{"id":13728,"date":"2024-04-24T16:09:00","date_gmt":"2024-04-24T16:09:00","guid":{"rendered":"https:\/\/e-dialog.group\/news\/e-dialogs-google-marketing-conference-attracts-almost-1000-participants-from-the-dach-region\/"},"modified":"2026-02-26T17:11:31","modified_gmt":"2026-02-26T17:11:31","slug":"e-dialogs-google-marketing-conference-attracts-almost-1000-participants-from-the-dach-region","status":"publish","type":"news","link":"https:\/\/e-dialog.group\/en\/news\/e-dialogs-google-marketing-conference-attracts-almost-1000-participants-from-the-dach-region\/","title":{"rendered":"e-dialog\u2019s Google marketing conference attracts almost 1,000 participants from the DACH region"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_e0b005c005cf264bdfc8eb7256afadb6\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                      <h2 class=\"content__hl\">Press Contact<\/h2>              <div class=\"content__text\"><p><strong>Please contact us for any inquiries:<\/strong><\/p>\n<\/div>\n            <a href=\"mailto:presse@e-dialog.group\" target=\"_self\" class=\"content__cta\">\n        Send inquiry\n      <\/a>              \n      <div class=\"content__team team-member\" itemscope itemtype=\"https:\/\/schema.org\/Person\">\n        <img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-300x300.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" itemprop=\"image\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-300x300.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-1024x1024.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-150x150.png 150w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-768x768.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-630x630.png 630w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-628x628.png 628w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\n        <div class=\"team-member__meta meta\">\n          <div class=\"meta__name\" itemprop=\"name\">Markus Widmer<\/div>\n          <div class=\"meta__position\" itemprop=\"jobTitle\">Marketing Director<\/div>\n        <\/div>\n      <\/div>\n                  <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_69f8266d6c6f9d25a5f6e0a4a09aa23d\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h1>e-dialog&rsquo;s Google marketing conference attracts almost 1,000 participants from the DACH region<\/h1>\n<p><strong>For the 13th time, the data-driven marketing agency e-dialog hosted the Google Analytics Conference (GACon), a series of events focused on digital marketing with Google platforms. The three-week program included a major Conference Day at Sch&ouml;nbrunn Palace in Vienna, masterclasses in Vienna, Berlin and Zurich, as well as online sessions. Across the six event days, a total of almost 1,000 visitors were counted.  <\/strong><\/p>\n  <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_05bc3d4bc7dc7115124d9706b0bf2f60\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1373\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/GACon-2024-Nachbericht_processed.png\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/GACon-2024-Nachbericht_processed.png 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/GACon-2024-Nachbericht_processed-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/GACon-2024-Nachbericht_processed-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/GACon-2024-Nachbericht_processed-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/GACon-2024-Nachbericht_processed-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/GACon-2024-Nachbericht_processed-2048x1098.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">      <\/div>\n<\/div>\n\n<div id=\"basic-content-block_953111f56535db508a44a1541b76cce2\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p><small>Photo credit: Niklas Schnaubelt<\/small><\/p>\n<p>&nbsp;<\/p>\n<h2>Major Conference Day at Sch&ouml;nbrunn Palace in Vienna<\/h2>\n<p>The centerpiece of this year&rsquo;s GACon was the Conference Day at Sch&ouml;nbrunn Palace in Vienna. Nearly 300 participants took the opportunity to build knowledge and exchange ideas on site. <\/p>\n<p>Speakers from Google, Usercentrics, Google Cloud and the organizer e-dialog shared their expertise with the audience in keynotes and case studies. Users from Verbund, CTS Eventim and Swisslos also shared their experiences and best practices in a panel discussion. <\/p>\n<h2>Key topics: Gen AI, privacy, future of measurement, GA4 news<\/h2>\n<p>The Conference Day focused strongly on the new opportunities enabled by Gen AI, as well as privacy topics and changes resulting from the phase-out of third-party cookies. The migration to Google Analytics 4 and experiences with the tool were also key themes of the presentations. <\/p>\n<h2>Masterclasses in AT, DE &amp; CH and online trainings<\/h2>\n<p>The masterclasses on Gen AI in marketing, privacy readiness &amp; dashboard excellence also met with strong interest. The workshops in Vienna sold out more than a month in advance&mdash;overall, more than 100 participants attended the deep dives in Vienna, Berlin and Zurich. <\/p>\n<p>The online trainings on the tools of the Google Marketing Platform were once again particularly well received. Nearly 600 interested participants attended the sessions, which were offered for beginners and advanced users. <\/p>\n  <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_7b037e5022a11cdd9a2eb9e9ba00e275\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                <h2 class=\"info__hl\">More news &amp; updates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GoogleAnalyticsConference%C2%A9JenniferFetz-0087_processed-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GoogleAnalyticsConference&copy;JenniferFetz-0087_processed-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GoogleAnalyticsConference&copy;JenniferFetz-0087_processed-1024x682.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GoogleAnalyticsConference&copy;JenniferFetz-0087_processed-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GoogleAnalyticsConference&copy;JenniferFetz-0087_processed-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GoogleAnalyticsConference&copy;JenniferFetz-0087_processed-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GACon-logo-black-yellow-1.svg\" 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