{"id":13716,"date":"2025-12-03T10:41:15","date_gmt":"2025-12-03T10:41:15","guid":{"rendered":"https:\/\/e-dialog.group\/news\/bls-selects-a-new-agency-for-online-marketing\/"},"modified":"2026-02-26T17:10:49","modified_gmt":"2026-02-26T17:10:49","slug":"bls-selects-a-new-agency-for-online-marketing","status":"publish","type":"news","link":"https:\/\/e-dialog.group\/en\/news\/bls-selects-a-new-agency-for-online-marketing\/","title":{"rendered":"BLS selects a new agency for online marketing"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_b9b15747dc5be81b37be966dc912a554\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                      <h2 class=\"content__hl\">Press Contact<\/h2>              <div class=\"content__text\"><p>If you have any questions, please feel free to contact us!<\/p>\n<\/div>\n            <a href=\"mailto:presse@e-dialog.group\" target=\"_self\" class=\"content__cta\">\n        Send email\n      <\/a>              \n      <div class=\"content__team team-member\" itemscope itemtype=\"https:\/\/schema.org\/Person\">\n        <img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-300x300.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" itemprop=\"image\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-300x300.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-1024x1024.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-150x150.png 150w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-768x768.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-630x630.png 630w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-628x628.png 628w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\n        <div class=\"team-member__meta meta\">\n          <div class=\"meta__name\" itemprop=\"name\">Markus Widmer<\/div>\n          <div class=\"meta__position\" itemprop=\"jobTitle\">Marketing Director<\/div>\n        <\/div>\n      <\/div>\n                  <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_1990822a998ef9e2f5db2edee9921ed0\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h1>BLS selects a new agency for online marketing<\/h1>\n<p><strong>e-dialog is taking over the Swiss transport company&rsquo;s performance campaigns. From 2026, e-dialog will manage the always-on channels Search, Social and Programmatic. <\/strong><\/p>\n  <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_b0ec3e39d46d642b0e412aba303a338d\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"820\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/MIKA_Kandertal_03-2-e1764767998312.png\" class=\"content__img img img--desktop\" alt=\"Zug der BLS in Schneelandschaft\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/MIKA_Kandertal_03-2-e1764767998312.png 1600w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/MIKA_Kandertal_03-2-e1764767998312-300x154.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/MIKA_Kandertal_03-2-e1764767998312-1024x525.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/MIKA_Kandertal_03-2-e1764767998312-768x394.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/MIKA_Kandertal_03-2-e1764767998312-1536x787.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\">      <\/div>\n<\/div>\n\n<div id=\"basic-content-block_2a79e39f0e01fe561a5a4f0a05b31c61\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p><span style=\"font-weight: 400;\">Following a pitch, BLS AG opted for the agency&rsquo;s data-driven approach. &ldquo;e-dialog convinced us with cross-channel thinking and a full-funnel strategy. Analytics, creatives and campaigning come together in a holistic concept from which we expect measurable success,&rdquo; explains Simon Achermann, Head of Digital Marketing at BLS, in justifying the decision.   <\/span><\/p>\n<p>From 2026, the newly designed always-on campaign will launch across Search, Social and Programmatic. As one of Switzerland&rsquo;s largest transport companies, BLS AG will activate topics such as leisure planning, tickets and travelcards, the BLS Mobil app, and car shuttle services through the L&ouml;tschberg and Simplon tunnels. In addition, e-dialog supports the internal digital marketing team with strategic campaigns and larger product pushes, and provides advice on topics such as SEO, data analysis and digital strategy.  <\/p>\n  <\/div>\n<\/div>\n\n  <div id=\"team-quote-block_27fe4f73507fd7124e3fbdf22bb8bf7f\" class=\"team-quote block block--team-quote\" data-title=\"\">\n    <div class=\"team-quote__content content\">\n              <div class=\"content__row row\">\n          \n      <div class=\"row__contact team-member\" itemscope itemtype=\"https:\/\/schema.org\/Person\">\n        <img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Andrea-Swift-Icontiny-300x300.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" itemprop=\"image\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Andrea-Swift-Icontiny-300x300.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Andrea-Swift-Icontiny-1024x1024.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Andrea-Swift-Icontiny-150x150.png 150w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Andrea-Swift-Icontiny-768x768.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Andrea-Swift-Icontiny-630x630.png 630w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Andrea-Swift-Icontiny-628x628.png 628w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Andrea-Swift-Icontiny.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\n        <div class=\"team-member__meta meta\">\n          <div class=\"meta__name\" itemprop=\"name\">Andrea Swift<\/div>\n          <div class=\"meta__position\" itemprop=\"jobTitle\">Chief Executive Officer<\/div>\n        <\/div>\n      <\/div>\n                <div class=\"row__content\"><p><span style=\"font-weight: 400;\">For BLS, we can play to our strengths: technical expertise for the data foundation, dynamic creatives for audience engagement, and campaigning expertise for effective delivery. I am convinced that we can make a real impact with our full-funnel approach. <\/span><\/p>\n<\/div>\n        <\/div>\n          <\/div>\n  <\/div>\n\n\n<div id=\"basic-content-block_feb3bee99763fc6320beea7b42ce5c9c\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p>Founded in Austria more than 20 years ago, the independent agency is expanding its Swiss client base with BLS, which already includes, for example, Geberit, Worldline and Migros Bank. In addition to its Vienna headquarters, e-dialog has offices in Zurich, Munich and Berlin. <\/p>\n<h4>About BLS AG<\/h4>\n<p>BLS is one of Switzerland&rsquo;s largest transport companies. In its core rail business, it operates commuter and leisure services and maintains a 424-kilometre railway network. In addition, bus operations, car shuttle services, shipping and freight transport are united under its umbrella. BLS develops properties that are no longer needed for rail operations into attractive spaces for living and working. BLS connects people, regions and places.    <\/p>\n<p>In 2024, 200,000 people travelled on BLS trains every day. Further key figures are available online at <a href=\"http:\/\/www.bls.ch\/zahlen\">bls.ch\/zahlen<\/a>. <\/p>\n<h4>About e-dialog<\/h4>\n<p>e-dialog is the partner for measurable success in digital marketing &ndash; with a passion for data, technology and creativity. As a leading agency for data-driven marketing and digital strategy, e-dialog designs, creates and implements digital campaigns, tracking concepts and cloud-based data solutions for companies across Europe. e-dialog is also a sales partner of Google Marketing and the Google Cloud Platform, as well as a certified Google Premium Partner. As the organiser of the &ldquo;Google Analytics Conference&rdquo; and &ldquo;PCon&rdquo;, e-dialog places particular importance on the exchange of specialist knowledge. Founded in 2003, the company employs more than 100 experts and is therefore one of the largest independent digital agencies in the DACH region.    <\/p>\n  <\/div>\n<\/div><\/div>\n<\/div>\n","protected":false},"featured_media":13717,"template":"","meta":{"_acf_changed":false},"categories":[446],"c-year":[7],"class_list":["post-13716","news","type-news","status-publish","has-post-thumbnail","hentry","category-campaigns","c-year-7"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BLS selects a new agency for online marketing - e-dialog<\/title>\n<meta name=\"description\" content=\"News: Following a pitch, the digital agency e-dialog is taking over the Swiss transport company\u2019s performance campaigns. From 2026, e-dialog will manage the always-on channels Search, Social and Programmatic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/news\/bls-selects-a-new-agency-for-online-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BLS selects a new agency for online marketing\" \/>\n<meta property=\"og:description\" content=\"e-dialog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/news\/bls-selects-a-new-agency-for-online-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T17:10:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/MIKA_Kandertal_03-2-e1764767998312.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"820\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/news\\\/bls-selects-a-new-agency-for-online-marketing\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/news\\\/bls-selects-a-new-agency-for-online-marketing\\\/\",\"name\":\"BLS selects a new agency for online marketing - e-dialog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/news\\\/bls-selects-a-new-agency-for-online-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/news\\\/bls-selects-a-new-agency-for-online-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/MIKA_Kandertal_03-2-e1764767998312.png\",\"datePublished\":\"2025-12-03T10:41:15+00:00\",\"dateModified\":\"2026-02-26T17:10:49+00:00\",\"description\":\"News: Following a pitch, the digital agency e-dialog is taking over the Swiss transport company\u2019s performance campaigns. 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