{"id":17855,"date":"2026-09-25T07:31:02","date_gmt":"2026-09-25T07:31:02","guid":{"rendered":"https:\/\/e-dialog.group\/event\/marketing-x-2026\/"},"modified":"2026-09-25T12:23:40","modified_gmt":"2026-09-25T12:23:40","slug":"marketing-x-2026","status":"publish","type":"event","link":"https:\/\/e-dialog.group\/en\/event\/marketing-x-2026\/","title":{"rendered":"Marketing X 2026"},"content":{"rendered":"<div id=\"event-details\" class=\"content-header block block--content-header\" data-title=\"Event Details\">\n  <div class=\"content-header__content content\">\n    <div class=\"content__col col col--left\">\n      <svg class=\"col__decoration deco deco--left\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"col__inner inner-col\">\n        <h1 class=\"inner-col__hl\">Marketing X 2026 in Vienna<\/h1>                  <div class=\"inner-col__event event-info\">\n                                        <span class=\"event-info__info info info--date\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                  <rect width=\"23\" height=\"21\" x=\".5\" y=\"2.501\" rx=\"1\" ry=\"1\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/rect>\n                  <path d=\"M5.5.501v5M18.5.501v5M.5 7.501h23\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\n                <\/svg>\n                <span>13.10.2026<\/span>\n                <span> | <\/span>\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                  <circle cx=\"11.999\" cy=\"12.001\" r=\"11.5\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/circle>\n                  <polyline points=\"12 6.501 12 12.001 18 17.501\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/polyline>\n                <\/svg>\n                <span>09:00<\/span>\n              <\/span>\n                                      <span class=\"event-info__info info info--place\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                  <path fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M12,.71a7.5,7.5,0,0,1,7.5,7.5c0,3.547-5.5,12.381-7.079,14.85a.5.5,0,0,1-.842,0C10,20.592,4.5,11.757,4.5,8.21A7.5,7.5,0,0,1,12,.71Z\"><\/path>\n                  <circle fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\" cx=\"12\" cy=\"8.21\" r=\"3\"><\/circle>\n                <\/svg>\n                Vienna              <\/span>\n                      <\/div>\n                          <div class=\"inner-col__sl\">Two exciting days of conferences focused on marketing, featuring local and international keynote speakers, best practices, panel discussions, live interviews, and a Speakers&rsquo; Corner.<\/div>\n                          <div class=\"inner-col__text\"><p>On October 13 and 14, 2026, Vienna will host MARKETING X for the third time. At a time when the marketing landscape is constantly changing, this conference offers an indispensable forum for the exchange of knowledge and professional development.<\/p>\n<\/div>\n                      <\/div>\n    <\/div>\n    <div class=\"content__col col col--right\">\n      <svg class=\"col__decoration deco deco--right\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"inner-col\">\n                  <img decoding=\"async\" width=\"1024\" height=\"999\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/logo-mx-flat-1024x999.png\" class=\"inner-col__logo\" alt=\"\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/logo-mx-flat-1024x999.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/logo-mx-flat-300x293.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/logo-mx-flat-768x749.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/logo-mx-flat.png 1059w\" sizes=\"(max-width: 1024px) 100vw, 1024px\">              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_11599bdfc0a3ae9bb50850a1ba0b44da\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                  <nav class=\"content__nav\" id=\"aside-nav\">\n          <ul>\n                                      <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/event\/marketing-x-2026\/#event-details\" class=\"active\">Event Details<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/event\/marketing-x-2026\/#podiumsdiskussion\" class=\"\">Panel Discussion<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/event\/marketing-x-2026\/#speaker-vita\" class=\"\">Speaker Bio<\/a>\n              <\/li>\n                      <\/ul>\n        <\/nav>\n        <button class=\"content__mobile-nav-trigger\">\n          Inhaltsverzeichnis\n          <svg width=\"26\" height=\"25\" viewbox=\"0 0 26 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <circle cx=\"13\" cy=\"12.5\" r=\"12.5\" fill=\"#0045A5\"><\/circle>\n            <path d=\"M19 15L13 9L7 15\" stroke=\"white\" stroke-width=\"2\"><\/path>\n          <\/svg>\n        <\/button>\n            <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_58bf3a3d49462e87696cb6c6a5baa348\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p>Our Director of Marketing, Markus Widmer, will take the Main Stage at MARKETING X to address one of today&rsquo;s most pressing questions: How do brands respond to economic pressure? Rising costs and declining purchasing power call for smart decisions, but hasty adjustments to price or quality carry risks. Markus will join other experts from retail and industry to discuss how we can strike the right balance so as not to jeopardize customer loyalty and brand value. It promises to be an engaging exchange among peers, offering valuable and honest insights for your own brand management.<\/p>\n  <\/div>\n<\/div>\n\n<div id=\"podiumsdiskussion\" class=\"basic-content block block--basic-content\" data-title=\"Panel Discussion\">\n  <div class=\"basic-content__content content\">\n    <h2>Panel Discussion: Marketing in Economically Challenging Times: How Much Can Brands Afford to Adjust Prices and Quality?<\/h2>\n<p>Rising costs, declining purchasing power, and increasing competitive pressure are currently forcing companies to make difficult decisions. Budgets must be optimized and processes made more efficient. But how far can brands go without permanently jeopardizing the trust and loyalty of their target audience? In this panel discussion, experts from marketing, retail, industry, and brand strategy will discuss practical approaches. They&rsquo;ll candidly explore how companies can maintain the right balance between price, quality, and their core promise&mdash;even during economically challenging times.<\/p>\n  <\/div>\n<\/div>\n\n  <div id=\"speaker-vita\" class=\"team-quote block block--team-quote\" data-title=\"Speaker Bio\">\n    <div class=\"team-quote__content content\">\n              <div class=\"content__row row\">\n          \n      <div class=\"row__contact team-member\" itemscope itemtype=\"https:\/\/schema.org\/Person\">\n        <img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-300x300.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" itemprop=\"image\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-300x300.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-1024x1024.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-150x150.png 150w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-768x768.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-630x630.png 630w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-628x628.png 628w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\n        <div class=\"team-member__meta meta\">\n          <div class=\"meta__name\" itemprop=\"name\">Markus Widmer<\/div>\n          <div class=\"meta__position\" itemprop=\"jobTitle\">Marketing Director<\/div>\n        <\/div>\n      <\/div>\n                <div class=\"row__content\"><p>Markus Widmer was born in Switzerland, spent time in Vienna, and is an avid internet user. Since the turn of the millennium, he has worked continuously in digital newsrooms, agencies, and departments. He has been Marketing Director at e-dialog since early 2024.<\/p>\n<\/div>\n        <\/div>\n          <\/div>\n  <\/div>\n\n\n<div id=\"basic-content-block_f8b69c04f46fd54c8da4f235dd64ceb5\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p style=\"text-align: right;\"><small>Photo credit: Elisabeth Kessler\/MOMENTUM Vienna<\/small><\/p>\n  <\/div>\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":17857,"template":"","meta":{"_acf_changed":false},"categories":[448],"country":[469],"c-year":[432],"class_list":["post-17855","event","type-event","status-publish","has-post-thumbnail","hentry","category-strategy","country-austria","c-year-432"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MARKETING X Vienna 2026 Panel Discussion - e-dialog<\/title>\n<meta name=\"description\" content=\"At MARKETING X 2026 in Vienna, Markus Widmer will discuss how brands can strike a balance between price and quality during economically challenging times.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/event\/marketing-x-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing X 2026\" \/>\n<meta property=\"og:description\" content=\"At MARKETING X 2026 in Vienna, Markus Widmer will discuss how brands can strike a balance between price and quality during economically challenging times.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/event\/marketing-x-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-25T12:23:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/2019-IMG_7152-\u00a9Elisabeth-Kessler.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/event\\\/marketing-x-2026\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/event\\\/marketing-x-2026\\\/\",\"name\":\"MARKETING X Vienna 2026 Panel Discussion - e-dialog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/event\\\/marketing-x-2026\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/event\\\/marketing-x-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/2019-IMG_7152-\u00a9Elisabeth-Kessler.jpg\",\"datePublished\":\"2026-09-25T07:31:02+00:00\",\"dateModified\":\"2026-09-25T12:23:40+00:00\",\"description\":\"At MARKETING X 2026 in Vienna, Markus Widmer will discuss how brands can strike a balance between price and quality during economically challenging times.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/event\\\/marketing-x-2026\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/e-dialog.group\\\/en\\\/event\\\/marketing-x-2026\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/event\\\/marketing-x-2026\\\/#primaryimage\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/2019-IMG_7152-\u00a9Elisabeth-Kessler.jpg\",\"contentUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/2019-IMG_7152-\u00a9Elisabeth-Kessler.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/event\\\/marketing-x-2026\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing X 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\",\"name\":\"e-dialog\",\"description\":\"Data-driven Marketing &amp; 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