{"id":13697,"date":"2025-11-19T11:39:15","date_gmt":"2025-11-19T11:39:15","guid":{"rendered":"https:\/\/e-dialog.group\/event\/next-level-sea-how-demand-gen-is-changing-your-funnel-strategy-and-bringing-you-new-customers\/"},"modified":"2026-02-26T16:58:11","modified_gmt":"2026-02-26T16:58:11","slug":"next-level-sea-how-demand-gen-is-changing-your-funnel-strategy-and-bringing-you-new-customers","status":"publish","type":"event","link":"https:\/\/e-dialog.group\/en\/event\/next-level-sea-how-demand-gen-is-changing-your-funnel-strategy-and-bringing-you-new-customers\/","title":{"rendered":"Next Level SEA: How Demand Gen is changing your funnel strategy and bringing you new customers."},"content":{"rendered":"<div id=\"content-header-block_22bda69b819e64fc8e28a11484d4ef59\" class=\"content-header block block--content-header\" data-title=\"\">\n  <div class=\"content-header__content content\">\n    <div class=\"content__col col col--left\">\n      <svg class=\"col__decoration deco deco--left\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"col__inner inner-col\">\n        <h1 class=\"inner-col__hl\">Next Level SEA<\/h1>                  <div class=\"inner-col__event event-info\">\n                                        <span class=\"event-info__info info info--date\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                  <rect width=\"23\" height=\"21\" x=\".5\" y=\"2.501\" rx=\"1\" ry=\"1\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/rect>\n                  <path d=\"M5.5.501v5M18.5.501v5M.5 7.501h23\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\n                <\/svg>\n                <span>22.05.2025<\/span>\n                <span> | <\/span>\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                  <circle cx=\"11.999\" cy=\"12.001\" r=\"11.5\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/circle>\n                  <polyline points=\"12 6.501 12 12.001 18 17.501\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/polyline>\n                <\/svg>\n                <span>13:00<\/span>\n              <\/span>\n                                      <span class=\"event-info__info info info--place\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                  <path fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M12,.71a7.5,7.5,0,0,1,7.5,7.5c0,3.547-5.5,12.381-7.079,14.85a.5.5,0,0,1-.842,0C10,20.592,4.5,11.757,4.5,8.21A7.5,7.5,0,0,1,12,.71Z\"><\/path>\n                  <circle fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\" cx=\"12\" cy=\"8.21\" r=\"3\"><\/circle>\n                <\/svg>\n                On Demand              <\/span>\n                      <\/div>\n                                  <div class=\"inner-col__text\"><p>How Demand Gen changes your funnel strategy and brings you new customers. With Jerome Fleck &amp; Nadine Nager (Senior SEA Consultants)<\/p>\n<\/div>\n                      <\/div>\n    <\/div>\n    <div class=\"content__col col col--right\">\n      <svg class=\"col__decoration deco deco--right\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"inner-col\">\n                  <img decoding=\"async\" width=\"1024\" height=\"787\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Digital-Snacks-13-Speaker-final-1-scaled-e1763551628739-1024x787.png\" class=\"inner-col__portrait\" alt=\"\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Digital-Snacks-13-Speaker-final-1-scaled-e1763551628739-1024x787.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Digital-Snacks-13-Speaker-final-1-scaled-e1763551628739-300x231.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Digital-Snacks-13-Speaker-final-1-scaled-e1763551628739-768x590.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Digital-Snacks-13-Speaker-final-1-scaled-e1763551628739-1536x1180.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Digital-Snacks-13-Speaker-final-1-scaled-e1763551628739-2048x1574.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\">              <\/div>\n    <\/div>\n  <\/div>\n<\/div><div id=\"basic-content-block_c66da2638bf1ac898cdb2d3ee286f076\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p>Here you can watch the webinar recording and <a href=\"#form\">download<\/a> the materials.<\/p>\n<p><iframe loading=\"lazy\" width=\"953\" height=\"536\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/d5YFQZMUF_M?si=B3_JEH_qdvkG8hlz\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe><\/p>\n  <\/div>\n<\/div><div id=\"basic-content-block_7f0aec515b5ecd1577502acefc976a77\" class=\"basic-content block block--basic-content block--no-margin\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Next Level SEA: How Demand Gen is changing your funnel strategy and bringing you new customers.<\/h2>\n<p>Google is pushing Demand Gen as the new power format for awareness and performance&mdash;and rightly so. Traditional funnel strategies will no longer work in 2025 without upper-funnel touchpoints that truly deliver. Demand Gen combines creative storytelling with conversion goals, making it a core SEA component when you want to turn attention into qualified traffic.  <\/p>\n<p>In this Digital Snack, we will show you what Demand Gen can already do today and how the setup has changed.<\/p>\n<p><strong>1) Understanding Demand Gen&mdash;for performance and branding<\/strong><br>\nLearn how Demand Gen works and why it is the key in 2025 to connecting visibility, engagement, and conversions in the upper funnel.<\/p>\n<p><strong>2) Developing a funnel strategy for 2025<\/strong><br>\nFind out how to structure your campaigns to perform seamlessly from the first touchpoint to conversion&mdash;with a focus on sustainable brand impact.<\/p>\n<p><strong>3) Immediately actionable tips &amp; insights<\/strong><br>\nGet practical best practices on setup, creatives, audiences, and tracking&mdash;directly applicable to your next campaign.<\/p>\n<h2>Your e-dialog experts in this webinar:<\/h2>\n  <\/div>\n<\/div>  <div id=\"team-quote-block_0836d4fdd5fa711c0e5b6c797e269f68\" class=\"team-quote block block--team-quote\" data-title=\"\">\n    <div class=\"team-quote__content content\">\n              <div class=\"content__row row\">\n          \n      <div class=\"row__contact team-member\" itemscope itemtype=\"https:\/\/schema.org\/Person\">\n        <img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/Jerome-Fleck-Icon-300x300.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" itemprop=\"image\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/Jerome-Fleck-Icon-300x300.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/Jerome-Fleck-Icon-150x150.png 150w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/Jerome-Fleck-Icon-630x630.png 630w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/Jerome-Fleck-Icon-628x628.png 628w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/Jerome-Fleck-Icon.png 719w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\n        <div class=\"team-member__meta meta\">\n          <div class=\"meta__name\" itemprop=\"name\">Jerome Fleck<\/div>\n          <div class=\"meta__position\" itemprop=\"jobTitle\">Senior SEA Consultant<\/div>\n        <\/div>\n      <\/div>\n                <div class=\"row__content\"><p><strong>Jerome<\/strong>, a long-standing SEA expert and SA360 specialist, brings extensive know-how for targeted strategic consulting for our clients. With his experience, he supports clients across various industries in the strategic planning and operational implementation of Google Ads campaigns, including innovative formats such as Performance Max and SA360. <\/p>\n<\/div>\n        <\/div>\n              <div class=\"content__row row\">\n          \n      <div class=\"row__contact team-member\" itemscope itemtype=\"https:\/\/schema.org\/Person\">\n        <img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Nadine-Nager-Icontiny-300x300.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" itemprop=\"image\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Nadine-Nager-Icontiny-300x300.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Nadine-Nager-Icontiny-1024x1024.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Nadine-Nager-Icontiny-150x150.png 150w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Nadine-Nager-Icontiny-768x768.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Nadine-Nager-Icontiny-630x630.png 630w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Nadine-Nager-Icontiny-628x628.png 628w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Nadine-Nager-Icontiny.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\n        <div class=\"team-member__meta meta\">\n          <div class=\"meta__name\" itemprop=\"name\">Nadine Nager<\/div>\n          <div class=\"meta__position\" itemprop=\"jobTitle\">Senior SEA Consultant<\/div>\n        <\/div>\n      <\/div>\n                <div class=\"row__content\"><p><strong>Nadine<\/strong>, a member of our Paid Search team, has extensive experience with a wide range of clients&mdash;from kitchens to ski tickets in Switzerland. Thanks to her e-commerce know-how, her focus is particularly on Google Shopping. <\/p>\n<\/div>\n        <\/div>\n          <\/div>\n  <\/div>\n<div id=\"form\" class=\"basic-content block block--basic-content active-campaign-form\" data-title=\"Form\">\n  <div class=\"basic-content__content content\">\n    <div data-ac-tracking=\"\" data-ac-event=\"content_download_form\" data-ac-form_name=\"download formular\" data-ac-form_type=\"content download\" data-ac-form_subject=\"webinar-pdf\" data-ac-form_title=\"Digital Snacks PDF Download\"><div class=\"_form_109\"><\/div><script type=\"text\/javascript\" src=\"https:\/\/e-dialog.activehosted.com\/f\/embed.php?static=0&amp;id=109&amp;69F5A7C355A00&amp;nostyles=1&amp;preview=0\"><\/script><\/div>\n  <\/div>\n<\/div><div id=\"basic-content-block_548f89ba22698cd17076734068cf7f37\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Digital Snacks: the webinar series on digital marketing &amp; data-driven marketing<\/h2>\n<p>Our subject-matter experts for data-driven marketing provide exclusive insights into their work in every episode. We serve up insider updates and insights on current topics&mdash;straight from the people shaping our digital future. Short, concise, and free of charge for you.<\/p>\n<p><a href=\"https:\/\/e-dialog.group\/en\/digital-snacks\/\">Secure your spot for the next session now!<\/a><\/p>\n  <\/div>\n<\/div>","protected":false},"featured_media":13699,"template":"","meta":{"_acf_changed":false},"categories":[446],"country":[],"c-year":[7],"class_list":["post-13697","event","type-event","status-publish","has-post-thumbnail","hentry","category-campaigns","c-year-7"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Next Level SEA: How Demand Gen is changing your funnel strategy and bringing you new customers. - e-dialog<\/title>\n<meta name=\"description\" content=\"In this webinar, we will show you what Demand Gen is already capable of today and how the setup has changed. Watch video now \u25b6\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/event\/next-level-sea-how-demand-gen-is-changing-your-funnel-strategy-and-bringing-you-new-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Next Level SEA: How Demand Gen is changing your funnel strategy and bringing you new customers.\" \/>\n<meta property=\"og:description\" content=\"In this webinar, we will show you what Demand Gen is already capable of today and how the setup has changed. 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