65397 39.3951 3.90405L39.274 30.5813C39.2683 31.0891 39.0705 31.5779 38.7203 31.9495C38.5455 32.1358 38.3324 32.2819 38.096 32.3776C37.8595 32.4733 37.6056 32.5162 37.352 32.5033C36.853 32.5039 36.3761 32.3074 36.0252 31.9565C35.6743 31.6056 35.4778 31.1287 35.4784 30.6297L35.6021 8.39022L4.59178 39.3579C4.36383 39.5859 4.00502 39.6643 3.59431 39.576C3.18361 39.4877 2.75462 39.2398 2.40174 38.8869C2.22361 38.7136 2.06952 38.5183 1.94876 38.3129C1.82801 38.1074 1.74313 37.896 1.69913 37.6914C1.65512 37.4868 1.65295 37.2933 1.69275 37.1224C1.73255 36.9514 1.8135 36.8067 1.93073 36.6969L32.947 5.85707L10.8773 6.02855C10.372 6.02631 9.88982 5.82604 9.53445 5.47067C9.17907 5.11529 8.97879 4.63314 8.97655 4.1278C8.98045 3.87796 9.03374 3.63086 9.13344 3.40067Z" fill="#3DA4C6" stroke="#3DA4C6" stroke-width="2.5" stroke-linejoin="round"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 76% </span> </h3> <p class="elementor-icon-box-description"> Neukunden Umsatz </p> </div> </div> </div> </div> <div class="elementor-element elementor-element-a9f4b6c elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="a9f4b6c" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon elementor-animation-"> <svg xmlns="http://www.w3.org/2000/svg" width="41" height="41" viewBox="0 0 41 41" fill="none"><path d="M38.1035 9.06505C38.3337 9.16474 38.5424 9.30889 38.7176 9.48903C38.9045 9.65036 39.0572 9.84754 39.1663 10.0687C39.2755 10.2899 39.3389 10.5305 39.3527 10.7758L39.4737 37.4531C39.4848 37.7032 39.4442 37.9523 39.3542 38.1848C39.2643 38.4172 39.127 38.628 38.951 38.804C38.7751 38.9799 38.5643 39.1172 38.3318 39.2072C38.0994 39.2971 37.8502 39.3378 37.6001 39.3267L10.9229 39.2056C10.4151 39.1999 9.92625 39.0021 9.55464 38.652C9.36838 38.4771 9.22227 38.264 9.1266 38.0276C9.03093 37.7911 8.98801 37.5372 9.00091 37.2836C9.00026 36.7846 9.19676 36.3077 9.54766 35.9568C9.89857 35.6059 10.3755 35.4094 10.8745 35.41L33.114 35.5337L2.14625 4.52338C1.9183 4.29544 1.83985 3.93662 1.92818 3.52592C2.01652 3.11521 2.26438 2.68623 2.61726 2.33335C2.79061 2.15522 2.98588 2.00112 3.19132 1.88037C3.39677 1.75962 3.60818 1.67474 3.81277 1.63073C4.01736 1.58673 4.21093 1.58456 4.38184 1.62436C4.55275 1.66416 4.69748 1.74511 4.8073 1.86233L35.6471 32.8786L35.4756 10.8089C35.4779 10.3036 35.6781 9.82143 36.0335 9.46605C36.3889 9.11068 36.8711 8.9104 37.3764 8.90816C37.6262 8.91206 37.8733 8.96535 38.1035 9.06505Z" fill="#3DA4C6"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M39.5753 8.57898C39.8701 8.84263 40.1118 9.16051 40.287 9.51549C40.4704 9.887 40.5773 10.2918 40.6005 10.7058C40.6017 10.7272 40.6024 10.7487 40.6025 10.7701L40.7234 37.4257C40.738 37.8383 40.6691 38.25 40.5198 38.6358C40.3671 39.0305 40.1339 39.3888 39.8347 39.6879C39.5356 39.987 39.1774 40.2202 38.7827 40.373C38.3969 40.5222 37.9852 40.5911 37.5726 40.5766L10.917 40.4556L10.9087 40.4555C10.0859 40.4463 9.29713 40.1263 8.69866 39.5631C8.38086 39.2647 8.13129 38.9007 7.96769 38.4965C7.80816 38.1022 7.7339 37.6783 7.75085 37.253C7.75819 36.4357 8.08397 35.6525 8.6636 35.0729C9.25087 34.4856 10.047 34.159 10.8759 34.16L10.8813 34.1601L30.0821 34.2669L1.26218 5.40727C1.26198 5.40707 1.26239 5.40748 1.26218 5.40727C0.645132 4.78972 0.558815 3.94713 0.705949 3.26307C0.853133 2.57879 1.23942 1.94526 1.72719 1.45549C1.9736 1.20333 2.25434 0.981066 2.55774 0.802736C2.86272 0.62348 3.19825 0.48429 3.54973 0.408689C3.90026 0.333293 4.28342 0.318038 4.66517 0.406942C5.04677 0.495808 5.41164 0.686443 5.70358 0.991097L34.3732 29.8247L34.2255 10.8186L34.2255 10.8034C34.2292 9.97058 34.5595 9.17212 35.1495 8.58218C35.7394 7.99224 36.5379 7.66187 37.3707 7.65818L37.3957 7.65832C37.8104 7.6648 38.2196 7.75322 38.6001 7.91801C38.9638 8.07553 39.2946 8.29994 39.5753 8.57898ZM8.69866 39.5631C8.69818 39.5626 8.69769 39.5622 8.69722 39.5617L9.55464 38.652L8.69866 39.5631C8.69856 39.563 8.69875 39.5632 8.69866 39.5631ZM38.0453 10.622C38.0102 10.551 37.9611 10.4875 37.9007 10.4354C37.8731 10.4115 37.8465 10.3865 37.8211 10.3603C37.7596 10.2971 37.6865 10.2467 37.6066 10.2121C37.5305 10.1792 37.45 10.1611 37.3691 10.1583C37.196 10.1623 37.0352 10.232 36.9172 10.3499C36.7977 10.4695 36.7277 10.633 36.7255 10.8088L36.8969 32.8689C36.9008 33.3769 36.597 33.8367 36.1281 34.0323C35.6593 34.2278 35.1187 34.1202 34.7605 33.76L4.03853 2.86218C3.98311 2.87828 3.90986 2.90787 3.82453 2.95802C3.71949 3.01976 3.61177 3.10354 3.5129 3.20514L3.50096 3.21724C3.29787 3.42033 3.19126 3.62958 3.15565 3.76538L33.9983 34.6505C34.3563 35.009 34.4625 35.5482 34.2671 36.0157C34.0718 36.4832 33.6135 36.7866 33.1068 36.7837L10.8727 36.66C10.872 36.66 10.8713 36.66 10.8706 36.66C10.7023 36.6604 10.5454 36.7266 10.4314 36.8407C10.3168 36.9552 10.2505 37.1129 10.2507 37.282C10.2507 37.2951 10.2506 37.3082 10.2502 37.3213C10.2499 37.3299 10.2495 37.3385 10.2491 37.3471C10.2455 37.4179 10.2574 37.4902 10.2851 37.5587C10.3128 37.6271 10.3554 37.6893 10.41 37.7406L10.4117 37.7422C10.5555 37.8777 10.7425 37.9527 10.9335 37.9556C10.9345 37.9557 10.9356 37.9557 10.9367 37.9557L37.6056 38.0767C37.6148 38.0767 37.6239 38.0769 37.633 38.0771C37.6405 38.0773 37.648 38.0776 37.6554 38.0779C37.7336 38.0814 37.8102 38.0686 37.8806 38.0414C37.9509 38.0142 38.0142 37.9729 38.067 37.9201C38.1198 37.8673 38.1611 37.804 38.1883 37.7337C38.2155 37.6634 38.2283 37.5868 38.2248 37.5086C38.224 37.492 38.2236 37.4754 38.2236 37.4588L38.1027 10.8228C38.096 10.7539 38.0767 10.6858 38.0453 10.622ZM3.02995 3.63951C3.02975 3.6393 3.03015 3.63971 3.02995 3.63951Z" fill="#3DA4C6"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 29% </span> </h3> <p class="elementor-icon-box-description"> Ausgaben </p> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="3e8b84d5516caa3212eae3434bd05bb8" class="mwd-blogPost flex success-story__cta-footer teaser"><div data-rocket-location-hash="bdd8bbe5c8eee5a10725996a9e8b9e26" class="col-container container container--full-width"><div data-rocket-location-hash="9578947d98651ce3f5a0556ef9e468b6" class="inner-content call-to-action mwd-blogPost"><div data-rocket-location-hash="504ea679be4187ce2c96ad18a3ea8a38" class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! 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class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/de/success-story/salzburg-ag-erzielt-mehr-conversions-fur-ihre-solar-dach-kampagnen-dank-optimiertem-targeting-uber-demand-gen/"> <div class="c-post-types__entry-thumbnail"> <img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Salzburg AG erzielt mehr Conversions für ihre Solar.Dach-Kampagnen dank optimiertem Targeting über Demand Gen." decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-salzburg-ag-demand-gen-preview.png 460w, https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-salzburg-ag-demand-gen-preview-300x160.png 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-salzburg-ag-demand-gen-preview.png" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-salzburg-ag-demand-gen-preview.png" class="attachment-medium_large size-medium_large wp-post-image" alt="Salzburg AG erzielt mehr Conversions für ihre Solar.Dach-Kampagnen dank optimiertem Targeting über Demand Gen." decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-salzburg-ag-demand-gen-preview.png 460w, https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-salzburg-ag-demand-gen-preview-300x160.png 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a 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src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Zukunftsinstitut erzielt sensationellen Awareness Boost mit Demand Gen Kampagnen" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/04/e-dialog-case-zukunftsinstitut-demand-gen-preview.jpg 460w, https://e-dialog.group/wp-content/uploads/2024/04/e-dialog-case-zukunftsinstitut-demand-gen-preview-300x160.jpg 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/04/e-dialog-case-zukunftsinstitut-demand-gen-preview.jpg" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2024/04/e-dialog-case-zukunftsinstitut-demand-gen-preview.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Zukunftsinstitut erzielt sensationellen Awareness Boost mit Demand Gen Kampagnen" 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360 um 19 % steigerte </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/de/success-story/wie-magenta-den-conversion-wert-mit-value-based-bidding-in-search-ads-360-um-19-steigerte/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-53861 success-story type-success-story swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/de/success-story/sunrise-steigert-die-conversions-um-82-mit-enhanced-conversions/"> <div class="c-post-types__entry-thumbnail"> <img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Sunrise Schweiz Case Enhanced Conversions" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/sunrise-b2c-enhanced-conversions-thumb.jpg 460w, 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class="elementor-heading-title elementor-size-default">Hamburg</p> </div> </div> <div class="elementor-element elementor-element-0f3486a elementor-widget elementor-widget-heading" data-id="0f3486a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Hohe Bleichen 8 <br> 20354 Hamburg</p> </div> </div> <div class="elementor-element elementor-element-d435ae5 elementor-widget elementor-widget-heading" data-id="d435ae5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-1f508f8 elementor-widget elementor-widget-heading" data-id="1f508f8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p 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elementor-widget elementor-widget-heading" data-id="296e467" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">© e-dialog 2022</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0dbce87" data-id="0dbce87" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1f6dd54 elementor-nav-menu__text-align-center elementor-nav-menu--dropdown-tablet elementor-widget elementor-widget-nav-menu" data-id="1f6dd54" data-element_type="widget" data-settings="{"layout":"horizontal","submenu_icon":{"value":"<i class=\"fas fa-caret-down\"><\/i>","library":"fa-solid"}}" data-widget_type="nav-menu.default"> <div class="elementor-widget-container"> <nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container 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