{"id":13744,"date":"2023-10-17T07:34:00","date_gmt":"2023-10-17T07:34:00","guid":{"rendered":"https:\/\/e-dialog.group\/news\/8th-programmaticon-with-250-marketing-experts-in-vienna\/"},"modified":"2026-02-26T17:12:14","modified_gmt":"2026-02-26T17:12:14","slug":"8th-programmaticon-with-250-marketing-experts-in-vienna","status":"publish","type":"news","link":"https:\/\/e-dialog.group\/en\/news\/8th-programmaticon-with-250-marketing-experts-in-vienna\/","title":{"rendered":"8th ProgrammatiCon with 250 Marketing Experts in Vienna"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_6e026326365af9d0a5426c0d54006abe\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                      <h2 class=\"content__hl\">Press Contact<\/h2>              <div class=\"content__text\"><p><strong>Please contact us for any inquiries:<\/strong><\/p>\n<\/div>\n            <a href=\"mailto:presse@e-dialog.group\" target=\"_self\" class=\"content__cta\">\n        Send inquiry\n      <\/a>              \n      <div class=\"content__team team-member\" itemscope itemtype=\"https:\/\/schema.org\/Person\">\n        <img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-300x300.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" itemprop=\"image\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-300x300.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-1024x1024.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-150x150.png 150w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-768x768.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-630x630.png 630w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-628x628.png 628w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\n        <div class=\"team-member__meta meta\">\n          <div class=\"meta__name\" itemprop=\"name\">Markus Widmer<\/div>\n          <div class=\"meta__position\" itemprop=\"jobTitle\">Marketing Director<\/div>\n        <\/div>\n      <\/div>\n                  <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_2549359df6b1977b0b3bf2a4110f6418\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h1>8th ProgrammatiCon with 250 Marketing Experts in Vienna<\/h1>\n<p><strong>At the Conference Day, high-profile speakers from Meta, TikTok, YouTube, Spotify, Google, and many more offered insights into data-driven advertising.<\/strong><\/p>\n  <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_bcc3d27b0d970dd36002f4f0c1e1f45d\" class=\"image-fullscreen block block--image-fullscreen block--no-margin\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1373\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/PCon-Nachbericht_processed.png\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/PCon-Nachbericht_processed.png 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/PCon-Nachbericht_processed-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/PCon-Nachbericht_processed-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/PCon-Nachbericht_processed-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/PCon-Nachbericht_processed-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/PCon-Nachbericht_processed-2048x1098.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">      <\/div>\n<\/div>\n\n<div id=\"basic-content-block_2e683051108d3398a4709f5b5aa578c9\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p>Speakers at the event included representatives from Raiffeisen Digital, Goldbach, DoubleVerify, Usercentrics, Meta, e-dialog, Jentis, TikTok, UIM, YOC, Spotify, and Nespresso<br>\n<small>Photo credit: Joanna P.<\/small><\/p>\n<p>&nbsp;<\/p>\n<p>The Conference Day of the 8th ProgrammatiCon successfully took place last week at SO\/ Vienna. The event, organized by e-dialog and focused on data-driven marketing, was held in person for the first time after a 3-year COVID-19 hiatus. Attendees from Billa, Falkensteiner, Lidl, MediaMarkt, Nestl&eacute;, &Ouml;sterreich Werbung, REWE, Siemens, Sony Europe, and many more took the opportunity to network on-site, gain insights from talks &amp; panel discussions, and acquire practical know-how in data-driven marketing through deep dive workshops.  <\/p>\n<h2>Extensive Program with High-Profile Speakers<\/h2>\n<p>ProgrammatiCon is a platform for knowledge building and networking around data-driven marketing. This year, 14 talks, 2 panels, and 3 deep dives were offered on the focus topics of Social &amp; Creatives, Data Strategy, TV &amp; Video, Post Cookie, AI, and Sustainability. <\/p>\n<p>The speaker lineup consisted of international experts from Google, YouTube, Goldbach, Meta, Zeotap, United Internet Media, Nespresso, adform, Teads, Magenta, DoubleVerify, YOC, Raiffeisen Digital, Ogury, Usercentrics, Spotify, TikTok, and Jentis, as well as the organizer e-dialog.<\/p>\n<h2>Live Event a Full Success<\/h2>\n<p>Nearly 250 marketing experts attended the Conference Day in person and seized the opportunity for first-hand insights and networking at the subsequent chill-out event in the Loft. After 3 online editions, ProgrammatiCon was held on-site again this year for the first time. <\/p>\n<p>&ldquo;For the past few years, we held the event exclusively online,&rdquo; explains Sophie Kubec from e-dialog, the event organizer. &ldquo;Of course, that had many advantages, as participants could flexibly attend remotely. This year, however, we felt that the desire for an in-person experience and face-to-face exchange was stronger again &ndash; and we were right. The great atmosphere was clearly palpable, and the feedback from participants further positively reinforced that the live format was the right decision for the Conference Day.&rdquo; <\/p>\n  <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_176a63c01f863d5fca21576c1916be57\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                <h2 class=\"info__hl\">More News &amp; Updates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" 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class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GACon-logo-black-yellow-1.svg\" class=\"attachment-medium size-medium\" alt=\"\">            <\/div>\n                                <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Data beats opinion: 15th Google Analytics Conference showcases the AI-driven future of performance measurement<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/data-beats-opinion-15th-google-analytics-conference-showcases-the-ai-driven-future-of-performance-measurement\/\" aria-label=\"Data beats opinion: 15th Google Analytics Conference showcases the AI-driven future of performance measurement\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"193\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305-300x193.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305-300x193.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305-1024x659.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305-768x494.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305-1536x988.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305.jpg 1707w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          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