{"id":14535,"date":"2025-09-12T11:12:50","date_gmt":"2025-09-12T11:12:50","guid":{"rendered":"https:\/\/e-dialog.group\/marketing-performance-measurement\/"},"modified":"2026-02-27T14:15:50","modified_gmt":"2026-02-27T14:15:50","slug":"marketing-performance-measurement","status":"publish","type":"page","link":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/","title":{"rendered":"Marketing performance measurement"},"content":{"rendered":"<div id=\"start\" class=\"content-header block block--content-header\" data-title=\"Start\">\n  <div class=\"content-header__content content\">\n    <div class=\"content__col col col--left\">\n      <svg class=\"col__decoration deco deco--left\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"col__inner inner-col\">\n        <h1 class=\"inner-col__hl\">Marketing performance measurement: your compass for measurable results<\/h1>                                  <div class=\"inner-col__text\"><p>Successful digital marketing is not based on assumptions. It requires a data-driven foundation to prove the value of your investments and make the right decisions. As your partner for measurable success, we help you make the contribution of each channel transparent and provide the figures you need for your strategy.  <\/p>\n<\/div>\n                <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"inner-col__cta\">\n        Contact us!\n      <\/a>      <\/div>\n    <\/div>\n    <div class=\"content__col col col--right\">\n      <svg class=\"col__decoration deco deco--right\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"inner-col\">\n                  <img decoding=\"async\" width=\"760\" height=\"873\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Kristina-Niederer-Nierlich-Freisteller-klein.png\" class=\"inner-col__portrait\" alt=\"Kristina Niederer-Nierlich\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Kristina-Niederer-Nierlich-Freisteller-klein.png 760w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Kristina-Niederer-Nierlich-Freisteller-klein-261x300.png 261w\" sizes=\"(max-width: 760px) 100vw, 760px\">              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_dfa8412372a1599853fce20707d1b7bd\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                  <nav class=\"content__nav\" id=\"aside-nav\">\n          <ul>\n                                      <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/#start\" class=\"active\">Start<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/#von-daten-chaos-zu-fakten\" class=\"\">From data chaos to facts<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/#wie-wir-dich-unterstuetzen\" class=\"\">How we support you<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/#success-stories-mit-erfolgsmessung\" class=\"\">Success stories with performance measurement<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/#kontakt\" class=\"\">Contact us<\/a>\n              <\/li>\n                      <\/ul>\n        <\/nav>\n        <button class=\"content__mobile-nav-trigger\">\n          Inhaltsverzeichnis\n          <svg width=\"26\" height=\"25\" viewbox=\"0 0 26 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <circle cx=\"13\" cy=\"12.5\" r=\"12.5\" fill=\"#0045A5\"><\/circle>\n            <path d=\"M19 15L13 9L7 15\" stroke=\"white\" stroke-width=\"2\"><\/path>\n          <\/svg>\n        <\/button>\n            <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"von-daten-chaos-zu-fakten\" class=\"basic-content block block--basic-content\" data-title=\"From data chaos to facts\">\n  <div class=\"basic-content__content content\">\n    <h2>From data chaos to clear facts<\/h2>\n<p>Clarity in your numbers is the key to sustainable success. Many marketing teams struggle with scattered data from countless tools and reports that raise more questions than they answer. As a result, you make gut decisions because the data foundation is missing or not understood. This is exactly where we come in: we turn data into your greatest strategic advantage and give you full control again.   <\/p>\n  <\/div>\n<\/div>\n\n  <div id=\"big-ol-block_6c4fef6a66d45998517a2c08ec5b6e06\" class=\"big-ol block block--big-ol big-ol--yellow\" data-title=\"\">\n    <ol class=\"big-ol__content content\">\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            01          <\/div>\n          <div class=\"li__main li-main\">\n                          <h3 class=\"li-main__hl\">Back strategic decisions with data<\/h3>                                      <div class=\"li-main__content\"><p>We provide the data-driven arguments you need to justify investments.<\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            02          <\/div>\n          <div class=\"li__main li-main\">\n                          <h3 class=\"li-main__hl\">Know what really works<\/h3>                                      <div class=\"li-main__content\"><p>We help you identify which channels, campaigns, and activities contribute most to business success.<\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            03          <\/div>\n          <div class=\"li__main li-main\">\n                          <h3 class=\"li-main__hl\">Overcome data silos<\/h3>                                      <div class=\"li-main__content\"><p>We break down outdated data silos and bring your data sources together.<\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n          <\/ol>\n  <\/div>\n\n\n<div id=\"image-fullscreen-block_bac406e9a39b31d28c1e061d29933e4e\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1323\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-e1762336045918.jpeg\" class=\"content__img img img--desktop\" alt=\"Eine Gruppe von Menschen vor einem gro&szlig;en Bildschirm im B&uuml;ro\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-e1762336045918.jpeg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-e1762336045918-300x155.jpeg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-e1762336045918-1024x529.jpeg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-e1762336045918-768x397.jpeg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-e1762336045918-1536x794.jpeg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-e1762336045918-2048x1058.jpeg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1396\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Erfolgsmessung_Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-Teaser.jpeg\" class=\"content__img img img--mobile\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Erfolgsmessung_Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-Teaser.jpeg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Erfolgsmessung_Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-Teaser-300x164.jpeg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Erfolgsmessung_Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-Teaser-1024x558.jpeg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Erfolgsmessung_Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-Teaser-768x419.jpeg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Erfolgsmessung_Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-Teaser-1536x838.jpeg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Erfolgsmessung_Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-Teaser-2048x1117.jpeg 2048w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Erfolgsmessung_Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-Teaser-1155x630.jpeg 1155w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Erfolgsmessung_Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-Teaser-1152x628.jpeg 1152w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">  <\/div>\n<\/div>\n\n<div id=\"wie-wir-dich-unterstuetzen\" class=\"basic-content block block--basic-content\" data-title=\"How we support you\">\n  <div class=\"basic-content__content content\">\n    <h2>Our services for your measurable success<\/h2>\n<p>We offer holistic expertise&mdash;from the technical foundation to strategic consulting&mdash;to unlock the full potential of your marketing data.<\/p>\n  <\/div>\n<\/div>\n\n<div id=\"blue-boxes-block_512a214433a7d771213a4ae17a3e2565\" class=\"blue-boxes block block--blue-boxes\" data-title=\"\">\n  <div class=\"blue-boxes__content content content--multiple\">\n                  <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Data Strategy<\/h3>          <div class=\"box__content\"><p>We translate your business goals into a well-designed data strategy.<\/p>\n<\/div>\n                                    <div class=\"box__cta\">Learn More<\/div>\n                        <a class=\"box__link\" href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-strategy\/\" target=\"_self\" aria-label=\"Array\"><\/a>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Conversion tracking<\/h3>          <div class=\"box__content\"><p>Accurate conversion tracking is the technical foundation for effective decisions.<\/p>\n<\/div>\n                                    <div class=\"box__cta\">Learn More<\/div>\n                        <a class=\"box__link\" href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/conversion-tracking\/\" target=\"_self\" aria-label=\"Array\"><\/a>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Attribution<\/h3>          <div class=\"box__content\"><p>We help you understand the entire customer journey and recognize the true value of each channel.<\/p>\n<\/div>\n                                    <div class=\"box__cta\">Learn More<\/div>\n                        <a class=\"box__link\" href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/attribution\/\" target=\"_self\" aria-label=\"Array\"><\/a>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Marketing mix modeling <\/h3>          <div class=\"box__content\"><p>With marketing mix modeling, you can decode the true impact of all your marketing activities.<\/p>\n<\/div>\n                                    <div class=\"box__cta\">Learn More<\/div>\n                        <a class=\"box__link\" href=\"https:\/\/e-dialog.group\/en\/ai-in-marketing\/marketing-mix-modeling\/\" target=\"_self\" aria-label=\"Array\"><\/a>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Business intelligence<\/h3>          <div class=\"box__content\"><p>BI looks at the entire business. <strong>Marketing Intelligence (MI)<\/strong> is a sub-area of it that focuses on marketing-relevant data.<\/p>\n<\/div>\n                                    <div class=\"box__cta\">Learn More<\/div>\n                        <a class=\"box__link\" href=\"https:\/\/e-dialog.group\/en\/analytics\/marketing-intelligence\/\" target=\"_self\" aria-label=\"Array\"><\/a>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Data visualization<\/h3>          <div class=\"box__content\"><p>We turn complex data into interactive, easy-to-understand dashboards.<\/p>\n<\/div>\n                                    <div class=\"box__cta\">Learn More<\/div>\n                        <a class=\"box__link\" href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-visualization\/\" target=\"_self\" aria-label=\"Array\"><\/a>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Data Ownership<\/h3>          <div class=\"box__content\"><p>Take full control of your data. We support you in building your own data infrastructure. <\/p>\n<\/div>\n                                    <div class=\"box__cta\">Learn More<\/div>\n                        <a class=\"box__link\" href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-ownership\/\" target=\"_self\" aria-label=\"Array\"><\/a>\n                  <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"success-stories-mit-erfolgsmessung\" class=\"teaser-classic block block--teaser-classic\" data-title=\"Success stories with performance measurement\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Success stories on performance measurement          <\/div>\n                <h2 class=\"info__hl\">This is what successful campaigns look like<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/Galeria-GCP-AI-Case_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"234\" height=\"49\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/galeria_logo-referenzen.png\" class=\"attachment-medium size-medium\" alt=\"\">            <\/div>\n                                <div class=\"post-teaser__tag\">Technology<\/div>\n                    <h3 class=\"post-teaser__title\">Galeria: From vision to measurable performance with Google Cloud AI<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/galeria-from-vision-to-measurable-performance-with-google-cloud-ai\/\" aria-label=\"Galeria: From vision to measurable performance with Google Cloud AI\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/LASCANA_Logo_2025_purple2.svg\" class=\"attachment-medium size-medium\" alt=\"\">            <\/div>\n                                <div class=\"post-teaser__tag\">Technology<\/div>\n                    <h3 class=\"post-teaser__title\">LASCANA transforms the customer experience with Google VAIS:C<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/lascana-transforms-the-customer-experience-with-google-vaisc\/\" aria-label=\"LASCANA transforms the customer experience with Google VAIS:C\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg\" class=\"attachment-medium size-medium\" alt=\"mit SA360 und Auction Time Bidding|e-dialog Success Story Logo MigrosBank|e-dialog Success Story Migros Bank SA360\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar.jpg 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Die Mobiliar revolutionizes performance marketing with Google Analytics 4<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/die-mobiliar-revolutionizes-performance-marketing-with-google-analytics-4\/\" aria-label=\"Die Mobiliar revolutionizes performance marketing with Google Analytics 4\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-813x630.png 813w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-810x628.png 810w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH.png 920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"96\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-300x96.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-300x96.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-1024x329.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-768x247.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-1536x494.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-1200x386.png 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">From Silos to Insights: Planted Centralizes Marketing Data<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/from-silos-to-insights-planted-centralizes-marketing-data\/\" aria-label=\"From Silos to Insights: Planted Centralizes Marketing Data\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"teaser-slim-block_64857f74a16847cac14b659ee7cd8dfb\" class=\"teaser-slim block block--teaser-slim\" data-title=\"\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/SEO_sable-flow-KHpjeuaWOec-unsplash-1-Teaser-1024x683.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/SEO_sable-flow-KHpjeuaWOec-unsplash-1-Teaser-1024x683.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/SEO_sable-flow-KHpjeuaWOec-unsplash-1-Teaser-300x200.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/SEO_sable-flow-KHpjeuaWOec-unsplash-1-Teaser-768x512.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/SEO_sable-flow-KHpjeuaWOec-unsplash-1-Teaser-1536x1024.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/SEO_sable-flow-KHpjeuaWOec-unsplash-1-Teaser-2048x1366.png 2048w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/SEO_sable-flow-KHpjeuaWOec-unsplash-1-Teaser-945x630.png 945w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/SEO_sable-flow-KHpjeuaWOec-unsplash-1-Teaser-942x628.png 942w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">Stop guessing and start making data-driven decisions. In a no-obligation conversation, find out where the greatest potential lies for your business. <\/div>\n            <h2 class=\"info__hl\">Success through data<\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"info__cta\">\n        Let&rsquo;s talk\n      <\/a>    <\/div>\n  <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"kontakt\" class=\"teaser-classic block block--teaser-classic\" data-title=\"Contact us\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Knowledge          <\/div>\n                <h2 class=\"info__hl\">News &amp; updates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-300x161.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-300x161.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-1024x550.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-768x412.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-1536x824.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-2048x1099.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">AI search, zero click and traffic slump: what the figures really say<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/ai-search-zero-click-and-traffic-slump-what-the-figures-really-say\/\" aria-label=\"AI search, zero click and traffic slump: what the figures really say\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/AI-Studio_Gemini_Generated_Image_5nn9or5nn9or5nn9_processed-e1774525012845-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/AI-Studio_Gemini_Generated_Image_5nn9or5nn9or5nn9_processed-e1774525012845-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/AI-Studio_Gemini_Generated_Image_5nn9or5nn9or5nn9_processed-e1774525012845-1024x550.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/AI-Studio_Gemini_Generated_Image_5nn9or5nn9or5nn9_processed-e1774525012845-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/AI-Studio_Gemini_Generated_Image_5nn9or5nn9or5nn9_processed-e1774525012845-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/AI-Studio_Gemini_Generated_Image_5nn9or5nn9or5nn9_processed-e1774525012845-2048x1099.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Google AI Studio: From prompt to GTM tool in under 60 minutes<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/google-ai-studio-from-prompt-to-gtm-tool-in-under-60-minutes\/\" aria-label=\"Google AI Studio: From prompt to GTM tool in under 60 minutes\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEO-GEO_processed-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEO-GEO_processed-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEO-GEO_processed-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEO-GEO_processed-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEO-GEO_processed-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEO-GEO_processed-2048x1098.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Beyond Clicks: How GEO Strengthens Your Digital Identity and Becomes Visible in GA4<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/beyond-clicks-how-geo-strengthens-your-digital-identity-and-becomes-visible-in-ga4\/\" aria-label=\"Beyond Clicks: How GEO Strengthens Your Digital Identity and Becomes Visible in GA4\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Tagging-native-app-events_processed-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Tagging-native-app-events_processed-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Tagging-native-app-events_processed-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Tagging-native-app-events_processed-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Tagging-native-app-events_processed-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Tagging-native-app-events_processed-2048x1098.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">How Native App Event Tagging Works in GTM<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/how-native-app-event-tagging-works-in-gtm\/\" aria-label=\"How Native App Event Tagging Works in GTM\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":14512,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14535","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing performance measurement | e-dialog<\/title>\n<meta name=\"description\" content=\"Marketing performance measurement: measurable insights, tracking, attribution &amp; dashboards \u2013 we consolidate data and support decision-making. Request a consultation now\u2713\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing performance measurement\" \/>\n<meta property=\"og:description\" content=\"e-dialog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T14:15:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Erfolgsmessung_Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-Teaser.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1396\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/marketing-performance-measurement\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/marketing-performance-measurement\\\/\"},\"author\":{\"name\":\"Carmen Contreras-Salazar\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/person\\\/1927cb9ff601113fff87d7570a6cd6ce\"},\"headline\":\"Marketing performance measurement\",\"datePublished\":\"2025-09-12T11:12:50+00:00\",\"dateModified\":\"2026-02-27T14:15:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/marketing-performance-measurement\\\/\"},\"wordCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/marketing-performance-measurement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Erfolgsmessung_Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-Teaser.jpeg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/marketing-performance-measurement\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/marketing-performance-measurement\\\/\",\"name\":\"Marketing performance measurement | e-dialog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/marketing-performance-measurement\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/marketing-performance-measurement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Erfolgsmessung_Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-Teaser.jpeg\",\"datePublished\":\"2025-09-12T11:12:50+00:00\",\"dateModified\":\"2026-02-27T14:15:50+00:00\",\"description\":\"Marketing performance measurement: measurable insights, tracking, attribution & dashboards \u2013 we consolidate data and support decision-making. Request a consultation now\u2713\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/marketing-performance-measurement\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/e-dialog.group\\\/en\\\/marketing-performance-measurement\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/marketing-performance-measurement\\\/#primaryimage\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Erfolgsmessung_Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-Teaser.jpeg\",\"contentUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Erfolgsmessung_Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-Teaser.jpeg\",\"width\":2560,\"height\":1396},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/marketing-performance-measurement\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing performance measurement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\",\"name\":\"e-dialog\",\"description\":\"Data-driven Marketing &amp; Strategie\",\"publisher\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\",\"name\":\"e-dialog\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/e-dialog-logo.svg\",\"contentUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/e-dialog-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"e-dialog\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/edialog.group\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/e-dialog-gmbh\\\/\",\"https:\\\/\\\/www.instagram.com\\\/e_dialog\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@e_dialog\"],\"description\":\"Bei e-dialog gestalteten wir gemeinsam die Zukunft des data-driven Marketings - mit einem gro\u00dfartigen Team aus passionierten Expert*innen.\",\"email\":\"kontakt@e-dialog.group\",\"telephone\":\"+43 1 309 09 09\",\"legalName\":\"e-dialog GmbH\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/person\\\/1927cb9ff601113fff87d7570a6cd6ce\",\"name\":\"Carmen Contreras-Salazar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ecaa86dda30fdb1e64885c879d9ba3430e57bc844ebfd4a66191cefe68d54cdb?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ecaa86dda30fdb1e64885c879d9ba3430e57bc844ebfd4a66191cefe68d54cdb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ecaa86dda30fdb1e64885c879d9ba3430e57bc844ebfd4a66191cefe68d54cdb?s=96&d=mm&r=g\",\"caption\":\"Carmen Contreras-Salazar\"},\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/author\\\/carmen\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marketing performance measurement | e-dialog","description":"Marketing performance measurement: measurable insights, tracking, attribution & dashboards \u2013 we consolidate data and support decision-making. Request a consultation now\u2713","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/","og_locale":"en_US","og_type":"article","og_title":"Marketing performance measurement","og_description":"e-dialog","og_url":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/","og_site_name":"e-dialog","article_publisher":"https:\/\/www.facebook.com\/edialog.group","article_modified_time":"2026-02-27T14:15:50+00:00","og_image":[{"width":2560,"height":1396,"url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Erfolgsmessung_Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-Teaser.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/#article","isPartOf":{"@id":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/"},"author":{"name":"Carmen Contreras-Salazar","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/person\/1927cb9ff601113fff87d7570a6cd6ce"},"headline":"Marketing performance measurement","datePublished":"2025-09-12T11:12:50+00:00","dateModified":"2026-02-27T14:15:50+00:00","mainEntityOfPage":{"@id":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/"},"wordCount":3,"publisher":{"@id":"https:\/\/e-dialog.group\/en\/#organization"},"image":{"@id":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/#primaryimage"},"thumbnailUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Erfolgsmessung_Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-Teaser.jpeg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/","url":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/","name":"Marketing performance measurement | e-dialog","isPartOf":{"@id":"https:\/\/e-dialog.group\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/#primaryimage"},"image":{"@id":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/#primaryimage"},"thumbnailUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Erfolgsmessung_Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-Teaser.jpeg","datePublished":"2025-09-12T11:12:50+00:00","dateModified":"2026-02-27T14:15:50+00:00","description":"Marketing performance measurement: measurable insights, tracking, attribution & dashboards \u2013 we consolidate data and support decision-making. Request a consultation now\u2713","breadcrumb":{"@id":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/#primaryimage","url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Erfolgsmessung_Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-Teaser.jpeg","contentUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Erfolgsmessung_Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-Teaser.jpeg","width":2560,"height":1396},{"@type":"BreadcrumbList","@id":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/e-dialog.group\/en\/"},{"@type":"ListItem","position":2,"name":"Marketing performance measurement"}]},{"@type":"WebSite","@id":"https:\/\/e-dialog.group\/en\/#website","url":"https:\/\/e-dialog.group\/en\/","name":"e-dialog","description":"Data-driven Marketing &amp; Strategie","publisher":{"@id":"https:\/\/e-dialog.group\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/e-dialog.group\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/e-dialog.group\/en\/#organization","name":"e-dialog","url":"https:\/\/e-dialog.group\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/","url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg","contentUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg","width":1,"height":1,"caption":"e-dialog"},"image":{"@id":"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/edialog.group","https:\/\/www.linkedin.com\/company\/e-dialog-gmbh\/","https:\/\/www.instagram.com\/e_dialog\/","https:\/\/www.tiktok.com\/@e_dialog"],"description":"Bei e-dialog gestalteten wir gemeinsam die Zukunft des data-driven Marketings - mit einem gro\u00dfartigen Team aus passionierten Expert*innen.","email":"kontakt@e-dialog.group","telephone":"+43 1 309 09 09","legalName":"e-dialog GmbH"},{"@type":"Person","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/person\/1927cb9ff601113fff87d7570a6cd6ce","name":"Carmen Contreras-Salazar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ecaa86dda30fdb1e64885c879d9ba3430e57bc844ebfd4a66191cefe68d54cdb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ecaa86dda30fdb1e64885c879d9ba3430e57bc844ebfd4a66191cefe68d54cdb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ecaa86dda30fdb1e64885c879d9ba3430e57bc844ebfd4a66191cefe68d54cdb?s=96&d=mm&r=g","caption":"Carmen Contreras-Salazar"},"url":"https:\/\/e-dialog.group\/en\/blog\/author\/carmen\/"}]}},"_links":{"self":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/pages\/14535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/comments?post=14535"}],"version-history":[{"count":3,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/pages\/14535\/revisions"}],"predecessor-version":[{"id":14642,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/pages\/14535\/revisions\/14642"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/media\/14512"}],"wp:attachment":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/media?parent=14535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}