{"id":18125,"date":"2026-10-08T08:47:50","date_gmt":"2026-10-08T08:47:50","guid":{"rendered":"https:\/\/e-dialog.group\/event\/the-eu-ai-act-in-marketing-from-uncontrolled-ai-growth-to-a-clear-strategy\/"},"modified":"2026-10-08T08:56:17","modified_gmt":"2026-10-08T08:56:17","slug":"the-eu-ai-act-in-marketing-from-uncontrolled-ai-growth-to-a-clear-strategy","status":"publish","type":"event","link":"https:\/\/e-dialog.group\/en\/event\/the-eu-ai-act-in-marketing-from-uncontrolled-ai-growth-to-a-clear-strategy\/","title":{"rendered":"The EU AI Act in Marketing: From Uncontrolled AI Growth to a Clear Strategy"},"content":{"rendered":"<div id=\"content-header-block_a464275b4a7393784f0d4ac64fcf5e5d\" class=\"content-header block block--content-header\" data-title=\"\">\n  <div class=\"content-header__content content\">\n    <div class=\"content__col col col--left\">\n      <svg class=\"col__decoration deco deco--left\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"col__inner inner-col\">\n        <h1 class=\"inner-col__hl\">The EU AI Act in Marketing<\/h1>                  <div class=\"inner-col__event event-info\">\n                                        <span class=\"event-info__info info info--date\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                  <rect width=\"23\" height=\"21\" x=\".5\" y=\"2.501\" rx=\"1\" ry=\"1\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/rect>\n                  <path d=\"M5.5.501v5M18.5.501v5M.5 7.501h23\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\n                <\/svg>\n                <span>29.10.2026<\/span>\n                <span> | <\/span>\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                  <circle cx=\"11.999\" cy=\"12.001\" r=\"11.5\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/circle>\n                  <polyline points=\"12 6.501 12 12.001 18 17.501\" fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/polyline>\n                <\/svg>\n                <span>13:00<\/span>\n              <\/span>\n                                      <span class=\"event-info__info info info--place\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                  <path fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M12,.71a7.5,7.5,0,0,1,7.5,7.5c0,3.547-5.5,12.381-7.079,14.85a.5.5,0,0,1-.842,0C10,20.592,4.5,11.757,4.5,8.21A7.5,7.5,0,0,1,12,.71Z\"><\/path>\n                  <circle fill=\"none\" stroke=\"#0a2564\" stroke-linecap=\"round\" stroke-linejoin=\"round\" cx=\"12\" cy=\"8.21\" r=\"3\"><\/circle>\n                <\/svg>\n                Online              <\/span>\n                      <\/div>\n                                  <div class=\"inner-col__text\"><p>From Uncontrolled AI Growth to a Clear Strategy<\/p>\n<\/div>\n                <a href=\"#anmelden\" target=\"_self\" class=\"inner-col__cta\">\n        Sign up now!\n      <\/a>      <\/div>\n    <\/div>\n    <div class=\"content__col col col--right\">\n      <svg class=\"col__decoration deco deco--right\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"inner-col\">\n                  <img decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/10\/Digital-Snacks-20_Freisteller-transparent-1024x535.png\" class=\"inner-col__portrait\" alt=\"\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/10\/Digital-Snacks-20_Freisteller-transparent-1024x535.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/10\/Digital-Snacks-20_Freisteller-transparent-768x401.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\">              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_00dd4601df54cdec0f733604a1781232\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                      <h2 class=\"content__hl\">Digital Snacks<\/h2>              <div class=\"content__text\"><p>Our webinar series with insights straight from day-to-day agency work.<\/p>\n<\/div>\n                        <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_c41aea693a1137b3f131b5ef6bef1f30\" class=\"basic-content block block--basic-content block--no-margin\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>The EU AI Act in Marketing: From Uncontrolled AI Growth to a Clear Strategy<\/h2>\n<p>In many marketing teams, AI is growing faster than the rules governing it. Each department chooses its own tools, employees use personal accounts, and AI agents are increasingly working independently. Starting in August 2026, the transparency requirements of the EU AI Act will also take effect.<\/p>\n<p>In this Digital Snack, we&rsquo;ll show you how to turn uncontrolled AI growth into a clear strategy and what the EU AI Act specifically means for your AI agents in marketing: When must a chatbot identify itself as AI, when does an AI-generated image become a deepfake, and which texts require a label?<\/p>\n<p>A concise practical guide for anyone using AI in marketing who now needs clear guidelines.<\/p>\n  <\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"anmelden\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_96e86290c0ab8ee3d63011e6af4c2d4a\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                      <h2 class=\"content__hl\">Register now<\/h2>                        <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_0a37556efa2e1bdc951484e89dda7379\" class=\"basic-content block block--basic-content block--no-margin\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Digital Snacks &ndash; Registration<\/h2>\n<p>The EU AI Act in Marketing: From Uncontrolled AI Growth to a Clear Strategy<br>\nOctober 29, 2026 | 1:00 p.m. &ndash; 1:45 p.m.<\/p>\n  <\/div>\n<\/div>\n\n<div id=\"anmelden\" class=\"basic-content block block--basic-content active-campaign-form\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <div data-ac-tracking=\"\" data-ac-event=\"registration_form\" data-ac-form_name=\"registrierungs formular\" data-ac-form_type=\"registration\" data-ac-form_subject=\"digital snacks\" data-ac-form_title=\"Registrierung Digital Snacks #19\"><div class=\"_form_105\"><\/div><script type=\"text\/javascript\" src=\"https:\/\/e-dialog.activehosted.com\/f\/embed.php?static=0&amp;id=105&amp;6AC82FB25CD5B&amp;nostyles=1&amp;preview=0\"><\/script><\/div>\n<p>&nbsp;<\/p>\n  <\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_64e26128a9abef563c5bf164d341d049\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                      <h2 class=\"content__hl\">Three reasons why you should watch this<\/h2>                        <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">  <div id=\"big-ol-block_8dce7c3afeb2a5cc9187ab5d67bb6946\" class=\"big-ol block block--big-ol\" data-title=\"\">\n    <ol class=\"big-ol__content content\">\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            01          <\/div>\n          <div class=\"li__main li-main\">\n                          <h3 class=\"li-main__hl\">From Haphazard Growth to Strategy<\/h3>                                      <div class=\"li-main__content\"><p>You&rsquo;ll learn what the EU AI Act requires of your marketing team and what rules you really need for AI tools.<\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            02          <\/div>\n          <div class=\"li__main li-main\">\n                          <h3 class=\"li-main__hl\">Label or no label?<\/h3>                                      <div class=\"li-main__content\"><p>We&rsquo;ll use typical examples to show you when you need to label AI-generated images, AI-generated text, and chatbots.<\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            03          <\/div>\n          <div class=\"li__main li-main\">\n                          <h3 class=\"li-main__hl\">Takeaway:<\/h3>                                      <div class=\"li-main__content\"><p>You&rsquo;ll get a simple checklist to review every AI agent before deploying it.<\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n          <\/ol>\n  <\/div>\n<\/div>\n<\/div>\n<div id=\"basic-content-block_2e28886d6122af923d59acfb0b9bef72\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Digital Snacks: the webinar series on digital marketing &amp; data-driven marketing<\/h2>\n<p> Our data-driven marketing experts give you exclusive insights into their work in every episode. We serve up insider updates and insights on current topics &ndash; directly from the people shaping our digital future. Short, concise, and free for you.<\/p>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[450],"country":[469,468],"c-year":[432],"class_list":["post-18125","event","type-event","status-publish","hentry","category-technology","country-austria","country-germany","c-year-432"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The EU AI Act in Marketing: From Uncontrolled AI Growth to a Clear Strategy - e-dialog<\/title>\n<meta name=\"description\" content=\"The e-dialog webinar series featuring insights from agency practice\u2014register now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/event\/the-eu-ai-act-in-marketing-from-uncontrolled-ai-growth-to-a-clear-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The EU AI Act in Marketing: From Uncontrolled AI Growth to a Clear Strategy\" \/>\n<meta property=\"og:description\" content=\"The e-dialog webinar series featuring insights from agency practice\u2014register now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/event\/the-eu-ai-act-in-marketing-from-uncontrolled-ai-growth-to-a-clear-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-08T08:56:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/10\/Digital-Snack-20_Header_processed-1024x535.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/event\\\/the-eu-ai-act-in-marketing-from-uncontrolled-ai-growth-to-a-clear-strategy\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/event\\\/the-eu-ai-act-in-marketing-from-uncontrolled-ai-growth-to-a-clear-strategy\\\/\",\"name\":\"The EU AI Act in Marketing: From Uncontrolled AI Growth to a Clear Strategy - e-dialog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\"},\"datePublished\":\"2026-10-08T08:47:50+00:00\",\"dateModified\":\"2026-10-08T08:56:17+00:00\",\"description\":\"The e-dialog webinar series featuring insights from agency practice\u2014register now!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/event\\\/the-eu-ai-act-in-marketing-from-uncontrolled-ai-growth-to-a-clear-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/e-dialog.group\\\/en\\\/event\\\/the-eu-ai-act-in-marketing-from-uncontrolled-ai-growth-to-a-clear-strategy\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/event\\\/the-eu-ai-act-in-marketing-from-uncontrolled-ai-growth-to-a-clear-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The EU AI Act in Marketing: From Uncontrolled AI Growth to a Clear Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\",\"name\":\"e-dialog\",\"description\":\"Data-driven Marketing &amp; 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