{"id":15457,"date":"2026-03-23T12:34:41","date_gmt":"2026-03-23T12:34:41","guid":{"rendered":"https:\/\/e-dialog.group\/event\/now-summit-2026\/"},"modified":"2026-03-30T07:25:16","modified_gmt":"2026-03-30T07:25:16","slug":"now-summit-2026","status":"publish","type":"event","link":"https:\/\/e-dialog.group\/en\/event\/now-summit-2026\/","title":{"rendered":"NOW Summit 2026"},"content":{"rendered":"
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NOW Summit 2026<\/h2>
\n \n \n <\/rect>\n <\/path>\n <\/svg>\n 25.03.2026<\/span>\n | <\/span>\n \n <\/circle>\n <\/polyline>\n <\/svg>\n 09:00<\/span>\n <\/span>\n \n \n <\/path>\n <\/circle>\n <\/svg>\n Vienna <\/span>\n <\/div>\n
The practical conference format for digital marketing professionals in Vienna<\/div>\n

At the JETZT SUMMIT on March 25 and 26, 2026, digital marketing professionals from advertising companies, agencies and technology service providers will explain how digital marketing, digital advertising and e-commerce must be planned, designed and implemented in 2026. <\/p>\n<\/div>\n <\/div>\n <\/div>\n

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The first day of the JETZT Summit got straight down to business: Markus Widmer discussed for e-dialog with a strong panel whether the Open Web as we know it can still be saved.<\/p>\n <\/div>\n<\/div>

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“The open web is not dead yet, but it smells a bit funny.”<\/h3>

Yes of course, a cheap gag for the paradigm shift panel at the NOW Summit, but not entirely wrong. Anyone who generates traffic today with SEO-optimized content via Google and then turns it into money with advertising will have a problem. <\/p>\n

Users are already clicking 60% less because they can get the answer to their questions without visiting a website. Just like recommendations for products that they will soon buy without ever having seen a webshop. <\/p>\n

This was a dystopian scenario for some on the podium. But whether the Austrian media think it’s great or not – user acceptance is the deciding factor. And the figures speak for themselves. AI search wins, agentic commerce will come because both are convenient. <\/p>\n

Now is a good time to take a close look at your own setup, right down to your business model. The dashboard still looks good, but it may be showing the wrong figures. <\/p>\n

Photo: Elisabeth Kessler\/MOMENTUM Vienna<\/small><\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div>

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Panel discussion: NOW Paradigm Shift – Zero Click Internet, Browser Consent and the New Relevance of the Open Web: Everything is turning, everything is moving<\/h3>\n

The WWW is currently undergoing a profound transformation, which is characterized by the interaction of zero-click searches (AI Mode and co), stricter browser consent regulations (data protection) and a new relevance of the open web (as a curated source). The era in which internet users had to click on websites for information is a thing of the past. And how must brands react to this? <\/p>\n <\/div>\n<\/div>\n

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The panel:<\/h3>\n