{"id":14360,"date":"2025-08-19T07:21:35","date_gmt":"2025-08-19T07:21:35","guid":{"rendered":"https:\/\/e-dialog.group\/performance-marketing-agency\/"},"modified":"2026-06-24T15:35:53","modified_gmt":"2026-06-24T15:35:53","slug":"performance-marketing-agency","status":"publish","type":"page","link":"https:\/\/e-dialog.group\/en\/strategies\/performance-marketing-agency\/","title":{"rendered":"Performance Marketing Agency"},"content":{"rendered":"<div id=\"start\" class=\"content-header block block--content-header\" data-title=\"Start\">\n  <div class=\"content-header__content content\">\n    <div class=\"content__col col col--left\">\n      <svg class=\"col__decoration deco deco--left\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"col__inner inner-col\">\n        <h1 class=\"inner-col__hl\">Performance Marketing Agency: Your Engine for Measurable Growth<\/h1>                                  <div class=\"inner-col__text\"><p>As a specialized performance marketing agency, we combine your campaign strategy with first-party signals and creative variance &ndash; for measurably more ROI and sustainable growth in the entire marketing funnel.<\/p>\n<\/div>\n                <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"inner-col__cta\">\n        Request a potential analysis now\n      <\/a>      <\/div>\n    <\/div>\n    <div class=\"content__col col col--right\">\n      <svg class=\"col__decoration deco deco--right\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"inner-col\">\n                  <img decoding=\"async\" width=\"1024\" height=\"704\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Kathi-Maurer-Freisteller-1024x704.png\" class=\"inner-col__portrait\" alt=\"Katharina Maurer\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Kathi-Maurer-Freisteller-1024x704.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Kathi-Maurer-Freisteller-300x206.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Kathi-Maurer-Freisteller-768x528.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Kathi-Maurer-Freisteller-917x630.png 917w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Kathi-Maurer-Freisteller-914x628.png 914w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Kathi-Maurer-Freisteller.png 1304w\" sizes=\"(max-width: 1024px) 100vw, 1024px\">              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_25c0a09de646219f14ce0ac8b8730df3\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                  <nav class=\"content__nav\" id=\"aside-nav\">\n          <ul>\n                                      <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/strategies\/performance-marketing-agency\/#start\" class=\"active\">Start<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/strategies\/performance-marketing-agency\/#performance-marketing-enterprise-kontext\" class=\"\">Performance marketing in the enterprise context<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/strategies\/performance-marketing-agency\/#performance-skalierung-4-schritte\" class=\"\">Performance scaling in 4 steps<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/strategies\/performance-marketing-agency\/#kundenstimme\" class=\"\">Client testimonials<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/strategies\/performance-marketing-agency\/#warum-e-dialog\" class=\"\">Why e-dialog<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/strategies\/performance-marketing-agency\/#unsere-performance-marketing-services\" class=\"\">Our Performance Marketing Services<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/strategies\/performance-marketing-agency\/#success-stories\" class=\"\">Success Stories<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/strategies\/performance-marketing-agency\/#faq\" class=\"\">FAQ<\/a>\n              <\/li>\n                      <\/ul>\n        <\/nav>\n        <button class=\"content__mobile-nav-trigger\">\n          Inhaltsverzeichnis\n          <svg width=\"26\" height=\"25\" viewbox=\"0 0 26 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <circle cx=\"13\" cy=\"12.5\" r=\"12.5\" fill=\"#0045A5\"><\/circle>\n            <path d=\"M19 15L13 9L7 15\" stroke=\"white\" stroke-width=\"2\"><\/path>\n          <\/svg>\n        <\/button>\n            <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"performance-marketing-enterprise-kontext\" class=\"basic-content block block--basic-content\" data-title=\"Performance marketing in the enterprise context\">\n  <div class=\"basic-content__content content\">\n    <h2>What does data-driven performance marketing mean in an enterprise context?<\/h2>\n<p>In today&rsquo;s digital ecosystem, which is characterized by highly fragmented customer journeys and the rapid introduction of AI-supported search and response systems, traditional ad placement falls short. Successful performance marketing requires a departure from isolated channel silos. e-dialog understands paid campaigns as an <a href=\"https:\/\/e-dialog.group\/en\/strategies\/digital-strategy\/\">integrated overall system<\/a> that combines technological excellence with a deep understanding of data.  <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"highlight-text-block_5108de7f416012184c036df8c6bcf062\" class=\"highlight-text block block--highlight-text\" data-title=\"\">\n  <div class=\"highlight-text__content content\">\n    <svg class=\"content__decoration\" width=\"292\" height=\"292\" viewbox=\"0 0 292 292\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n      <circle cx=\"146\" cy=\"146\" r=\"113.5\" stroke=\"#FBC105\" stroke-width=\"65\"><\/circle>\n    <\/svg>\n    <h2 class=\"content__hl\">Valid data structures, continuous testing and creative variance are the foundation of highly efficient campaigns.<\/h2>          <div class=\"content__text\"><p>&ldquo;Truth in numbers&rdquo; &ndash; we prove the incremental value of your marketing investment and create a transparent basis for decision-making instead of unclear reports.<\/p>\n<\/div>\n          <\/div>\n<\/div>\n\n<div id=\"basic-content-block_519dd16a5f9e28d67de6834e6eac52f0\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p>Companies face the daily challenge of having to justify rising advertising costs with stagnating revenues. Optimizing for the last click before conversion is no longer enough to sustainably increase profitability. We feed the algorithms of digital advertising platforms with precise first-party signals from your CRM and web analytics setup <strong>to align campaigns directly with your actual product margins and customer lifetime value<\/strong>. At the same time, we remove the dependency on inaccurate platform attribution: By using modern <a href=\"https:\/\/e-dialog.group\/en\/ai-in-marketing\/marketing-mix-modeling\/\">marketing mix modeling (MMM)<\/a> approaches and targeted geo-experiments, we validate the true incrementality of your ad spend. In this way, the artificial intelligence of the advertising networks learns in the direction that is most economically valuable for you and your budget is allocated in an agile manner where real business value is demonstrably generated.    <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"performance-skalierung-4-schritte\" class=\"basic-content block block--basic-content\" data-title=\"Performance scaling in 4 steps\">\n  <div class=\"basic-content__content content\">\n    <h2>How does e-dialog maximize your campaign performance?<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"nested-accordion-block_e9a1c1da0d247e6ac329fa16feb65b34\" class=\"nested-accordion block block--nested-accordion\" data-title=\"\">\n  <div class=\"nested-accordion__content content\">\n          <div class=\"content__items items\">\n                  <details class=\"items__item item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" open>\n            <summary class=\"item__header header\">\n              <div class=\"header__headlines headlines\">\n                <h3 class=\"headlines__hl\">Performance scaling with a system<\/h3>                                  <div class=\"headlines__sl\">Our 4-step plan<\/div>\n                              <\/div>\n              <div class=\"header__inner inner-content\">\n                <div class=\"inner-content__intro\">\n                  In four steps, we transform your digital campaigns into a valid growth engine.                <\/div>\n                <div class=\"inner-content__right\">\n                                    <div class=\"inner-content__cta\">\n                    <span><\/span>\n                    <span><\/span>\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewbox=\"0 0 40 40\" fill=\"none\">\n                      <circle cx=\"20\" cy=\"20\" r=\"20\" transform=\"matrix(1.19249e-08 -1 -1 -1.19249e-08 40 40)\"><\/circle>\n                      <path d=\"M12.8594 22.3633L19.593 16L27.0001 22.3633\" stroke-width=\"3\" stroke-linecap=\"round\"><\/path>\n                    <\/svg>\n                  <\/div>\n                <\/div>\n              <\/div>\n            <\/summary>\n            <div class=\"item__main main\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div class=\"main__col col col--left\">\n                <h4>From data silo to highly efficient full-funnel activation<\/h4>\n<p>We accompany your team methodically through all stages of campaign evolution. We consistently rely on an integrated approach: strategy, media management, data science and creation work hand in hand at e-dialog. This close integration ensures that your <strong>database, a rigorous testing culture and your advertising materials are perfectly aligned<\/strong> to deliver fast, scalable and, above all, measurable results.  <\/p>\n                              <\/div>\n              <div class=\"main__col col col--right\">\n                                                  <div class=\"col__boxes boxes\">\n                                          <div class=\"boxes__box\"><h4>Deep audit &amp; data validation<\/h4>\n<p>We analyze your existing <a href=\"https:\/\/e-dialog.group\/en\/analytics\/google-analytics\/\">tracking setup<\/a> for performance killers, clean up faulty data interfaces and create a clean database as solid fuel for modern <a href=\"https:\/\/e-dialog.group\/en\/campaigning\/google-ads\/\">machine learning algorithms<\/a>.<\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><h4>Full-funnel architecture<\/h4>\n<p>Conception of a cross-channel strategy that organically links the upper funnel levels (awareness) with highly efficient sales campaigns in order to systematically convert target groups along the customer journey.<\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><h4>Creative targeting &amp; automation<\/h4>\n<p>Implementation of scalable ad templates and <a href=\"https:\/\/e-dialog.group\/en\/blog\/what-are-data-driven-creatives\/\">data-driven creative<\/a>. As technical target group settings become less relevant due to data protection requirements, the visual image content automatically controls the targeting of the appropriate user type. <\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><h4>Value-Based Bidding &amp; Testing<\/h4>\n<p>Activation of value-based bidding strategies that optimize your campaigns for actual margins and customer lifetime value (CLV), validated by continuous A\/B testing to <a href=\"https:\/\/e-dialog.group\/en\/strategies\/optimise-your-marketing-budget\/\">sustainably increase ROI<\/a> and ensure that no budget flows into inefficient channels.<\/p>\n<\/div>\n                                      <\/div>\n                              <\/div>\n            <\/div>\n          <\/details>\n              <\/div>\n      <\/div>\n<\/div>\n\n<div id=\"kundenstimme\" class=\"testimonials block block--testimonials block--increase-margin\" data-title=\"Client testimonials\">\n  <div class=\"testimonials__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1110\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/jamie-street-UtrE5DcgEyg-unsplash_processed-e1761753922949.jpg\" class=\"attachment-full size-full\" alt=\"Hund\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/jamie-street-UtrE5DcgEyg-unsplash_processed-e1761753922949.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/jamie-street-UtrE5DcgEyg-unsplash_processed-e1761753922949-300x130.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/jamie-street-UtrE5DcgEyg-unsplash_processed-e1761753922949-1024x444.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/jamie-street-UtrE5DcgEyg-unsplash_processed-e1761753922949-768x333.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/jamie-street-UtrE5DcgEyg-unsplash_processed-e1761753922949-1536x666.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/jamie-street-UtrE5DcgEyg-unsplash_processed-e1761753922949-2048x888.jpg 2048w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/jamie-street-UtrE5DcgEyg-unsplash_processed-e1761753922949-1200x520.jpg 1200w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">    <section class=\"content__splide splide\" aria-label=\"Images Slider\" style=\"background-color:\">\n      <div class=\"splide__track\">\n        <ul class=\"splide__list\">\n                                    <li class=\"splide__slide slide\">\n                <svg width=\"92\" height=\"18\" viewbox=\"0 0 92 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                  <path d=\"M8.16177 0L10.3781 5.45192L15.9241 6.01562L11.7479 9.94878L12.9591 15.7491L8.16177 12.728L3.3644 15.7491L4.57558 9.94878L0.399465 6.01562L5.94538 5.45192L8.16177 0Z\" fill=\"#FFC700\"><\/path>\n                  <path d=\"M26.7059 0L29.07 5.45192L34.9857 6.01562L30.5311 9.94878L31.8231 15.7491L26.7059 12.728L21.5887 15.7491L22.8806 9.94878L18.4261 6.01562L24.3417 5.45192L26.7059 0Z\" fill=\"#FFC700\"><\/path>\n                  <path d=\"M46.25 0L48.7619 5.45192L55.0473 6.01562L50.3143 9.94878L51.687 15.7491L46.25 12.728L40.813 15.7491L42.1857 9.94878L37.4527 6.01562L43.7381 5.45192L46.25 0Z\" fill=\"#FFC700\"><\/path>\n                  <path d=\"M65.1618 0L67.3781 5.45192L72.9241 6.01562L68.7479 9.94878L69.9591 15.7491L65.1618 12.728L60.3644 15.7491L61.5756 9.94878L57.3995 6.01562L62.9454 5.45192L65.1618 0Z\" fill=\"#FFC700\"><\/path>\n                  <path d=\"M83.1618 0L85.3781 5.45192L90.9241 6.01562L86.7479 9.94878L87.9591 15.7491L83.1618 12.728L78.3644 15.7491L79.5756 9.94878L75.3995 6.01562L80.9454 5.45192L83.1618 0Z\" fill=\"#FFC700\"><\/path>\n                <\/svg>\n                                  <span class=\"slide__sl\">Jacques Penasse, SEA, Fressnapf<\/span>\n                                                  <span class=\"slide__text\">The results of our first test with value-based bidding exceeded all expectations.<\/span>\n                              <\/li>\n                              <\/ul>\n      <\/div>\n    <\/section>\n  <\/div>\n<\/div>\n\n<div id=\"warum-e-dialog\" class=\"basic-content block block--basic-content\" data-title=\"Why e-dialog\">\n  <div class=\"basic-content__content content\">\n    <h2>Why working with e-dialog makes all the difference<\/h2>\n  <\/div>\n<\/div>\n\n  <div id=\"big-ol-block_1437c074c0bbe1423c5d7ccb62ef92d7\" class=\"big-ol block block--big-ol block--increase-margin\" data-title=\"\">\n    <ol class=\"big-ol__content content\">\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            01          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Focus on profitability, not just clicks<\/h4>                                      <div class=\"li-main__content\"><p>We optimize your campaigns for objectives that truly contribute to your business results. Using data-driven methods such as value-based bidding and a clear focus on return on ad spend (ROAS), we ensure that your budget achieves maximum return. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            02          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Holistic view of the customer journey<\/h4>                                      <div class=\"li-main__content\"><p>Real performance needs a well thought-out strategy. We intelligently combine <a href=\"https:\/\/e-dialog.group\/en\/strategies\/brand-awareness\/\">awareness measures<\/a> in the upper funnel with highly efficient sales campaigns. In this way, we build up constant demand and systematically convert target groups into customers.  <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            03          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Interdisciplinary teamwork for maximum impact<\/h4>                                      <div class=\"li-main__content\"><p>Our internal senior experts in strategy, media management, data analysis, and creative work together on your campaign. This integrated approach enables dynamic, data-driven advertising materials and continuous, cross-level optimization of your campaigns through A\/B testing and a flexible campaign structure. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n          <\/ol>\n  <\/div>\n\n\n<div id=\"highlight-text-block_f154cf1b4b114781c327628c985e008a\" class=\"highlight-text block block--highlight-text block--increase-margin\" data-title=\"\">\n  <div class=\"highlight-text__content content\">\n    <svg class=\"content__decoration\" width=\"292\" height=\"292\" viewbox=\"0 0 292 292\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n      <circle cx=\"146\" cy=\"146\" r=\"113.5\" stroke=\"#FBC105\" stroke-width=\"65\"><\/circle>\n    <\/svg>\n    <h3 class=\"content__hl\">Our goal is to build a transparent and highly effective performance machine for you.<\/h3>          <\/div>\n<\/div>\n\n<div id=\"basic-content-block_2e900b252d92a6a53355e7800438d6b8\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h3>What strategic advantage does e-dialog campaign management offer?<\/h3>\n  <\/div>\n<\/div>\n\n\n<figure class=\"wp-block-table is-style-stripes has-title-column is-style-regular\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th>Without a specialized performance agency<\/th><th>With e-dialog Performance Management<\/th><\/tr><\/thead><tbody><tr><td><strong>Budget Allocation<\/strong><\/td><td>Fixed budgets per channel based on gut feelings or isolated last-click reports.<\/td><td>Dynamic, data-driven distribution across channels.<\/td><\/tr><tr><td><strong>Use of Promotional Materials<\/strong><\/td><td>A &ldquo;Best Ad&rdquo; mindset with few assets quickly leads to ad fatigue and declining click-through rates.<\/td><td>A scalable creative ecosystem with automated variations tailored to the user&rsquo;s context.<\/td><\/tr><tr><td><strong>Data Set for AI<\/strong><\/td><td>Blind trust in automated black-box campaigns without clean first-party signals.<\/td><td>Strategic guidelines for algorithms through clean server-side tracking and CRM integration.<\/td><\/tr><tr><td><strong>Track Record<\/strong><\/td><td>Agency reports often focus superficially on impressions and clicks.<\/td><td>Transparent dashboards that show the actual uplift, conversions, and exact ROAS.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div id=\"basic-content-block_99ea57894050a5db5675306950ec67d1\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h3>What measurable added value does a specialized campaign setup offer?<\/h3>\n  <\/div>\n<\/div>\n\n\n<figure class=\"wp-block-table has-title-column is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th>Without a specialized performance agency<\/th><th>With e-dialog Performance Management<\/th><\/tr><\/thead><tbody><tr><td><strong>Decisions<\/strong><\/td><td>Gut feelings &amp; isolated reports from individual advertising channels.<\/td><td>Fact-based, with a single source of truth across the entire media mix.<\/td><\/tr><tr><td><strong>Marketing ROI<\/strong><\/td><td>Inefficient budgets and wasted reach due to unclear interactions between channels.<\/td><td>Maximized ROI through precise cross-channel attribution.<\/td><\/tr><tr><td><strong>Data Quality<\/strong><\/td><td>Inconsistent data silos make it difficult to make reliable predictions.<\/td><td>High availability and a reliable data set for algorithms.<\/td><\/tr><tr><td><strong>Future-proofing<\/strong><\/td><td>High dependence on dwindling third-party cookies.<\/td><td>Full independence through a future-proof first-party data strategy.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div id=\"unsere-performance-marketing-services\" class=\"basic-content block block--basic-content\" data-title=\"Our Performance Marketing Services\">\n  <div class=\"basic-content__content content\">\n    <h2>Scalable performance marketing services for your growth<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"blue-boxes-block_f1736d16def973bd7d36ad04641b49dc\" class=\"blue-boxes block block--blue-boxes block--increase-margin\" data-title=\"\">\n  <div class=\"blue-boxes__content content content--single\">\n                  <div class=\"content__box box\">\n          <h4 class=\"box__hl\">Google Ads<\/h4>          <div class=\"box__content\"><p>Search, Shopping, Performance Max &amp; Demand Gen for maximum visibility with high purchase intent.<\/p>\n<\/div>\n                                    <div class=\"box__cta\">Learn about our Google Ads campaigns<\/div>\n                        <a class=\"box__link\" href=\"https:\/\/e-dialog.group\/en\/campaigning\/google-ads\/\" target=\"_self\" aria-label=\"Array\"><\/a>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h4 class=\"box__hl\">Social Media Ads<\/h4>          <div class=\"box__content\"><p>Effective campaigns for lead generation and increasing your sales on Meta, LinkedIn, and other social networks.<\/p>\n<\/div>\n                                    <div class=\"box__cta\">More about Social Media Marketing<\/div>\n                        <a class=\"box__link\" href=\"https:\/\/e-dialog.group\/en\/campaigning\/social-media-marketing\/\" target=\"_self\" aria-label=\"Array\"><\/a>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h4 class=\"box__hl\">Programmatic Advertising<\/h4>          <div class=\"box__content\"><p>Precise, data-driven delivery of display, video, and audio ads for targeted outreach to your audience.<\/p>\n<\/div>\n                                    <div class=\"box__cta\">Programmatic Advertising at e-dialog<\/div>\n                        <a class=\"box__link\" href=\"https:\/\/e-dialog.group\/en\/campaigning\/programmatic-advertising\/\" target=\"_self\" aria-label=\"Array\"><\/a>\n                  <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"teaser-slim-block_a4538f2569c5a6f8abbfda7670abc553\" class=\"teaser-slim block block--teaser-slim block--increase-margin\" data-title=\"Teaser AI Max Package\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/e-dialog-Laptop-SEA-Dashoboard-Screen-final_processed-Banner-e1769684429611-1024x560.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/e-dialog-Laptop-SEA-Dashoboard-Screen-final_processed-Banner-e1769684429611-1024x560.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/e-dialog-Laptop-SEA-Dashoboard-Screen-final_processed-Banner-e1769684429611-300x164.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/e-dialog-Laptop-SEA-Dashoboard-Screen-final_processed-Banner-e1769684429611-768x420.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/e-dialog-Laptop-SEA-Dashoboard-Screen-final_processed-Banner-e1769684429611-1536x840.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/e-dialog-Laptop-SEA-Dashoboard-Screen-final_processed-Banner-e1769684429611-2048x1120.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">AI-driven Google campaigns<\/div>\n            <h2 class=\"info__hl\">Your Start in Google AI Max for Search<\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/marketing-trends\/ai-max\/\" target=\"_self\" class=\"info__cta\">\n        Get your starter package now\n      <\/a>    <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"success-stories\" class=\"teaser-classic block block--teaser-classic block--increase-margin\" data-title=\"Success Stories\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Success Stories          <\/div>\n                <h2 class=\"info__hl\">Performance Marketing in Practice<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF-DE-VBB-1-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF-DE-VBB-1-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF-DE-VBB-1-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF-DE-VBB-1-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF-DE-VBB-1-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/FOMF-DE-VBB-1-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"133\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/FOMF_logo-referenzen-300x133.webp\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/FOMF_logo-referenzen-300x133.webp 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/FOMF_logo-referenzen.webp 758w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">FOMF Germany&rsquo;s Success with Value-Based Bidding: From Data Utilization to Informed Decision-Making<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/fomf-germanys-success-with-value-based-bidding-from-data-utilization-to-informed-decision-making\/\" aria-label=\"FOMF Germany's Success with Value-Based Bidding: From Data Utilization to Informed Decision-Making\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Fressnapf-App-Deeplinking_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Fressnapf-App-Deeplinking_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Fressnapf-App-Deeplinking_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Fressnapf-App-Deeplinking_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Fressnapf-App-Deeplinking_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/Fressnapf-App-Deeplinking_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-fressnapf-300x83.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-fressnapf-300x83.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-fressnapf.png 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Fressnapf: +60% ROAS Through Successful Web-to-App Optimization<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/fressnapf-60-roas-through-successful-web-to-app-optimization\/\" aria-label=\"Fressnapf: +60% ROAS Through Successful Web-to-App Optimization\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Mobiliar-AB-Test_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg\" class=\"attachment-medium size-medium\" alt=\"mit SA360 und Auction Time Bidding|e-dialog Success Story Logo MigrosBank|e-dialog Success Story Migros Bank SA360\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar.jpg 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">-76% cost per session through the realignment of Meta campaigns<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/76-cost-per-session-through-the-realignment-of-meta-campaigns\/\" aria-label=\"-76% cost per session through the realignment of Meta campaigns\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg\" class=\"attachment-medium size-medium\" alt=\"mit SA360 und Auction Time Bidding|e-dialog Success Story Logo MigrosBank|e-dialog Success Story Migros Bank SA360\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar.jpg 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Die Mobiliar revolutionizes performance marketing with Google Analytics 4<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/die-mobiliar-revolutionizes-performance-marketing-with-google-analytics-4\/\" aria-label=\"Die Mobiliar revolutionizes performance marketing with Google Analytics 4\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"teaser-slim-block_14eaf7c1bb96a1d0c78660961c4e23f2\" class=\"teaser-slim block block--teaser-slim block--increase-margin\" data-title=\"Teaser Contact\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"862\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-1024x862.png\" class=\"attachment-large size-large\" alt=\"e-dialog office Vienna\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-1024x862.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-300x252.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-768x646.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1.png 1388w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">No two challenges are the same. Speak with our experts now to find your individual solution.<\/div>\n            <h2 class=\"info__hl\">Any questions? Talk to us.<\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"info__cta\">\n        Get in touch now\n      <\/a>    <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"faq\" class=\"basic-content block block--basic-content\" data-title=\"FAQ\">\n  <div class=\"basic-content__content content\">\n    <h2>FAQ: Frequently Asked Questions<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"accordion-block_b8fe1d8f32e6533fb7deff46f571191c\" class=\"accordion block block--accordion\" data-title=\"\">\n  <div class=\"accordion__content content\">\n          <div class=\"content__entries entries\">\n                  <details class=\"entries__entry entry\">\n            <summary class=\"entry__header\">\n              <h3>How can the actual uplift in multi-channel marketing be measured?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\">\n              <div>\n                <p>The exact determination of the return on ad spend (ROAS) requires looking beyond the boundaries of individual advertising platforms. e-dialog combines advanced web analytics data from <a href=\"https:\/\/e-dialog.group\/en\/analytics\/google-analytics\/\">Google Analytics 4<\/a> with integrated attribution models and data protection-compliant methods such as marketing mix modeling (MMM). This combination allows us to precisely identify which channels directly lead to conversions and which touchpoints provide preparatory assistance. This eliminates contradictory reporting and ensures reliable truth in your figures.   <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\">\n            <summary class=\"entry__header\">\n              <h3>Why does image content control target group playout today?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\">\n              <div>\n                <p>Since restrictive data protection guidelines and technical limitations make classic, purely technical targeting more difficult, the following applies today: <a href=\"https:\/\/e-dialog.group\/en\/blog\/creatives-are-the-new-targeting-why-content-controls-the-algorithm-today\/\">creative is the new targeting<\/a>. Modern algorithms use computer vision to automatically analyse visual content and messages. e-dialog develops intelligent design templates to generate a large number of personalized advertising material variants from just a few basic assets. The AI of the advertising platforms targets these to the exact type of user, minimizes wastage and efficiently prevents ad fatigue.   <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\">\n            <summary class=\"entry__header\">\n              <h3>How does campaign management benefit from first-party data?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\">\n              <div>\n                <p>Algorithms only learn as well as the data they are trained with. Without precise signals, an AI optimizes for mass instead of class. We implement robust, server-side tracking infrastructures<a href=\"https:\/\/e-dialog.group\/en\/analytics\/server-side-tracking\/\">(server-side GTM<\/a>) and link these to your CRM or <a href=\"https:\/\/e-dialog.group\/en\/cloud-technologies\/marketing-data-warehouse\/\">marketing data warehouse<\/a>. Using value-based bidding, we transmit exact values and margins to the systems instead of pure conversion figures. As a result, the AI learns autonomously to preferentially address high-value segments and maximize your actual profit.    <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\">\n            <summary class=\"entry__header\">\n              <h3>How does a full-funnel strategy reduce costs per lead?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\">\n              <div>\n                <p>Pure lead maximization rarely leads to sustainable growth if the quality of the contacts is lacking. Our full-funnel approach systematically accompanies potential customers from the initial attention<a href=\"https:\/\/e-dialog.group\/en\/strategies\/brand-awareness\/\">(brand awareness<\/a> in the upper funnel) through the orientation phase (consideration) to the conclusion (action in the lower funnel). Through this harmonized interaction, we build genuine trust, sort out fleeting users at an early stage and provide your sales department exclusively with high-quality, ready-to-buy leads, which sustainably reduces acquisition costs.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\">\n            <summary class=\"entry__header\">\n              <h3>How do you ensure that my budget is used efficiently?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\">\n              <div>\n                <p>Efficiency is our core mission. We take a strongly data-driven approach, use automated bidding strategies such as value-based bidding and monitor campaign performance on a daily basis. Daily reports in dashboards allow you to see how your <a href=\"https:\/\/e-dialog.group\/en\/strategies\/optimise-your-marketing-budget\/\">budget<\/a> is performing and how much revenue it is generating at all times.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\">\n            <summary class=\"entry__header\">\n              <h3>What does &ldquo;full-funnel approach&rdquo; mean in performance marketing?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\">\n              <div>\n                <p>It means that we keep the entire customer journey in view. Instead of only optimizing for the last click before conversion, we also manage upstream touchpoints (such as branding campaigns) to support performance at the end of the funnel. This leads to more sustainable growth.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\">\n            <summary class=\"entry__header\">\n              <h3>Do you also optimize the landing page to which traffic is directed?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\">\n              <div>\n                <p>Yes, absolutely. The best ad is useless if the landing page is not convincing. <a href=\"https:\/\/e-dialog.group\/en\/creatives\/conversion-optimization\/\">Conversion rate optimization (CRO)<\/a> of landing pages is an integral part of our range of services, because this is where the success of a campaign is often decided. <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\">\n            <summary class=\"entry__header\">\n              <h3>What is performance marketing?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\">\n              <div>\n                <p>Performance marketing refers to data-driven online marketing that aims to achieve measurable results such as <a href=\"https:\/\/e-dialog.group\/en\/strategies\/lead-generation\/\">leads<\/a>, sales or a positive ROAS. In contrast to traditional branding, the focus is on direct, verifiable performance. The basis for this is data that allows us to manage and continuously improve campaigns in a transparent, efficient and targeted manner.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n              <\/div>\n      <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_c9445187b8e04921e1343a5d008eb995\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Our Blog          <\/div>\n                <h2 class=\"info__hl\">Relevant insights &amp; updates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_lk9al5lk9al5lk9a_processed-e1785523703525-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_lk9al5lk9al5lk9a_processed-e1785523703525-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_lk9al5lk9al5lk9a_processed-e1785523703525-1024x550.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_lk9al5lk9al5lk9a_processed-e1785523703525-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_lk9al5lk9al5lk9a_processed-e1785523703525-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_lk9al5lk9al5lk9a_processed-e1785523703525-2048x1099.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">AI in Campaign Management: The Practical Guide.<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/ai-in-campaign-management-the-practical-guide\/\" aria-label=\"AI in Campaign Management: The Practical Guide.\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/EU-AI-Act_created-with-Gemini_processed-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/EU-AI-Act_created-with-Gemini_processed-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/EU-AI-Act_created-with-Gemini_processed-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/EU-AI-Act_created-with-Gemini_processed-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/EU-AI-Act_created-with-Gemini_processed-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/EU-AI-Act_created-with-Gemini_processed-2048x1098.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">The EU AI Act Is Coming: Here&rsquo;s How to Stay on the Safe Side with Your Ad Campaigns!<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/the-eu-ai-act-is-coming-heres-how-to-stay-on-the-safe-side-with-your-ad-campaigns\/\" aria-label=\"The EU AI Act Is Coming: Here's How to Stay on the Safe Side with Your Ad Campaigns!\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Firestore-sGTM_Gemini_Generated_Image_j9axe9j9axe9j9ax_processed-e1784232032128-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Firestore-sGTM_Gemini_Generated_Image_j9axe9j9axe9j9ax_processed-e1784232032128-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Firestore-sGTM_Gemini_Generated_Image_j9axe9j9axe9j9ax_processed-e1784232032128-1024x550.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Firestore-sGTM_Gemini_Generated_Image_j9axe9j9axe9j9ax_processed-e1784232032128-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Firestore-sGTM_Gemini_Generated_Image_j9axe9j9axe9j9ax_processed-e1784232032128-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Firestore-sGTM_Gemini_Generated_Image_j9axe9j9axe9j9ax_processed-e1784232032128-2048x1099.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">sGTM &amp; Firestore: Leveraging Profit Margin for Value-Based Bidding<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/sgtm-firestore-leveraging-profit-margin-for-value-based-bidding\/\" aria-label=\"sGTM &amp; Firestore: Leveraging Profit Margin for Value-Based Bidding\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"167\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_prlx5zprlx5zprlx_processed-300x167.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_prlx5zprlx5zprlx_processed-300x167.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_prlx5zprlx5zprlx_processed-1024x572.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_prlx5zprlx5zprlx_processed-768x429.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_prlx5zprlx5zprlx_processed-1536x857.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_prlx5zprlx5zprlx_processed-2048x1143.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">New GTM Update: Speed, Governance, and Visual Events<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/new-gtm-update-speed-governance-and-visual-events\/\" aria-label=\"New GTM Update: Speed, Governance, and Visual Events\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Without a specialized performance agency With e-dialog Performance Management Budget Allocation Fixed budgets per channel based on gut feelings or isolated last-click reports. Dynamic, data-driven distribution across channels. Use of Promotional Materials A &ldquo;Best Ad&rdquo; mindset with few assets quickly leads to ad fatigue and declining click-through rates. A scalable creative ecosystem with automated variations [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":14363,"parent":14557,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14360","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Performance Marketing Agency in the DACH Region | e-dialog<\/title>\n<meta name=\"description\" content=\"Performance Marketing Agency \u2013 measurable growth, increased revenue &amp; ROAS. Google Ads, Social &amp; Programmatic. 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