{"id":14134,"date":"2025-10-24T09:47:35","date_gmt":"2025-10-24T09:47:35","guid":{"rendered":"https:\/\/e-dialog.group\/meridian\/"},"modified":"2026-02-27T13:32:28","modified_gmt":"2026-02-27T13:32:28","slug":"meridian","status":"publish","type":"page","link":"https:\/\/e-dialog.group\/en\/google-sales-partner\/meridian\/","title":{"rendered":"Meridian"},"content":{"rendered":"<div id=\"start\" class=\"content-header block block--content-header\" data-title=\"Start\">\n  <div class=\"content-header__content content\">\n    <div class=\"content__col col col--left\">\n      <svg class=\"col__decoration deco deco--left\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"col__inner inner-col\">\n        <h1 class=\"inner-col__hl\">Google Meridian<\/h1>                                  <div class=\"inner-col__text\"><p>Measure the true value of your marketing channels. Make data-driven decisions with Meridian, Google&rsquo;s Marketing Mix Modeling framework. <\/p>\n<\/div>\n                <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"inner-col__cta\">\n        Get a consultation now\n      <\/a>      <\/div>\n    <\/div>\n    <div class=\"content__col col col--right\">\n      <svg class=\"col__decoration deco deco--right\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"inner-col\">\n                  <img decoding=\"async\" width=\"1024\" height=\"337\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Meridian-logo-1024x337.png\" class=\"inner-col__logo\" alt=\"Meridian Logo\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Meridian-logo-1024x337.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Meridian-logo-300x99.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Meridian-logo-768x253.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Meridian-logo.png 1520w\" sizes=\"(max-width: 1024px) 100vw, 1024px\">              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_909fabd6cb93105be1b5f4d7fa213ee9\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                  <nav class=\"content__nav\" id=\"aside-nav\">\n          <ul>\n                                      <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/google-sales-partner\/meridian\/#start\" class=\"active\">Start<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/google-sales-partner\/meridian\/#was-ist-meridian\" class=\"\">What is Google Meridian?<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/google-sales-partner\/meridian\/#meridian-partner\" class=\"\">e-dialog as a Meridian Partner<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/google-sales-partner\/meridian\/#leistungen\" class=\"\">Our Services<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/google-sales-partner\/meridian\/#blog\" class=\"\">Blog<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/google-sales-partner\/meridian\/#kontakt\" class=\"\">Contact<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/google-sales-partner\/meridian\/#faq\" class=\"\">FAQ<\/a>\n              <\/li>\n                      <\/ul>\n        <\/nav>\n        <button class=\"content__mobile-nav-trigger\">\n          Inhaltsverzeichnis\n          <svg width=\"26\" height=\"25\" viewbox=\"0 0 26 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <circle cx=\"13\" cy=\"12.5\" r=\"12.5\" fill=\"#0045A5\"><\/circle>\n            <path d=\"M19 15L13 9L7 15\" stroke=\"white\" stroke-width=\"2\"><\/path>\n          <\/svg>\n        <\/button>\n            <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"was-ist-meridian\" class=\"basic-content block block--basic-content\" data-title=\"What is Google Meridian?\">\n  <div class=\"basic-content__content content\">\n    <h2>What is Google Meridian and how do you benefit from it?<\/h2>\n<p>Google Meridian is a Marketing Mix Modeling (MMM) framework that helps you understand and evaluate the effectiveness of all your marketing activities. As an open-source solution, it allows you to plan your marketing budget based on solid data. <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"testimonials-block_1f5bcd77f545e124a4ad42db3e564f81\" class=\"testimonials block block--testimonials block--increase-margin\" data-title=\"\">\n  <div class=\"testimonials__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"980\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Meridian_getty-images-ieZG6ZvCMsU-unsplash_processed-Teaser-e1761304969964.jpg\" class=\"attachment-full size-full\" alt=\"Team analysing\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Meridian_getty-images-ieZG6ZvCMsU-unsplash_processed-Teaser-e1761304969964.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Meridian_getty-images-ieZG6ZvCMsU-unsplash_processed-Teaser-e1761304969964-300x115.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Meridian_getty-images-ieZG6ZvCMsU-unsplash_processed-Teaser-e1761304969964-1024x392.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Meridian_getty-images-ieZG6ZvCMsU-unsplash_processed-Teaser-e1761304969964-768x294.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Meridian_getty-images-ieZG6ZvCMsU-unsplash_processed-Teaser-e1761304969964-1536x588.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Meridian_getty-images-ieZG6ZvCMsU-unsplash_processed-Teaser-e1761304969964-2048x784.jpg 2048w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Meridian_getty-images-ieZG6ZvCMsU-unsplash_processed-Teaser-e1761304969964-1200x459.jpg 1200w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">    <section class=\"content__splide splide\" aria-label=\"Images Slider\" style=\"background-color:\">\n      <div class=\"splide__track\">\n        <ul class=\"splide__list\">\n                                    <li class=\"splide__slide slide\">\n                <svg width=\"92\" height=\"18\" viewbox=\"0 0 92 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                  <path d=\"M8.16177 0L10.3781 5.45192L15.9241 6.01562L11.7479 9.94878L12.9591 15.7491L8.16177 12.728L3.3644 15.7491L4.57558 9.94878L0.399465 6.01562L5.94538 5.45192L8.16177 0Z\" fill=\"#FFC700\"><\/path>\n                  <path d=\"M26.7059 0L29.07 5.45192L34.9857 6.01562L30.5311 9.94878L31.8231 15.7491L26.7059 12.728L21.5887 15.7491L22.8806 9.94878L18.4261 6.01562L24.3417 5.45192L26.7059 0Z\" fill=\"#FFC700\"><\/path>\n                  <path d=\"M46.25 0L48.7619 5.45192L55.0473 6.01562L50.3143 9.94878L51.687 15.7491L46.25 12.728L40.813 15.7491L42.1857 9.94878L37.4527 6.01562L43.7381 5.45192L46.25 0Z\" fill=\"#FFC700\"><\/path>\n                  <path d=\"M65.1618 0L67.3781 5.45192L72.9241 6.01562L68.7479 9.94878L69.9591 15.7491L65.1618 12.728L60.3644 15.7491L61.5756 9.94878L57.3995 6.01562L62.9454 5.45192L65.1618 0Z\" fill=\"#FFC700\"><\/path>\n                  <path d=\"M83.1618 0L85.3781 5.45192L90.9241 6.01562L86.7479 9.94878L87.9591 15.7491L83.1618 12.728L78.3644 15.7491L79.5756 9.94878L75.3995 6.01562L80.9454 5.45192L83.1618 0Z\" fill=\"#FFC700\"><\/path>\n                <\/svg>\n                                  <span class=\"slide__sl\">Google Partnership Team<\/span>\n                                                  <span class=\"slide__text\">We are excited to welcome you to the Meridian Partner Program &ndash; thank you again for all of your efforts and partnership that led us here. <\/span>\n                              <\/li>\n                              <\/ul>\n      <\/div>\n    <\/section>\n  <\/div>\n<\/div>\n\n<div id=\"meridian-partner\" class=\"basic-content block block--basic-content block--no-margin\" data-title=\"e-dialog as a Meridian Partner\">\n  <div class=\"basic-content__content content\">\n    <h2>Your path to measurable success with e-dialog<\/h2>\n  <\/div>\n<\/div>\n\n  <div id=\"big-ol-block_6788fc6483a22dc3b201392c839e2f5b\" class=\"big-ol block block--big-ol block--increase-margin\" data-title=\"\">\n    <ol class=\"big-ol__content content\">\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            01          <\/div>\n          <div class=\"li__main li-main\">\n                          <h3 class=\"li-main__hl\">Certified Expertise<\/h3>                                      <div class=\"li-main__content\"><p>As a certified Meridian partner, we have proven expertise in building and implementing sophisticated data solutions.<\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            02          <\/div>\n          <div class=\"li__main li-main\">\n                          <h3 class=\"li-main__hl\">Years of Experience<\/h3>                                      <div class=\"li-main__content\"><p>With over 20 years of experience in data-driven marketing, we know which data is relevant for a meaningful Marketing Mix Model and how to interpret the results.<\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            03          <\/div>\n          <div class=\"li__main li-main\">\n                          <h3 class=\"li-main__hl\">Integrated Optimization<\/h3>                                      <div class=\"li-main__content\"><p>Meridian is not an isolated solution. We seamlessly integrate the framework into your existing tech stack and link the insights with other platforms such as Google Analytics, the Google Marketing Platform, and your CRM data. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n          <\/ol>\n  <\/div>\n\n\n<div id=\"leistungen\" class=\"basic-content block block--basic-content block--no-margin\" data-title=\"Our Services\">\n  <div class=\"basic-content__content content\">\n    <h2>Our Google Meridian Services<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"blue-boxes-block_25e71e471fa725215e1cc156a15f6001\" class=\"blue-boxes block block--blue-boxes block--increase-margin\" data-title=\"\">\n  <div class=\"blue-boxes__content content content--multiple\">\n                  <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Strategy &amp; Conception<\/h3>          <div class=\"box__content\"><p>We analyze your goals and define the appropriate MMM strategy for your company.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Implementation &amp; Integration<\/h3>          <div class=\"box__content\"><p>We handle the technical setup of Meridian and ensure the connection of all relevant data sources.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Modeling &amp; Analysis<\/h3>          <div class=\"box__content\"><p>Our data science experts create and calibrate your individual Marketing Mix Model and derive concrete insights from it.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Budget Optimization &amp; Forecasting<\/h3>          <div class=\"box__content\"><p>We use Meridian models to determine the optimal budget for your channels and to forecast future developments.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Training &amp; Workshops<\/h3>          <div class=\"box__content\"><p>We empower your team to understand Meridian&rsquo;s results and use them for their daily work.<\/p>\n<\/div>\n                  <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"blog\" class=\"teaser-classic block block--teaser-classic block--increase-margin\" data-title=\"Blog\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Blog          <\/div>\n                <h2 class=\"info__hl\">Get more out of your data<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/dima-solomin-yIT9HO8UrPA-unsplash-e1767006861160-300x161.jpg\" class=\"attachment-medium size-medium\" alt=\"Meta Facebook\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/dima-solomin-yIT9HO8UrPA-unsplash-e1767006861160-300x161.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/dima-solomin-yIT9HO8UrPA-unsplash-e1767006861160-1024x550.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/dima-solomin-yIT9HO8UrPA-unsplash-e1767006861160-768x413.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/dima-solomin-yIT9HO8UrPA-unsplash-e1767006861160-1536x826.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/dima-solomin-yIT9HO8UrPA-unsplash-e1767006861160.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Your survival guide through the Meta conversion jungle<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/your-survival-guide-through-the-meta-conversion-jungle\/\" aria-label=\"Your survival guide through the Meta conversion jungle\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/wahrheit-ueber-mmm-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/wahrheit-ueber-mmm-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/wahrheit-ueber-mmm-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/wahrheit-ueber-mmm-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/wahrheit-ueber-mmm-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/wahrheit-ueber-mmm-2048x1098.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">The Whole Truth About Marketing Mix Models<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/the-whole-truth-about-marketing-mix-models\/\" aria-label=\"The Whole Truth About Marketing Mix Models\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/how-to-crosschannel-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/how-to-crosschannel-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/how-to-crosschannel-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/how-to-crosschannel-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/how-to-crosschannel-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/how-to-crosschannel-2048x1098.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">The Complexity Of Marketing Assessment How Attribution Mmm And Experiments Unveil Their Strengths<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/the-complexity-of-marketing-assessment-how-attribution-mmm-and-experiments-unveil-their-strengths\/\" aria-label=\"The Complexity Of Marketing Assessment How Attribution Mmm And Experiments Unveil Their Strengths\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/blog-dda-300x161.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/blog-dda-300x161.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/blog-dda-1024x549.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/blog-dda-768x412.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/blog-dda-1536x824.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/blog-dda-2048x1098.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Data Driven Attribution In Google Analytics 4<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/data-driven-attribution-in-google-analytics-4-2\/\" aria-label=\"Data Driven Attribution In Google Analytics 4\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"kontakt\" class=\"teaser-slim block block--teaser-slim block--increase-margin\" data-title=\"Contact\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8375-by-AlissarNajjar-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8375-by-AlissarNajjar-1024x683.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8375-by-AlissarNajjar-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8375-by-AlissarNajjar-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8375-by-AlissarNajjar-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8375-by-AlissarNajjar-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">Use Meridian to find out which channels are truly working for you and how you can maximize your marketing investment.<\/div>\n            <h2 class=\"info__hl\">More truth in media planning<\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"info__cta\">\n        Let&rsquo;s talk\n      <\/a>    <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"faq\" class=\"basic-content block block--basic-content block--no-margin\" data-title=\"FAQ\">\n  <div class=\"basic-content__content content\">\n    <h2>FAQ: Frequently Asked Questions about Google Meridian<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"accordion-block_3d8dc74806a0b4ecea28964faf0964f8\" class=\"accordion block block--accordion block--increase-margin\" data-title=\"\">\n  <div class=\"accordion__content content\">\n          <div class=\"content__entries entries\">\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">What exactly is a Marketing Mix Model (MMM)?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>An MMM is a statistical analysis method that quantifies the influence of various marketing channels (such as TV, social media, SEA, print, etc.) on your business goals (e.g., revenue or leads). This allows you to find out how much each channel contributes to success. <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">Does Google Meridian require cookies?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>No. Meridian is a privacy-friendly solution that works without cookies or individual user data. The analysis is based on statistical data, making it perfectly suited for the post-cookie era.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">Is Meridian only suitable for large companies?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Not necessarily. While implementation requires a certain data base and expertise, companies of various sizes can benefit from MMM. As an open-source solution, Meridian makes this methodology more accessible. However, a certain number of channels used and available historical data (at least one year) are necessary to achieve relevant results. We would be happy to advise you on whether it is the right approach for you.    <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">What is the difference compared to classic attribution models (e.g., Last-Click)?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Classic attribution models often focus only on digital touchpoints and cannot measure the contribution of offline channels or branding effects. They are susceptible to tracking gaps, ad-blocking, and other interruptions in the customer journey. An MMM like Meridian evaluates the marketing mix holistically, providing a strategic overall picture of performance.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">Do I need my own data science team to use Meridian?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Not if you work with us. As your partner, we provide the necessary data science and analysis expertise to implement Meridian for you and translate the results into valuable insights. <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n              <\/div>\n      <\/div>\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":14135,"parent":14335,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14134","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Meridian: Marketing Mix Modeling | e-dialog<\/title>\n<meta name=\"description\" content=\"Measure marketing success, evaluate channels, and optimize budgets based on data with Google Meridian and e-dialog. 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