{"id":14322,"date":"2025-10-15T15:05:27","date_gmt":"2025-10-15T15:05:27","guid":{"rendered":"https:\/\/e-dialog.group\/generative-ai\/"},"modified":"2026-02-27T13:32:28","modified_gmt":"2026-02-27T13:32:28","slug":"generative-ai","status":"publish","type":"page","link":"https:\/\/e-dialog.group\/en\/ai-in-marketing\/generative-ai\/","title":{"rendered":"Generative AI"},"content":{"rendered":"<div id=\"start\" class=\"content-header block block--content-header\" data-title=\"Start\">\n  <div class=\"content-header__content content\">\n    <div class=\"content__col col col--left\">\n      <svg class=\"col__decoration deco deco--left\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"col__inner inner-col\">\n        <h1 class=\"inner-col__hl\">Generative AI in Marketing: Text, Image, and Video with AI<\/h1>                                  <div class=\"inner-col__text\"><p>Scale your content production! We support you from strategy to the implementation of your AI pilots. <\/p>\n<\/div>\n                <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"inner-col__cta\">\n        Analyze AI potential now\n      <\/a>      <\/div>\n    <\/div>\n    <div class=\"content__col col col--right\">\n      <svg class=\"col__decoration deco deco--right\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"inner-col\">\n                  <img decoding=\"async\" width=\"932\" height=\"888\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Tobias-Kellner-Freisteller.png\" class=\"inner-col__portrait\" alt=\"Tobias Kellner\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Tobias-Kellner-Freisteller.png 932w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Tobias-Kellner-Freisteller-300x286.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Tobias-Kellner-Freisteller-768x732.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Tobias-Kellner-Freisteller-661x630.png 661w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Tobias-Kellner-Freisteller-659x628.png 659w\" sizes=\"(max-width: 932px) 100vw, 932px\">              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_e930bd044f8ffdc4252752758ea7bbb6\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                  <nav class=\"content__nav\" id=\"aside-nav\">\n          <ul>\n                                      <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/ai-in-marketing\/generative-ai\/#start\" class=\"active\">Start<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/ai-in-marketing\/generative-ai\/#was-ist-generative-ai\" class=\"\">What is Generative AI?<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/ai-in-marketing\/generative-ai\/#ai-video\" class=\"\">AI-generated video<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/ai-in-marketing\/generative-ai\/#warum\" class=\"\">Why e-dialog?<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/ai-in-marketing\/generative-ai\/#generative-ai-services\" class=\"\">Generative AI Services<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/ai-in-marketing\/generative-ai\/#success-stories\" class=\"\">Success Stories<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/ai-in-marketing\/generative-ai\/#generative-ai-modelle\" class=\"\">Generative AI Models<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/ai-in-marketing\/generative-ai\/#kontakt\" class=\"\">Contact<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/ai-in-marketing\/generative-ai\/#faq\" class=\"\">FAQ<\/a>\n              <\/li>\n                      <\/ul>\n        <\/nav>\n        <button class=\"content__mobile-nav-trigger\">\n          Inhaltsverzeichnis\n          <svg width=\"26\" height=\"25\" viewbox=\"0 0 26 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <circle cx=\"13\" cy=\"12.5\" r=\"12.5\" fill=\"#0045A5\"><\/circle>\n            <path d=\"M19 15L13 9L7 15\" stroke=\"white\" stroke-width=\"2\"><\/path>\n          <\/svg>\n        <\/button>\n            <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"was-ist-generative-ai\" class=\"basic-content block block--basic-content\" data-title=\"What is Generative AI?\">\n  <div class=\"basic-content__content content\">\n    <h2>What is Generative AI?<\/h2>\n<p>Generative AI (GenAI) refers to technologies such as Large Language Models (e.g., Gemini or GPT) that are capable of generating content based on simple prompts &ndash; from text and images to videos. In marketing, this opens up entirely new possibilities for automating content creation, addressing target groups more effectively, and scaling in a data-driven manner. <\/p>\n<h4>You can see what the result can look like in this AI-generated video.<\/h4>\n  <\/div>\n<\/div>\n\n<div id=\"ai-video\" class=\"video block block--video block--increase-margin\" data-title=\"AI-generated video\" data-video-title=\"\">\n            <div class=\"video__item video__item--desktop\">\n        <video src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Google-Summit-Veo3-x-Galeria-Showcase.mp4\" controls><\/video>\n        <img loading=\"lazy\" decoding=\"async\" width=\"2440\" height=\"1335\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Thumbnail-Galeria-VEO3-Showcase_processed-e1761922155832.png\" class=\"attachment-full size-full\" alt=\"Frau kauft auf dem iPad ein Kleid\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Thumbnail-Galeria-VEO3-Showcase_processed-e1761922155832.png 2440w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Thumbnail-Galeria-VEO3-Showcase_processed-e1761922155832-300x164.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Thumbnail-Galeria-VEO3-Showcase_processed-e1761922155832-1024x560.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Thumbnail-Galeria-VEO3-Showcase_processed-e1761922155832-768x420.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Thumbnail-Galeria-VEO3-Showcase_processed-e1761922155832-1536x840.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Thumbnail-Galeria-VEO3-Showcase_processed-e1761922155832-2048x1121.png 2048w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Thumbnail-Galeria-VEO3-Showcase_processed-e1761922155832-1151x630.png 1151w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Thumbnail-Galeria-VEO3-Showcase_processed-e1761922155832-1148x628.png 1148w\" sizes=\"auto, (max-width: 2440px) 100vw, 2440px\">                  <button aria-label=\"play\">\n            <svg width=\"19\" height=\"21\" viewbox=\"0 0 19 21\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M18.0991 10.067C18.4325 10.2594 18.4325 10.7406 18.0991 10.933L1.07554 20.7616C0.742202 20.954 0.325536 20.7135 0.325536 20.3286L0.325537 0.671424C0.325537 0.286524 0.742203 0.0459617 1.07554 0.238412L18.0991 10.067Z\"><\/path>\n            <\/svg>\n          <\/button>\n              <\/div>\n              <div class=\"video__item video__item--mobile\">\n        <video src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Google-Summit-Veo3-x-Galeria-Showcase.mp4\" controls><\/video>\n        <img loading=\"lazy\" decoding=\"async\" width=\"2440\" height=\"1335\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Thumbnail-Galeria-VEO3-Showcase_processed-e1761922155832.png\" class=\"attachment-full size-full\" alt=\"Frau kauft auf dem iPad ein Kleid\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Thumbnail-Galeria-VEO3-Showcase_processed-e1761922155832.png 2440w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Thumbnail-Galeria-VEO3-Showcase_processed-e1761922155832-300x164.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Thumbnail-Galeria-VEO3-Showcase_processed-e1761922155832-1024x560.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Thumbnail-Galeria-VEO3-Showcase_processed-e1761922155832-768x420.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Thumbnail-Galeria-VEO3-Showcase_processed-e1761922155832-1536x840.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Thumbnail-Galeria-VEO3-Showcase_processed-e1761922155832-2048x1121.png 2048w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Thumbnail-Galeria-VEO3-Showcase_processed-e1761922155832-1151x630.png 1151w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Thumbnail-Galeria-VEO3-Showcase_processed-e1761922155832-1148x628.png 1148w\" sizes=\"auto, (max-width: 2440px) 100vw, 2440px\">                  <button aria-label=\"play\">\n            <svg width=\"19\" height=\"21\" viewbox=\"0 0 19 21\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M18.0991 10.067C18.4325 10.2594 18.4325 10.7406 18.0991 10.933L1.07554 20.7616C0.742202 20.954 0.325536 20.7135 0.325536 20.3286L0.325537 0.671424C0.325537 0.286524 0.742203 0.0459617 1.07554 0.238412L18.0991 10.067Z\"><\/path>\n            <\/svg>\n          <\/button>\n              <\/div>\n      <\/div>\n\n<div id=\"warum\" class=\"basic-content block block--basic-content\" data-title=\"Why e-dialog?\">\n  <div class=\"basic-content__content content\">\n    <h2>Why e-dialog is the best choice for your AI strategy<\/h2>\n  <\/div>\n<\/div>\n\n  <div id=\"big-ol-block_6235b7b2bbd9235905ef4f06967eeec1\" class=\"big-ol block block--big-ol\" data-title=\"\">\n    <ol class=\"big-ol__content content\">\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            01          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">In-depth expertise<\/h4>                                      <div class=\"li-main__content\"><p>Our specialized team from the fields of Cloud &amp; Data Science, Creation, and Campaigning combines a deep understanding of technology with strategic excellence.<\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            02          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Smart Hyper-personalization<\/h4>                                      <div class=\"li-main__content\"><p>In combination with modern AI models such as Gemini \/ <a href=\"https:\/\/e-dialog.group\/en\/vertex-ai\/\">Vertex AI<\/a>, we create a solid foundation for hyper-personalization and scaling.<\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            03          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Scalable Solutions<\/h4>                                      <div class=\"li-main__content\"><p>We do not deliver isolated tool solutions; instead, we develop concepts that can be seamlessly integrated into your existing setup. As a <a href=\"https:\/\/e-dialog.group\/en\/google-cloud-platform\/\">Google Cloud Partner<\/a>, we have access to the best resources and create a scalable business case for you. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n          <\/ol>\n  <\/div>\n\n\n<div id=\"logos-static-block_12fe83264d53a6c81af677a052b71f0e\" class=\"logos-static block block--logos-static block--increase-margin\" data-title=\"\">\n  <div class=\"logos-static__content content\">\n                  <div class=\"content__logo logo\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"226\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/landingpage-genai-gemini-202406-e1760540869908.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/landingpage-genai-gemini-202406-e1760540869908.jpg 958w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/landingpage-genai-gemini-202406-e1760540869908-300x71.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/landingpage-genai-gemini-202406-e1760540869908-768x181.jpg 768w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\">                            <\/div>\n              <div class=\"content__logo logo\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"232\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/landingpage-genai-recherche-202307-e1760540886701.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/landingpage-genai-recherche-202307-e1760540886701.jpg 958w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/landingpage-genai-recherche-202307-e1760540886701-300x73.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/landingpage-genai-recherche-202307-e1760540886701-768x186.jpg 768w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\">                            <\/div>\n              <div class=\"content__logo logo\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"322\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Google-Cloud-Badge-cropped-1024x322.png\" class=\"attachment-large size-large\" alt=\"Google Cloud Partner Badge\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Google-Cloud-Badge-cropped-1024x322.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Google-Cloud-Badge-cropped-300x94.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Google-Cloud-Badge-cropped-768x242.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Google-Cloud-Badge-cropped.png 1383w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">                            <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_3319970a862f0b2a9f2defdd4ebefa2a\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2200\" height=\"1180\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/veo2-vergleich.jpg\" class=\"content__img img img--desktop\" alt=\"Gemini Veo\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/veo2-vergleich.jpg 2200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/veo2-vergleich-300x161.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/veo2-vergleich-1024x549.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/veo2-vergleich-768x412.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/veo2-vergleich-1536x824.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/veo2-vergleich-2048x1098.jpg 2048w\" sizes=\"auto, (max-width: 2200px) 100vw, 2200px\">      <\/div>\n<\/div>\n\n<div id=\"generative-ai-services\" class=\"basic-content block block--basic-content\" data-title=\"Generative AI Services\">\n  <div class=\"basic-content__content content\">\n    <h2>Our Generative AI Services<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"blue-boxes-block_31b1b2798d3984fea47e1c16bddc833b\" class=\"blue-boxes block block--blue-boxes block--increase-margin\" data-title=\"\">\n  <div class=\"blue-boxes__content content content--multiple\">\n                  <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Strategy &amp; Consulting<\/h3>          <div class=\"box__content\"><p>In tailored workshops, we work together to identify the areas with the greatest potential for AI use in your company and develop a roadmap for implementation.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Content Creation<\/h3>          <div class=\"box__content\"><p>We support you in the AI-assisted creation of high-quality content &ndash; from <a href=\"https:\/\/e-dialog.group\/en\/digital-advertising-materials\/\">Ad Creatives<\/a> to individual product descriptions, images, and videos for your <a href=\"https:\/\/e-dialog.group\/en\/strategies\/e-commerce\/\">online shop<\/a>.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">AI-powered Advertising Materials<\/h3>          <div class=\"box__content\"><p>We use AI to create hundreds of variations of advertising materials in the shortest possible time. This allows you to increase the performance of your ads. <\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">AI-based Personalization<\/h3>          <div class=\"box__content\"><p>By combining AI with your data infrastructure, we create personalized experiences along the entire customer journey.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Search Ads<\/h3>          <div class=\"box__content\"><p>We optimize your search campaigns using our proprietary SEA agent. You benefit from increased efficiency and performance. <\/p>\n<\/div>\n                                    <div class=\"box__cta\">AI Agents<\/div>\n                        <a class=\"box__link\" href=\"https:\/\/e-dialog.group\/en\/ai-agents\/\" target=\"_self\" aria-label=\"Array\"><\/a>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Workshops<\/h3>          <div class=\"box__content\"><p>Discover the full potential of Generative AI with our individual workshops &ndash; from use case discovery and technical consulting to customized training sessions.<\/p>\n<\/div>\n                  <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"success-stories\" class=\"teaser-classic block block--teaser-classic block--increase-margin\" data-title=\"Success Stories\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Success Stories          <\/div>\n                <h2 class=\"info__hl\">Successful AI Projects<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"234\" height=\"49\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/galeria_logo-referenzen.png\" class=\"attachment-medium size-medium\" alt=\"\">            <\/div>\n                                <div class=\"post-teaser__tag\">Technology<\/div>\n                    <h3 class=\"post-teaser__title\">Galeria: From vision to measurable performance with Google Cloud AI<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/galeria-from-vision-to-measurable-performance-with-google-cloud-ai\/\" aria-label=\"Galeria: From vision to measurable performance with Google Cloud AI\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/LASCANA_Logo_2025_purple2.svg\" class=\"attachment-medium size-medium\" alt=\"\">            <\/div>\n                                <div class=\"post-teaser__tag\">Technology<\/div>\n                    <h3 class=\"post-teaser__title\">LASCANA transforms the customer experience with Google VAIS:C<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/lascana-transforms-the-customer-experience-with-google-vaisc\/\" aria-label=\"LASCANA transforms the customer experience with Google VAIS:C\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/telefonica-anomaly-detection-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/telefonica-anomaly-detection-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/telefonica-anomaly-detection-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/telefonica-anomaly-detection.png 920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-telefonica-300x83.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-telefonica-300x83.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-telefonica.png 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Technology<\/div>\n                    <h3 class=\"post-teaser__title\">Enhanced User Experience through Real-time Monitoring: Telef&oacute;nica Leverages GCP and AI<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/improved-user-experience-through-real-time-monitoring-telefonica-relies-on-gcp-and-ai\/\" aria-label=\"Enhanced User Experience through Real-time Monitoring: Telef&oacute;nica Leverages GCP and AI\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-case-galeria-reco-300x233.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-case-galeria-reco-300x233.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-case-galeria-reco-768x595.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-case-galeria-reco.jpg 920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-success-story-logo-galeria-300x83.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-success-story-logo-galeria-300x83.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-success-story-logo-galeria.jpg 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Technology<\/div>\n                    <h3 class=\"post-teaser__title\">How GALERIA created the ultimate shopping experience with GMP and GCP<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/how-galeria-created-the-ultimate-shopping-experience-with-gmp-and-gcp\/\" aria-label=\"How GALERIA created the ultimate shopping experience with GMP and GCP\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"generative-ai-modelle\" class=\"basic-content block block--basic-content\" data-title=\"Generative AI Models\">\n  <div class=\"basic-content__content content\">\n    <h2>What Generative AI models are available?<\/h2>\n<p>Generative AI encompasses a variety of models specialized in different types of content. Here are some of the most common categories and examples: <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"nested-accordion-block_37d379e4541dabd61d64dabbf69b1ea5\" class=\"nested-accordion block block--nested-accordion\" data-title=\"\">\n  <div class=\"nested-accordion__content content\">\n          <div class=\"content__items items\">\n                  <details class=\"items__item item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"item__header header\">\n              <div class=\"header__headlines headlines\">\n                <h3 class=\"headlines__hl\">Text Generation<\/h3>                              <\/div>\n              <div class=\"header__inner inner-content\">\n                <div class=\"inner-content__intro\">Language models that write, think, and reason<\/div>\n                <div class=\"inner-content__cta\">\n                  <span>Read more<\/span>\n                  <span>Read less<\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewbox=\"0 0 40 40\" fill=\"none\">\n                    <circle cx=\"20\" cy=\"20\" r=\"20\" transform=\"matrix(1.19249e-08 -1 -1 -1.19249e-08 40 40)\"><\/circle>\n                    <path d=\"M12.8594 22.3633L19.593 16L27.0001 22.3633\" stroke-width=\"3\" stroke-linecap=\"round\"><\/path>\n                  <\/svg>\n                <\/div>\n              <\/div>\n            <\/summary>\n            <div class=\"item__main main\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div class=\"main__col col col--left\">\n                <p>These models are trained to understand and generate human language. They can compose text, write code, answer complex questions, and draw logical conclusions. <\/p>\n              <\/div>\n              <div class=\"main__col col col--right\">\n                <h4 class=\"col__hl\">Examples<\/h4>                                  <div class=\"col__boxes boxes\">\n                                          <div class=\"boxes__box\"><p><strong>Gemini<\/strong> (Large Language Model): An advanced multimodal AI model developed by Google, used for complex tasks such as text generation, code creation, and reasoning.<\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><p><strong>GPT<\/strong> (Generative Pre-trained Transformer): A family of language models developed by OpenAI, known for their ability to generate coherent and contextually relevant text.<\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><p>Llama (Large Language Model Meta AI): A large language model developed by Meta, known for its efficiency and performance in various text generation tasks.<\/p>\n<\/div>\n                                      <\/div>\n                              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"items__item item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"item__header header\">\n              <div class=\"header__headlines headlines\">\n                <h3 class=\"headlines__hl\">Image Generation<\/h3>                              <\/div>\n              <div class=\"header__inner inner-content\">\n                <div class=\"inner-content__intro\">From text to visual masterpiece<\/div>\n                <div class=\"inner-content__cta\">\n                  <span>Read more<\/span>\n                  <span>Read less<\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewbox=\"0 0 40 40\" fill=\"none\">\n                    <circle cx=\"20\" cy=\"20\" r=\"20\" transform=\"matrix(1.19249e-08 -1 -1 -1.19249e-08 40 40)\"><\/circle>\n                    <path d=\"M12.8594 22.3633L19.593 16L27.0001 22.3633\" stroke-width=\"3\" stroke-linecap=\"round\"><\/path>\n                  <\/svg>\n                <\/div>\n              <\/div>\n            <\/summary>\n            <div class=\"item__main main\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div class=\"main__col col col--left\">\n                <p>These AI models translate written descriptions into unique and detailed images. They have fundamentally changed the way art and visual content are created. <\/p>\n              <\/div>\n              <div class=\"main__col col col--right\">\n                <h4 class=\"col__hl\">Examples<\/h4>                                  <div class=\"col__boxes boxes\">\n                                          <div class=\"boxes__box\"><p><strong>Imagen<\/strong>: A high-resolution text-to-image diffusion model from Google that can generate photorealistic images from text descriptions.<\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><p><strong>Midjourney<\/strong>: An independent research lab that developed an AI program that generates images from text descriptions and is known for its artistic quality.<\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><p><strong>DALL-E<\/strong>: An AI program from OpenAI that creates photorealistic images and art from text descriptions.<\/p>\n<\/div>\n                                      <\/div>\n                              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"items__item item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"item__header header\">\n              <div class=\"header__headlines headlines\">\n                <h3 class=\"headlines__hl\">Video Generation<\/h3>                              <\/div>\n              <div class=\"header__inner inner-content\">\n                <div class=\"inner-content__intro\">Moving images from text commands<\/div>\n                <div class=\"inner-content__cta\">\n                  <span>Read more<\/span>\n                  <span>Read less<\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewbox=\"0 0 40 40\" fill=\"none\">\n                    <circle cx=\"20\" cy=\"20\" r=\"20\" transform=\"matrix(1.19249e-08 -1 -1 -1.19249e-08 40 40)\"><\/circle>\n                    <path d=\"M12.8594 22.3633L19.593 16L27.0001 22.3633\" stroke-width=\"3\" stroke-linecap=\"round\"><\/path>\n                  <\/svg>\n                <\/div>\n              <\/div>\n            <\/summary>\n            <div class=\"item__main main\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div class=\"main__col col col--left\">\n                <p>These emerging AI models can create entire video scenes from simple text instructions. They open up new possibilities for filmmakers, content creators, and anyone who wants to tell stories through moving images. <\/p>\n              <\/div>\n              <div class=\"main__col col col--right\">\n                <h4 class=\"col__hl\">Examples<\/h4>                                  <div class=\"col__boxes boxes\">\n                                          <div class=\"boxes__box\"><p><strong>Veo<\/strong>: A video generation model from Google that can create high-quality, high-resolution videos from text descriptions and images.<\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><p><strong>Sora<\/strong>: A text-to-video model from OpenAI that generates realistic and imaginative scenes from text instructions.<\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><p><strong>Make-A-Video<\/strong>: A model developed by Meta that can create videos from text descriptions or even still images.<\/p>\n<\/div>\n                                      <\/div>\n                              <\/div>\n            <\/div>\n          <\/details>\n              <\/div>\n      <\/div>\n<\/div>\n\n<div id=\"kontakt\" class=\"teaser-slim block block--teaser-slim block--increase-margin\" data-title=\"Contact\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"772\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Niklas_Schnaubelt-Z8A_9142-2-1024x772.jpg\" class=\"attachment-large size-large\" alt=\"Tobias Kellner, Cloud &amp; Data Science Director\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Niklas_Schnaubelt-Z8A_9142-2-1024x772.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Niklas_Schnaubelt-Z8A_9142-2-300x226.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Niklas_Schnaubelt-Z8A_9142-2-768x579.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Niklas_Schnaubelt-Z8A_9142-2.jpg 1164w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">Let&rsquo;s talk about how we can solve your challenges with Generative AI.<\/div>\n            <h2 class=\"info__hl\">Start your AI project<\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"info__cta\">\n        Contact us\n      <\/a>    <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"faq\" class=\"basic-content block block--basic-content block--no-margin\" data-title=\"FAQ\">\n  <div class=\"basic-content__content content\">\n    <h2>FAQ: Frequently asked questions about Generative AI in marketing<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"accordion-block_22b910ed4cf570fec4cf8528b4cc7cb8\" class=\"accordion block block--accordion\" data-title=\"\">\n  <div class=\"accordion__content content\">\n          <div class=\"content__entries entries\">\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">What is the biggest advantage of Generative AI for my company?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>The biggest advantage lies in increased efficiency and scalability. You can create high-quality, personalized content and campaigns in a fraction of the time, allowing you to react faster to market changes. This frees up valuable resources and delivers measurable results.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">Isn&rsquo;t the use of AI expensive and complex? <\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Not necessarily. As a Google Cloud Partner, we can often draw on existing solutions and infrastructures. We start with a clearly defined use case to demonstrate added value quickly and cost-effectively. Our goal is a scalable business case for you.   <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">How do we ensure that AI-generated content fits our brand? <\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>This is a central point. We place great emphasis on precise prompt engineering and train the models with your specific data, style guides, and brand guidelines. This ensures that every output matches the &ldquo;tone of voice&rdquo; and represents your brand values.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">What role does data protection (GDPR) play? <\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>A decisive one. We work exclusively with data-protection-compliant solutions and place the highest priority on the security of your data. Using your own first-party data in a secure cloud environment, such as the Google Cloud Platform, is the basis for a clean and future-proof implementation.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">Which marketing use cases can Generative AI cover?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Some examples of application areas for Generative AI in marketing include:<\/p>\n<ul>\n<li>Generation of target-group-specific product images with AI Image Generation<\/li>\n<li>Generation of product videos based on image material<\/li>\n<li>Assisted sales consulting for complex product lines<\/li>\n<li>Personalization of mailings<\/li>\n<li>Creation of product descriptions from product images and data sheets<\/li>\n<li>Site search with context-relevant summaries<\/li>\n<li>Chatbots with Integration to Inventory Management Systems<\/li>\n<\/ul>\n              <\/div>\n            <\/div>\n          <\/details>\n              <\/div>\n      <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_a15e7e0bb072f7d6bf2020c1f4444085\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n 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<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":14328,"parent":14339,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14322","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Generative AI in Marketing | e-dialog<\/title>\n<meta name=\"description\" content=\"Generative AI in Marketing: Scale content, hyper-personalize the customer journey, and boost performance \u2013 strategy, workshops &amp; implementation with e-dialog\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/ai-in-marketing\/generative-ai\/\" 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