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href="https://e-dialog.group/de/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37042"><a href="https://e-dialog.group/de/whitepaper-ubersicht/">Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37041"><a href="https://e-dialog.group/de/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37039"><a href="https://e-dialog.group/de/blog/">Blog</a></li> </ul> </li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37043"><a href="#">Wir können<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37044"><a href="https://e-dialog.group/de/branchen/">Branchen</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37046"><a href="https://e-dialog.group/de/technologien/">Technologien</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37045"><a href="https://e-dialog.group/de/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37047"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37049"><a href="https://e-dialog.group/de/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37048"><a href="https://e-dialog.group/de/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37051"><a href="https://e-dialog.group/de/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37050"><a href="https://e-dialog.group/de/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/whitepaper/whitepaper-customer-data-platform/">Whitepaper – Customer Data Platform</a></h2><a href="https://e-dialog.group/de/whitepaper/whitepaper-customer-data-platform/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2-1024x538.png" class="attachment-large size-large wp-post-image" alt="CDP Whitepaper Update" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2-1024x538.png 1024w, https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2-768x403.png 768w, https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2.png 1200w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Nicht zuletzt durch den Wegfall der Cookies ist die Aktivierung eigener Kundendaten über alle Kanäle hinweg, in Echtzeit, vor allem zur Aktivierung und Personalisierung entlang der Customer Journey das Gebot der Stunde.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/whitepaper/playbook-programmatic-kampagnen-mit-google-dv360/">Playbook Programmatic Kampagnen mit Google Display & Video 360</a></h2><a href="https://e-dialog.group/de/whitepaper/playbook-programmatic-kampagnen-mit-google-dv360/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/07/e-dialog-Playbook-Programmatic-mit-DV360-1024x538.png" class="attachment-large size-large wp-post-image" alt="e-dialog Playbook Programmatic mit DV360" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/07/e-dialog-Playbook-Programmatic-mit-DV360-1024x538.png 1024w, https://e-dialog.group/wp-content/uploads/2022/07/e-dialog-Playbook-Programmatic-mit-DV360-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/07/e-dialog-Playbook-Programmatic-mit-DV360-768x403.png 768w, https://e-dialog.group/wp-content/uploads/2022/07/e-dialog-Playbook-Programmatic-mit-DV360.png 1200w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Programmatic Advertising ist gekommen um zu bleiben und hat es inzwischen in fast jeden Media Mix geschafft. Unsere Insights aus unzähligen Kampagnen, Optimierungen und Reportings mit Google Display & Video 360 haben wir in ein Whitepaper gepackt, als Starthilfe und Nachschlagewerk.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/whitepaper/die-post-cookie-ara-faq/">Die Post-Cookie-Ära FAQ</a></h2><a href="https://e-dialog.group/de/whitepaper/die-post-cookie-ara-faq/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-post-cookie-faq4-1024x538.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-post-cookie-faq4-1024x538.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-post-cookie-faq4-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-post-cookie-faq4-768x403.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-post-cookie-faq4.png 1200w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Alle Fragen und Infos zum bevorstehenden Ende der 3rd-Party Cookies – kompakt von unseren ExpertInnen aufbereitet!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/whitepaper/der-consent-management-report-2020/">Der Consent Management Report 2020</a></h2><a href="https://e-dialog.group/de/whitepaper/der-consent-management-report-2020/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Whitepaper-Consent-Management-REPORT-1024x538.jpg" class="attachment-large size-large wp-post-image" alt="e-dialog Whitepaper Consent Management REPORT" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Whitepaper-Consent-Management-REPORT-1024x538.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Whitepaper-Consent-Management-REPORT-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Whitepaper-Consent-Management-REPORT-768x403.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Whitepaper-Consent-Management-REPORT.jpg 1200w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>So sind Unternehmen im DACH-Raum aufgestellt! In unserem Report geben wir Ihnen tiefe Einblicke in die Ergebnisse, unsere Analysen und Dokumentationen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/whitepaper/der-consent-management-premium-report-2020/">Der Consent Management Premium Report 2020</a></h2><a href="https://e-dialog.group/de/whitepaper/der-consent-management-premium-report-2020/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Whitepaper-Consent-Management-Premium-REPORT-1024x538.jpg" class="attachment-large size-large wp-post-image" alt="e-dialog Whitepaper Consent Management Premium REPORT" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Whitepaper-Consent-Management-Premium-REPORT-1024x538.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Whitepaper-Consent-Management-Premium-REPORT-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Whitepaper-Consent-Management-Premium-REPORT-768x403.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Whitepaper-Consent-Management-Premium-REPORT.jpg 1200w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Im Premium Report teilen wir nicht nur Erhebungsmethoden, Trends und allgemeine Ergebnisse mit Ihnen, sondern geben Ihnen auch ganz konkret Einblick in die Bewertungen der einzelnen Unternehmen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/whitepaper/kostenloses-whitepaper-zum-thema-crm-daten-in-google-analytics-nutzen/">Kostenloses Whitepaper zum Thema „CRM Daten in Google Analytics nutzen“</a></h2><a href="https://e-dialog.group/de/whitepaper/kostenloses-whitepaper-zum-thema-crm-daten-in-google-analytics-nutzen/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2020/06/e-dialog-Whitepaper-CRM-Daten-in-GA-nutzen-1024x538.jpg" class="attachment-large size-large wp-post-image" alt="e-dialog Whitepaper CRM Daten in GA nutzen" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2020/06/e-dialog-Whitepaper-CRM-Daten-in-GA-nutzen-1024x538.jpg 1024w, https://e-dialog.group/wp-content/uploads/2020/06/e-dialog-Whitepaper-CRM-Daten-in-GA-nutzen-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2020/06/e-dialog-Whitepaper-CRM-Daten-in-GA-nutzen-768x403.jpg 768w, https://e-dialog.group/wp-content/uploads/2020/06/e-dialog-Whitepaper-CRM-Daten-in-GA-nutzen.jpg 1200w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>CRM Daten in Google Analytics nutzen – unser kostenloses Whitepaper zum Download! Wir erklären die Möglichkeiten der Verknüpfung eigener CRM Daten mit Google Analytics.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/whitepaper/kostenlose-negative-keywordliste-zum-thema-covid-19/">Kostenlose negative Keywordliste zum Thema COVID-19</a></h2><a href="https://e-dialog.group/de/whitepaper/kostenlose-negative-keywordliste-zum-thema-covid-19/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2020/03/e-dialog-Whitepaper-Brand-Safety-Negative-Keywordliste-1024x538.jpg" class="attachment-large size-large wp-post-image" alt="e-dialog Whitepaper Brand Safety Negative Keywordliste" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2020/03/e-dialog-Whitepaper-Brand-Safety-Negative-Keywordliste-1024x538.jpg 1024w, https://e-dialog.group/wp-content/uploads/2020/03/e-dialog-Whitepaper-Brand-Safety-Negative-Keywordliste-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2020/03/e-dialog-Whitepaper-Brand-Safety-Negative-Keywordliste-768x403.jpg 768w, https://e-dialog.group/wp-content/uploads/2020/03/e-dialog-Whitepaper-Brand-Safety-Negative-Keywordliste.jpg 1200w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Brand Safety und COVID-19 – unsere kostenlose Negativ-Keywordliste für Werbetreibende unterstützt Sie bei der Definition einer starken Brand Safety Strategie, damit Ihre Ads im richtigen Umfeld platziert werden!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/whitepaper/premium-whitepaper-consent-management-platforms-im-vergleich-2/">Premium Whitepaper – Consent Management Platforms im Vergleich</a></h2><a href="https://e-dialog.group/de/whitepaper/premium-whitepaper-consent-management-platforms-im-vergleich-2/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2020/02/e-dialog-Whitepaper-PREMIUM-Consent-Management-Platforms-1024x538.jpg" class="attachment-large size-large wp-post-image" alt="e-dialog Whitepaper PREMIUM Consent Management Platforms" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2020/02/e-dialog-Whitepaper-PREMIUM-Consent-Management-Platforms-1024x538.jpg 1024w, https://e-dialog.group/wp-content/uploads/2020/02/e-dialog-Whitepaper-PREMIUM-Consent-Management-Platforms-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2020/02/e-dialog-Whitepaper-PREMIUM-Consent-Management-Platforms-768x403.jpg 768w, https://e-dialog.group/wp-content/uploads/2020/02/e-dialog-Whitepaper-PREMIUM-Consent-Management-Platforms.jpg 1200w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Die Premium Edition des Whitepaper „Consent Management Platforms (CMPs)“ liefert die wichtigsten Eckpunkte zum Thema Consent Management und erläutert deren praktische Umsetzung.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/whitepaper/whitepaper-consent-management-plattformen-vergleich/">Whitepaper – Consent Management Plattformen Vergleich</a></h2><a href="https://e-dialog.group/de/whitepaper/whitepaper-consent-management-plattformen-vergleich/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/edialog_whitepaper_consentmanagement-freeversion-1024x538.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/edialog_whitepaper_consentmanagement-freeversion-1024x538.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/edialog_whitepaper_consentmanagement-freeversion-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/edialog_whitepaper_consentmanagement-freeversion-768x403.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/edialog_whitepaper_consentmanagement-freeversion.jpg 1200w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Plattformen zur Verwaltung und Dokumentation von Einwilligungen aka Consent Management Platforms (CMPs) sind fundamentaler Bestandteil einer soliden Datenschutz-Strategie.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/whitepaper/kostenloser-buchauszug-google-analytics-360/">Kostenloser Buchauszug: Google Analytics 360</a></h2><a href="https://e-dialog.group/de/whitepaper/kostenloser-buchauszug-google-analytics-360/"><img width="584" height="665" src="https://e-dialog.group/wp-content/uploads/2022/02/20171030-google-analytics-buch.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/20171030-google-analytics-buch.png 584w, https://e-dialog.group/wp-content/uploads/2022/02/20171030-google-analytics-buch-263x300.png 263w" sizes="(max-width: 584px) 100vw, 584px" /></a><p>Unser Buchkapitel enthält die wichtigsten Fragen und Infos rund um die 360 Version des Webanalyse Tools Google Analytics.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/whitepaper/whitepaper-testing-tool-vergleich/">Whitepaper » Testing Tool Vergleich</a></h2><a href="https://e-dialog.group/de/whitepaper/whitepaper-testing-tool-vergleich/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2016/08/e-dialog-Whitepaper-Testing-Tools-Vergleich-1024x538.jpg" class="attachment-large size-large wp-post-image" alt="e-dialog Whitepaper Testing Tools Vergleich" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2016/08/e-dialog-Whitepaper-Testing-Tools-Vergleich-1024x538.jpg 1024w, https://e-dialog.group/wp-content/uploads/2016/08/e-dialog-Whitepaper-Testing-Tools-Vergleich-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2016/08/e-dialog-Whitepaper-Testing-Tools-Vergleich-768x403.jpg 768w, https://e-dialog.group/wp-content/uploads/2016/08/e-dialog-Whitepaper-Testing-Tools-Vergleich.jpg 1200w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Wir haben die bekanntesten Website Testing Tools am Markt verglichen und die Stärken & Schwächen zusammengefasst.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/de/whitepaper/signifikanzrechner-fur-a-b-und-multivariate-tests/">Signifikanzrechner für A/B und multivariate Tests</a></h2><a href="https://e-dialog.group/de/whitepaper/signifikanzrechner-fur-a-b-und-multivariate-tests/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2016/03/e-dialog-Signifikanzrechner-1-1024x538.jpg" class="attachment-large size-large wp-post-image" alt="e-dialog Signifikanzrechner" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2016/03/e-dialog-Signifikanzrechner-1-1024x538.jpg 1024w, https://e-dialog.group/wp-content/uploads/2016/03/e-dialog-Signifikanzrechner-1-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2016/03/e-dialog-Signifikanzrechner-1-768x403.jpg 768w, https://e-dialog.group/wp-content/uploads/2016/03/e-dialog-Signifikanzrechner-1.jpg 1200w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Sie möchten wissen, ob Ihre Testergebnisse auch signifikant und damit wirklich aussagekräftig sind? Mit unserem Signifikanz-Rechner sehen Sie auf einen Blick, welches Ergebnis signifikant ist und welcher Uplift oder Downlift zufällig entstanden sein könnte.</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="44672" class="elementor elementor-44672 elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element 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