{"id":17957,"date":"2026-09-23T11:55:52","date_gmt":"2026-09-23T11:55:52","guid":{"rendered":"https:\/\/e-dialog.group\/event\/now-social-media-2026\/"},"modified":"2026-09-25T12:24:12","modified_gmt":"2026-09-25T12:24:12","slug":"now-social-media-2026","status":"publish","type":"event","link":"https:\/\/e-dialog.group\/en\/event\/now-social-media-2026\/","title":{"rendered":"NOW Social Media 2026"},"content":{"rendered":"<div id=\"event-details\" class=\"content-header block block--content-header\" data-title=\"Event Details\">\n  <div class=\"content-header__content content\">\n    <div class=\"content__col col col--left\">\n      <svg class=\"col__decoration deco deco--left\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"col__inner inner-col\">\n        <h1 class=\"inner-col__hl\">NOW Social Media 2026: Myths About Social Media and Influencer Marketing<\/h1>                  <div class=\"inner-col__event event-info\">\n                                        <span class=\"event-info__info info info--date\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                  <rect width=\"23\" height=\"21\" x=\".5\" y=\"2.501\" rx=\"1\" ry=\"1\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/rect>\n                  <path d=\"M5.5.501v5M18.5.501v5M.5 7.501h23\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\n                <\/svg>\n                <span>05.05.2026<\/span>\n                <span> | <\/span>\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                  <circle cx=\"11.999\" cy=\"12.001\" r=\"11.5\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/circle>\n                  <polyline points=\"12 6.501 12 12.001 18 17.501\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/polyline>\n                <\/svg>\n                <span>09:00<\/span>\n              <\/span>\n                                      <span class=\"event-info__info info info--place\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                  <path fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M12,.71a7.5,7.5,0,0,1,7.5,7.5c0,3.547-5.5,12.381-7.079,14.85a.5.5,0,0,1-.842,0C10,20.592,4.5,11.757,4.5,8.21A7.5,7.5,0,0,1,12,.71Z\"><\/path>\n                  <circle fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\" cx=\"12\" cy=\"8.21\" r=\"3\"><\/circle>\n                <\/svg>\n                Vienna              <\/span>\n                      <\/div>\n                          <div class=\"inner-col__sl\">Insights, Controversies, and Real Eye-Openers from Vienna<\/div>\n                          <div class=\"inner-col__text\"><p>At the JETZT Social Media conference on May 5 and 6, 2026, in Vienna, social media experts gathered to discuss current strategies, social commerce, and influencer marketing. A diverse kaleidoscope of best practices and valuable insights for brands and agencies.<\/p>\n<\/div>\n                      <\/div>\n    <\/div>\n    <div class=\"content__col col col--right\">\n      <svg class=\"col__decoration deco deco--right\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"inner-col\">\n                  <img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/Logo-JETZT-Social.svg\" class=\"inner-col__logo\" alt=\"\" loading=\"eager\" fetchpriority=\"high\">              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_fde0d7a35db489bd38338b401ee842be\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                  <nav class=\"content__nav\" id=\"aside-nav\">\n          <ul>\n                                      <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/event\/now-social-media-2026\/#event-details\" class=\"active\">Event Details<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/event\/now-social-media-2026\/#res%C3%BCmee\" class=\"\">Summary<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/event\/now-social-media-2026\/#fotogalerie\" class=\"\">Photo Gallery<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/event\/now-social-media-2026\/#rueckblick-panel-diskussion\" class=\"\">Review: Panel Discussion<\/a>\n              <\/li>\n                      <\/ul>\n        <\/nav>\n        <button class=\"content__mobile-nav-trigger\">\n          Inhaltsverzeichnis\n          <svg width=\"26\" height=\"25\" viewbox=\"0 0 26 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <circle cx=\"13\" cy=\"12.5\" r=\"12.5\" fill=\"#0045A5\"><\/circle>\n            <path d=\"M19 15L13 9L7 15\" stroke=\"white\" stroke-width=\"2\"><\/path>\n          <\/svg>\n        <\/button>\n            <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"res&uuml;mee\" class=\"basic-content block block--basic-content\" data-title=\"Summary\">\n  <div class=\"basic-content__content content\">\n    <p>Our Paid Social Lead, Verena M&uuml;llner, moderated a fantastic panel discussion on the second day of the JETZT Social Media conference in Vienna. Together with her panel guests&mdash;Anna Turner, Armin Rogl, Markus Zimmer, Vivienne H&ouml;dl, and Peter Rosenkranz&mdash;she debunked the most persistent myths surrounding social media and influencer marketing. It was a discussion full of insights, controversies, and some real &ldquo;eye-openers&rdquo;&mdash;from the lack of credibility in influencer marketing to the realization that the hype surrounding social shopping in Austria is greatly exaggerated. A huge thank you to the panel of speakers for the open discussion and to Maximilian Mondel for the invitation!<\/p>\n  <\/div>\n<\/div>\n\n<div id=\"fotogalerie\" class=\"gallery-slider block block--gallery-slider block--no-margin\" data-title=\"Photo Gallery\">\n  <div class=\"gallery-slider__content content\">\n    <section class=\"splide splide--main\" aria-label=\"The carousel with thumbnails. Selecting a thumbnail will change the Beautiful Gallery carousel.\">\n      <div class=\"splide__track\">\n        <ul class=\"splide__list\">\n                      <li class=\"splide__slide\">\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159727561%C2%A9-Elisabeth-KesslerMOMENTUM-Wien.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159727561&copy;-Elisabeth-KesslerMOMENTUM-Wien.jpeg 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159727561&copy;-Elisabeth-KesslerMOMENTUM-Wien-300x200.jpeg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159727561&copy;-Elisabeth-KesslerMOMENTUM-Wien-1024x683.jpeg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159727561&copy;-Elisabeth-KesslerMOMENTUM-Wien-768x512.jpeg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\">                                        <\/li>\n                      <li class=\"splide__slide\">\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159726069%C2%A9-Elisabeth-KesslerMOMENTUM-Wien.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159726069&copy;-Elisabeth-KesslerMOMENTUM-Wien.jpeg 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159726069&copy;-Elisabeth-KesslerMOMENTUM-Wien-300x200.jpeg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159726069&copy;-Elisabeth-KesslerMOMENTUM-Wien-1024x683.jpeg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159726069&copy;-Elisabeth-KesslerMOMENTUM-Wien-768x512.jpeg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\">                                        <\/li>\n                      <li class=\"splide__slide\">\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159727307%C2%A9-Elisabeth-KesslerMOMENTUM-Wien.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159727307&copy;-Elisabeth-KesslerMOMENTUM-Wien.jpeg 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159727307&copy;-Elisabeth-KesslerMOMENTUM-Wien-300x200.jpeg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159727307&copy;-Elisabeth-KesslerMOMENTUM-Wien-1024x683.jpeg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159727307&copy;-Elisabeth-KesslerMOMENTUM-Wien-768x512.jpeg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\">                                        <\/li>\n                      <li class=\"splide__slide\">\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159727341%C2%A9-Elisabeth-KesslerMOMENTUM-Wien.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159727341&copy;-Elisabeth-KesslerMOMENTUM-Wien.jpeg 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159727341&copy;-Elisabeth-KesslerMOMENTUM-Wien-300x200.jpeg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159727341&copy;-Elisabeth-KesslerMOMENTUM-Wien-1024x683.jpeg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159727341&copy;-Elisabeth-KesslerMOMENTUM-Wien-768x512.jpeg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\">                                        <\/li>\n                  <\/ul>\n      <\/div>\n    <\/section>\n    <section class=\"splide splide--thumbnail\" aria-label=\"The carousel with thumbnails. Selecting a thumbnail will change the Beautiful Gallery carousel.\">\n      <div class=\"splide__track\">\n        <ul class=\"splide__list\">\n                      <li class=\"splide__slide\">\n                              <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159727561%C2%A9-Elisabeth-KesslerMOMENTUM-Wien.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159727561&copy;-Elisabeth-KesslerMOMENTUM-Wien.jpeg 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159727561&copy;-Elisabeth-KesslerMOMENTUM-Wien-300x200.jpeg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159727561&copy;-Elisabeth-KesslerMOMENTUM-Wien-1024x683.jpeg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159727561&copy;-Elisabeth-KesslerMOMENTUM-Wien-768x512.jpeg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\">                          <\/li>\n                      <li class=\"splide__slide\">\n                              <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159726069%C2%A9-Elisabeth-KesslerMOMENTUM-Wien.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159726069&copy;-Elisabeth-KesslerMOMENTUM-Wien.jpeg 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159726069&copy;-Elisabeth-KesslerMOMENTUM-Wien-300x200.jpeg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159726069&copy;-Elisabeth-KesslerMOMENTUM-Wien-1024x683.jpeg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159726069&copy;-Elisabeth-KesslerMOMENTUM-Wien-768x512.jpeg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\">                          <\/li>\n                      <li class=\"splide__slide\">\n                              <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159727307%C2%A9-Elisabeth-KesslerMOMENTUM-Wien.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159727307&copy;-Elisabeth-KesslerMOMENTUM-Wien.jpeg 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159727307&copy;-Elisabeth-KesslerMOMENTUM-Wien-300x200.jpeg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159727307&copy;-Elisabeth-KesslerMOMENTUM-Wien-1024x683.jpeg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159727307&copy;-Elisabeth-KesslerMOMENTUM-Wien-768x512.jpeg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\">                          <\/li>\n                      <li class=\"splide__slide\">\n                              <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159727341%C2%A9-Elisabeth-KesslerMOMENTUM-Wien.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159727341&copy;-Elisabeth-KesslerMOMENTUM-Wien.jpeg 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159727341&copy;-Elisabeth-KesslerMOMENTUM-Wien-300x200.jpeg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159727341&copy;-Elisabeth-KesslerMOMENTUM-Wien-1024x683.jpeg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/1778159727341&copy;-Elisabeth-KesslerMOMENTUM-Wien-768x512.jpeg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\">                          <\/li>\n                  <\/ul>\n      <\/div>\n    <\/section>\n  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_65cdae5cc5a36fcbacf198760911a7bb\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p style=\"text-align: center;\"><small>Photo credit: Elisabeth Kessler\/MOMENTUM Vienna<\/small><\/p>\n  <\/div>\n<\/div>\n\n<div id=\"rueckblick-panel-diskussion\" class=\"basic-content block block--basic-content\" data-title=\"Review: Panel Discussion\">\n  <div class=\"basic-content__content content\">\n    <h2>Panel Discussion: The Most Persistent Myths Surrounding Social Media and Influencer Marketing<\/h2>\n<p>The discussion, moderated by Verena M&uuml;llner, focused on four key insights:<\/p>\n<p>First, B2B doesn&rsquo;t just happen on LinkedIn. Even though there&rsquo;s often still skepticism in practice, you can definitely reach CEOs today with a creative TikTok video. There&rsquo;s still a lot of work to be done to convince executives of this!<\/p>\n<p>Second, hashtags are a relic of the past. What used to be a science in its own right is now almost negligible, since the algorithm has long since rendered traditional hashtag research obsolete.<\/p>\n<p>Third, we&rsquo;re experiencing a real credibility crisis. A clear wake-up call came when the audience was asked about the credibility of influencers compared to traditional advertising: Hardly anyone considers them truly credible. Many brands still don&rsquo;t pay enough attention to genuine brand fit. Those who focus solely on reach rather than authenticity lose the trust of their target audience.<\/p>\n<p>Fourth, social shopping remains a major cause for concern in Europe. The hype won&rsquo;t take off in Europe&mdash;and certainly not in Austria&mdash;the way it has in Asia. As a market, we simply operate differently. It will likely remain a niche topic for individual brands, while the rest will continue to rely on clever influencer marketing&mdash;which the panel even jokingly equated with modern teleshopping.<\/p>\n  <\/div>\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":17961,"template":"","meta":{"_acf_changed":false},"categories":[446],"country":[469],"c-year":[432],"class_list":["post-17957","event","type-event","status-publish","has-post-thumbnail","hentry","category-campaigns","country-austria","c-year-432"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>JETZT Social Media 2026: Influencer Myths - e-dialog<\/title>\n<meta name=\"description\" content=\"Discover the most exciting insights from JETZT Social Media 2026 in Vienna. Our Paid Social Lead, Verena M\u00fcllner, debunks myths about influencer marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/event\/now-social-media-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NOW Social Media 2026\" \/>\n<meta property=\"og:description\" content=\"Discover the most exciting insights from JETZT Social Media 2026 in Vienna. 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