{"id":17601,"date":"2026-09-14T13:06:11","date_gmt":"2026-09-14T13:06:11","guid":{"rendered":"https:\/\/e-dialog.group\/event\/the-end-of-the-keyword\/"},"modified":"2026-09-14T13:19:33","modified_gmt":"2026-09-14T13:19:33","slug":"the-end-of-the-keyword","status":"publish","type":"event","link":"https:\/\/e-dialog.group\/en\/event\/the-end-of-the-keyword\/","title":{"rendered":"The End of the Keyword?"},"content":{"rendered":"<div id=\"content-header-block_28352241e75171a0dbcc08e3c3fc9188\" class=\"content-header block block--content-header\" data-title=\"\">\n  <div class=\"content-header__content content\">\n    <div class=\"content__col col col--left\">\n      <svg class=\"col__decoration deco deco--left\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"col__inner inner-col\">\n        <h1 class=\"inner-col__hl\">The End of the Keyword?<\/h1>                  <div class=\"inner-col__event event-info\">\n                                        <span class=\"event-info__info info info--date\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                  <rect width=\"23\" height=\"21\" x=\".5\" y=\"2.501\" rx=\"1\" ry=\"1\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/rect>\n                  <path d=\"M5.5.501v5M18.5.501v5M.5 7.501h23\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\n                <\/svg>\n                <span>08.10.2026<\/span>\n                <span> | <\/span>\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                  <circle cx=\"11.999\" cy=\"12.001\" r=\"11.5\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/circle>\n                  <polyline points=\"12 6.501 12 12.001 18 17.501\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/polyline>\n                <\/svg>\n                <span>09:00<\/span>\n              <\/span>\n                                      <span class=\"event-info__info info info--place\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                  <path fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M12,.71a7.5,7.5,0,0,1,7.5,7.5c0,3.547-5.5,12.381-7.079,14.85a.5.5,0,0,1-.842,0C10,20.592,4.5,11.757,4.5,8.21A7.5,7.5,0,0,1,12,.71Z\"><\/path>\n                  <circle fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\" cx=\"12\" cy=\"8.21\" r=\"3\"><\/circle>\n                <\/svg>\n                Online              <\/span>\n                      <\/div>\n                                  <div class=\"inner-col__text\"><p>AI MAX, ChatGPT Ads, and Demand Gen Put to the Test<\/p>\n<\/div>\n                <a href=\"#anmelden\" target=\"_self\" class=\"inner-col__cta\">\n        Register now!\n      <\/a>      <\/div>\n    <\/div>\n    <div class=\"content__col col col--right\">\n      <svg class=\"col__decoration deco deco--right\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"inner-col\">\n                  <img decoding=\"async\" width=\"1024\" height=\"788\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/Digital-Snacks-19-Freisteller-1_processed-scaled-e1789389243890-1024x788.png\" class=\"inner-col__portrait\" alt=\"\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/Digital-Snacks-19-Freisteller-1_processed-scaled-e1789389243890-1024x788.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/Digital-Snacks-19-Freisteller-1_processed-scaled-e1789389243890-300x231.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/Digital-Snacks-19-Freisteller-1_processed-scaled-e1789389243890-768x591.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/Digital-Snacks-19-Freisteller-1_processed-scaled-e1789389243890-1536x1182.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/Digital-Snacks-19-Freisteller-1_processed-scaled-e1789389243890-2048x1576.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\">              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_3a97416908b751ca739e296ada55539e\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                      <h2 class=\"content__hl\">Digital Snacks<\/h2>              <div class=\"content__text\"><p>Our webinar series with insights straight from day-to-day agency work.<\/p>\n<\/div>\n                        <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_d8f9c54d21b5d1cf236db382a1a2fab2\" class=\"basic-content block block--basic-content block--no-margin\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>The End of the Keyword? AI MAX, ChatGPT Ads, and Demand Gen Put to the Test<\/h2>\n<p>Traditional keyword search is losing its monopoly: Generative AI interfaces and automated campaign types are radically changing the way people search. Anyone who still relies solely on exact match types and search ads in 2026 will miss out on the most critical phase of the purchasing decision.<\/p>\n<p>In this Digital Snack, Jerome Fleck and Nadine Nager (e-dialog) show you how to future-proof your search and performance strategy. Drawing on real-world experience and concrete examples, you&rsquo;ll learn how to profitably leverage new formats like AI Max, Demand Gen, and ChatGPT Ads.<\/p>\n  <\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_66114bc7a1e27b2feec7ad37b69cf14d\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                      <h2 class=\"content__hl\">The Speakers<\/h2>              <div class=\"content__text\"><p>At Digital Snacks, only experienced experts from the relevant departments speak.<\/p>\n<\/div>\n                        <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">  <div id=\"team-quote-block_10b33f1e5c452367084e85f2442f4468\" class=\"team-quote block block--team-quote\" data-title=\"\">\n    <div class=\"team-quote__content content\">\n              <div class=\"content__row row\">\n          \n      <div class=\"row__contact team-member\" itemscope itemtype=\"https:\/\/schema.org\/Person\">\n        <img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Nadine-Nager-Icontiny-300x300.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" itemprop=\"image\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Nadine-Nager-Icontiny-300x300.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Nadine-Nager-Icontiny-1024x1024.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Nadine-Nager-Icontiny-150x150.png 150w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Nadine-Nager-Icontiny-768x768.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Nadine-Nager-Icontiny-630x630.png 630w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Nadine-Nager-Icontiny-628x628.png 628w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Nadine-Nager-Icontiny.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\n        <div class=\"team-member__meta meta\">\n          <div class=\"meta__name\" itemprop=\"name\">Nadine Nager<\/div>\n          <div class=\"meta__position\" itemprop=\"jobTitle\">Senior SEA Consultant<\/div>\n        <\/div>\n      <\/div>\n                <div class=\"row__content\"><p>Nadine, a member of our <a href=\"https:\/\/e-dialog.group\/en\/campaigning\/google-ads\/\">paid search team<\/a>, has extensive experience working with a wide variety of clients&mdash;from kitchenware to ski tickets in Switzerland. Thanks to her e-commerce expertise, she focuses particularly on Google Shopping.<\/p>\n<\/div>\n        <\/div>\n              <div class=\"content__row row\">\n          \n      <div class=\"row__contact team-member\" itemscope itemtype=\"https:\/\/schema.org\/Person\">\n        <img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/Jerome-Fleck-Icon-300x300.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" itemprop=\"image\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/Jerome-Fleck-Icon-300x300.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/Jerome-Fleck-Icon-150x150.png 150w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/Jerome-Fleck-Icon-630x630.png 630w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/Jerome-Fleck-Icon-628x628.png 628w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/Jerome-Fleck-Icon.png 719w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\n        <div class=\"team-member__meta meta\">\n          <div class=\"meta__name\" itemprop=\"name\">Jerome Fleck<\/div>\n          <div class=\"meta__position\" itemprop=\"jobTitle\">Senior SEA Consultant<\/div>\n        <\/div>\n      <\/div>\n                <div class=\"row__content\"><p>Jerome, a long-time SEA expert and <a href=\"https:\/\/e-dialog.group\/en\/google-sales-partner\/search-ads-360\/\">SA360 specialist<\/a>, brings extensive expertise to providing targeted strategic consulting to our clients. Drawing on his experience, he supports clients across various industries with the strategic planning and operational execution of Google Ads campaigns, including innovative formats such as Performance Max and SA360.<\/p>\n<\/div>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"anmelden\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_380cdfaf92b9eac01a323849d4099d16\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                      <h2 class=\"content__hl\">Register now<\/h2>                        <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_7e82befa26ff194c5f13b5fab00f8964\" class=\"basic-content block block--basic-content block--no-margin\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Digital Snacks &ndash; Registration<\/h2>\n<p>The End of the Keyword? AI MAX, ChatGPT Ads, and Demand Gen Put to the Test<br>\nOctober 8, 2026 | 1:00 p.m. &ndash; 1:45 p.m.<\/p>\n  <\/div>\n<\/div>\n\n<div id=\"anmelden\" class=\"basic-content block block--basic-content active-campaign-form\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <div data-ac-tracking=\"\" data-ac-event=\"registration_form\" data-ac-form_name=\"registrierungs formular\" data-ac-form_type=\"registration\" data-ac-form_subject=\"digital snacks\" data-ac-form_title=\"Registrierung Digital Snacks #19\"><div class=\"_form_105\"><\/div><script type=\"text\/javascript\" src=\"https:\/\/e-dialog.activehosted.com\/f\/embed.php?static=0&amp;id=105&amp;6AA8563433DD9&amp;nostyles=1&amp;preview=0\"><\/script><\/div>\n<p>&nbsp;<\/p>\n  <\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_3817f21d6510b55f36d10df74a5d859e\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                      <h2 class=\"content__hl\">Three reasons why you should watch this<\/h2>                        <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">  <div id=\"big-ol-block_6b84d6271f69cced0d6609fc5d995fe4\" class=\"big-ol block block--big-ol\" data-title=\"\">\n    <ol class=\"big-ol__content content\">\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            01          <\/div>\n          <div class=\"li__main li-main\">\n                          <h3 class=\"li-main__hl\">Lessons Learned from 1 Year of AI Max<\/h3>                                      <div class=\"li-main__content\"><p>What Really Works&mdash;and What Mistakes You Should Avoid.<\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            02          <\/div>\n          <div class=\"li__main li-main\">\n                          <h3 class=\"li-main__hl\">Preparing for Peak Season<\/h3>                                      <div class=\"li-main__content\"><p>You&rsquo;ll learn exactly what you need to focus on right now with demand generation to optimize your campaigns in time for the year&rsquo;s highest-revenue quarter.<\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            03          <\/div>\n          <div class=\"li__main li-main\">\n                          <h3 class=\"li-main__hl\">New Territory: ChatGPT Ads<\/h3>                                      <div class=\"li-main__content\"><p>You&rsquo;ll learn how advertising in conversational interfaces works using context and product data feeds.<\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n          <\/ol>\n  <\/div>\n<\/div>\n<\/div>\n<div id=\"basic-content-block_6640a8236b0c785a8b596cd51c29836f\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Digital Snacks: the webinar series on digital marketing &amp; data-driven marketing<\/h2>\n<p> Our data-driven marketing experts give you exclusive insights into their work in every episode. We serve up insider updates and insights on current topics &ndash; directly from the people shaping our digital future. Short, concise, and free for you.<\/p>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":17591,"template":"","meta":{"_acf_changed":false},"categories":[446],"country":[],"c-year":[432],"class_list":["post-17601","event","type-event","status-publish","has-post-thumbnail","hentry","category-campaigns","c-year-432"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The End of the Keyword? - e-dialog<\/title>\n<meta name=\"description\" content=\"The e-dialog webinar series featuring insights from agency practice\u2014register now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/event\/the-end-of-the-keyword\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The End of the Keyword?\" \/>\n<meta property=\"og:description\" content=\"The e-dialog webinar series featuring insights from agency practice\u2014register now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/event\/the-end-of-the-keyword\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-14T13:19:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/Digital-Snack-19-Header_processed.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1337\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/event\\\/the-end-of-the-keyword\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/event\\\/the-end-of-the-keyword\\\/\",\"name\":\"The End of the Keyword? 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