{"id":13659,"date":"2025-11-19T13:48:10","date_gmt":"2025-11-19T13:48:10","guid":{"rendered":"https:\/\/e-dialog.group\/event\/programmatic-advertise-more-effectively-with-custom-bidding\/"},"modified":"2026-02-26T16:47:46","modified_gmt":"2026-02-26T16:47:46","slug":"programmatic-advertise-more-effectively-with-custom-bidding","status":"publish","type":"event","link":"https:\/\/e-dialog.group\/en\/event\/programmatic-advertise-more-effectively-with-custom-bidding\/","title":{"rendered":"Programmatic: Advertise more effectively with custom bidding"},"content":{"rendered":"<div id=\"content-header-block_a3f3e93abfd5b2466e2a27fea78176cd\" class=\"content-header block block--content-header\" data-title=\"\">\n  <div class=\"content-header__content content\">\n    <div class=\"content__col col col--left\">\n      <svg class=\"col__decoration deco deco--left\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"col__inner inner-col\">\n        <h1 class=\"inner-col__hl\">Programmatic: Advertise more effectively with custom bidding<\/h1>                  <div class=\"inner-col__event event-info\">\n                                        <span class=\"event-info__info info info--date\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                  <rect width=\"23\" height=\"21\" x=\".5\" y=\"2.501\" rx=\"1\" ry=\"1\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/rect>\n                  <path d=\"M5.5.501v5M18.5.501v5M.5 7.501h23\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\n                <\/svg>\n                <span>29.09.2023<\/span>\n                <span> | <\/span>\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                  <circle cx=\"11.999\" cy=\"12.001\" r=\"11.5\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/circle>\n                  <polyline points=\"12 6.501 12 12.001 18 17.501\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/polyline>\n                <\/svg>\n                <span>13:00<\/span>\n              <\/span>\n                                      <span class=\"event-info__info info info--place\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                  <path fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M12,.71a7.5,7.5,0,0,1,7.5,7.5c0,3.547-5.5,12.381-7.079,14.85a.5.5,0,0,1-.842,0C10,20.592,4.5,11.757,4.5,8.21A7.5,7.5,0,0,1,12,.71Z\"><\/path>\n                  <circle fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\" cx=\"12\" cy=\"8.21\" r=\"3\"><\/circle>\n                <\/svg>\n                On Demand              <\/span>\n                      <\/div>\n                                      <\/div>\n    <\/div>\n    <div class=\"content__col col col--right\">\n      <svg class=\"col__decoration deco deco--right\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"inner-col\">\n                                <\/div>\n    <\/div>\n  <\/div>\n<\/div><div id=\"basic-content-block_0124f4fcb08242a1ce43243271a2c57c\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p>Here you can watch the webinar recording and <a href=\"#form\">download<\/a> the materials.<\/p>\n<p>&nbsp;<br>\n<iframe loading=\"lazy\" width=\"953\" height=\"536\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/c_fgMx4vkb8?si=uqfms4qNGwdLlOsE\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe><\/p>\n  <\/div>\n<\/div><div id=\"basic-content-block_2a1a0cedcf1dc09b48c013036b801437\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Programmatic: Advertise more effectively with custom bidding<\/h2>\n<p>Are you still maximising clicks in your campaigns? There are better ways; tune in and learn how custom bidding<\/p>\n<p><strong>1. increases advertising efficiency and effectiveness<\/strong><\/p>\n<p><strong>2. is created<\/strong><\/p>\n<p><strong>3. looks like the future<\/strong><\/p>\n<p>Custom bidding can be more than just weighted conversions. Impression quality can also be taken into account. Such attention-based bidding can also make sense in the upper funnel!<\/p>\n  <\/div>\n<\/div><div id=\"form\" class=\"basic-content block block--basic-content active-campaign-form\" data-title=\"Download the Materials Now\">\n  <div class=\"basic-content__content content\">\n    <div data-ac-tracking=\"\" data-ac-event=\"content_download_form\" data-ac-form_name=\"download formular\" data-ac-form_type=\"content download\" data-ac-form_subject=\"webinar-pdf\" data-ac-form_title=\"Digital Snacks PDF Download\"><div class=\"_form_109\"><\/div><script type=\"text\/javascript\" src=\"https:\/\/e-dialog.activehosted.com\/f\/embed.php?static=0&amp;id=109&amp;69F5F91474315&amp;nostyles=1&amp;preview=0\"><\/script><\/div>\n  <\/div>\n<\/div><div id=\"basic-content-block_b4593d3eb7a6b6ce1ede35da070695d6\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Digital Snacks: the webinar series on digital marketing &amp; data-driven marketing<\/h2>\n<p>Our subject-matter experts for data-driven marketing provide exclusive insights into their work in every episode. We serve up insider updates and insights on current topics&mdash;straight from the people shaping our digital future. Short, concise, and free of charge for you.<\/p>\n<p><a href=\"https:\/\/e-dialog.group\/en\/digital-snacks\/\">Secure your spot for the next session now!<\/a><\/p>\n  <\/div>\n<\/div>","protected":false},"featured_media":13660,"template":"","meta":{"_acf_changed":false},"categories":[446],"country":[],"c-year":[47],"class_list":["post-13659","event","type-event","status-publish","has-post-thumbnail","hentry","category-campaigns","c-year-47"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Programmatic: Advertise more effectively with custom bidding - e-dialog<\/title>\n<meta name=\"description\" content=\"Webinar on custom bidding in programmatic advertising \u2013 learn how custom bidding increases advertising efficiency and effectiveness. 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