{"id":13726,"date":"2025-04-11T11:38:00","date_gmt":"2025-04-11T11:38:00","guid":{"rendered":"https:\/\/e-dialog.group\/news\/mobiliar-awards-search-marketing-to-e-dialog\/"},"modified":"2026-02-26T17:11:20","modified_gmt":"2026-02-26T17:11:20","slug":"mobiliar-awards-search-marketing-to-e-dialog","status":"publish","type":"news","link":"https:\/\/e-dialog.group\/en\/news\/mobiliar-awards-search-marketing-to-e-dialog\/","title":{"rendered":"Mobiliar awards search marketing to e-dialog"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_b535205882bc9d0d0481674c57ce2e4c\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                      <h2 class=\"content__hl\">Press Contact<\/h2>              <div class=\"content__text\"><p><strong>Please contact us for any inquiries:<\/strong><\/p>\n<\/div>\n            <a href=\"mailto:presse@e-dialog.group\" target=\"_self\" class=\"content__cta\">\n        Send inquiry\n      <\/a>              \n      <div class=\"content__team team-member\" itemscope itemtype=\"https:\/\/schema.org\/Person\">\n        <img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-300x300.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" itemprop=\"image\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-300x300.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-1024x1024.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-150x150.png 150w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-768x768.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-630x630.png 630w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-628x628.png 628w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\n        <div class=\"team-member__meta meta\">\n          <div class=\"meta__name\" itemprop=\"name\">Markus Widmer<\/div>\n          <div class=\"meta__position\" itemprop=\"jobTitle\">Marketing Director<\/div>\n        <\/div>\n      <\/div>\n                  <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_2eda732e6d02fa93ebf0036ae65bbf53\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h1>Mobiliar awards search marketing to e-dialog<\/h1>\n<p>The digital agency will therefore manage Mobiliar&rsquo;s entire performance funnel<\/p>\n<p>Mobiliar is increasing its performance marketing budget with e-dialog. The digital agency has taken over campaign management for the long-established Swiss insurance company&rsquo;s search engine advertising (SEA). Following programmatic and social advertising, e-dialog is now managing the third digital advertising channel for Mobiliar, three years after the start of the collaboration. The expanded mandate enables cross-channel performance campaigns that can be optimised across the entire sales funnel.   <\/p>\n<p>&ldquo;With the expanded collaboration, together with e-dialog we can plan and optimise across channels even more effectively. We achieve our performance goals best when we take the entire digital funnel into account and continuously learn from the campaign data,&rdquo; explains Dominique Perrinjaquet, Campaign Manager at Mobiliar.<\/p>\n<p>In addition to campaign management, e-dialog also advises Mobiliar on performance measurement and attribution. The agency&rsquo;s analytics team has completely revised and significantly simplified the insurer&rsquo;s tracking setup. This now makes it possible to compare the performance of individual channels more effectively and use the media budget even more efficiently.  <\/p>\n<p>&ldquo;Our shared goal is measurable success in performance marketing. This only works with a well-thought-out strategy, clean data, and precise campaign management. I am delighted with the results our specialist teams have achieved together with Mobiliar in all three areas,&rdquo; says Andrea Swift, CEO of e-dialog.<\/p>\n<p>With Mobiliar&rsquo;s increased budget, e-dialog is expanding its Swiss business. The digital agency&rsquo;s most important Swiss clients include Geberit, Sunrise, Worldline, Emil Frey, and Migros Bank. In addition to its Zurich location, e-dialog has offices in Vienna, Berlin, Hamburg, and Munich.  <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"personal-quote-block_4e4c1b205f9822031939c9a990cb79cd\" class=\"personal-quote block block--personal-quote\" data-title=\"\">\n  <div class=\"personal-quote__content content\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/andrea-swift-c-katharinaschiffl_processed-1024x682.jpg\" class=\"content__img\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/andrea-swift-c-katharinaschiffl_processed-1024x682.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/andrea-swift-c-katharinaschiffl_processed-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/andrea-swift-c-katharinaschiffl_processed-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/andrea-swift-c-katharinaschiffl_processed-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/andrea-swift-c-katharinaschiffl_processed-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">        <div class=\"content__quote quote\">\n      <svg class=\"quote__sign\" width=\"58\" height=\"54\" viewbox=\"0 0 58 54\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path d=\"M51.6795 -5.52557e-07C55.8932 6.8542 58 13.7701 58 20.7479C58 26.9228 56.4509 32.8199 53.3526 38.4391C50.1923 44.1201 45.6378 49.307 39.6891 54L32.5321 49.6467C31.9124 49.2762 31.4786 48.813 31.2308 48.2573C30.9829 47.7633 30.859 47.2693 30.859 46.7753C30.859 46.2196 30.9829 45.6947 31.2308 45.2007C31.4786 44.7067 31.7575 44.2744 32.0673 43.9039C32.8729 42.9777 33.7404 41.8971 34.6699 40.6621C35.5374 39.4271 36.343 38.0686 37.0865 36.5866C37.8301 35.1664 38.4498 33.5918 38.9455 31.8628C39.4412 30.1338 39.6891 28.2813 39.6891 26.3053C39.6891 24.2058 39.3483 21.952 38.6667 19.5437C37.985 17.1973 36.8387 14.7273 35.2276 12.1338C34.6699 11.2693 34.391 10.4048 34.391 9.54031C34.391 7.56433 35.5064 6.17496 37.7372 5.37221L51.6795 -5.52557e-07ZM20.8205 -3.25033e-06C25.0342 6.8542 27.141 13.7701 27.141 20.7479C27.141 26.9228 25.5919 32.8199 22.4936 38.4391C19.3333 44.1201 14.7789 49.307 8.83014 54L1.67308 49.6467C1.05342 49.2762 0.61966 48.813 0.371796 48.2573C0.123932 47.7633 5.88416e-07 47.2693 6.31603e-07 46.7753C6.80188e-07 46.2195 0.123933 45.6947 0.371796 45.2007C0.61966 44.7067 0.898507 44.2744 1.20834 43.9039C2.01389 42.9777 2.88141 41.8971 3.8109 40.6621C4.67842 39.4271 5.48398 38.0686 6.22757 36.5866C6.97116 35.1664 7.59082 33.5918 8.08654 31.8628C8.58227 30.1338 8.83014 28.2813 8.83014 26.3053C8.83014 24.2058 8.48933 21.952 7.8077 19.5437C7.12608 17.1972 5.9797 14.7273 4.36859 12.1338C3.8109 11.2693 3.53206 10.4048 3.53206 9.54031C3.53206 7.56432 4.64745 6.17496 6.87822 5.37221L20.8205 -3.25033e-06Z\" fill=\"#3EA5EB\"><\/path>\n      <\/svg>\n              <div class=\"quote__text\"><p>Our shared goal is measurable success in performance marketing. This only works with a well-thought-out strategy, clean data, and precise campaign management. I am delighted with the results our specialist teams have achieved together with Mobiliar in all three areas.  <\/p>\n<\/div>\n                    <div class=\"quote__name\">Andrea Swift<\/div>\n                    <div class=\"quote__position\">CEO of e-dialog<\/div>\n                <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_8c550595fc9e6168caa26b3c547a0360\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p>With Mobiliar&rsquo;s increased budget, e-dialog is expanding its Swiss business. The digital agency&rsquo;s most important Swiss clients include Geberit, Sunrise, Worldline, Emil Frey, and Migros Bank. In addition to its Zurich location, e-dialog has offices in Vienna, Berlin, Hamburg, and Munich.  <\/p>\n<h3>About the Mobiliar Group<\/h3>\n<p>One in three households and one in three companies in Switzerland are insured with Mobiliar. As of 31 December 2023, the multi-line insurer has a premium volume of around CHF 4.767 billion. 80 entrepreneur-run general agencies with their own claims service ensure close proximity to more than 2.3 million customers at around 160 locations. The head office is in Bern, with additional management locations in Nyon and Zurich.    <\/p>\n<p>Mobiliar employs around 6,400 people in its home markets of Switzerland and the Principality of Liechtenstein and offers 330 apprenticeship positions. Founded as a cooperative in 1826, Mobiliar is Switzerland&rsquo;s oldest private insurance company. To this day, the Board of Directors of the Swiss Mobiliar Cooperative ensures that the group&rsquo;s cooperative orientation is maintained.  <\/p>\n<p><small>Photo credit: Katharina Schiffl<\/small><\/p>\n  <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_e83165578a60d77a8a59097d7e96d203\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                <h2 class=\"info__hl\">More news &amp; updates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" 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5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/data-beats-opinion-15th-google-analytics-conference-showcases-the-ai-driven-future-of-performance-measurement\/\" aria-label=\"Data beats opinion: 15th Google Analytics Conference showcases the AI-driven future of performance measurement\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"193\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305-300x193.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305-300x193.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305-1024x659.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305-768x494.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305-1536x988.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305.jpg 1707w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          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social mandate from CSS\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"185\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Josef-Grabner_LINK-Mobility_02-2-scaled-e1771922709825-300x185.jpg\" class=\"attachment-medium size-medium\" alt=\"Josef Grabner, LINK Mobility\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Josef-Grabner_LINK-Mobility_02-2-scaled-e1771922709825-300x185.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Josef-Grabner_LINK-Mobility_02-2-scaled-e1771922709825-1024x632.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Josef-Grabner_LINK-Mobility_02-2-scaled-e1771922709825-768x474.jpg 768w, 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width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/truth-in-numbers-e-dialog-with-new-brand-identity-and-web-relaunch\/\" aria-label=\"Truth in Numbers: e-dialog with new brand identity and web relaunch\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>","protected":false},"featured_media":13727,"template":"","meta":{"_acf_changed":false},"categories":[446],"c-year":[7],"class_list":["post-13726","news","type-news","status-publish","has-post-thumbnail","hentry","category-campaigns","c-year-7"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mobiliar awards SEA to e-dialog | e-dialog<\/title>\n<meta name=\"description\" content=\"e-dialog takes over Mobiliar\u2019s SEA campaigns: cross-channel performance marketing, improved tracking, and expansion of the Swiss business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/news\/mobiliar-awards-search-marketing-to-e-dialog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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