{"id":14345,"date":"2025-10-09T10:13:31","date_gmt":"2025-10-09T10:13:31","guid":{"rendered":"https:\/\/e-dialog.group\/customer-data-platform\/"},"modified":"2026-02-27T13:33:37","modified_gmt":"2026-02-27T13:33:37","slug":"customer-data-platform","status":"publish","type":"page","link":"https:\/\/e-dialog.group\/en\/cloud-technologies\/customer-data-platform\/","title":{"rendered":"Customer Data Platform"},"content":{"rendered":"<div id=\"start\" class=\"content-header block block--content-header\" data-title=\"Start\">\n  <div class=\"content-header__content content\">\n    <div class=\"content__col col col--left\">\n      <svg class=\"col__decoration deco deco--left\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"col__inner inner-col\">\n        <h1 class=\"inner-col__hl\">Customer Data Platform: The 360&deg; Customer View<\/h1>                                  <div class=\"inner-col__text\"><p>A Customer Data Platform (CDP) consolidates your customer data, breaks down silos, and creates a holistic view of every single touchpoint.<\/p>\n<\/div>\n                <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"inner-col__cta\">\n        Let&rsquo;s Talk About Your Data\n      <\/a>      <\/div>\n    <\/div>\n    <div class=\"content__col col col--right\">\n      <svg class=\"col__decoration deco deco--right\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"inner-col\">\n                  <img decoding=\"async\" width=\"932\" height=\"888\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Tobias-Kellner-Freisteller.png\" class=\"inner-col__portrait\" alt=\"Tobias Kellner\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Tobias-Kellner-Freisteller.png 932w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Tobias-Kellner-Freisteller-300x286.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Tobias-Kellner-Freisteller-768x732.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Tobias-Kellner-Freisteller-661x630.png 661w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Tobias-Kellner-Freisteller-659x628.png 659w\" sizes=\"(max-width: 932px) 100vw, 932px\">              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_dece345d83dc1a157045b1be647c6eb0\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                  <nav class=\"content__nav\" id=\"aside-nav\">\n          <ul>\n                                      <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/cloud-technologies\/customer-data-platform\/#start\" class=\"active\">Start<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/cloud-technologies\/customer-data-platform\/#was-ist-eine-cdp\" class=\"\">What is a CDP?<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/cloud-technologies\/customer-data-platform\/#anwendung-einer-cdp\" class=\"\">CDP Application in Marketing<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/cloud-technologies\/customer-data-platform\/#whitepaper\" class=\"\">CDP Whitepaper<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/cloud-technologies\/customer-data-platform\/#mach-mehr-aus-deinen-daten\" class=\"\">Get More from Your Data!<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/cloud-technologies\/customer-data-platform\/#success-stories\" class=\"\">Success Stories with Cloud Technology<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/cloud-technologies\/customer-data-platform\/#kontakt\" class=\"\">Contact<\/a>\n              <\/li>\n                      <\/ul>\n        <\/nav>\n        <button class=\"content__mobile-nav-trigger\">\n          Inhaltsverzeichnis\n          <svg width=\"26\" height=\"25\" viewbox=\"0 0 26 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <circle cx=\"13\" cy=\"12.5\" r=\"12.5\" fill=\"#0045A5\"><\/circle>\n            <path d=\"M19 15L13 9L7 15\" stroke=\"white\" stroke-width=\"2\"><\/path>\n          <\/svg>\n        <\/button>\n            <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"was-ist-eine-cdp\" class=\"basic-content block block--basic-content\" data-title=\"What is a CDP?\">\n  <div class=\"basic-content__content content\">\n    <h2>What is a Customer Data Platform (CDP)?<\/h2>\n<p>Customer data is often distributed across countless systems&mdash;from CRM to analytics tools to email platforms. A Customer Data Platform (CDP) is a database that consolidates all your first-party customer data from various sources, unifies it, and makes it usable for marketing purposes. <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_57424acda45c1f3dbbdc78ef0dad1cd7\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1173\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CDP_a-c-oyQ7yqXkjoo-unsplash_processed-e1763731530893.jpg\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CDP_a-c-oyQ7yqXkjoo-unsplash_processed-e1763731530893.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CDP_a-c-oyQ7yqXkjoo-unsplash_processed-e1763731530893-300x137.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CDP_a-c-oyQ7yqXkjoo-unsplash_processed-e1763731530893-1024x469.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CDP_a-c-oyQ7yqXkjoo-unsplash_processed-e1763731530893-768x352.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CDP_a-c-oyQ7yqXkjoo-unsplash_processed-e1763731530893-1536x704.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CDP_a-c-oyQ7yqXkjoo-unsplash_processed-e1763731530893-2048x938.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CDP_a-c-oyQ7yqXkjoo-unsplash_processed-Teaser.jpg\" class=\"content__img img img--mobile\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CDP_a-c-oyQ7yqXkjoo-unsplash_processed-Teaser.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CDP_a-c-oyQ7yqXkjoo-unsplash_processed-Teaser-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CDP_a-c-oyQ7yqXkjoo-unsplash_processed-Teaser-1024x682.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CDP_a-c-oyQ7yqXkjoo-unsplash_processed-Teaser-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CDP_a-c-oyQ7yqXkjoo-unsplash_processed-Teaser-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CDP_a-c-oyQ7yqXkjoo-unsplash_processed-Teaser-2048x1365.jpg 2048w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CDP_a-c-oyQ7yqXkjoo-unsplash_processed-Teaser-945x630.jpg 945w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CDP_a-c-oyQ7yqXkjoo-unsplash_processed-Teaser-942x628.jpg 942w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">  <\/div>\n<\/div>\n\n<div id=\"anwendung-einer-cdp\" class=\"basic-content block block--basic-content\" data-title=\"CDP Application in Marketing\">\n  <div class=\"basic-content__content content\">\n    <h3>Use Cases for Customer Data Platforms in Marketing<\/h3>\n<p>A CDP is more than just a data repository; it is a strategic tool that helps you achieve your marketing goals.<\/p>\n  <\/div>\n<\/div>\n\n<div id=\"blue-boxes-block_9f231fdfde79035fed35cf7d26a7ec45\" class=\"blue-boxes block block--blue-boxes block--increase-margin\" data-title=\"\">\n  <div class=\"blue-boxes__content content content--multiple\">\n                  <div class=\"content__box box\">\n          <h2 class=\"box__hl\">Omnichannel Personalization<\/h2>          <div class=\"box__content\"><p>A CDP makes it possible to address customers consistently and personally on the website, via email, and in apps. This creates a seamless brand experience. <\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h2 class=\"box__hl\">Precise Segmentation<\/h2>          <div class=\"box__content\"><p>Create highly specific target audiences based on behavioral data, purchase history, and preferences. This enables hyper-personalized campaigns that generate relevance instead of waste. <\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h2 class=\"box__hl\">Optimized Customer Journeys<\/h2>          <div class=\"box__content\"><p>Understand which touchpoints your customers use and optimize their path to conversion. A CDP provides the necessary data to actively shape the customer journey. <\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h2 class=\"box__hl\">Effective Retargeting<\/h2>          <div class=\"box__content\"><p>Reach users with relevant messages based on previous interactions.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h2 class=\"box__hl\">Churn Prevention<\/h2>          <div class=\"box__content\"><p>Identify at-risk customers early and take countermeasures.<\/p>\n<\/div>\n                  <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"whitepaper\" class=\"teaser-slim block block--teaser-slim block--increase-margin\" data-title=\"CDP Whitepaper\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/preview-whitepaper-customer-data-platform-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/preview-whitepaper-customer-data-platform-1024x576.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/preview-whitepaper-customer-data-platform-300x169.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/preview-whitepaper-customer-data-platform-768x432.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/preview-whitepaper-customer-data-platform-1536x864.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/preview-whitepaper-customer-data-platform-1120x630.png 1120w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/preview-whitepaper-customer-data-platform-1116x628.png 1116w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/preview-whitepaper-customer-data-platform.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">Guide: Leveraging 1st Party Data with a Customer Data Platform<\/div>\n            <h2 class=\"info__hl\">For Marketing Decision-Makers: Customer Data Platform Whitepaper <\/h2>      <a href=\"#\" target=\"_self\" class=\"info__cta\">\n        Download whitepaper for free\n      <\/a>    <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"mach-mehr-aus-deinen-daten\" class=\"basic-content block block--basic-content\" data-title=\"Get More from Your Data!\">\n  <div class=\"basic-content__content content\">\n    <h2>How e-dialog Supports You in Implementing a CDP<\/h2>\n<p>We know that technology is only as good as the strategy behind it. This is especially true for the successful implementation of a CDP. As your partner, we accompany you throughout the entire journey, combining in-depth technical expertise with strategic foresight.  <\/p>\n  <\/div>\n<\/div>\n\n  <div id=\"big-ol-block_17434703992859f836f2d93d77e91f01\" class=\"big-ol block block--big-ol block--increase-margin\" data-title=\"\">\n    <ol class=\"big-ol__content content\">\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            01          <\/div>\n          <div class=\"li__main li-main\">\n                          <h3 class=\"li-main__hl\">Data Strategy<\/h3>                                      <div class=\"li-main__content\"><p>Together, we develop a customized <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-strategy\/\">data strategy<\/a>, define relevant use cases, and evaluate which CDP solution&mdash;whether standard software or a custom development on the Google Cloud Platform&mdash;perfectly fits your requirements.<\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            02          <\/div>\n          <div class=\"li__main li-main\">\n                          <h3 class=\"li-main__hl\">Implementation and Integration<\/h3>                                      <div class=\"li-main__content\"><p>Our team of cloud and data experts handles the technical implementation and ensures that all relevant data sources are correctly connected. We ensure that your platform runs stably and securely from the start, always in compliance with data protection and governance. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            03          <\/div>\n          <div class=\"li__main li-main\">\n                          <h3 class=\"li-main__hl\">Activation<\/h3>                                      <div class=\"li-main__content\"><p>We help you put the insights gained into action. Whether for hyper-personalized customer engagement in email marketing, creating precise audience segments for your social media campaigns, or optimizing the customer journey on your website&mdash;we ensure that your investment pays off in measurable results. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n          <\/ol>\n  <\/div>\n\n\n<div id=\"success-stories\" class=\"teaser-classic block block--teaser-classic block--increase-margin\" data-title=\"Success Stories with Cloud Technology\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Success Stories          <\/div>\n                <h2 class=\"info__hl\">Successful Cloud Cases<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"234\" height=\"49\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/galeria_logo-referenzen.png\" class=\"attachment-medium size-medium\" alt=\"\">            <\/div>\n                                <div class=\"post-teaser__tag\">Technology<\/div>\n                    <h3 class=\"post-teaser__title\">Galeria: From vision to measurable performance with Google Cloud AI<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/galeria-from-vision-to-measurable-performance-with-google-cloud-ai\/\" aria-label=\"Galeria: From vision to measurable performance with Google Cloud AI\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/LASCANA_Logo_2025_purple2.svg\" class=\"attachment-medium size-medium\" alt=\"\">            <\/div>\n                                <div class=\"post-teaser__tag\">Technology<\/div>\n                    <h3 class=\"post-teaser__title\">LASCANA transforms the customer experience with Google VAIS:C<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/lascana-transforms-the-customer-experience-with-google-vaisc\/\" aria-label=\"LASCANA transforms the customer experience with Google VAIS:C\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-813x630.png 813w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-810x628.png 810w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH.png 920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"96\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-300x96.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-300x96.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-1024x329.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-768x247.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-1536x494.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-1200x386.png 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">From Silos to Insights: Planted Centralizes Marketing Data<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/from-silos-to-insights-planted-centralizes-marketing-data\/\" aria-label=\"From Silos to Insights: Planted Centralizes Marketing Data\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker-300x233.png\" class=\"attachment-medium size-medium\" alt=\"|die Mobiliar Success Story Outage Tracker\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker.png 920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg\" class=\"attachment-medium size-medium\" alt=\"die Schweizerische Mobiliar | Logo\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar.jpg 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Technology<\/div>\n                    <h3 class=\"post-teaser__title\">95% Efficiency Increase with Outage Tracker for Floodlight Conversions<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/95-efficiency-increase-with-outage-tracker-for-floodlight-conversions\/\" aria-label=\"95% Efficiency Increase with Outage Tracker for Floodlight Conversions\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"kontakt\" class=\"teaser-slim block block--teaser-slim\" data-title=\"Contact\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"772\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Niklas_Schnaubelt-Z8A_9142-2-1024x772.jpg\" class=\"attachment-large size-large\" alt=\"Tobias Kellner, Cloud &amp; Data Science Director\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Niklas_Schnaubelt-Z8A_9142-2-1024x772.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Niklas_Schnaubelt-Z8A_9142-2-300x226.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Niklas_Schnaubelt-Z8A_9142-2-768x579.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Niklas_Schnaubelt-Z8A_9142-2.jpg 1164w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">Let us unleash the full potential of your customer data together.<\/div>\n            <h2 class=\"info__hl\">The First Step to Your Own CDP<\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"info__cta\">\n        Let&rsquo;s talk\n      <\/a>    <\/div>\n  <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_5d2cf3a2a9d1b5cb4689faf5e721cb8f\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Knowledge          <\/div>\n                <h2 class=\"info__hl\">Relevant Insights &amp; Updates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-300x161.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-300x161.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-1024x550.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-768x412.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-1536x824.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-2048x1099.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">AI search, zero click and traffic slump: what the figures really say<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/ai-search-zero-click-and-traffic-slump-what-the-figures-really-say\/\" aria-label=\"AI search, zero click and traffic slump: what the figures really say\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEA-SEO-Gemini_Generated_Image_76pzmk76pzmk76pz_processed-300x157.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEA-SEO-Gemini_Generated_Image_76pzmk76pzmk76pz_processed-300x157.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEA-SEO-Gemini_Generated_Image_76pzmk76pzmk76pz_processed-1024x535.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEA-SEO-Gemini_Generated_Image_76pzmk76pzmk76pz_processed-768x401.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEA-SEO-Gemini_Generated_Image_76pzmk76pzmk76pz_processed-1536x803.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEA-SEO-Gemini_Generated_Image_76pzmk76pzmk76pz_processed-2048x1070.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">Separating SEA and SEO? That&rsquo;s a thing of the past.<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/separating-sea-and-seo-thats-a-thing-of-the-past\/\" aria-label=\"Separating SEA and SEO? That's a thing of the past.\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-2048x1098.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">CTV as the New Standard: From Hype to Must-Have in the Media Mix<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/ctv-as-the-new-standard-from-hype-to-must-have-in-the-media-mix\/\" aria-label=\"CTV as the New Standard: From Hype to Must-Have in the Media Mix\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/appshunter-io-iOWLBQewoDo-unsplash_processed-e1767175612937-300x161.jpg\" class=\"attachment-medium size-medium\" alt=\"Private Browsing\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/appshunter-io-iOWLBQewoDo-unsplash_processed-e1767175612937-300x161.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/appshunter-io-iOWLBQewoDo-unsplash_processed-e1767175612937-1024x549.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/appshunter-io-iOWLBQewoDo-unsplash_processed-e1767175612937-768x412.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/appshunter-io-iOWLBQewoDo-unsplash_processed-e1767175612937-1536x824.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/appshunter-io-iOWLBQewoDo-unsplash_processed-e1767175612937-2048x1098.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Cookieless GA4 with Server-Side GTM &amp; Firestore<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/cookieless-ga4-with-server-side-gtm-firestore\/\" aria-label=\"Cookieless GA4 with Server-Side GTM &amp; Firestore\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":14349,"parent":14352,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14345","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Customer Data Platform - 360\u00b0 Customer View | e-dialog<\/title>\n<meta name=\"description\" content=\"Customer Data Platform: 360\u00b0 customer view, break down data silos, personalized marketing experiences &amp; measurable results. Request consultation now \u2705\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/cloud-technologies\/customer-data-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Data Platform\" \/>\n<meta property=\"og:description\" content=\"e-dialog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/cloud-technologies\/customer-data-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T13:33:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CDP_a-c-oyQ7yqXkjoo-unsplash_processed-Teaser.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/cloud-technologies\\\/customer-data-platform\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/cloud-technologies\\\/customer-data-platform\\\/\"},\"author\":{\"name\":\"Carmen Contreras-Salazar\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/person\\\/1927cb9ff601113fff87d7570a6cd6ce\"},\"headline\":\"Customer Data Platform\",\"datePublished\":\"2025-10-09T10:13:31+00:00\",\"dateModified\":\"2026-02-27T13:33:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/cloud-technologies\\\/customer-data-platform\\\/\"},\"wordCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/cloud-technologies\\\/customer-data-platform\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/CDP_a-c-oyQ7yqXkjoo-unsplash_processed-Teaser.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/cloud-technologies\\\/customer-data-platform\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/cloud-technologies\\\/customer-data-platform\\\/\",\"name\":\"Customer Data Platform - 360\u00b0 Customer View | e-dialog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/cloud-technologies\\\/customer-data-platform\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/cloud-technologies\\\/customer-data-platform\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/CDP_a-c-oyQ7yqXkjoo-unsplash_processed-Teaser.jpg\",\"datePublished\":\"2025-10-09T10:13:31+00:00\",\"dateModified\":\"2026-02-27T13:33:37+00:00\",\"description\":\"Customer Data Platform: 360\u00b0 customer view, break down data silos, personalized marketing experiences & measurable results. Request consultation now \u2705\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/cloud-technologies\\\/customer-data-platform\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/e-dialog.group\\\/en\\\/cloud-technologies\\\/customer-data-platform\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/cloud-technologies\\\/customer-data-platform\\\/#primaryimage\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/CDP_a-c-oyQ7yqXkjoo-unsplash_processed-Teaser.jpg\",\"contentUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/CDP_a-c-oyQ7yqXkjoo-unsplash_processed-Teaser.jpg\",\"width\":2560,\"height\":1706},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/cloud-technologies\\\/customer-data-platform\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cloud Technologies\",\"item\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/cloud-technologies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Customer Data Platform\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\",\"name\":\"e-dialog\",\"description\":\"Data-driven Marketing &amp; Strategie\",\"publisher\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\",\"name\":\"e-dialog\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/e-dialog-logo.svg\",\"contentUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/e-dialog-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"e-dialog\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/edialog.group\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/e-dialog-gmbh\\\/\",\"https:\\\/\\\/www.instagram.com\\\/e_dialog\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@e_dialog\"],\"description\":\"Bei e-dialog gestalteten wir gemeinsam die Zukunft des data-driven Marketings - mit einem gro\u00dfartigen Team aus passionierten Expert*innen.\",\"email\":\"kontakt@e-dialog.group\",\"telephone\":\"+43 1 309 09 09\",\"legalName\":\"e-dialog GmbH\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/person\\\/1927cb9ff601113fff87d7570a6cd6ce\",\"name\":\"Carmen Contreras-Salazar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ecaa86dda30fdb1e64885c879d9ba3430e57bc844ebfd4a66191cefe68d54cdb?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ecaa86dda30fdb1e64885c879d9ba3430e57bc844ebfd4a66191cefe68d54cdb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ecaa86dda30fdb1e64885c879d9ba3430e57bc844ebfd4a66191cefe68d54cdb?s=96&d=mm&r=g\",\"caption\":\"Carmen Contreras-Salazar\"},\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/author\\\/carmen\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Customer Data Platform - 360\u00b0 Customer View | e-dialog","description":"Customer Data Platform: 360\u00b0 customer view, break down data silos, personalized marketing experiences & measurable results. Request consultation now \u2705","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/e-dialog.group\/en\/cloud-technologies\/customer-data-platform\/","og_locale":"en_US","og_type":"article","og_title":"Customer Data Platform","og_description":"e-dialog","og_url":"https:\/\/e-dialog.group\/en\/cloud-technologies\/customer-data-platform\/","og_site_name":"e-dialog","article_publisher":"https:\/\/www.facebook.com\/edialog.group","article_modified_time":"2026-02-27T13:33:37+00:00","og_image":[{"width":2560,"height":1706,"url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CDP_a-c-oyQ7yqXkjoo-unsplash_processed-Teaser.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/e-dialog.group\/en\/cloud-technologies\/customer-data-platform\/#article","isPartOf":{"@id":"https:\/\/e-dialog.group\/en\/cloud-technologies\/customer-data-platform\/"},"author":{"name":"Carmen Contreras-Salazar","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/person\/1927cb9ff601113fff87d7570a6cd6ce"},"headline":"Customer Data Platform","datePublished":"2025-10-09T10:13:31+00:00","dateModified":"2026-02-27T13:33:37+00:00","mainEntityOfPage":{"@id":"https:\/\/e-dialog.group\/en\/cloud-technologies\/customer-data-platform\/"},"wordCount":3,"publisher":{"@id":"https:\/\/e-dialog.group\/en\/#organization"},"image":{"@id":"https:\/\/e-dialog.group\/en\/cloud-technologies\/customer-data-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CDP_a-c-oyQ7yqXkjoo-unsplash_processed-Teaser.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/e-dialog.group\/en\/cloud-technologies\/customer-data-platform\/","url":"https:\/\/e-dialog.group\/en\/cloud-technologies\/customer-data-platform\/","name":"Customer Data Platform - 360\u00b0 Customer View | e-dialog","isPartOf":{"@id":"https:\/\/e-dialog.group\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/e-dialog.group\/en\/cloud-technologies\/customer-data-platform\/#primaryimage"},"image":{"@id":"https:\/\/e-dialog.group\/en\/cloud-technologies\/customer-data-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CDP_a-c-oyQ7yqXkjoo-unsplash_processed-Teaser.jpg","datePublished":"2025-10-09T10:13:31+00:00","dateModified":"2026-02-27T13:33:37+00:00","description":"Customer Data Platform: 360\u00b0 customer view, break down data silos, personalized marketing experiences & measurable results. Request consultation now \u2705","breadcrumb":{"@id":"https:\/\/e-dialog.group\/en\/cloud-technologies\/customer-data-platform\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/e-dialog.group\/en\/cloud-technologies\/customer-data-platform\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/e-dialog.group\/en\/cloud-technologies\/customer-data-platform\/#primaryimage","url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CDP_a-c-oyQ7yqXkjoo-unsplash_processed-Teaser.jpg","contentUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/CDP_a-c-oyQ7yqXkjoo-unsplash_processed-Teaser.jpg","width":2560,"height":1706},{"@type":"BreadcrumbList","@id":"https:\/\/e-dialog.group\/en\/cloud-technologies\/customer-data-platform\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/e-dialog.group\/en\/"},{"@type":"ListItem","position":2,"name":"Cloud Technologies","item":"https:\/\/e-dialog.group\/en\/cloud-technologies\/"},{"@type":"ListItem","position":3,"name":"Customer Data Platform"}]},{"@type":"WebSite","@id":"https:\/\/e-dialog.group\/en\/#website","url":"https:\/\/e-dialog.group\/en\/","name":"e-dialog","description":"Data-driven Marketing &amp; Strategie","publisher":{"@id":"https:\/\/e-dialog.group\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/e-dialog.group\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/e-dialog.group\/en\/#organization","name":"e-dialog","url":"https:\/\/e-dialog.group\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/","url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg","contentUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg","width":1,"height":1,"caption":"e-dialog"},"image":{"@id":"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/edialog.group","https:\/\/www.linkedin.com\/company\/e-dialog-gmbh\/","https:\/\/www.instagram.com\/e_dialog\/","https:\/\/www.tiktok.com\/@e_dialog"],"description":"Bei e-dialog gestalteten wir gemeinsam die Zukunft des data-driven Marketings - mit einem gro\u00dfartigen Team aus passionierten Expert*innen.","email":"kontakt@e-dialog.group","telephone":"+43 1 309 09 09","legalName":"e-dialog GmbH"},{"@type":"Person","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/person\/1927cb9ff601113fff87d7570a6cd6ce","name":"Carmen Contreras-Salazar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ecaa86dda30fdb1e64885c879d9ba3430e57bc844ebfd4a66191cefe68d54cdb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ecaa86dda30fdb1e64885c879d9ba3430e57bc844ebfd4a66191cefe68d54cdb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ecaa86dda30fdb1e64885c879d9ba3430e57bc844ebfd4a66191cefe68d54cdb?s=96&d=mm&r=g","caption":"Carmen Contreras-Salazar"},"url":"https:\/\/e-dialog.group\/en\/blog\/author\/carmen\/"}]}},"_links":{"self":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/pages\/14345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/comments?post=14345"}],"version-history":[{"count":1,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/pages\/14345\/revisions"}],"predecessor-version":[{"id":14350,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/pages\/14345\/revisions\/14350"}],"up":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/pages\/14352"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/media\/14349"}],"wp:attachment":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/media?parent=14345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}