{"id":17991,"date":"2026-10-02T08:29:42","date_gmt":"2026-10-02T08:29:42","guid":{"rendered":"https:\/\/e-dialog.group\/news\/e-dialog-certified-as-a-google-test-and-experiment-partner\/"},"modified":"2026-10-05T07:25:43","modified_gmt":"2026-10-05T07:25:43","slug":"e-dialog-certified-as-a-google-test-and-experiment-partner","status":"publish","type":"news","link":"https:\/\/e-dialog.group\/en\/news\/e-dialog-certified-as-a-google-test-and-experiment-partner\/","title":{"rendered":"e-dialog Certified as a Google Test and Experiment Partner"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_236564f53bfd5493999f2b226b5b48dd\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                      <h2 class=\"content__hl\">Press Contact<\/h2>              <div class=\"content__text\"><p><strong>If you have any questions, please contact us:<\/strong><\/p>\n<\/div>\n            <a href=\"mailto:presse@e-dialog.group\" target=\"_self\" class=\"content__cta\">\n        Send a request\n      <\/a>              \n      <div class=\"content__team team-member\" itemscope itemtype=\"https:\/\/schema.org\/Person\">\n        <img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-300x300.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" itemprop=\"image\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-300x300.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-1024x1024.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-150x150.png 150w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-768x768.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-630x630.png 630w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny-628x628.png 628w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Markus-Widmer-Icontiny.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\n        <div class=\"team-member__meta meta\">\n          <div class=\"meta__name\" itemprop=\"name\">Markus Widmer<\/div>\n          <div class=\"meta__position\" itemprop=\"jobTitle\">Marketing Director<\/div>\n        <\/div>\n      <\/div>\n                  <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_6a8a86ca71cda1289e4a57a7878a9b1b\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h1>e-dialog Certified as a Google Test and Experiment Partner<\/h1>\n  <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_c041c959acee2383c18fa45d989f2857\" class=\"image-fullscreen block block--image-fullscreen block--no-margin\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1430\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/10\/web250403-140KatharinaSchiffl-3334_processed-cut-e1790927386401.jpg\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/10\/web250403-140KatharinaSchiffl-3334_processed-cut-e1790927386401.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/10\/web250403-140KatharinaSchiffl-3334_processed-cut-e1790927386401-300x168.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/10\/web250403-140KatharinaSchiffl-3334_processed-cut-e1790927386401-1024x572.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/10\/web250403-140KatharinaSchiffl-3334_processed-cut-e1790927386401-768x429.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/10\/web250403-140KatharinaSchiffl-3334_processed-cut-e1790927386401-1536x858.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/10\/web250403-140KatharinaSchiffl-3334_processed-cut-e1790927386401-2048x1144.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1430\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/10\/web250403-140KatharinaSchiffl-3334_processed-cut-e1790927386401.jpg\" class=\"content__img img img--mobile\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/10\/web250403-140KatharinaSchiffl-3334_processed-cut-e1790927386401.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/10\/web250403-140KatharinaSchiffl-3334_processed-cut-e1790927386401-300x168.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/10\/web250403-140KatharinaSchiffl-3334_processed-cut-e1790927386401-1024x572.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/10\/web250403-140KatharinaSchiffl-3334_processed-cut-e1790927386401-768x429.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/10\/web250403-140KatharinaSchiffl-3334_processed-cut-e1790927386401-1536x858.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/10\/web250403-140KatharinaSchiffl-3334_processed-cut-e1790927386401-2048x1144.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_2e9d3c0f67ad021e8ab64919d6bb82c6\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p style=\"text-align: center;\"><small>Buster Grunau, Cross-Channel Media Strategist and MMM Advocate at e-dialog, regularly shares his expertise on the Measurement Triangle. Photo credit: Katharina Schiffl<\/small><\/p>\n  <\/div>\n<\/div>\n\n<div id=\"textpic-block_de8176567ab2f3e1c513943fe8454c32\" class=\"textpic block block--textpic textpic--mirror\" data-title=\"\">\n  <div class=\"textpic__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1406\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/10\/News-Google-Zertifizierung-Grafik.png\" class=\"content__img\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/10\/News-Google-Zertifizierung-Grafik.png 2500w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/10\/News-Google-Zertifizierung-Grafik-300x169.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/10\/News-Google-Zertifizierung-Grafik-1024x576.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/10\/News-Google-Zertifizierung-Grafik-768x432.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/10\/News-Google-Zertifizierung-Grafik-1536x864.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/10\/News-Google-Zertifizierung-Grafik-2048x1152.png 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\">    <div class=\"content__info info\">\n                      <div class=\"info__text\"><p>Google has awarded e-dialog the &ldquo;Test and Experiment&rdquo; certification. This renewed certification confirms that the agency has mastered all components of the Measurement Triangle: Marketing Mix Modeling, attribution, and experiments. e-dialog is already an implementation partner for Google&rsquo;s MMM, Meridian. The Google Test and Experiment certification covers, among other things, GeoX experiments, incremental tests, and conversion lift studies.<br>\n<small><\/small><\/p>\n<p><small>Graphic: e-dialog, based on the Think with Google white paper: <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-emea\/marketing-strategies\/data-and-measurement\/drive-business-goals-modern-measurement\/\">&ldquo;The Modern Measurement Playbook: How to Optimize Your Marketing Effectiveness and Fuel Growth&rdquo;<\/a> *Research by Boston Consulting Group (BCG). &ldquo;How Leaders in EMEA Are Approaching Media Measurement,&rdquo; March 2025<\/small><\/p>\n<\/div>\n                <\/div>\n  <\/div>\n<\/div>\n\n\n\n\n\n\n\n<div id=\"basic-content-block_ccb8804e1ccf75633649a2ab010765cf\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p>&ldquo;Incremental impact is the new gold standard for measuring success in marketing. Traditional attribution models are increasingly reaching their limits due to signal loss and fragmented platforms. As a result, many marketing executives do not know the actual incremental value of their media spend. We supplement platform metrics with robust statistical studies, tests, and experiments,&rdquo; explains Iris Handlsberger, Director of Media Consulting &amp; Campaign Strategy at e-dialog, highlighting the significance of the certification.<\/p>\n  <\/div>\n<\/div>\n\n\n\n<div id=\"basic-content-block_89813e12a384ddb18d789c4b1668992d\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p>The strict certification criteria included passing specialized exams from Google&rsquo;s testing and experimentation suite, validating internal training programs, and successfully completing case studies based on GeoX and Conversion Lift methods.<\/p>\n  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_5467f2a1c643b186a8d3b9386e992281\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p>&ldquo;Our shared goal is measurable success in marketing,&rdquo; explains Andrea Swift, CEO of e-dialog. &ldquo;Following our partnership for Google Meridian, our certification as a Google Test and Experiment Partner is further proof that we provide companies with the most advanced tools for data-driven decision-making. We demonstrate our success and create an empirical foundation for sustainable growth.&rdquo;<\/p>\n  <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<div id=\"teaser-classic-block_723901904aadffc2365bb2c8dde64681\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            News          <\/div>\n                <h2 class=\"info__hl\">Updates &amp; News<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div 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5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/pcon-2026-brands-platforms-and-innovators-share-the-stage\/\" aria-label=\"PCon 2026: Brands, Platforms, and Innovators Share the Stage\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/lebenshilfe-bbq-2026-07-14-3_processed-300x225.jpeg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/lebenshilfe-bbq-2026-07-14-3_processed-300x225.jpeg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/lebenshilfe-bbq-2026-07-14-3_processed-1024x768.jpeg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/lebenshilfe-bbq-2026-07-14-3_processed-768x576.jpeg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/lebenshilfe-bbq-2026-07-14-3_processed-1536x1152.jpeg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/lebenshilfe-bbq-2026-07-14-3_processed-2048x1536.jpeg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Team<\/div>\n                    <h3 class=\"post-teaser__title\">Moving Forward Together: Run for a Good Cause<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/news\/moving-forward-together-run-for-a-good-cause\/\" aria-label=\"Moving Forward Together: Run for a Good Cause\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" 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