{"id":13754,"date":"2024-06-20T16:03:00","date_gmt":"2024-06-20T16:03:00","guid":{"rendered":"https:\/\/e-dialog.group\/news\/strategic-restructuring-complete-e-dialog-with-a-30-person-campaign-team-and-a-new-cfo\/"},"modified":"2026-02-26T17:12:48","modified_gmt":"2026-02-26T17:12:48","slug":"strategic-restructuring-complete-e-dialog-with-a-30-person-campaign-team-and-a-new-cfo","status":"publish","type":"news","link":"https:\/\/e-dialog.group\/en\/news\/strategic-restructuring-complete-e-dialog-with-a-30-person-campaign-team-and-a-new-cfo\/","title":{"rendered":"Strategic restructuring complete: e-dialog with a 30-person campaign team and a new CFO"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_da34a66635bdc8a18616f9a0a5bb4b0c\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                      <h2 class=\"content__hl\">Press Contact<\/h2>              <div class=\"content__text\"><p><strong>Please contact us for any inquiries:<\/strong><\/p>\n<\/div>\n            <a href=\"mailto:presse@e-dialog.group\" target=\"_self\" class=\"content__cta\">\n        Send inquiry\n      <\/a>              \n      <div class=\"content__team team-member\" itemscope itemtype=\"https:\/\/schema.org\/Person\">\n        <img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-300x300.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" itemprop=\"image\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-300x300.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-1024x1024.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-150x150.png 150w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-768x768.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-630x630.png 630w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-628x628.png 628w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\n        <div class=\"team-member__meta meta\">\n          <div class=\"meta__name\" itemprop=\"name\">Markus Widmer<\/div>\n          <div class=\"meta__position\" itemprop=\"jobTitle\">Marketing Director<\/div>\n        <\/div>\n      <\/div>\n                  <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_54a527500a3c16129412b1436f0d77aa\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h1>Strategic restructuring complete: e-dialog with a 30-person campaign team and a new CFO<\/h1>\n<p><strong>One year after Andrea Swift and Markus R&ouml;bisch took over the management of the e-dialog Group, the agency&rsquo;s strategic restructuring is now complete. &ldquo;We have repositioned e-dialog not only at the top, but also in its structures. The company thrives on the expertise and experience of our long-standing employees. We have reflected this more strongly by giving senior leaders more responsibility and more opportunities to help shape the company,&rdquo; explains Andrea Swift, CEO of the e-dialog Group. At the beginning of the year, middle management was strengthened. In addition, a Management Steering Committee contributes its specialist expertise and, together with Senior Management, shapes the agency&rsquo;s strategic direction. The company is now taking further steps to consolidate its leading market position.      <\/strong><\/p>\n  <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_294d60b7323e057dbb3f164f7e1be9c2\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1373\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Strategie-2024_processed.png\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Strategie-2024_processed.png 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Strategie-2024_processed-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Strategie-2024_processed-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Strategie-2024_processed-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Strategie-2024_processed-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Strategie-2024_processed-2048x1098.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">      <\/div>\n<\/div>\n\n<div id=\"basic-content-block_6702008f31ec7794caadd621e85710fe\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>All digital channels in one campaign team<\/h2>\n<p>e-dialog&rsquo;s experts for the conception, planning and implementation of digital campaigns are being brought together in a 30-person campaign team. Previously, these resources were divided into specialised departments such as Programmatic, Paid Search and Paid Social. With the new team, the specialisations remain in place, but are brought under one roof. The department, led by Iris Handlsberger (Director Media Consulting &amp; Campaign Strategy) and Katia Meleady (Head of Campaign Operations), is intended to create synergies and a holistic approach for campaigns across Europe. &ldquo;The market knows and values us as an agency full of specialists with up-to-the-minute expertise. However, we have always aspired to think about campaigns in an interdisciplinary way, across all channels and touchpoints. With the new structure, we are creating an even stronger foundation for this approach,&rdquo; says Iris Handlsberger.      <\/p>\n<h2>Technical expertise complements campaign power<\/h2>\n<p>Since digital campaigns only work with a well-thought-out <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-strategy\/\">data strategy<\/a> and a solid setup for measuring success, e-dialog employs almost as many technical specialists as performance professionals. A total of 27 experts in tracking, data analysis and visualisation, cloud technology and data science work in the Digital Analytics and Cloud &amp; Data Science teams. Alongside young talent, many of these experts have been with e-dialog for years and have developed into Senior Consultants through further training, certifications and hands-on experience. &ldquo;This is also a result of the transparent career model that e-dialog introduced three years ago to promote internal talent, fairness and diversity,&rdquo; explains Andrea Swift. The agency&rsquo;s third focus is the creation of data-driven campaign concepts and assets in its in-house creative team, led by Maria Holzinger.    <\/p>\n<h2>Alice Ledvina becomes CFO<\/h2>\n<p>Alongside Andrea Swift and Markus R&ouml;bisch, Alice Ledvina joins e-dialog&rsquo;s Senior Management in her new role as Chief Financial Officer. Ledvina began her career at the digital agency in 2019 as a finance assistant and most recently advanced to Head of Finance. <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"personal-quote-block_0ef901467e236ffbe91753cdf70474fa\" class=\"personal-quote block block--personal-quote block--no-margin\" data-title=\"\">\n  <div class=\"personal-quote__content content\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Alice-Ledvina-Icontiny-1024x1024.png\" class=\"content__img\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Alice-Ledvina-Icontiny-1024x1024.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Alice-Ledvina-Icontiny-300x300.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Alice-Ledvina-Icontiny-150x150.png 150w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Alice-Ledvina-Icontiny-768x768.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Alice-Ledvina-Icontiny-630x630.png 630w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Alice-Ledvina-Icontiny-628x628.png 628w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Alice-Ledvina-Icontiny.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">        <div class=\"content__quote quote\">\n      <svg class=\"quote__sign\" width=\"58\" height=\"54\" viewbox=\"0 0 58 54\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path d=\"M51.6795 -5.52557e-07C55.8932 6.8542 58 13.7701 58 20.7479C58 26.9228 56.4509 32.8199 53.3526 38.4391C50.1923 44.1201 45.6378 49.307 39.6891 54L32.5321 49.6467C31.9124 49.2762 31.4786 48.813 31.2308 48.2573C30.9829 47.7633 30.859 47.2693 30.859 46.7753C30.859 46.2196 30.9829 45.6947 31.2308 45.2007C31.4786 44.7067 31.7575 44.2744 32.0673 43.9039C32.8729 42.9777 33.7404 41.8971 34.6699 40.6621C35.5374 39.4271 36.343 38.0686 37.0865 36.5866C37.8301 35.1664 38.4498 33.5918 38.9455 31.8628C39.4412 30.1338 39.6891 28.2813 39.6891 26.3053C39.6891 24.2058 39.3483 21.952 38.6667 19.5437C37.985 17.1973 36.8387 14.7273 35.2276 12.1338C34.6699 11.2693 34.391 10.4048 34.391 9.54031C34.391 7.56433 35.5064 6.17496 37.7372 5.37221L51.6795 -5.52557e-07ZM20.8205 -3.25033e-06C25.0342 6.8542 27.141 13.7701 27.141 20.7479C27.141 26.9228 25.5919 32.8199 22.4936 38.4391C19.3333 44.1201 14.7789 49.307 8.83014 54L1.67308 49.6467C1.05342 49.2762 0.61966 48.813 0.371796 48.2573C0.123932 47.7633 5.88416e-07 47.2693 6.31603e-07 46.7753C6.80188e-07 46.2195 0.123933 45.6947 0.371796 45.2007C0.61966 44.7067 0.898507 44.2744 1.20834 43.9039C2.01389 42.9777 2.88141 41.8971 3.8109 40.6621C4.67842 39.4271 5.48398 38.0686 6.22757 36.5866C6.97116 35.1664 7.59082 33.5918 8.08654 31.8628C8.58227 30.1338 8.83014 28.2813 8.83014 26.3053C8.83014 24.2058 8.48933 21.952 7.8077 19.5437C7.12608 17.1972 5.9797 14.7273 4.36859 12.1338C3.8109 11.2693 3.53206 10.4048 3.53206 9.54031C3.53206 7.56432 4.64745 6.17496 6.87822 5.37221L20.8205 -3.25033e-06Z\" fill=\"#3EA5EB\"><\/path>\n      <\/svg>\n              <div class=\"quote__text\"><p>Over the past five years, e-dialog has evolved from a specialist agency into a leading company in the field of data-driven marketing. I had the opportunity to grow with the company, and I am very pleased that I can now help shape it even more, <\/p>\n<\/div>\n                    <div class=\"quote__name\">Alice Ledvina<\/div>\n                    <div class=\"quote__position\">CFO e-dialog<\/div>\n                <\/div>\n  <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_a531f77f1526a9322bf7d51494c37809\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                <h2 class=\"info__hl\">More news &amp; updates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GoogleAnalyticsConference%C2%A9JenniferFetz-0087_processed-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GoogleAnalyticsConference&copy;JenniferFetz-0087_processed-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GoogleAnalyticsConference&copy;JenniferFetz-0087_processed-1024x682.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GoogleAnalyticsConference&copy;JenniferFetz-0087_processed-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GoogleAnalyticsConference&copy;JenniferFetz-0087_processed-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GoogleAnalyticsConference&copy;JenniferFetz-0087_processed-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GACon-logo-black-yellow-1.svg\" class=\"attachment-medium size-medium\" alt=\"\">            <\/div>\n                                <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Data beats opinion: 15th Google Analytics Conference showcases the AI-driven future of performance measurement<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/data-beats-opinion-15th-google-analytics-conference-showcases-the-ai-driven-future-of-performance-measurement\/\" aria-label=\"Data beats opinion: 15th Google Analytics Conference showcases the AI-driven future of performance measurement\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"193\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305-300x193.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305-300x193.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305-1024x659.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305-768x494.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305-1536x988.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Andrea-Swift-CEO-e-dialog-c-KatharinaSchiffl_processed-scaled-e1774942184682_Teaser-e1775203633305.jpg 1707w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">e-dialog wins paid social mandate from CSS<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/e-dialog-wins-paid-social-mandate-from-css\/\" aria-label=\"e-dialog wins paid social mandate from CSS\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"185\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Josef-Grabner_LINK-Mobility_02-2-scaled-e1771922709825-300x185.jpg\" class=\"attachment-medium size-medium\" alt=\"Josef Grabner, LINK Mobility\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Josef-Grabner_LINK-Mobility_02-2-scaled-e1771922709825-300x185.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Josef-Grabner_LINK-Mobility_02-2-scaled-e1771922709825-1024x632.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Josef-Grabner_LINK-Mobility_02-2-scaled-e1771922709825-768x474.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Josef-Grabner_LINK-Mobility_02-2-scaled-e1771922709825-1536x948.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Josef-Grabner_LINK-Mobility_02-2-scaled-e1771922709825-2048x1264.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"75\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Untitled-design-300x75.png\" class=\"attachment-medium size-medium\" alt=\"Logo link mobility\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Untitled-design-300x75.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Untitled-design-1024x256.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Untitled-design-768x192.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Untitled-design.png 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Technology<\/div>\n                    <h3 class=\"post-teaser__title\">e-dialog focuses on Messenger Marketing with LINK Mobility<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/e-dialog-focuses-on-messenger-marketing-with-link-mobility\/\" aria-label=\"e-dialog focuses on Messenger Marketing with LINK Mobility\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"136\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Screenshot-Startseite-e-dialog-1-300x136.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Screenshot-Startseite-e-dialog-1-300x136.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Screenshot-Startseite-e-dialog-1-1024x465.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Screenshot-Startseite-e-dialog-1-768x348.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Screenshot-Startseite-e-dialog-1-1536x697.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Screenshot-Startseite-e-dialog-1.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg\" class=\"attachment-medium size-medium\" alt=\"\">            <\/div>\n                                <div class=\"post-teaser__tag\">Creatives<\/div>\n                    <h3 class=\"post-teaser__title\">Truth in Numbers: e-dialog with new brand identity and web relaunch<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/truth-in-numbers-e-dialog-with-new-brand-identity-and-web-relaunch\/\" aria-label=\"Truth in Numbers: e-dialog with new brand identity and web relaunch\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>","protected":false},"featured_media":13755,"template":"","meta":{"_acf_changed":false},"categories":[449],"c-year":[12],"class_list":["post-13754","news","type-news","status-publish","has-post-thumbnail","hentry","category-team","c-year-12"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Strategic restructuring: campaign team &amp; new CFO | e-dialog<\/title>\n<meta name=\"description\" content=\"Strategic restructuring at e-dialog: 30-person campaign team unites all channels, strong data &amp; tech expertise, new CFO Alice Ledvina\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/news\/strategic-restructuring-complete-e-dialog-with-a-30-person-campaign-team-and-a-new-cfo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic restructuring complete: e-dialog with a 30-person campaign team and a new CFO\" \/>\n<meta property=\"og:description\" content=\"e-dialog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/news\/strategic-restructuring-complete-e-dialog-with-a-30-person-campaign-team-and-a-new-cfo\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T17:12:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Strategie-2024_processed.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1373\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/news\\\/strategic-restructuring-complete-e-dialog-with-a-30-person-campaign-team-and-a-new-cfo\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/news\\\/strategic-restructuring-complete-e-dialog-with-a-30-person-campaign-team-and-a-new-cfo\\\/\",\"name\":\"Strategic restructuring: campaign team & new CFO | e-dialog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/news\\\/strategic-restructuring-complete-e-dialog-with-a-30-person-campaign-team-and-a-new-cfo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/news\\\/strategic-restructuring-complete-e-dialog-with-a-30-person-campaign-team-and-a-new-cfo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Strategie-2024_processed.png\",\"datePublished\":\"2024-06-20T16:03:00+00:00\",\"dateModified\":\"2026-02-26T17:12:48+00:00\",\"description\":\"Strategic restructuring at e-dialog: 30-person campaign team unites all channels, strong data & tech expertise, new CFO Alice Ledvina\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/news\\\/strategic-restructuring-complete-e-dialog-with-a-30-person-campaign-team-and-a-new-cfo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/e-dialog.group\\\/en\\\/news\\\/strategic-restructuring-complete-e-dialog-with-a-30-person-campaign-team-and-a-new-cfo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/news\\\/strategic-restructuring-complete-e-dialog-with-a-30-person-campaign-team-and-a-new-cfo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Strategie-2024_processed.png\",\"contentUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Strategie-2024_processed.png\",\"width\":2560,\"height\":1373},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/news\\\/strategic-restructuring-complete-e-dialog-with-a-30-person-campaign-team-and-a-new-cfo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strategic restructuring complete: e-dialog with a 30-person campaign team and a new CFO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\",\"name\":\"e-dialog\",\"description\":\"Data-driven Marketing &amp; Strategie\",\"publisher\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\",\"name\":\"e-dialog\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/e-dialog-logo.svg\",\"contentUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/e-dialog-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"e-dialog\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/edialog.group\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/e-dialog-gmbh\\\/\",\"https:\\\/\\\/www.instagram.com\\\/e_dialog\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@e_dialog\"],\"description\":\"Bei e-dialog gestalteten wir gemeinsam die Zukunft des data-driven Marketings - mit einem gro\u00dfartigen Team aus passionierten Expert*innen.\",\"email\":\"kontakt@e-dialog.group\",\"telephone\":\"+43 1 309 09 09\",\"legalName\":\"e-dialog GmbH\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Strategic restructuring: campaign team & new CFO | e-dialog","description":"Strategic restructuring at e-dialog: 30-person campaign team unites all channels, strong data & tech expertise, new CFO Alice Ledvina","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/e-dialog.group\/en\/news\/strategic-restructuring-complete-e-dialog-with-a-30-person-campaign-team-and-a-new-cfo\/","og_locale":"en_US","og_type":"article","og_title":"Strategic restructuring complete: e-dialog with a 30-person campaign team and a new CFO","og_description":"e-dialog","og_url":"https:\/\/e-dialog.group\/en\/news\/strategic-restructuring-complete-e-dialog-with-a-30-person-campaign-team-and-a-new-cfo\/","og_site_name":"e-dialog","article_publisher":"https:\/\/www.facebook.com\/edialog.group","article_modified_time":"2026-02-26T17:12:48+00:00","og_image":[{"width":2560,"height":1373,"url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Strategie-2024_processed.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/e-dialog.group\/en\/news\/strategic-restructuring-complete-e-dialog-with-a-30-person-campaign-team-and-a-new-cfo\/","url":"https:\/\/e-dialog.group\/en\/news\/strategic-restructuring-complete-e-dialog-with-a-30-person-campaign-team-and-a-new-cfo\/","name":"Strategic restructuring: campaign team & new CFO | e-dialog","isPartOf":{"@id":"https:\/\/e-dialog.group\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/e-dialog.group\/en\/news\/strategic-restructuring-complete-e-dialog-with-a-30-person-campaign-team-and-a-new-cfo\/#primaryimage"},"image":{"@id":"https:\/\/e-dialog.group\/en\/news\/strategic-restructuring-complete-e-dialog-with-a-30-person-campaign-team-and-a-new-cfo\/#primaryimage"},"thumbnailUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Strategie-2024_processed.png","datePublished":"2024-06-20T16:03:00+00:00","dateModified":"2026-02-26T17:12:48+00:00","description":"Strategic restructuring at e-dialog: 30-person campaign team unites all channels, strong data & tech expertise, new CFO Alice Ledvina","breadcrumb":{"@id":"https:\/\/e-dialog.group\/en\/news\/strategic-restructuring-complete-e-dialog-with-a-30-person-campaign-team-and-a-new-cfo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/e-dialog.group\/en\/news\/strategic-restructuring-complete-e-dialog-with-a-30-person-campaign-team-and-a-new-cfo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/e-dialog.group\/en\/news\/strategic-restructuring-complete-e-dialog-with-a-30-person-campaign-team-and-a-new-cfo\/#primaryimage","url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Strategie-2024_processed.png","contentUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Strategie-2024_processed.png","width":2560,"height":1373},{"@type":"BreadcrumbList","@id":"https:\/\/e-dialog.group\/en\/news\/strategic-restructuring-complete-e-dialog-with-a-30-person-campaign-team-and-a-new-cfo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/e-dialog.group\/en\/"},{"@type":"ListItem","position":2,"name":"Strategic restructuring complete: e-dialog with a 30-person campaign team and a new CFO"}]},{"@type":"WebSite","@id":"https:\/\/e-dialog.group\/en\/#website","url":"https:\/\/e-dialog.group\/en\/","name":"e-dialog","description":"Data-driven Marketing &amp; Strategie","publisher":{"@id":"https:\/\/e-dialog.group\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/e-dialog.group\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/e-dialog.group\/en\/#organization","name":"e-dialog","url":"https:\/\/e-dialog.group\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/","url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg","contentUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg","width":1,"height":1,"caption":"e-dialog"},"image":{"@id":"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/edialog.group","https:\/\/www.linkedin.com\/company\/e-dialog-gmbh\/","https:\/\/www.instagram.com\/e_dialog\/","https:\/\/www.tiktok.com\/@e_dialog"],"description":"Bei e-dialog gestalteten wir gemeinsam die Zukunft des data-driven Marketings - mit einem gro\u00dfartigen Team aus passionierten Expert*innen.","email":"kontakt@e-dialog.group","telephone":"+43 1 309 09 09","legalName":"e-dialog GmbH"}]}},"_links":{"self":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/news\/13754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/media\/13755"}],"wp:attachment":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/media?parent=13754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/categories?post=13754"},{"taxonomy":"c-year","embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/c-year?post=13754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}