{"id":14304,"date":"2025-10-09T11:50:10","date_gmt":"2025-10-09T11:50:10","guid":{"rendered":"https:\/\/e-dialog.group\/consent-management-platform\/"},"modified":"2026-02-27T13:33:37","modified_gmt":"2026-02-27T13:33:37","slug":"consent-management-platform","status":"publish","type":"page","link":"https:\/\/e-dialog.group\/en\/cloud-technologies\/consent-management-platform\/","title":{"rendered":"Consent Management Platform"},"content":{"rendered":"<div id=\"start\" class=\"content-header block block--content-header\" data-title=\"Start\">\n  <div class=\"content-header__content content\">\n    <div class=\"content__col col col--left\">\n      <svg class=\"col__decoration deco deco--left\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"col__inner inner-col\">\n        <h1 class=\"inner-col__hl\">Consent Management Platform: More Than Just a Cookie Banner<\/h1>                                  <div class=\"inner-col__text\"><p>With a professionally implemented Consent Management Platform (CMP), you are not only on the safe side legally. You also create the crucial foundation for data-driven marketing that builds trust with your users. <\/p>\n<\/div>\n                <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"inner-col__cta\">\n        Get a non-binding consultation now\n      <\/a>      <\/div>\n    <\/div>\n    <div class=\"content__col col col--right\">\n      <svg class=\"col__decoration deco deco--right\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"inner-col\">\n                  <img decoding=\"async\" width=\"716\" height=\"781\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Stephanie-Mauerer-Freisteller-2-2.png\" class=\"inner-col__portrait\" alt=\"Stephanie Mauerer\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Stephanie-Mauerer-Freisteller-2-2.png 716w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Stephanie-Mauerer-Freisteller-2-2-275x300.png 275w\" sizes=\"(max-width: 716px) 100vw, 716px\">              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_a1be9d5a08b993a57363c663aa7336fe\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                  <nav class=\"content__nav\" id=\"aside-nav\">\n          <ul>\n                                      <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/cloud-technologies\/consent-management-platform\/#start\" class=\"active\">Start<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/cloud-technologies\/consent-management-platform\/#die-basis-datengetriebenes-marketing\" class=\"\">The Foundation for Your Data-Driven Marketing<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/cloud-technologies\/consent-management-platform\/#warum\" class=\"\">Why e-dialog?<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/cloud-technologies\/consent-management-platform\/#success-stories\" class=\"\">Success Stories with Cloud Technologies<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/cloud-technologies\/consent-management-platform\/#von-der-strategie-zur-implementierung\" class=\"\">Our Approach<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/cloud-technologies\/consent-management-platform\/#whitepaper\" class=\"\">CMP Whitepaper<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/cloud-technologies\/consent-management-platform\/#vergleich-cmp-plattformen\" class=\"\">CMP Platform Comparison<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/cloud-technologies\/consent-management-platform\/#kontakt\" class=\"\">Contact<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/cloud-technologies\/consent-management-platform\/#faq\" class=\"\">FAQ<\/a>\n              <\/li>\n                      <\/ul>\n        <\/nav>\n        <button class=\"content__mobile-nav-trigger\">\n          Inhaltsverzeichnis\n          <svg width=\"26\" height=\"25\" viewbox=\"0 0 26 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <circle cx=\"13\" cy=\"12.5\" r=\"12.5\" fill=\"#0045A5\"><\/circle>\n            <path d=\"M19 15L13 9L7 15\" stroke=\"white\" stroke-width=\"2\"><\/path>\n          <\/svg>\n        <\/button>\n            <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"die-basis-datengetriebenes-marketing\" class=\"basic-content block block--basic-content\" data-title=\"The Foundation for Your Data-Driven Marketing\">\n  <div class=\"basic-content__content content\">\n    <h2>Finding the Right Consent Management Platform<\/h2>\n<p>Consent management today is more than just deploying a tool to meet legal obligations. It creates a reliable data foundation for your marketing. A CMP is an important component of your digital strategy, combining legal certainty and user-friendliness.  <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_86e570c169ebaa8c780ee1aa64ed41bf\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1110\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CMP_getty-images-2LBTcg4KUmc-unsplash_processed-e1764063895658.jpg\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CMP_getty-images-2LBTcg4KUmc-unsplash_processed-e1764063895658.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CMP_getty-images-2LBTcg4KUmc-unsplash_processed-e1764063895658-300x130.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CMP_getty-images-2LBTcg4KUmc-unsplash_processed-e1764063895658-1024x444.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CMP_getty-images-2LBTcg4KUmc-unsplash_processed-e1764063895658-768x333.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CMP_getty-images-2LBTcg4KUmc-unsplash_processed-e1764063895658-1536x666.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CMP_getty-images-2LBTcg4KUmc-unsplash_processed-e1764063895658-2048x888.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CMP_getty-images-2LBTcg4KUmc-unsplash_processed-Teaser.jpg\" class=\"content__img img img--mobile\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CMP_getty-images-2LBTcg4KUmc-unsplash_processed-Teaser.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CMP_getty-images-2LBTcg4KUmc-unsplash_processed-Teaser-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CMP_getty-images-2LBTcg4KUmc-unsplash_processed-Teaser-1024x682.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CMP_getty-images-2LBTcg4KUmc-unsplash_processed-Teaser-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CMP_getty-images-2LBTcg4KUmc-unsplash_processed-Teaser-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CMP_getty-images-2LBTcg4KUmc-unsplash_processed-Teaser-2048x1365.jpg 2048w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CMP_getty-images-2LBTcg4KUmc-unsplash_processed-Teaser-945x630.jpg 945w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CMP_getty-images-2LBTcg4KUmc-unsplash_processed-Teaser-942x628.jpg 942w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">  <\/div>\n<\/div>\n\n<div id=\"warum\" class=\"basic-content block block--basic-content\" data-title=\"Why e-dialog?\">\n  <div class=\"basic-content__content content\">\n    <h3>Why You Should Work with e-dialog<\/h3>\n  <\/div>\n<\/div>\n\n  <div id=\"big-ol-block_36889f67d724e5ae6f468cd832207af7\" class=\"big-ol block block--big-ol\" data-title=\"\">\n    <ol class=\"big-ol__content content\">\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            01          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Data for Your Marketing<\/h4>                                      <div class=\"li-main__content\"><p>Every &ldquo;Accept&rdquo; click counts. That&rsquo;s why we optimize your CMP not only for legal compliance, but also for maximum opt-in rates. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            02          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Security in the Legal Jungle<\/h4>                                      <div class=\"li-main__content\"><p>GDPR, ePrivacy, TCF 2.2, and Google Consent Mode present challenges for many companies. We navigate you safely through the complex requirements. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            03          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Technical Integration<\/h4>                                      <div class=\"li-main__content\"><p>Our team of certified experts handles the technical design and implementation of the CMP, for example via Google Tag Manager, and ensures seamless integration with your analytics and marketing tools.<\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n          <\/ol>\n  <\/div>\n\n\n<div id=\"success-stories\" class=\"teaser-classic block block--teaser-classic block--increase-margin\" data-title=\"Success Stories with Cloud Technologies\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Success Stories          <\/div>\n                <h2 class=\"info__hl\">Successful Projects<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"234\" height=\"49\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/galeria_logo-referenzen.png\" class=\"attachment-medium size-medium\" alt=\"\">            <\/div>\n                                <div class=\"post-teaser__tag\">Technology<\/div>\n                    <h3 class=\"post-teaser__title\">Galeria: From vision to measurable performance with Google Cloud AI<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/galeria-from-vision-to-measurable-performance-with-google-cloud-ai\/\" aria-label=\"Galeria: From vision to measurable performance with Google Cloud AI\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/LASCANA_Logo_2025_purple2.svg\" class=\"attachment-medium size-medium\" alt=\"\">            <\/div>\n                                <div class=\"post-teaser__tag\">Technology<\/div>\n                    <h3 class=\"post-teaser__title\">LASCANA transforms the customer experience with Google VAIS:C<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/lascana-transforms-the-customer-experience-with-google-vaisc\/\" aria-label=\"LASCANA transforms the customer experience with Google VAIS:C\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/Holter-B2B_processed_Teaser-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/Holter-B2B_processed_Teaser-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/Holter-B2B_processed_Teaser-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/Holter-B2B_processed_Teaser-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/Holter-B2B_processed_Teaser-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/Holter-B2B_processed_Teaser-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Logo-Holter-Success-Story-300x83.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Logo-Holter-Success-Story-300x83.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Logo-Holter-Success-Story.png 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">B2B lead generation in the sanitary wholesale sector with a strategy update<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/b2b-lead-generation-in-the-sanitary-wholesale-sector-with-a-strategy-update\/\" aria-label=\"B2B lead generation in the sanitary wholesale sector with a strategy update\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-813x630.png 813w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-810x628.png 810w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH.png 920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"96\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-300x96.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-300x96.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-1024x329.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-768x247.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-1536x494.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-1200x386.png 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">From Silos to Insights: Planted Centralizes Marketing Data<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/from-silos-to-insights-planted-centralizes-marketing-data\/\" aria-label=\"From Silos to Insights: Planted Centralizes Marketing Data\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"von-der-strategie-zur-implementierung\" class=\"basic-content block block--basic-content\" data-title=\"Our Approach\">\n  <div class=\"basic-content__content content\">\n    <h2>From Strategy to Implementation: Our Approach<\/h2>\n<p>Successful consent management begins with a clear strategy. We accompany you throughout the entire journey&mdash;from selecting the right tool to ongoing optimization. <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"blue-boxes-block_53598be84cdea435e1c4ef1cef501afd\" class=\"blue-boxes block block--blue-boxes block--increase-margin\" data-title=\"\">\n  <div class=\"blue-boxes__content content content--multiple\">\n                  <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Audit &amp; Strategy<\/h3>          <div class=\"box__content\"><p>We analyze your current setup, identify potential improvements, and define a strategy together with you that contributes to your business objectives.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Tool Selection<\/h3>          <div class=\"box__content\"><p>The CMP provider market is large. We provide independent consulting and find the technically and economically best solution based on your requirements. <\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Technical Implementation<\/h3>          <div class=\"box__content\"><p>Our specialists handle the entire technical setup&mdash;from configuring the banner and setting up Google Consent Mode to integrating third-party systems.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Optimization &amp; Training<\/h3>          <div class=\"box__content\"><p>After go-live comes optimization. We monitor performance, conduct A\/B tests, and transfer our knowledge to your team through training sessions. <\/p>\n<\/div>\n                  <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"whitepaper\" class=\"teaser-slim block block--teaser-slim block--increase-margin\" data-title=\"CMP Whitepaper\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/preview-whitepaper-CMP-Free-1024x576.png\" class=\"attachment-large size-large\" alt=\"Whitepaper Consent Management Plattformen im Vergleich kostenfrei herunterladen\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/preview-whitepaper-CMP-Free-1024x576.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/preview-whitepaper-CMP-Free-300x169.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/preview-whitepaper-CMP-Free-768x432.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/preview-whitepaper-CMP-Free-1536x864.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/preview-whitepaper-CMP-Free.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">Tip<\/div>\n            <h2 class=\"info__hl\">The complete CMP comparison and all recommendations in the CMP whitepaper<\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/whitepaper\/consent-management-platform-comparison-whitepaper\/\" target=\"_self\" class=\"info__cta\">\n        Download Whitepaper Now\n      <\/a>    <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"vergleich-cmp-plattformen\" class=\"basic-content block block--basic-content\" data-title=\"CMP Platform Comparison\">\n  <div class=\"basic-content__content content\">\n    <h2>Leading Consent Management Platforms Compared<\/h2>\n<p>We provide independent consulting to help you select the right CMP for your specific use case. For implementation, we work with all leading consent tools. <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"accordion-block_98f3a31582d46b50bf02946a6bb90972\" class=\"accordion block block--accordion\" data-title=\"\">\n  <div class=\"accordion__content content\">\n          <div class=\"content__entries entries\">\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">Usercentrics<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Usercentrics is a fast-growing company founded in 2018 and particularly widespread in Europe. The German company&rsquo;s tool integrates ideally with Google Tag Manager as a tag management solution. It offers all essential features and is continuously developed.<br>\n<img decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Usercentrics-2024-scaled.png\" height=\"80\"><\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">Cookiebot<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Cookiebot by Usercentrics was one of the pioneers for compliant consent solutions. However, the service is hosted exclusively in the cloud, so the storage location of consent management is not transparent. According to the provider, cross-domain is supported, but this could affect data security through external scripts, as the IP address is not automatically blocked.<br>\n<img decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Cookiebot-Logo.png\" height=\"70\"><\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">Commanders Act<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Commanders Act is a European company with numerous clients in the banking and insurance sector. The product offers centralized management of all marketing and tracking tags on a website to simplify implementation and reduce errors, as well as comprehensive analysis and reporting functions to measure and optimize the performance of marketing campaigns and user interactions.<br>\n<img decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/commandersact.png\" height=\"70\"><\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">TrustArc<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>TrustArc is a provider of privacy and compliance technology solutions that help companies comply with global privacy regulations such as GDPR, CCPA, and other international standards. With a comprehensive suite of tools and services, TrustArc enables organizations to assess, manage, and mitigate privacy risks.<br>\n<img decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/trustarc.png\" height=\"70\"><\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">OneTrust<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>OneTrust is a provider in the privacy sector with a comprehensive offering. It is one of the fastest-growing solutions on the global market. The CMP solution is already very mature and offers all modules for customization to individual needs and preferences. The tool itself and the optional add-on modules in areas such as &ldquo;Governance &amp; Data&rdquo; are highly process-oriented.<br>\n<img decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/OneTrust-Logo.png\" height=\"70\"><\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">Didomi<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Didomi is a French company and therefore subject to one of the &ldquo;most active data protection authorities&rdquo; in the European Union. Didomi is engaged in the IAB and implements compliance requirements very well. The recognition of technologies and corresponding creation of privacy policies facilitate the work.<br>\n<img decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Cookiebot-Logo.png\" height=\"70\"><\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">Tealium<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Tealium&rsquo;s CMP is particularly recommended for companies already using Tealium as a tag management system. Those who prefer self-hosting will find this solution well-suited. Consent is still stored with the provider. The solutions are also available for mobile platforms on iOS and Android.<br>\n<img decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Didomi-Logo.png\" height=\"70\"><\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">Consentmanager.net<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Consentmanager is a compliance management solution that helps website operators manage user consent and protect their privacy. For traceable compliance and protection against legal risks, the CMP offers granular consent options as well as complete documentation and storage of consents.<br>\n<img decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/consentmanager.png\" height=\"70\"><\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n              <\/div>\n      <\/div>\n<\/div>\n\n<div id=\"kontakt\" class=\"teaser-slim block block--teaser-slim block--increase-margin\" data-title=\"Contact\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8049-by-AlissarNajjar-e1766997553973-1024x480.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8049-by-AlissarNajjar-e1766997553973-1024x480.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8049-by-AlissarNajjar-e1766997553973-300x141.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8049-by-AlissarNajjar-e1766997553973-768x360.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8049-by-AlissarNajjar-e1766997553973-1536x720.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8049-by-AlissarNajjar-e1766997553973-2048x960.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">Get independent agency consulting from us.<\/div>\n            <h2 class=\"info__hl\">Your Future-Proof Consent Management<\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"info__cta\">\n        Talk to Us\n      <\/a>    <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"faq\" class=\"basic-content block block--basic-content block--no-margin\" data-title=\"FAQ\">\n  <div class=\"basic-content__content content\">\n    <h2>FAQ: Frequently Asked Questions About Consent Management<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"accordion-block_1012e4eba7b55f0d6cb3f74699882d6e\" class=\"accordion block block--accordion\" data-title=\"\">\n  <div class=\"accordion__content content\">\n          <div class=\"content__entries entries\">\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">What is Google Consent Mode v2 and why is it important? <\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Google Consent Mode Basic v2 is a technical specification from Google that allows the behavior of Google tags (e.g., Google Analytics, Google Ads) to be adjusted based on user consent. Since March 2024, implementation has been mandatory for all advertisers using Google products in the EEA. <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">What distinguishes CMP, cookie banners &amp; Google Consent Mode v2?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>To maintain an overview in the complex area of data usage, it is important to know the key terms. Here is a simple explanation to help you understand the differences: <\/p>\n<ul>\n<li><strong>Consent Management Platform (CMP)<\/strong>: The CMP is the central platform that controls all processes related to obtaining, managing, and documenting user consent. It is the brain of your consent management and ensures legal compliance. <\/li>\n<li><strong>Cookie Banner<\/strong>: This is the user interface that you see as a user on a website. It serves to obtain consent for cookies and data processing. A cookie banner can be operated independently, but is typically the visible interface (the frontend) of a Consent Management Platform.  <\/li>\n<li><strong>Google Consent Mode v2<\/strong>: Google Consent Mode Basic v2 is a technical specification from Google. It dynamically adjusts the behavior of Google tags (e.g., Google Analytics or Google Ads) to user consent without collecting the data. Since March 2024, implementation has been mandatory for all advertisers using Google products in the EEA.  <\/li>\n<\/ul>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">How do we find the right CMP tool for our company? <\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>The selection depends on several factors: company size, website complexity, technologies used, budget, and specific requirements for design and functionality. We support you with well-founded, independent consulting to find the tool that perfectly fits your needs. <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">Can a well-implemented CMP improve my marketing performance? <\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Yes, absolutely. A transparent and user-friendly CMP can significantly increase opt-in rates. This leads to better data quality in your analytics and advertising systems, which in turn enables more precise audience targeting, better personalization, and ultimately a higher ROI for your campaigns.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">What does implementing a Consent Management Platform cost? <\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>The costs consist of licensing fees for the CMP tool and the effort for strategic consulting and technical implementation. The implementation effort depends on the complexity of your website and system landscape. After an initial conversation, we will be happy to provide you with a transparent and non-binding proposal.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n              <\/div>\n      <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_dfd733763b72930368afb7d2227063b4\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Knowledge          <\/div>\n                <h2 class=\"info__hl\">Relevant Insights &amp; Updates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-300x161.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-300x161.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-1024x550.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-768x412.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-1536x824.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-2048x1099.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">AI search, zero click and traffic slump: what the figures really say<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/ai-search-zero-click-and-traffic-slump-what-the-figures-really-say\/\" aria-label=\"AI search, zero click and traffic slump: what the figures really say\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEA-SEO-Gemini_Generated_Image_76pzmk76pzmk76pz_processed-300x157.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEA-SEO-Gemini_Generated_Image_76pzmk76pzmk76pz_processed-300x157.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEA-SEO-Gemini_Generated_Image_76pzmk76pzmk76pz_processed-1024x535.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEA-SEO-Gemini_Generated_Image_76pzmk76pzmk76pz_processed-768x401.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEA-SEO-Gemini_Generated_Image_76pzmk76pzmk76pz_processed-1536x803.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEA-SEO-Gemini_Generated_Image_76pzmk76pzmk76pz_processed-2048x1070.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">Separating SEA and SEO? That&rsquo;s a thing of the past.<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/separating-sea-and-seo-thats-a-thing-of-the-past\/\" aria-label=\"Separating SEA and SEO? That's a thing of the past.\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-2048x1098.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">CTV as the New Standard: From Hype to Must-Have in the Media Mix<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/ctv-as-the-new-standard-from-hype-to-must-have-in-the-media-mix\/\" aria-label=\"CTV as the New Standard: From Hype to Must-Have in the Media Mix\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/appshunter-io-iOWLBQewoDo-unsplash_processed-e1767175612937-300x161.jpg\" class=\"attachment-medium size-medium\" alt=\"Private Browsing\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/appshunter-io-iOWLBQewoDo-unsplash_processed-e1767175612937-300x161.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/appshunter-io-iOWLBQewoDo-unsplash_processed-e1767175612937-1024x549.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/appshunter-io-iOWLBQewoDo-unsplash_processed-e1767175612937-768x412.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/appshunter-io-iOWLBQewoDo-unsplash_processed-e1767175612937-1536x824.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/appshunter-io-iOWLBQewoDo-unsplash_processed-e1767175612937-2048x1098.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Cookieless GA4 with Server-Side GTM &amp; Firestore<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/cookieless-ga4-with-server-side-gtm-firestore\/\" aria-label=\"Cookieless GA4 with Server-Side GTM &amp; Firestore\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":14307,"parent":14352,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14304","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Consent Management &amp; 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Get expert advice now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/cloud-technologies\/consent-management-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consent Management Platform\" \/>\n<meta property=\"og:description\" content=\"e-dialog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/cloud-technologies\/consent-management-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T13:33:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CMP_getty-images-2LBTcg4KUmc-unsplash_processed-Teaser.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/cloud-technologies\\\/consent-management-platform\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/cloud-technologies\\\/consent-management-platform\\\/\"},\"author\":{\"name\":\"Carmen Contreras-Salazar\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/person\\\/1927cb9ff601113fff87d7570a6cd6ce\"},\"headline\":\"Consent Management Platform\",\"datePublished\":\"2025-10-09T11:50:10+00:00\",\"dateModified\":\"2026-02-27T13:33:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/cloud-technologies\\\/consent-management-platform\\\/\"},\"wordCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/cloud-technologies\\\/consent-management-platform\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/CMP_getty-images-2LBTcg4KUmc-unsplash_processed-Teaser.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/cloud-technologies\\\/consent-management-platform\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/cloud-technologies\\\/consent-management-platform\\\/\",\"name\":\"Consent Management & CMP Consulting | e-dialog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/cloud-technologies\\\/consent-management-platform\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/cloud-technologies\\\/consent-management-platform\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/CMP_getty-images-2LBTcg4KUmc-unsplash_processed-Teaser.jpg\",\"datePublished\":\"2025-10-09T11:50:10+00:00\",\"dateModified\":\"2026-02-27T13:33:37+00:00\",\"description\":\"Consent Management Platform: Implement GDPR compliance, increase opt-in rates & strengthen data-driven marketing. 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