{"id":17704,"date":"2026-09-18T09:35:24","date_gmt":"2026-09-18T09:35:24","guid":{"rendered":"https:\/\/e-dialog.group\/news\/pcon-2026-how-ai-content-scaling-and-new-platform-trends-are-transforming-marketing\/"},"modified":"2026-09-22T09:37:13","modified_gmt":"2026-09-22T09:37:13","slug":"pcon-2026-how-ai-content-scaling-and-new-platform-trends-are-transforming-marketing","status":"publish","type":"news","link":"https:\/\/e-dialog.group\/en\/news\/pcon-2026-how-ai-content-scaling-and-new-platform-trends-are-transforming-marketing\/","title":{"rendered":"PCon 2026: How AI, Content Scaling, and New Platform Trends Are Transforming Marketing"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_36715a445c7e061bcc8f9f010a557cea\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                      <h2 class=\"content__hl\">Press Contact<\/h2>              <div class=\"content__text\"><p><strong>If you have any questions, please contact us:<\/strong><\/p>\n<\/div>\n            <a href=\"mailto:presse@e-dialog.group\" target=\"_self\" class=\"content__cta\">\n        Send a request\n      <\/a>              \n      <div class=\"content__team team-member\" itemscope itemtype=\"https:\/\/schema.org\/Person\">\n        <img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-300x300.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" itemprop=\"image\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-300x300.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-1024x1024.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-150x150.png 150w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-768x768.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-630x630.png 630w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-628x628.png 628w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\n        <div class=\"team-member__meta meta\">\n          <div class=\"meta__name\" itemprop=\"name\">Markus Widmer<\/div>\n          <div class=\"meta__position\" itemprop=\"jobTitle\">Marketing Director<\/div>\n        <\/div>\n      <\/div>\n                  <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_ade41526ac6af6e221b07c1c9d09630b\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h1>PCon 2026: How AI, Content Scaling, and New Platform Trends Are Transforming Marketing<\/h1>\n<p><strong>The eleventh edition of e-dialog&rsquo;s trade conference showcased practical strategies for modern customer journeys and efficient campaign workflows.<\/strong><\/p>\n<p>Yesterday, the marketing industry gathered for the eleventh time at PCon in Vienna. Spanning two tracks, the conference explored the extent to which the digital customer journey is changing, the direction in which major platforms are evolving, and the role generative AI will play in content and creation in the future. The event took place at Wolke 19, high above the city&rsquo;s rooftops.<\/p>\n  <\/div>\n<\/div>\n\n<div id=\"gallery-slider-block_dc31975aabfed0d76a778acd687ff51f\" class=\"gallery-slider block block--gallery-slider\" data-title=\"\">\n  <div class=\"gallery-slider__content content\">\n    <section class=\"splide splide--main\" aria-label=\"The carousel with thumbnails. Selecting a thumbnail will change the Beautiful Gallery carousel.\">\n      <div class=\"splide__track\">\n        <ul class=\"splide__list\">\n                      <li class=\"splide__slide\">\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog%C2%A9FetzJennifer0005_processed.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0005_processed.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0005_processed-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0005_processed-1024x682.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0005_processed-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0005_processed-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0005_processed-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">                                        <\/li>\n                      <li class=\"splide__slide\">\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog%C2%A9FetzJennifer0002_processed.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0002_processed.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0002_processed-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0002_processed-1024x682.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0002_processed-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0002_processed-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0002_processed-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">                                        <\/li>\n                      <li class=\"splide__slide\">\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog%C2%A9FetzJennifer0003_processed.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0003_processed.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0003_processed-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0003_processed-1024x682.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0003_processed-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0003_processed-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0003_processed-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">                                        <\/li>\n                      <li class=\"splide__slide\">\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog%C2%A9FetzJennifer0004_processed.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0004_processed.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0004_processed-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0004_processed-1024x682.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0004_processed-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0004_processed-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0004_processed-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">                                        <\/li>\n                      <li class=\"splide__slide\">\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog%C2%A9FetzJennifer0006_processed.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0006_processed.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0006_processed-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0006_processed-1024x682.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0006_processed-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0006_processed-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0006_processed-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">                                        <\/li>\n                      <li class=\"splide__slide\">\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog%C2%A9FetzJennifer0007_processed.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0007_processed.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0007_processed-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0007_processed-1024x682.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0007_processed-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0007_processed-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0007_processed-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">                                        <\/li>\n                      <li class=\"splide__slide\">\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog%C2%A9FetzJennifer0008_processed.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0008_processed.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0008_processed-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0008_processed-1024x682.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0008_processed-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0008_processed-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0008_processed-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">                                        <\/li>\n                      <li class=\"splide__slide\">\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog%C2%A9FetzJennifer0009_processed.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0009_processed.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0009_processed-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0009_processed-1024x682.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0009_processed-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0009_processed-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0009_processed-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">                                        <\/li>\n                      <li class=\"splide__slide\">\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog%C2%A9FetzJennifer0001_processed.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0001_processed.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0001_processed-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0001_processed-1024x682.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0001_processed-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0001_processed-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0001_processed-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">                                        <\/li>\n                  <\/ul>\n      <\/div>\n    <\/section>\n    <section class=\"splide splide--thumbnail\" aria-label=\"The carousel with thumbnails. Selecting a thumbnail will change the Beautiful Gallery carousel.\">\n      <div class=\"splide__track\">\n        <ul class=\"splide__list\">\n                      <li class=\"splide__slide\">\n                              <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog%C2%A9FetzJennifer0005_processed.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0005_processed.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0005_processed-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0005_processed-1024x682.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0005_processed-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0005_processed-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0005_processed-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">                          <\/li>\n                      <li class=\"splide__slide\">\n                              <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog%C2%A9FetzJennifer0002_processed.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0002_processed.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0002_processed-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0002_processed-1024x682.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0002_processed-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0002_processed-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0002_processed-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">                          <\/li>\n                      <li class=\"splide__slide\">\n                              <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog%C2%A9FetzJennifer0003_processed.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0003_processed.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0003_processed-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0003_processed-1024x682.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0003_processed-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0003_processed-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0003_processed-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">                          <\/li>\n                      <li class=\"splide__slide\">\n                              <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog%C2%A9FetzJennifer0004_processed.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0004_processed.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0004_processed-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0004_processed-1024x682.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0004_processed-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0004_processed-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0004_processed-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">                          <\/li>\n                      <li class=\"splide__slide\">\n                              <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog%C2%A9FetzJennifer0006_processed.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0006_processed.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0006_processed-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0006_processed-1024x682.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0006_processed-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0006_processed-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0006_processed-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">                          <\/li>\n                      <li class=\"splide__slide\">\n                              <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog%C2%A9FetzJennifer0007_processed.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0007_processed.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0007_processed-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0007_processed-1024x682.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0007_processed-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0007_processed-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0007_processed-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">                          <\/li>\n                      <li class=\"splide__slide\">\n                              <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog%C2%A9FetzJennifer0008_processed.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0008_processed.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0008_processed-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0008_processed-1024x682.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0008_processed-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0008_processed-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0008_processed-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">                          <\/li>\n                      <li class=\"splide__slide\">\n                              <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog%C2%A9FetzJennifer0009_processed.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0009_processed.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0009_processed-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0009_processed-1024x682.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0009_processed-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0009_processed-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0009_processed-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">                          <\/li>\n                      <li class=\"splide__slide\">\n                              <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog%C2%A9FetzJennifer0001_processed.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0001_processed.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0001_processed-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0001_processed-1024x682.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0001_processed-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0001_processed-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog&copy;FetzJennifer0001_processed-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">                          <\/li>\n                  <\/ul>\n      <\/div>\n    <\/section>\n  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_b1c85f77af380cb552dc36834a756176\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p style=\"text-align: right;\"><small>Photo credit: Jennifer Fetz<\/small><\/p>\n<h2>A Call for an Alternative<\/h2>\n<p>The program was kicked off by Anna Zeiter, CEO and co-founder of the W Social platform, who presented a European alternative to X. &ldquo;We need a platform where Europeans can talk about Europe. At the same time, we must give quality journalism the space it deserves,&rdquo; Zeiter urged in her keynote address.<\/p>\n<p>Presentations by Pinterest, Meta, and YouTube highlighted the different approaches taken by the major platforms and their implications for modern marketing strategies. Julius Schwaar and Daniel Pietrowski traced the evolution of Switzerland Tourism&rsquo;s YouTube presence from a simple video repository to an entertainment hub. Andreas Rau from Meta demonstrated how smart messaging strategies using WhatsApp can turn critical moments into positive brand experiences. Maria Lieb from Pinterest explained how the platform&rsquo;s Taste Graph caters to users&rsquo; tastes, encourages them to linger, and increases the depth of their engagement with content.<\/p>\n<h2>More Content Means More<\/h2>\n<p>The crucial role that content plays&mdash;not only in social media but also in e-commerce&mdash;was a central theme throughout the day. Marketers face the challenge of providing content at a high frequency and with a wide variety&mdash;whether for organic channels, advertising materials, or product detail pages in the online store. On the two stages at PCon, experts presented practical solutions for how companies can overcome this challenge despite stagnant budgets. Collaborating with content creators such as PCon panelist Joanna Zhou offers one path forward, as does establishing an agile in-house content production team, as presented by David Theni and Eugen Smolski from Viralhouse.<\/p>\n<h2>Generative AI as a Solution<\/h2>\n<p>The conference program also highlighted that more and more companies are turning to generative AI for image and video content. Stephanie Karch from Google provided an overview of what tools like Nano Banana and Veo are already capable of. Dominic Herr from e-dialog and Christel Robben demonstrated how such models can be integrated into an agent-based campaign workflow using the edify framework.<\/p>\n<p>Two real-world examples presented on stage demonstrated that AI-generated assets can meet the high quality standards required in brand marketing. Fabian B&uuml;chler from the Swiss e-commerce platform brack.ch explained how to scale a product catalog with over 300,000 items: A custom AI tool from e-dialog makes it possible to enhance thousands of product pages with attractive images and increase the likelihood of a purchase.<\/p>\n<h2>Successful practical test<\/h2>\n<p> At the conclusion of the conference, Valerie Brugger (Wiener St&auml;dtische) and Maria Holzinger (e-dialog) presented an innovative model for rapid campaign development: In a three-day promptathon, brand managers, creatives and AI experts developed all advertising materials for a complete campaign on site &ndash; from the initial briefing to the finished assets.<\/p>\n<p>Andrea Swift, CEO of e-dialog, offers a positive assessment: &ldquo;It was fantastic to see how open and constructive the dialogue was at PCon. We created a space for genuine conversations between a wide variety of industries and the major platforms. The positive feedback from participants shows us that this practical approach is the right one.&rdquo;<\/p>\n  <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_b6969df3776e827f241debd089c34cf7\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            News          <\/div>\n                <h2 class=\"info__hl\">Updates &amp; News<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/ProgrammatiCon%C2%A9YvonneFetz_StudioF-298_processed-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/ProgrammatiCon&copy;YvonneFetz_StudioF-298_processed-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/ProgrammatiCon&copy;YvonneFetz_StudioF-298_processed-1024x682.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/ProgrammatiCon&copy;YvonneFetz_StudioF-298_processed-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/ProgrammatiCon&copy;YvonneFetz_StudioF-298_processed-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/ProgrammatiCon&copy;YvonneFetz_StudioF-298_processed-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"140\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px-300x140.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px-300x140.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px-1024x476.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px-768x357.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px-1536x714.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px-1200x558.png 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/PCon-Logo-2025-inverted-1920px.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">PCon 2026: Brands, Platforms, and Innovators Share the Stage<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/pcon-2026-brands-platforms-and-innovators-share-the-stage\/\" aria-label=\"PCon 2026: Brands, Platforms, and Innovators Share the Stage\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/lebenshilfe-bbq-2026-07-14-3_processed-300x225.jpeg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/lebenshilfe-bbq-2026-07-14-3_processed-300x225.jpeg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/lebenshilfe-bbq-2026-07-14-3_processed-1024x768.jpeg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/lebenshilfe-bbq-2026-07-14-3_processed-768x576.jpeg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/lebenshilfe-bbq-2026-07-14-3_processed-1536x1152.jpeg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/lebenshilfe-bbq-2026-07-14-3_processed-2048x1536.jpeg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Team<\/div>\n                    <h3 class=\"post-teaser__title\">Moving Forward Together: Run for a Good Cause<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/moving-forward-together-run-for-a-good-cause\/\" aria-label=\"Moving Forward Together: Run for a Good Cause\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Telefonica-DE-DAVE-1-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Telefonica-DE-DAVE-1-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Telefonica-DE-DAVE-1-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Telefonica-DE-DAVE-1-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Telefonica-DE-DAVE-1-1536x823.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Telefonica-DE-DAVE-1-2048x1098.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"90\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Telefonica_TEF_Logo_dt_Blue_RGB-300x90.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Telefonica_TEF_Logo_dt_Blue_RGB-300x90.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Telefonica_TEF_Logo_dt_Blue_RGB-1024x309.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Telefonica_TEF_Logo_dt_Blue_RGB-768x232.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Telefonica_TEF_Logo_dt_Blue_RGB-1536x463.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Telefonica_TEF_Logo_dt_Blue_RGB-2048x617.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">AI in Practice: How Telef&oacute;nica Deutschland Automates Data Queries with the Analytics Agent D.A.V.E.<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/ai-in-practice-how-telefonica-deutschland-automates-data-queries-with-the-analytics-agent-d-a-v-e\/\" aria-label=\"AI in Practice: How Telef&oacute;nica Deutschland Automates Data Queries with the Analytics Agent D.A.V.E.\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Foto-e-dialog-Management-%C2%A9-Jennifer-Fetz_processed-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Foto-e-dialog-Management-&copy;-Jennifer-Fetz_processed-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Foto-e-dialog-Management-&copy;-Jennifer-Fetz_processed-1024x682.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Foto-e-dialog-Management-&copy;-Jennifer-Fetz_processed-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Foto-e-dialog-Management-&copy;-Jennifer-Fetz_processed-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Foto-e-dialog-Management-&copy;-Jennifer-Fetz_processed-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Team<\/div>\n                    <h3 class=\"post-teaser__title\">Ella Papadakis to Become the New Director of Business Strategy at e-dialog Switzerland<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/ella-papadakis-to-become-the-new-director-of-business-strategy-at-e-dialog-switzerland\/\" aria-label=\"Ella Papadakis to Become the New Director of Business Strategy at e-dialog Switzerland\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":17709,"template":"","meta":{"_acf_changed":false},"categories":[446],"c-year":[432],"class_list":["post-17704","news","type-news","status-publish","has-post-thumbnail","hentry","category-campaigns","c-year-432"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PCon 2026: AI &amp; Content Trends in Marketing - e-dialog<\/title>\n<meta name=\"description\" content=\"Highlights from PCon 2026: Discover practical strategies for AI in marketing, content scaling, and new platform trends. Read the recap now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/news\/pcon-2026-how-ai-content-scaling-and-new-platform-trends-are-transforming-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PCon 2026: How AI, Content Scaling, and New Platform Trends Are Transforming Marketing\" \/>\n<meta property=\"og:description\" content=\"e-dialog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/news\/pcon-2026-how-ai-content-scaling-and-new-platform-trends-are-transforming-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-22T09:37:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/09\/PCONedialog\u00a9FetzJennifer0005_processed.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/news\\\/pcon-2026-how-ai-content-scaling-and-new-platform-trends-are-transforming-marketing\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/news\\\/pcon-2026-how-ai-content-scaling-and-new-platform-trends-are-transforming-marketing\\\/\",\"name\":\"PCon 2026: AI & Content Trends in Marketing - e-dialog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/news\\\/pcon-2026-how-ai-content-scaling-and-new-platform-trends-are-transforming-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/news\\\/pcon-2026-how-ai-content-scaling-and-new-platform-trends-are-transforming-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/PCONedialog\u00a9FetzJennifer0005_processed.jpg\",\"datePublished\":\"2026-09-18T09:35:24+00:00\",\"dateModified\":\"2026-09-22T09:37:13+00:00\",\"description\":\"Highlights from PCon 2026: Discover practical strategies for AI in marketing, content scaling, and new platform trends. 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