{"id":14289,"date":"2025-10-20T13:39:12","date_gmt":"2025-10-20T13:39:12","guid":{"rendered":"https:\/\/e-dialog.group\/campaign-strategy\/"},"modified":"2026-02-27T13:36:42","modified_gmt":"2026-02-27T13:36:42","slug":"campaign-strategy","status":"publish","type":"page","link":"https:\/\/e-dialog.group\/en\/campaigning\/campaign-strategy\/","title":{"rendered":"Campaign Strategy"},"content":{"rendered":"<div id=\"start\" class=\"content-header block block--content-header\" data-title=\"Start\">\n  <div class=\"content-header__content content\">\n    <div class=\"content__col col col--left\">\n      <svg class=\"col__decoration deco deco--left\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"col__inner inner-col\">\n        <h1 class=\"inner-col__hl\">Campaign Strategy: Your Path to Measurable Success<\/h1>                                  <div class=\"inner-col__text\"><p>We transform your business objectives into a digital campaign strategy that delivers lasting impact and tangible results. As your partner for measurable success, we orchestrate data, technology, and creativity into a compelling plan. <\/p>\n<\/div>\n                <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"inner-col__cta\">\n        Get Started Together Now\n      <\/a>      <\/div>\n    <\/div>\n    <div class=\"content__col col col--right\">\n      <svg class=\"col__decoration deco deco--right\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"inner-col\">\n                  <img decoding=\"async\" width=\"695\" height=\"814\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Buster-Grunau-Freisteller-1-2.png\" class=\"inner-col__portrait\" alt=\"\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Buster-Grunau-Freisteller-1-2.png 695w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Buster-Grunau-Freisteller-1-2-256x300.png 256w\" sizes=\"(max-width: 695px) 100vw, 695px\">              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_e3399e65c2a179432e4a7f87fab38ee9\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                  <nav class=\"content__nav\" id=\"aside-nav\">\n          <ul>\n                                      <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/campaigning\/campaign-strategy\/#start\" class=\"active\">Start<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/campaigning\/campaign-strategy\/#was-eine-gute-kampagnenstrategie-ausmacht\" class=\"\">What Defines Campaign Strategy<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/campaigning\/campaign-strategy\/#der-weg-zur-kampagnenstrategie\" class=\"\">The Path to Campaign Strategy<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/campaigning\/campaign-strategy\/#success-stories\" class=\"\">Success Stories<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/campaigning\/campaign-strategy\/#strategien-fuer-jeden-andwendungsfall\" class=\"\">Strategies for Every Use Case<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/campaigning\/campaign-strategy\/#kontakt\" class=\"\">Contact<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/campaigning\/campaign-strategy\/#faq-zur-kampagnenstrategie\" class=\"\">FAQ<\/a>\n              <\/li>\n                      <\/ul>\n        <\/nav>\n        <button class=\"content__mobile-nav-trigger\">\n          Inhaltsverzeichnis\n          <svg width=\"26\" height=\"25\" viewbox=\"0 0 26 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <circle cx=\"13\" cy=\"12.5\" r=\"12.5\" fill=\"#0045A5\"><\/circle>\n            <path d=\"M19 15L13 9L7 15\" stroke=\"white\" stroke-width=\"2\"><\/path>\n          <\/svg>\n        <\/button>\n            <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"was-eine-gute-kampagnenstrategie-ausmacht\" class=\"basic-content block block--basic-content\" data-title=\"What Defines Campaign Strategy\">\n  <div class=\"basic-content__content content\">\n    <h2>What Makes a Good Campaign Strategy<\/h2>\n<p>Successful digital campaigns are not a matter of chance, but the result of strategy. A well-conceived campaign strategy ensures that you are not just active, but effective: it aligns every measure with your business objectives, maximizes the impact of your budget, and provides you with the decisive arguments for internal stakeholders. <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_074752b0b3e25f4b310cb637c2e79ea3\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8541-by-AlissarNajjar.jpg\" class=\"content__img img img--desktop\" alt=\"e-dialog office Vienna\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8541-by-AlissarNajjar.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8541-by-AlissarNajjar-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8541-by-AlissarNajjar-1024x683.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8541-by-AlissarNajjar-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8541-by-AlissarNajjar-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8541-by-AlissarNajjar-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8541-by-AlissarNajjar.jpg\" class=\"content__img img img--mobile\" alt=\"e-dialog office Vienna\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8541-by-AlissarNajjar.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8541-by-AlissarNajjar-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8541-by-AlissarNajjar-1024x683.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8541-by-AlissarNajjar-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8541-by-AlissarNajjar-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8541-by-AlissarNajjar-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">  <\/div>\n<\/div>\n\n<div id=\"der-weg-zur-kampagnenstrategie\" class=\"basic-content block block--basic-content\" data-title=\"The Path to Campaign Strategy\">\n  <div class=\"basic-content__content content\">\n    <h3>Why e-dialog Is the Right Strategic Partner<\/h3>\n  <\/div>\n<\/div>\n\n  <div id=\"big-ol-block_49da394c583c4502cc5ab1c44d9c4bf5\" class=\"big-ol block block--big-ol\" data-title=\"\">\n    <ol class=\"big-ol__content content\">\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            01          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Holistic Planning<\/h4>                                      <div class=\"li-main__content\"><p>We do not think in individual channels, but in systems. Your <strong>customer journey<\/strong> is the common thread along which we align a cross-channel strategy. We ensure that all measures interlock and mutually reinforce each other.  <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            02          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Data as a Compass<\/h4>                                      <div class=\"li-main__content\"><p>Every strategic recommendation is based on solid data analysis. We define target audiences, plan budgets, and measure success based on facts, not assumptions. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            03          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Expertise That Strengthens You<\/h4>                                      <div class=\"li-main__content\"><p>We are your sparring partners on equal footing. You benefit from the experience of our 30-member campaign team from countless B2B and e-commerce projects. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n          <\/ol>\n  <\/div>\n\n\n<div id=\"success-stories\" class=\"teaser-classic block block--teaser-classic block--increase-margin\" data-title=\"Success Stories\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Success Stories          <\/div>\n                <h2 class=\"info__hl\">Successful Campaign Strategies<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF-DE-VBB-1-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF-DE-VBB-1-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF-DE-VBB-1-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF-DE-VBB-1-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF-DE-VBB-1-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF-DE-VBB-1-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"133\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/FOMF_logo-referenzen-300x133.webp\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/FOMF_logo-referenzen-300x133.webp 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/FOMF_logo-referenzen.webp 758w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">FOMF Germany&rsquo;s Success with Value-Based Bidding: From Data Utilization to Informed Decision-Making<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/fomf-germanys-success-with-value-based-bidding-from-data-utilization-to-informed-decision-making\/\" aria-label=\"FOMF Germany's Success with Value-Based Bidding: From Data Utilization to Informed Decision-Making\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/VBW-AB-Test-neu_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/VBW-AB-Test-neu_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/VBW-AB-Test-neu_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/VBW-AB-Test-neu_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/VBW-AB-Test-neu_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/VBW-AB-Test-neu_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"109\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/VBW_LOGO_black_logo-referenzen-300x109.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/VBW_LOGO_black_logo-referenzen-300x109.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/VBW_LOGO_black_logo-referenzen.png 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">Optimizing Marketing Materials Boosts Performance for VBW<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/optimizing-marketing-materials-boosts-performance-for-vbw\/\" aria-label=\"Optimizing Marketing Materials Boosts Performance for VBW\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Fressnapf-App-Deeplinking_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Fressnapf-App-Deeplinking_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Fressnapf-App-Deeplinking_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Fressnapf-App-Deeplinking_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Fressnapf-App-Deeplinking_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Fressnapf-App-Deeplinking_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-fressnapf-300x83.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-fressnapf-300x83.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-fressnapf.png 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Fressnapf: +60% ROAS Through Successful Web-to-App Optimization<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/fressnapf-60-roas-through-successful-web-to-app-optimization\/\" aria-label=\"Fressnapf: +60% ROAS Through Successful Web-to-App Optimization\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000-Video-Opt_processed-Teaser-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000-Video-Opt_processed-Teaser-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000-Video-Opt_processed-Teaser-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000-Video-Opt_processed-Teaser-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000-Video-Opt_processed-Teaser-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000-Video-Opt_processed-Teaser-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"104\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000_RENT_ROT_mit-Kugel_4C_Logo-300x104.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000_RENT_ROT_mit-Kugel_4C_Logo-300x104.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000_RENT_ROT_mit-Kugel_4C_Logo-1024x356.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000_RENT_ROT_mit-Kugel_4C_Logo-768x267.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000_RENT_ROT_mit-Kugel_4C_Logo-1536x534.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000_RENT_ROT_mit-Kugel_4C_Logo-2048x712.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">SPORT 2000 rent: Increasing Awareness with Optimized Video Ads<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/sport-2000-more-awareness-with-optimized-video-ads\/\" aria-label=\"SPORT 2000 rent: Increasing Awareness with Optimized Video Ads\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"strategien-fuer-jeden-andwendungsfall\" class=\"basic-content block block--basic-content\" data-title=\"Strategies for Every Use Case\">\n  <div class=\"basic-content__content content\">\n    <h2>Strategies for Every Use Case<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"blue-boxes-block_5c5a6d035475ee4506dac357055cdba2\" class=\"blue-boxes block block--blue-boxes block--increase-margin\" data-title=\"\">\n  <div class=\"blue-boxes__content content content--single\">\n                  <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Lead Generation<\/h3>          <div class=\"box__content\"><p><span style=\"font-weight: 400;\">We develop a tailored strategy for lead generation. Through precise targeting, compelling creatives, and optimized landing pages, we transform anonymous users into valuable contacts for your business. <\/span><\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Awareness<\/h3>          <div class=\"box__content\"><p><span style=\"font-weight: 400;\">We show you how to implement high-reach campaigns that stick in the memory using channels such as <\/span><b>Connected TV (CTV)<\/b><span style=\"font-weight: 400;\">, <\/span><b>Programmatic Audio<\/b><span style=\"font-weight: 400;\">, or <\/span><b>Digital Out-of-Home (DOOH)<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Performance<\/h3>          <div class=\"box__content\"><p><span style=\"font-weight: 400;\">We design performance strategies that cover the entire e-commerce funnel. We identify the levers that drive your conversion rate and your <\/span><b>ROAS<\/b><span style=\"font-weight: 400;\"> upward.<\/span><\/p>\n<\/div>\n                  <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"kontakt\" class=\"teaser-slim block block--teaser-slim block--increase-margin\" data-title=\"Contact\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8182-by-AlissarNajjar-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8182-by-AlissarNajjar-1024x683.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8182-by-AlissarNajjar-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8182-by-AlissarNajjar-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8182-by-AlissarNajjar-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8182-by-AlissarNajjar-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">Developing a strategy from scratch gives us as much satisfaction as thoroughly examining an existing campaign.<\/div>\n            <h2 class=\"info__hl\">Develop Strategies Together<\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"info__cta\">\n        Let&rsquo;s Talk About Strategy\n      <\/a>    <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"faq-zur-kampagnenstrategie\" class=\"basic-content block block--basic-content\" data-title=\"FAQ\">\n  <div class=\"basic-content__content content\">\n    <h2>FAQ: Frequently Asked Questions About Campaign Strategy<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"accordion-block_5e64536380d06fa7a25281adf2626e0b\" class=\"accordion block block--accordion\" data-title=\"\">\n  <div class=\"accordion__content content\">\n          <div class=\"content__entries entries\">\n                  <details class=\"entries__entry entry\">\n            <summary class=\"entry__header\">\n              <h3>What Is a Campaign Strategy?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\">\n              <div>\n                <p>A campaign strategy is the structured plan by which companies align their marketing measures with an overarching objective&mdash;such as brand awareness, lead generation, or revenue growth. It defines target audiences, channels, messages, and success criteria. <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\">\n            <summary class=\"entry__header\">\n              <h3>What Is the First Step in Developing a Campaign Strategy? <\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\">\n              <div>\n                <p>The first step is a joint call. In it, we clarify your starting position, define your specific objectives, and establish the framework for collaboration. This partnership-based approach is the foundation for a strategy that is perfectly suited to you.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\">\n            <summary class=\"entry__header\">\n              <h3>How Do You Ensure That the Budget Is Used Efficiently? <\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\">\n              <div>\n                <p>Efficiency is our top priority. Budget planning is based on data and empirical values. During the campaign, we dynamically optimize budget allocation across channels based on current performance. This ensures that your money is invested where it achieves the greatest impact.   <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\">\n            <summary class=\"entry__header\">\n              <h3>My Goals Are Awareness, Not Direct Sales. How Do You Measure Success Here?  <\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\">\n              <div>\n                <p>Awareness objectives are also measurable. Depending on the channel, we use metrics such as reach, view-through rate, or engagement. For comprehensive impact measurement, we also employ instruments such as brand lift studies or <b>Marketing Mix Modelling (MMM)<\/b>. This allows us to statistically analyze the long-term contribution of individual marketing channels to brand success.   <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\">\n            <summary class=\"entry__header\">\n              <h3>Can We Work with You Only on Strategy? <\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\">\n              <div>\n                <p>Yes, absolutely. We support you flexibly, as you need it. Whether as a one-time strategic advisor, as a permanent sparring partner for your in-house team, or as an agency that handles complete operational implementation&mdash;we will find the right model for you.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n              <\/div>\n      <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_26fb98ceeb428eaf2b1b515dcd3ae51e\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Our Blog          <\/div>\n                <h2 class=\"info__hl\">Relevant Insights &amp; Updates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_lk9al5lk9al5lk9a_processed-e1785523703525-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_lk9al5lk9al5lk9a_processed-e1785523703525-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_lk9al5lk9al5lk9a_processed-e1785523703525-1024x550.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_lk9al5lk9al5lk9a_processed-e1785523703525-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_lk9al5lk9al5lk9a_processed-e1785523703525-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_lk9al5lk9al5lk9a_processed-e1785523703525-2048x1099.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">AI in Campaign Management: The Practical Guide.<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/ai-in-campaign-management-the-practical-guide\/\" aria-label=\"AI in Campaign Management: The Practical Guide.\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/EU-AI-Act_created-with-Gemini_processed-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/EU-AI-Act_created-with-Gemini_processed-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/EU-AI-Act_created-with-Gemini_processed-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/EU-AI-Act_created-with-Gemini_processed-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/EU-AI-Act_created-with-Gemini_processed-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/EU-AI-Act_created-with-Gemini_processed-2048x1098.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">The EU AI Act Is Coming: Here&rsquo;s How to Stay on the Safe Side with Your Ad Campaigns!<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/the-eu-ai-act-is-coming-heres-how-to-stay-on-the-safe-side-with-your-ad-campaigns\/\" aria-label=\"The EU AI Act Is Coming: Here's How to Stay on the Safe Side with Your Ad Campaigns!\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/agentic-commerce_processed-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/agentic-commerce_processed-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/agentic-commerce_processed-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/agentic-commerce_processed-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/agentic-commerce_processed-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/agentic-commerce_processed-2048x1098.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">An Overview of Agentic Commerce&mdash;and How It Impacts Media Planning<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/an-overview-of-agentic-commerce-and-how-it-impacts-media-planning\/\" aria-label=\"An Overview of Agentic Commerce&mdash;and How It Impacts Media Planning\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/GA4-Meridian_Gemini_Generated_Image_7hvvib7hvvib7hvv_processed-e1782716443393-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/GA4-Meridian_Gemini_Generated_Image_7hvvib7hvvib7hvv_processed-e1782716443393-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/GA4-Meridian_Gemini_Generated_Image_7hvvib7hvvib7hvv_processed-e1782716443393-1024x550.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/GA4-Meridian_Gemini_Generated_Image_7hvvib7hvvib7hvv_processed-e1782716443393-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/GA4-Meridian_Gemini_Generated_Image_7hvvib7hvvib7hvv_processed-e1782716443393-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/GA4-Meridian_Gemini_Generated_Image_7hvvib7hvvib7hvv_processed-e1782716443393-2048x1099.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">MMM for everyone? Meridian comes to Google Analytics!<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/mmm-for-everyone-meridian-comes-to-google-analytics\/\" aria-label=\"MMM for everyone? Meridian comes to Google Analytics!\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":14292,"parent":14422,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14289","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Campaign Strategy for Measurable Success | e-dialog<\/title>\n<meta name=\"description\" content=\"Data-driven, cross-channel campaign strategy for measurable success: lead generation, awareness &amp; performance. 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