{"id":15284,"date":"2026-03-23T09:16:16","date_gmt":"2026-03-23T09:16:16","guid":{"rendered":"https:\/\/e-dialog.group\/event\/omt-summit-2026\/"},"modified":"2026-03-23T10:07:55","modified_gmt":"2026-03-23T10:07:55","slug":"omt-summit-2026","status":"publish","type":"event","link":"https:\/\/e-dialog.group\/en\/event\/omt-summit-2026\/","title":{"rendered":"OMT Summit 2026"},"content":{"rendered":"
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OMT Summit 2026: Between the AI revolution, GEO and the value of real data<\/h2>
\n \n \n <\/rect>\n <\/path>\n <\/svg>\n 05.03.2026<\/span>\n | <\/span>\n \n <\/circle>\n <\/polyline>\n <\/svg>\n 09:00<\/span>\n <\/span>\n \n \n <\/path>\n <\/circle>\n <\/svg>\n Düsseldorf <\/span>\n <\/div>\n
The annual event for marketing & e-commerce learnings<\/div>\n <\/div>\n <\/div>\n
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Two days full of insights, intensive exchange and a clear message: the world of search and digital marketing is not just on the brink of change – we are right in the middle of it. Our team was on site at this year’s OMT Summit in Düsseldorf to soak up the latest trends in SEO, social media and artificial intelligence. <\/p>\n

Here are our most important key takeaways for a strategy that will still be in place in 2026:<\/p>\n

1. from SEO to GEO: The new visibility<\/h3>\n

The classic “click” on a search result is becoming rarer. Forecasts show that in future only around 30-35% of search queries will lead to a website visit (zero-click content). What does this mean for brands? <\/p>\n