{"id":14365,"date":"2025-08-19T07:26:14","date_gmt":"2025-08-19T07:26:14","guid":{"rendered":"https:\/\/e-dialog.group\/marketing-automation\/"},"modified":"2026-02-27T13:36:53","modified_gmt":"2026-02-27T13:36:53","slug":"marketing-automation","status":"publish","type":"page","link":"https:\/\/e-dialog.group\/en\/marketing-trends\/marketing-automation\/","title":{"rendered":"Marketing automation"},"content":{"rendered":"<div id=\"start\" class=\"content-header block block--content-header\" data-title=\"Start\">\n  <div class=\"content-header__content content\">\n    <div class=\"content__col col col--left\">\n      <svg class=\"col__decoration deco deco--left\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"col__inner inner-col\">\n        <h1 class=\"inner-col__hl\">Marketing automation: Your autopilot for more leads and growth<\/h1>                                  <div class=\"inner-col__text\"><p>Are routine tasks slowing your team down and valuable leads being lost? We turn manual processes into intelligent systems. With marketing automation, you increase efficiency and reach your target audiences with relevant messages.  <\/p>\n<\/div>\n                <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"inner-col__cta\">\n        Let&rsquo;s talk about your potential\n      <\/a>      <\/div>\n    <\/div>\n    <div class=\"content__col col col--right\">\n      <svg class=\"col__decoration deco deco--right\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"inner-col\">\n                  <img decoding=\"async\" width=\"599\" height=\"881\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Sophie-Kubec-Freisteller-1-2.png\" class=\"inner-col__portrait\" alt=\"Sophie Kubec\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Sophie-Kubec-Freisteller-1-2.png 599w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Sophie-Kubec-Freisteller-1-2-204x300.png 204w\" sizes=\"(max-width: 599px) 100vw, 599px\">              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_60ac25b116bf1526a35e822b3d78cd9d\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                  <nav class=\"content__nav\" id=\"aside-nav\">\n          <ul>\n                                      <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-trends\/marketing-automation\/#start\" class=\"active\">Start<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-trends\/marketing-automation\/#was-ist-marketing-automatisierung\" class=\"\">What is marketing automation?<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-trends\/marketing-automation\/#success-stories\" class=\"\">Success Stories<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-trends\/marketing-automation\/#warum-wir-der-richtige-partner-sind\" class=\"\">Why we are the right partner<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-trends\/marketing-automation\/#unsere-services\" class=\"\">Our Services<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-trends\/marketing-automation\/#faq\" class=\"\">FAQ<\/a>\n              <\/li>\n                      <\/ul>\n        <\/nav>\n        <button class=\"content__mobile-nav-trigger\">\n          Inhaltsverzeichnis\n          <svg width=\"26\" height=\"25\" viewbox=\"0 0 26 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <circle cx=\"13\" cy=\"12.5\" r=\"12.5\" fill=\"#0045A5\"><\/circle>\n            <path d=\"M19 15L13 9L7 15\" stroke=\"white\" stroke-width=\"2\"><\/path>\n          <\/svg>\n        <\/button>\n            <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"was-ist-marketing-automatisierung\" class=\"basic-content block block--basic-content\" data-title=\"What is marketing automation?\">\n  <div class=\"basic-content__content content\">\n    <h2>How do you benefit from marketing automation?<\/h2>\n<p>Marketing automation is more than just automated email sending. You guide customers along their customer journey&mdash;fully automatically. Your system uses data-driven triggers to deliver personalised communication across multiple channels. This not only relieves your team of repetitive tasks, but also creates measurably more relevant customer experiences.   <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_95a863712480258e839fc2763bae6eba\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar.jpg\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-300x169.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-1024x576.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-768x432.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-1536x864.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar.jpg\" class=\"content__img img img--mobile\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-300x169.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-1024x576.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-768x432.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-1536x864.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_1c03dc9928a37439164ac54e4e757d0b\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h3>Benefits &ndash; How automated marketing moves you forward:<\/h3>\n  <\/div>\n<\/div>\n\n  <div id=\"big-ol-block_8648ef7fbb0f264c009ec744b80fceb3\" class=\"big-ol block block--big-ol big-ol--yellow\" data-title=\"\">\n    <ol class=\"big-ol__content content\">\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            01          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Generate more qualified leads<\/h4>                                      <div class=\"li-main__content\"><p>With automated lead nurturing processes, you continuously provide prospects with relevant content until they are ready to buy. This increases the conversion rate and sustainably improves the quality of your leads. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            02          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Increase your efficiency<\/h4>                                      <div class=\"li-main__content\"><p>Free your team from recurring tasks and create room for strategic work, creativity and important data analysis. This way, you focus on value creation while processes run in the background. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            03          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Retain customers long term<\/h4>                                      <div class=\"li-main__content\"><p>With personalised onboarding journeys, targeted reactivation campaigns or individual product recommendations, you strengthen the relationship with your customers. The result: higher customer satisfaction and increased customer lifetime value. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n          <\/ol>\n  <\/div>\n\n\n<div id=\"success-stories\" class=\"teaser-classic block block--teaser-classic block--increase-margin\" data-title=\"Success Stories\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Success Stories          <\/div>\n                <h2 class=\"info__hl\">Automation success stories<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n          <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"warum-wir-der-richtige-partner-sind\" class=\"basic-content block block--basic-content\" data-title=\"Why we are the right partner\">\n  <div class=\"basic-content__content content\">\n    <h2>Why e-dialog is the right partner for your automation strategy<\/h2>\n  <\/div>\n<\/div>\n\n  <div id=\"big-ol-block_9f06b5db95e53d815b4d9b251acf5630\" class=\"big-ol block block--big-ol block--increase-margin\" data-title=\"\">\n    <ol class=\"big-ol__content content\">\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            01          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">A holistic strategy instead of pure tool consulting<\/h4>                                      <div class=\"li-main__content\"><p>We take an honest look at your processes and data landscape and develop a tailored roadmap. The solution aligns precisely with your goals&mdash;from lead generation and B2B campaigns to customer retention. We look beyond individual software solutions.  <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            02          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Data-driven intelligence for measurable success<\/h4>                                      <div class=\"li-main__content\"><p>Every automation is designed based on clear KPIs and continuously optimised. We use advanced analytics and machine learning to design trigger points, segmentations and customer journeys so they demonstrably deliver better results. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            03          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Collaborative implementation &amp; empowering your team<\/h4>                                      <div class=\"li-main__content\"><p>We are your sparring partner. Whether we implement the solution for you or train your team (in-housing &amp; enablement), we ensure full transparency. We share our knowledge so you stay in control and embed the potential sustainably within your organisation.  <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n          <\/ol>\n  <\/div>\n\n\n<div id=\"unsere-services\" class=\"basic-content block block--basic-content\" data-title=\"Our Services\">\n  <div class=\"basic-content__content content\">\n    <h2>Our services for your marketing automation<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"blue-boxes-block_6406acbd70ca991b458b5a31fb36a662\" class=\"blue-boxes block block--blue-boxes block--increase-margin\" data-title=\"\">\n  <div class=\"blue-boxes__content content content--single\">\n                  <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Audit<\/h3>          <div class=\"box__content\"><p>We analyse your processes and your system landscape to uncover efficiency potential.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Concept development<\/h3>          <div class=\"box__content\"><p>We design automated customer journeys, develop lead nurturing journeys and create personalised campaigns.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Tool consulting<\/h3>          <div class=\"box__content\"><p>We provide honest advice when selecting the right technology and create tailored workflow automation for your goals and your budget.<\/p>\n<\/div>\n                  <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"teaser-slim-block_3033fbcd50f85cfead2e8db2222f0041\" class=\"teaser-slim block block--teaser-slim block--increase-margin\" data-title=\"\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-1024x576.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-300x169.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-768x432.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-1536x864.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">Let&rsquo;s analyse your marketing processes together and develop a strategy that will move your business forward sustainably.<\/div>\n            <h2 class=\"info__hl\">More efficiency and growth<\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"info__cta\">\n        Contact us now for a non-binding conversation.\n      <\/a>    <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"faq\" class=\"basic-content block block--basic-content\" data-title=\"FAQ\">\n  <div class=\"basic-content__content content\">\n    <h2>FAQ: Frequently Asked Questions<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"accordion-block_24cde9277c11e9694992e079cf2b8dc8\" class=\"accordion block block--accordion\" data-title=\"\">\n  <div class=\"accordion__content content\">\n          <div class=\"content__entries entries\">\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">How does marketing automation work?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Think of it as an intelligent autopilot for your marketing. Instead of sending emails or social media posts manually, we define rules and triggers. These trigger automated actions as soon as a user shows certain behaviour, such as downloading a whitepaper or clicking a link. By connecting different systems&mdash;such as your website, your CRM and your email platform&mdash;seamless, personalised communication journeys are created.   <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">What is a concrete example of marketing automation?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>A prospect downloads a whitepaper from your website. Thanks to marketing automation, an email series with further useful information and case studies then starts automatically. As part of CRM automation, we evaluate the lead in your CRM system (lead scoring). Through workflow automation, once they reach a certain score, they are automatically passed to your sales team as a &ldquo;qualified&rdquo; contact. This allows your team to focus on the real value-creating tasks.    <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">Which processes can be automated? <\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Typical use cases we implement for our customers include:<\/p>\n<ul>\n<li><strong>Lead nurturing:<\/strong> Gradually providing potential customers with relevant information until they are ready to buy.<\/li>\n<li><strong>Onboarding campaigns:<\/strong> Making it easier for new customers to get started and building loyalty to your brand.<\/li>\n<li><strong>Cart abandonment emails:<\/strong> Encouraging hesitant buyers to return.<\/li>\n<li><strong>Personalised product recommendations:<\/strong> Delivering suitable offers based on previous behaviour.<\/li>\n<li><strong>Reactivation campaigns:<\/strong> Winning back inactive customers with targeted incentives.<\/li>\n<\/ul>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">When does marketing automation pay off for my company? <\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>It is less about company size and more about your internal processes. As soon as you notice recurring manual tasks piling up in your team, you cannot develop leads efficiently, or you want to make your communication more personal, it is the right time for a conversation with us. <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">Do I need specific software like Salesforce or HubSpot?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>No, because strategy always takes priority over the tool. We work platform-independently and provide honest advice on which solution best fits your existing infrastructure, your goals and your budget. With the help of modern <strong>marketing automation tools<\/strong>, we automate not only email campaigns, but entire customer journeys&mdash;from the first interaction through to customer retention. Our expertise lies in getting the best out of the system you choose or already have in place.   <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n              <\/div>\n      <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_29b4577a45120885c58098a44608ef1a\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Our Blog          <\/div>\n                <h2 class=\"info__hl\">Relevant Insights &amp; Updates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                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