{"id":17855,"date":"2026-09-25T07:31:02","date_gmt":"2026-09-25T07:31:02","guid":{"rendered":"https:\/\/e-dialog.group\/event\/marketing-x-2026\/"},"modified":"2026-10-16T10:49:54","modified_gmt":"2026-10-16T10:49:54","slug":"marketing-x-2026","status":"publish","type":"event","link":"https:\/\/e-dialog.group\/en\/event\/marketing-x-2026\/","title":{"rendered":"Marketing X 2026"},"content":{"rendered":"<div id=\"event-details\" class=\"content-header block block--content-header\" data-title=\"Event Details\">\n  <div class=\"content-header__content content\">\n    <div class=\"content__col col col--left\">\n      <svg class=\"col__decoration deco deco--left\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"col__inner inner-col\">\n        <h1 class=\"inner-col__hl\">Marketing X 2026 in Vienna<\/h1>                  <div class=\"inner-col__event event-info\">\n                                        <span class=\"event-info__info info info--date\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                  <rect width=\"23\" height=\"21\" x=\".5\" y=\"2.501\" rx=\"1\" ry=\"1\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/rect>\n                  <path d=\"M5.5.501v5M18.5.501v5M.5 7.501h23\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\n                <\/svg>\n                <span>13.10.2026<\/span>\n                <span> | <\/span>\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                  <circle cx=\"11.999\" cy=\"12.001\" r=\"11.5\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/circle>\n                  <polyline points=\"12 6.501 12 12.001 18 17.501\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/polyline>\n                <\/svg>\n                <span>09:00<\/span>\n              <\/span>\n                                      <span class=\"event-info__info info info--place\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                  <path fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M12,.71a7.5,7.5,0,0,1,7.5,7.5c0,3.547-5.5,12.381-7.079,14.85a.5.5,0,0,1-.842,0C10,20.592,4.5,11.757,4.5,8.21A7.5,7.5,0,0,1,12,.71Z\"><\/path>\n                  <circle fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\" cx=\"12\" cy=\"8.21\" r=\"3\"><\/circle>\n                <\/svg>\n                Vienna              <\/span>\n                      <\/div>\n                          <div class=\"inner-col__sl\">Courage, Focus, and Attitude in Progressive Marketing<\/div>\n                          <div class=\"inner-col__text\"><p>400 attendees, 65 speakers, and 30 exciting program highlights: MARKETING X, held on October 13 and 14, 2026, in Vienna, demonstrated just how powerful&mdash;but also how challenging&mdash;marketing is today. New platforms, AI-driven processes, and changing media consumption habits are forcing brands to constantly reevaluate familiar strategies. Our takeaway from two days filled with best practices and networking? In marketing, we never lack good ideas&mdash;but we often lack clear priorities. Anyone who wants to grow today needs the courage to take a stand.<\/p>\n<\/div>\n                      <\/div>\n    <\/div>\n    <div class=\"content__col col col--right\">\n      <svg class=\"col__decoration deco deco--right\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"inner-col\">\n                  <img decoding=\"async\" width=\"1024\" height=\"999\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/logo-mx-flat-1024x999.png\" class=\"inner-col__logo\" alt=\"\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/logo-mx-flat-1024x999.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/logo-mx-flat-300x293.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/logo-mx-flat-768x749.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/logo-mx-flat.png 1059w\" sizes=\"(max-width: 1024px) 100vw, 1024px\">              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_11599bdfc0a3ae9bb50850a1ba0b44da\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                  <nav class=\"content__nav\" id=\"aside-nav\">\n          <ul>\n                                      <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/event\/marketing-x-2026\/#event-details\" class=\"active\">Event Details<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/event\/marketing-x-2026\/#podiumsdiskussion\" class=\"\">Panel Discussion<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/event\/marketing-x-2026\/#speaker-vita\" class=\"\">Speaker Bio<\/a>\n              <\/li>\n                      <\/ul>\n        <\/nav>\n        <button class=\"content__mobile-nav-trigger\">\n          Inhaltsverzeichnis\n          <svg width=\"26\" height=\"25\" viewbox=\"0 0 26 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <circle cx=\"13\" cy=\"12.5\" r=\"12.5\" fill=\"#0045A5\"><\/circle>\n            <path d=\"M19 15L13 9L7 15\" stroke=\"white\" stroke-width=\"2\"><\/path>\n          <\/svg>\n        <\/button>\n            <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_b615862981b130966ce0c2b01fb17cc3\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p>Our Director of Marketing, Markus Widmer, was not only in attendance but also moderated a panel discussion featuring high-profile speakers on the Main Stage. His personal highlight of the conference? The realization that successful marketing leaders demonstrate true focus. Whether at Austrian Airlines, Westbahn, IKEA, NEOH, or Hapag-Lloyd&mdash;strong brands are characterized by the courage to focus on what matters most and to consistently reject anything that distracts from the brand identity. Strong brands must also be able to say &ldquo;no&rdquo; when necessary.<\/p>\n  <\/div>\n<\/div>\n\n<div id=\"gallery-slider-block_1ce2859a9d12244ef11d7a32cb57888b\" class=\"gallery-slider block block--gallery-slider gallery-slider--full block--no-margin\" data-title=\"\">\n  <div class=\"gallery-slider__content content\">\n    <section class=\"splide splide--main\" aria-label=\"The carousel with thumbnails. Selecting a thumbnail will change the Beautiful Gallery carousel.\">\n      <div class=\"splide__track\">\n        <ul class=\"splide__list\">\n                      <li class=\"splide__slide\">\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1754-%C2%A9Elisabeth-Kessler.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1754-&copy;Elisabeth-Kessler.jpg 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1754-&copy;Elisabeth-Kessler-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1754-&copy;Elisabeth-Kessler-1024x683.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1754-&copy;Elisabeth-Kessler-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\">                                        <\/li>\n                      <li class=\"splide__slide\">\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1736-%C2%A9Elisabeth-Kessler.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1736-&copy;Elisabeth-Kessler.jpg 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1736-&copy;Elisabeth-Kessler-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1736-&copy;Elisabeth-Kessler-1024x683.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1736-&copy;Elisabeth-Kessler-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\">                                        <\/li>\n                      <li class=\"splide__slide\">\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1581-%C2%A9Elisabeth-Kessler.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1581-&copy;Elisabeth-Kessler.jpg 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1581-&copy;Elisabeth-Kessler-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1581-&copy;Elisabeth-Kessler-1024x683.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1581-&copy;Elisabeth-Kessler-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\">                                        <\/li>\n                      <li class=\"splide__slide\">\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1654-%C2%A9Elisabeth-Kessler.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1654-&copy;Elisabeth-Kessler.jpg 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1654-&copy;Elisabeth-Kessler-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1654-&copy;Elisabeth-Kessler-1024x683.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1654-&copy;Elisabeth-Kessler-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\">                                        <\/li>\n                      <li class=\"splide__slide\">\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1642-%C2%A9Elisabeth-Kessler.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1642-&copy;Elisabeth-Kessler.jpg 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1642-&copy;Elisabeth-Kessler-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1642-&copy;Elisabeth-Kessler-1024x683.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1642-&copy;Elisabeth-Kessler-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\">                                        <\/li>\n                      <li class=\"splide__slide\">\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1620-%C2%A9Elisabeth-Kessler.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1620-&copy;Elisabeth-Kessler.jpg 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1620-&copy;Elisabeth-Kessler-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1620-&copy;Elisabeth-Kessler-1024x683.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1620-&copy;Elisabeth-Kessler-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\">                                        <\/li>\n                      <li class=\"splide__slide\">\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1579-%C2%A9Elisabeth-Kessler.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1579-&copy;Elisabeth-Kessler.jpg 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1579-&copy;Elisabeth-Kessler-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1579-&copy;Elisabeth-Kessler-1024x683.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1579-&copy;Elisabeth-Kessler-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\">                                        <\/li>\n                      <li class=\"splide__slide\">\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1562-%C2%A9Elisabeth-Kessler.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1562-&copy;Elisabeth-Kessler.jpg 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1562-&copy;Elisabeth-Kessler-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1562-&copy;Elisabeth-Kessler-1024x683.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1562-&copy;Elisabeth-Kessler-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\">                                        <\/li>\n                  <\/ul>\n      <\/div>\n    <\/section>\n    <section class=\"splide splide--thumbnail\" aria-label=\"The carousel with thumbnails. Selecting a thumbnail will change the Beautiful Gallery carousel.\">\n      <div class=\"splide__track\">\n        <ul class=\"splide__list\">\n                      <li class=\"splide__slide\">\n                              <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1754-%C2%A9Elisabeth-Kessler.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1754-&copy;Elisabeth-Kessler.jpg 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1754-&copy;Elisabeth-Kessler-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1754-&copy;Elisabeth-Kessler-1024x683.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1754-&copy;Elisabeth-Kessler-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\">                          <\/li>\n                      <li class=\"splide__slide\">\n                              <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1736-%C2%A9Elisabeth-Kessler.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1736-&copy;Elisabeth-Kessler.jpg 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1736-&copy;Elisabeth-Kessler-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1736-&copy;Elisabeth-Kessler-1024x683.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1736-&copy;Elisabeth-Kessler-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\">                          <\/li>\n                      <li class=\"splide__slide\">\n                              <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1581-%C2%A9Elisabeth-Kessler.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1581-&copy;Elisabeth-Kessler.jpg 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1581-&copy;Elisabeth-Kessler-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1581-&copy;Elisabeth-Kessler-1024x683.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1581-&copy;Elisabeth-Kessler-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\">                          <\/li>\n                      <li class=\"splide__slide\">\n                              <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1654-%C2%A9Elisabeth-Kessler.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1654-&copy;Elisabeth-Kessler.jpg 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1654-&copy;Elisabeth-Kessler-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1654-&copy;Elisabeth-Kessler-1024x683.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1654-&copy;Elisabeth-Kessler-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\">                          <\/li>\n                      <li class=\"splide__slide\">\n                              <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1642-%C2%A9Elisabeth-Kessler.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1642-&copy;Elisabeth-Kessler.jpg 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1642-&copy;Elisabeth-Kessler-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1642-&copy;Elisabeth-Kessler-1024x683.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1642-&copy;Elisabeth-Kessler-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\">                          <\/li>\n                      <li class=\"splide__slide\">\n                              <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1620-%C2%A9Elisabeth-Kessler.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1620-&copy;Elisabeth-Kessler.jpg 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1620-&copy;Elisabeth-Kessler-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1620-&copy;Elisabeth-Kessler-1024x683.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1620-&copy;Elisabeth-Kessler-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\">                          <\/li>\n                      <li class=\"splide__slide\">\n                              <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1579-%C2%A9Elisabeth-Kessler.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1579-&copy;Elisabeth-Kessler.jpg 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1579-&copy;Elisabeth-Kessler-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1579-&copy;Elisabeth-Kessler-1024x683.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1579-&copy;Elisabeth-Kessler-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\">                          <\/li>\n                      <li class=\"splide__slide\">\n                              <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1562-%C2%A9Elisabeth-Kessler.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1562-&copy;Elisabeth-Kessler.jpg 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1562-&copy;Elisabeth-Kessler-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1562-&copy;Elisabeth-Kessler-1024x683.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2043-1562-&copy;Elisabeth-Kessler-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\">                          <\/li>\n                  <\/ul>\n      <\/div>\n    <\/section>\n  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_f467d006c958f559e5607e897c07b80f\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p style=\"text-align: center;\"><small>On the panel: Valerie Elisabeth Semorad (Brau Union &Ouml;sterreich), G&uuml;nter Thumser (Markenartikelverband), Mariana J&ouml;rg (McDonald&rsquo;s), Georg Praher (W&uuml;rth), Ulli Kittinger (Libro &amp; Pagro\/DMV&Ouml;) with panel moderator Markus Widmer (e-dialog)<br>\nPhoto credit: Elisabeth Kessler<\/small><\/p>\n  <\/div>\n<\/div>\n\n<div id=\"podiumsdiskussion\" class=\"basic-content block block--basic-content\" data-title=\"Panel Discussion\">\n  <div class=\"basic-content__content content\">\n    <h2>Panel Discussion:<br>\nMarketing in Economically Challenging Times: How Much Can Brands Withstand When It Comes to Adjusting Prices and Quality?<\/h2>\n<p>On stage, the panel addressed the pressing question: How much cost-cutting pressure can a brand actually withstand? And where in marketing do we need to erect a &ldquo;brand wall&rdquo; against shrinkflation, compromises on quality, and ill-considered price increases? Moderated by Markus Widmer, Valerie Semorad, Georg Praher, Mariana J&ouml;rg, G&uuml;nter Thumser, and Ulrike Kittinger engaged in an open discussion about practical solutions. Although the panel featured quite different perspectives from the B2C and B2B sectors, all the experts agreed on one point: whoever squanders trust in the brand has lost. No matter how intense the budget pressure becomes, we as marketers must not compromise on quality. Here, too, we must say &ldquo;no&rdquo; as soon as it starts to undermine the brand&rsquo;s core values.<\/p>\n  <\/div>\n<\/div>\n\n  <div id=\"speaker-vita\" class=\"team-quote block block--team-quote\" data-title=\"Speaker Bio\">\n    <div class=\"team-quote__content content\">\n              <div class=\"content__row row\">\n          \n      <div class=\"row__contact team-member\" itemscope itemtype=\"https:\/\/schema.org\/Person\">\n        <img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-300x300.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" itemprop=\"image\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-300x300.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-1024x1024.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-150x150.png 150w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-768x768.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-630x630.png 630w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-628x628.png 628w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\n        <div class=\"team-member__meta meta\">\n          <div class=\"meta__name\" itemprop=\"name\">Markus Widmer<\/div>\n          <div class=\"meta__position\" itemprop=\"jobTitle\">Marketing Director<\/div>\n        <\/div>\n      <\/div>\n                <div class=\"row__content\"><p>Markus Widmer was born in Switzerland, spent time in Vienna, and is an avid internet user. Since the turn of the millennium, he has worked continuously in digital newsrooms, agencies, and departments. He has been Marketing Director at e-dialog since early 2024.<\/p>\n<\/div>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":18217,"template":"","meta":{"_acf_changed":false},"categories":[448],"country":[469],"c-year":[432],"class_list":["post-17855","event","type-event","status-publish","has-post-thumbnail","hentry","category-strategy","country-austria","c-year-432"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MARKETING X 2026 Recap: Courage &amp; Brand Value - e-dialog<\/title>\n<meta name=\"description\" content=\"MARKETING X 2026 in Vienna provided some powerful insights. 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