{"id":13719,"date":"2025-01-08T12:02:00","date_gmt":"2025-01-08T12:02:00","guid":{"rendered":"https:\/\/e-dialog.group\/news\/e-dialog-becomes-new-partner-of-otto-group-for-the-google-marketing-platform\/"},"modified":"2026-02-26T17:10:59","modified_gmt":"2026-02-26T17:10:59","slug":"e-dialog-becomes-new-partner-of-otto-group-for-the-google-marketing-platform","status":"publish","type":"news","link":"https:\/\/e-dialog.group\/en\/news\/e-dialog-becomes-new-partner-of-otto-group-for-the-google-marketing-platform\/","title":{"rendered":"e-dialog Becomes New Partner of Otto Group for the Google Marketing Platform"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_9e126cdb8e5b607cd78851b6095c12c2\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                      <h2 class=\"content__hl\">Press Contact<\/h2>              <div class=\"content__text\"><p><strong>Please contact us for any inquiries:<\/strong><\/p>\n<\/div>\n            <a href=\"mailto:presse@e-dialog.group\" target=\"_self\" class=\"content__cta\">\n        Send inquiry\n      <\/a>              \n      <div class=\"content__team team-member\" itemscope itemtype=\"https:\/\/schema.org\/Person\">\n        <img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-300x300.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" itemprop=\"image\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-300x300.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-1024x1024.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-150x150.png 150w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-768x768.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-630x630.png 630w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-628x628.png 628w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\n        <div class=\"team-member__meta meta\">\n          <div class=\"meta__name\" itemprop=\"name\">Markus Widmer<\/div>\n          <div class=\"meta__position\" itemprop=\"jobTitle\">Marketing Director<\/div>\n        <\/div>\n      <\/div>\n                  <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_b9deba643ccc7dc897e064fba56f30a9\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h1>e-dialog Becomes New Partner of Otto Group for the Google Marketing Platform<\/h1>\n<p><strong>Digital agency e-dialog has won the Otto Group pitch for AdTech licenses of the Google Marketing Platform (GMP).<\/strong><\/p>\n  <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_54211974c3d1b72d4404130e124ee016\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1373\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/OTTO-Group_processed.png\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/OTTO-Group_processed.png 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/OTTO-Group_processed-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/OTTO-Group_processed-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/OTTO-Group_processed-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/OTTO-Group_processed-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/OTTO-Group_processed-2048x1098.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">      <\/div>\n<\/div>\n\n<div id=\"basic-content-block_539751172cb229e80541f8a45e673f0e\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>The retail group will now obtain GMP licenses through e-dialog<\/h2>\n<p>Digital agency e-dialog has won the Otto Group pitch for AdTech licenses of the Google Marketing Platform (GMP). As a long-standing Google sales partner, e-dialog will now provide several group companies with digital advertising tools such as Campaign Manager 360, Display &amp; Video 360, and Search Ads 360. The data-driven marketing agency is thereby expanding its client portfolio to include one of the world&rsquo;s largest retail and service groups.  <\/p>\n<p>&ldquo;As an agency for data-driven advertising and digital strategy, we could hardly wish for a more exciting client than Otto Group with its impressive digital transformation. We look forward to a productive partnership on equal footing,&rdquo; comments Andrea Swift, CEO of e-dialog.<\/p>\n<p>e-dialog is a leading agency for data-driven marketing and digital strategy with locations in Vienna, Berlin, Hamburg, D&uuml;sseldorf, and Zurich. The company designs, creates, and implements digital campaigns, tracking concepts, and cloud-based data solutions for companies throughout Europe. <\/p>\n  <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_6995778c01013e05678161270fc8f690\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                <h2 class=\"info__hl\">More News &amp; Updates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/lebenshilfe-bbq-2026-07-14-3_processed-300x225.jpeg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/lebenshilfe-bbq-2026-07-14-3_processed-300x225.jpeg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/lebenshilfe-bbq-2026-07-14-3_processed-1024x768.jpeg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/lebenshilfe-bbq-2026-07-14-3_processed-768x576.jpeg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/lebenshilfe-bbq-2026-07-14-3_processed-1536x1152.jpeg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/lebenshilfe-bbq-2026-07-14-3_processed-2048x1536.jpeg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Team<\/div>\n                    <h3 class=\"post-teaser__title\">Moving Forward Together: Run for a Good Cause<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/moving-forward-together-run-for-a-good-cause\/\" aria-label=\"Moving Forward Together: Run for a Good Cause\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Telefonica-DE-DAVE-1-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Telefonica-DE-DAVE-1-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Telefonica-DE-DAVE-1-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Telefonica-DE-DAVE-1-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Telefonica-DE-DAVE-1-1536x823.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Telefonica-DE-DAVE-1-2048x1098.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"90\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Telefonica_TEF_Logo_dt_Blue_RGB-300x90.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Telefonica_TEF_Logo_dt_Blue_RGB-300x90.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Telefonica_TEF_Logo_dt_Blue_RGB-1024x309.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Telefonica_TEF_Logo_dt_Blue_RGB-768x232.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Telefonica_TEF_Logo_dt_Blue_RGB-1536x463.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Telefonica_TEF_Logo_dt_Blue_RGB-2048x617.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">AI in Practice: How Telef&oacute;nica Deutschland Automates Data Queries with the Analytics Agent D.A.V.E.<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" 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(max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Team<\/div>\n                    <h3 class=\"post-teaser__title\">Ella Papadakis to Become the New Director of Business Strategy at e-dialog Switzerland<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n   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https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Lebenshilfe-IMG_9606_processed-1536x1152.jpeg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Lebenshilfe-IMG_9606_processed-2048x1536.jpeg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/logo-lebenshilfe-wien.svg\" class=\"attachment-medium size-medium\" alt=\"\">            <\/div>\n                                <div class=\"post-teaser__tag\">Team<\/div>\n                    <h3 class=\"post-teaser__title\">e-dialog supports the Lebenshilfe Wien soccer team<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/e-dialog-supports-the-lebenshilfe-wien-soccer-team\/\" aria-label=\"e-dialog supports the Lebenshilfe Wien soccer team\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":13720,"template":"","meta":{"_acf_changed":false},"categories":[446],"c-year":[7],"class_list":["post-13719","news","type-news","status-publish","has-post-thumbnail","hentry","category-campaigns","c-year-7"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>e-dialog Becomes New Partner of Otto Group | e-dialog<\/title>\n<meta name=\"description\" content=\"e-dialog becomes GMP partner of Otto Group: data-driven advertising, Campaign Manager 360, DV360 &amp; SA360. Locations: Vienna, Berlin, Hamburg, D\u00fcsseldorf, Zurich\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/news\/e-dialog-becomes-new-partner-of-otto-group-for-the-google-marketing-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"e-dialog Becomes New Partner of Otto Group for the Google Marketing Platform\" \/>\n<meta property=\"og:description\" content=\"e-dialog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/news\/e-dialog-becomes-new-partner-of-otto-group-for-the-google-marketing-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T17:10:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/OTTO-Group_processed.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1373\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/news\\\/e-dialog-becomes-new-partner-of-otto-group-for-the-google-marketing-platform\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/news\\\/e-dialog-becomes-new-partner-of-otto-group-for-the-google-marketing-platform\\\/\",\"name\":\"e-dialog Becomes New Partner of Otto Group | e-dialog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/news\\\/e-dialog-becomes-new-partner-of-otto-group-for-the-google-marketing-platform\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/news\\\/e-dialog-becomes-new-partner-of-otto-group-for-the-google-marketing-platform\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/OTTO-Group_processed.png\",\"datePublished\":\"2025-01-08T12:02:00+00:00\",\"dateModified\":\"2026-02-26T17:10:59+00:00\",\"description\":\"e-dialog becomes GMP partner of Otto Group: data-driven advertising, Campaign Manager 360, DV360 & SA360. 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