{"id":13655,"date":"2025-11-27T13:58:50","date_gmt":"2025-11-27T13:58:50","guid":{"rendered":"https:\/\/e-dialog.group\/event\/marketing-in-the-dark-how-mmm-brings-clarity\/"},"modified":"2026-02-26T16:09:42","modified_gmt":"2026-02-26T16:09:42","slug":"marketing-in-the-dark-how-mmm-brings-clarity","status":"publish","type":"event","link":"https:\/\/e-dialog.group\/en\/event\/marketing-in-the-dark-how-mmm-brings-clarity\/","title":{"rendered":"Marketing in the Dark: How MMM Brings Clarity"},"content":{"rendered":"<div id=\"content-header-block_09b338552afe4d28a231753175e60fc0\" class=\"content-header block block--content-header\" data-title=\"\">\n  <div class=\"content-header__content content\">\n    <div class=\"content__col col col--left\">\n      <svg class=\"col__decoration deco deco--left\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"col__inner inner-col\">\n        <h1 class=\"inner-col__hl\">Marketing in the Dark<\/h1>                  <div class=\"inner-col__event event-info\">\n                                        <span class=\"event-info__info info info--date\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                  <rect width=\"23\" height=\"21\" x=\".5\" y=\"2.501\" rx=\"1\" ry=\"1\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/rect>\n                  <path d=\"M5.5.501v5M18.5.501v5M.5 7.501h23\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\n                <\/svg>\n                <span>27.11.2025<\/span>\n                <span> | <\/span>\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                  <circle cx=\"11.999\" cy=\"12.001\" r=\"11.5\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/circle>\n                  <polyline points=\"12 6.501 12 12.001 18 17.501\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/polyline>\n                <\/svg>\n                <span>13:00<\/span>\n              <\/span>\n                                      <span class=\"event-info__info info info--place\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                  <path fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M12,.71a7.5,7.5,0,0,1,7.5,7.5c0,3.547-5.5,12.381-7.079,14.85a.5.5,0,0,1-.842,0C10,20.592,4.5,11.757,4.5,8.21A7.5,7.5,0,0,1,12,.71Z\"><\/path>\n                  <circle fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\" cx=\"12\" cy=\"8.21\" r=\"3\"><\/circle>\n                <\/svg>\n                On Demand              <\/span>\n                      <\/div>\n                                  <div class=\"inner-col__text\"><p>How MMM Brings Clarity. With Buster Grunau (Media Strategist) &amp; Christian Reiser (Senior Machine Learning Engineer).<\/p>\n<\/div>\n                      <\/div>\n    <\/div>\n    <div class=\"content__col col col--right\">\n      <svg class=\"col__decoration deco deco--right\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"inner-col\">\n                  <img decoding=\"async\" width=\"1024\" height=\"806\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Digital-Snacks-15-Speaker-1-scaled-e1763560344786-1024x806.png\" class=\"inner-col__portrait\" alt=\"\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Digital-Snacks-15-Speaker-1-scaled-e1763560344786-1024x806.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Digital-Snacks-15-Speaker-1-scaled-e1763560344786-300x236.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Digital-Snacks-15-Speaker-1-scaled-e1763560344786-768x604.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Digital-Snacks-15-Speaker-1-scaled-e1763560344786-1536x1208.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Digital-Snacks-15-Speaker-1-scaled-e1763560344786-2048x1611.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\">              <\/div>\n    <\/div>\n  <\/div>\n<\/div><div id=\"basic-content-block_4c80ab14f71cb4df583480c761395408\" class=\"basic-content block block--basic-content block--no-margin\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p>Here you can watch the webinar recording and <a href=\"#form\">download<\/a> the materials.<\/p>\n<p>&nbsp;<\/p>\n  <\/div>\n<\/div><div id=\"video-block_c7689b1b4a4c42f9c4eab7ef9d9b1b07\" class=\"video block block--video\" data-title=\"\" data-video-title=\"\">\n      <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/9bjHGsgrTN8?si=ageAeDyeT9Xf2Bl7\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>  <\/div><div id=\"basic-content-block_aa5350c6b4c4db25192a7a9c755e28d4\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Marketing in the Dark: How MMM Brings Clarity<\/h2>\n<p>Marketing often feels like flying blind: unclear attribution, many difficult-to-measure activities, and increasing pressure for efficiency make decisions challenging. In this webinar, Buster Grunau and Christian Reiser from e-dialog show you how Marketing Mix Modeling (MMM) provides orientation step by step. You will learn how to better justify budgets, understand impact chains, and derive optimal frequencies&mdash;even before implementing a full MMM. This transforms data chaos into a clear decision-making foundation.<\/p>\n<p><strong>1) Marketing planning with a reliable data foundation:<\/strong> Discover how MMM provides clear orientation&mdash;and makes awareness, spillover &amp; mid-term effects measurable!<\/p>\n<p><strong>2) Making budgets transparent:<\/strong> Learn how the impact of your activities becomes transparent and budget decisions become data-driven.<\/p>\n<p><strong>3) Practical introduction to complex analyses:<\/strong> Receive concrete tips to achieve well-founded results faster, even without a full MMM.<\/p>\n<h2><\/h2>\n  <\/div>\n<\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_bcd741ebc3ba4d8cb868a5efb67388d6\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                      <h2 class=\"content__hl\">Your e-dialog Experts in This Webinar<\/h2>                        <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">  <div id=\"team-quote-block_589bd971834a296e130a4e4aff9f4542\" class=\"team-quote block block--team-quote\" data-title=\"\">\n    <div class=\"team-quote__content content\">\n              <div class=\"content__row row\">\n          \n      <div class=\"row__contact team-member\" itemscope itemtype=\"https:\/\/schema.org\/Person\">\n        <img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Buster-Grunau-Icontiny-300x300.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" itemprop=\"image\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Buster-Grunau-Icontiny-300x300.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Buster-Grunau-Icontiny-1024x1024.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Buster-Grunau-Icontiny-150x150.png 150w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Buster-Grunau-Icontiny-768x768.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Buster-Grunau-Icontiny-630x630.png 630w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Buster-Grunau-Icontiny-628x628.png 628w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Buster-Grunau-Icontiny.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\n        <div class=\"team-member__meta meta\">\n          <div class=\"meta__name\" itemprop=\"name\">Buster Grunau<\/div>\n          <div class=\"meta__position\" itemprop=\"jobTitle\">Cross-Channel Media Strategist<\/div>\n        <\/div>\n      <\/div>\n                <div class=\"row__content\"><p>As a Media Strategist with an eye for the big picture, Buster understands how digital advertising is executed with a consumer perspective, analyzed cross-channel, and evaluated.<\/p>\n<\/div>\n        <\/div>\n              <div class=\"content__row row\">\n          \n      <div class=\"row__contact team-member\" itemscope itemtype=\"https:\/\/schema.org\/Person\">\n        <img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Christian-Reiser-Icontiny-300x300.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" itemprop=\"image\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Christian-Reiser-Icontiny-300x300.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Christian-Reiser-Icontiny-1024x1024.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Christian-Reiser-Icontiny-150x150.png 150w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Christian-Reiser-Icontiny-768x768.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Christian-Reiser-Icontiny-630x630.png 630w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Christian-Reiser-Icontiny-628x628.png 628w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Christian-Reiser-Icontiny.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\n        <div class=\"team-member__meta meta\">\n          <div class=\"meta__name\" itemprop=\"name\">Christian Reiser<\/div>\n          <div class=\"meta__position\" itemprop=\"jobTitle\">Senior Machine Learning Engineer<\/div>\n        <\/div>\n      <\/div>\n                <div class=\"row__content\"><p>Christian specializes in developing customized generative AI models for analyzing and creating text, images, and videos for marketing use cases. He is passionate about developing attribution models, improving search and recommendations in retail.<\/p>\n<\/div>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>\n<\/div>\n<div id=\"form\" class=\"basic-content block block--basic-content active-campaign-form\" data-title=\"Download the Materials Now\">\n  <div class=\"basic-content__content content\">\n    <div data-ac-tracking=\"\" data-ac-event=\"content_download_form\" data-ac-form_name=\"download formular\" data-ac-form_type=\"content download\" data-ac-form_subject=\"webinar-pdf\" data-ac-form_title=\"Digital Snacks PDF Download\"><div class=\"_form_109\"><\/div><script type=\"text\/javascript\" src=\"https:\/\/e-dialog.activehosted.com\/f\/embed.php?static=0&amp;id=109&amp;69F62DC561147&amp;nostyles=1&amp;preview=0\"><\/script><\/div>\n  <\/div>\n<\/div><div id=\"basic-content-block_3e2431e96d89924e8bb1f805bab16ac5\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Digital Snacks: the webinar series on digital marketing &amp; data-driven marketing<\/h2>\n<p>Our subject-matter experts for data-driven marketing provide exclusive insights into their work in every episode. We serve up insider updates and insights on current topics&mdash;straight from the people shaping our digital future. Short, concise, and free of charge for you.<\/p>\n<p><a href=\"https:\/\/e-dialog.group\/en\/digital-snacks\/\">Secure your spot for the next session now!<\/a><\/p>\n  <\/div>\n<\/div>","protected":false},"featured_media":13657,"template":"","meta":{"_acf_changed":false},"categories":[448],"country":[],"c-year":[7],"class_list":["post-13655","event","type-event","status-publish","has-post-thumbnail","hentry","category-strategy","c-year-7"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing in the Dark: How MMM Brings Clarity - e-dialog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/event\/marketing-in-the-dark-how-mmm-brings-clarity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing in the Dark: How MMM Brings Clarity\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/event\/marketing-in-the-dark-how-mmm-brings-clarity\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T16:09:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Digital-Snacks-Preview-15.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/event\\\/marketing-in-the-dark-how-mmm-brings-clarity\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/event\\\/marketing-in-the-dark-how-mmm-brings-clarity\\\/\",\"name\":\"Marketing in the Dark: How MMM Brings Clarity - e-dialog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/event\\\/marketing-in-the-dark-how-mmm-brings-clarity\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/event\\\/marketing-in-the-dark-how-mmm-brings-clarity\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Digital-Snacks-Preview-15.png\",\"datePublished\":\"2025-11-27T13:58:50+00:00\",\"dateModified\":\"2026-02-26T16:09:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/event\\\/marketing-in-the-dark-how-mmm-brings-clarity\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/e-dialog.group\\\/en\\\/event\\\/marketing-in-the-dark-how-mmm-brings-clarity\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/event\\\/marketing-in-the-dark-how-mmm-brings-clarity\\\/#primaryimage\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Digital-Snacks-Preview-15.png\",\"contentUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Digital-Snacks-Preview-15.png\",\"width\":1200,\"height\":627},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/event\\\/marketing-in-the-dark-how-mmm-brings-clarity\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing in the Dark: How MMM Brings Clarity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\",\"name\":\"e-dialog\",\"description\":\"Data-driven Marketing &amp; 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