{"id":14539,"date":"2025-08-20T13:42:28","date_gmt":"2025-08-20T13:42:28","guid":{"rendered":"https:\/\/e-dialog.group\/campaigning\/programmatic-advertising\/"},"modified":"2026-02-27T13:39:31","modified_gmt":"2026-02-27T13:39:31","slug":"programmatic-advertising","status":"publish","type":"page","link":"https:\/\/e-dialog.group\/en\/campaigning\/programmatic-advertising\/","title":{"rendered":"Programmatic Advertising"},"content":{"rendered":"<div id=\"start\" class=\"content-header block block--content-header\" data-title=\"Start\">\n  <div class=\"content-header__content content\">\n    <div class=\"content__col col col--left\">\n      <svg class=\"col__decoration deco deco--left\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"col__inner inner-col\">\n        <h1 class=\"inner-col__hl\">Programmatic Advertising: Precise Campaigns on the Web<\/h1>                                  <div class=\"inner-col__text\"><p>We make the complexity of programmatic media buying manageable for you and translate data into measurable success.<\/p>\n<\/div>\n                <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"inner-col__cta\">\n        Discover your potential now\n      <\/a>      <\/div>\n    <\/div>\n    <div class=\"content__col col col--right\">\n      <svg class=\"col__decoration deco deco--right\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"inner-col\">\n                  <img decoding=\"async\" width=\"775\" height=\"714\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Sarah-Binderlehner-Freisteller-2.png\" class=\"inner-col__portrait\" alt=\"Sarah Binderlehner, Programmatic Advertising, e-dialog\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Sarah-Binderlehner-Freisteller-2.png 775w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Sarah-Binderlehner-Freisteller-2-300x276.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Sarah-Binderlehner-Freisteller-2-768x708.png 768w\" sizes=\"(max-width: 775px) 100vw, 775px\">              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_a118caa1e24788b8c4b5cac3b35c454e\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                  <nav class=\"content__nav\" id=\"aside-nav\">\n          <ul>\n                                      <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/campaigning\/programmatic-advertising\/#start\" class=\"active\">Start<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/campaigning\/programmatic-advertising\/#durchstarten\" class=\"\">Get Started<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/campaigning\/programmatic-advertising\/#kundenstimmen\" class=\"\">Client testimonials<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/campaigning\/programmatic-advertising\/#warum-programmatic-advertising-mit-e-dialog\" class=\"\">Why e-dialog?<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/campaigning\/programmatic-advertising\/#von-der-strategie-zur-erfolgreichen-kampagne\" class=\"\">From Strategy to Successful Campaign<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/campaigning\/programmatic-advertising\/#success-stories\" class=\"\">Success Stories<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/campaigning\/programmatic-advertising\/#programmatic-in-der-praxis\" class=\"\">Programmatic in Practice<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/campaigning\/programmatic-advertising\/#kontakt\" class=\"\">Contact<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/campaigning\/programmatic-advertising\/#faq\" class=\"\">FAQ<\/a>\n              <\/li>\n                      <\/ul>\n        <\/nav>\n        <button class=\"content__mobile-nav-trigger\">\n          Inhaltsverzeichnis\n          <svg width=\"26\" height=\"25\" viewbox=\"0 0 26 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <circle cx=\"13\" cy=\"12.5\" r=\"12.5\" fill=\"#0045A5\"><\/circle>\n            <path d=\"M19 15L13 9L7 15\" stroke=\"white\" stroke-width=\"2\"><\/path>\n          <\/svg>\n        <\/button>\n            <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"durchstarten\" class=\"basic-content block block--basic-content\" data-title=\"Get Started\">\n  <div class=\"basic-content__content content\">\n    <h2>Get Started with Programmatic Advertising<\/h2>\n<p>Programmatic advertising offers tremendous potential for automating and optimizing your campaigns &ndash; but only if you master the complexity of the platforms and the rapid pace of technological change. We translate your business objectives into a data-driven strategy. <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"kundenstimmen\" class=\"testimonials block block--testimonials\" data-title=\"Client testimonials\">\n  <div class=\"testimonials__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1260\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Herbstwanderung-am-Achensee-Autumn-hiking-at-Lake-Achensee-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Ein Wanderer nutzt das sch&ouml;ne Wetter f&uuml;r eine Herbstwanderung durch das bunt gef&auml;rbte Falzthurntal im Naturpark Karwendel. Im Bild ragt das Sonnjoch markant in die H&ouml;he. \/\/\/ A hiker takes advantage of the glorious weather to enjoy an autumn walk in the colourful Falzthurntal valley in the Nature Park Karwendel, with the impressive Sonnjoch mountain as a backdrop.\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Herbstwanderung-am-Achensee-Autumn-hiking-at-Lake-Achensee-scaled.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Herbstwanderung-am-Achensee-Autumn-hiking-at-Lake-Achensee-300x148.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Herbstwanderung-am-Achensee-Autumn-hiking-at-Lake-Achensee-1024x504.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Herbstwanderung-am-Achensee-Autumn-hiking-at-Lake-Achensee-768x378.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Herbstwanderung-am-Achensee-Autumn-hiking-at-Lake-Achensee-1536x756.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Herbstwanderung-am-Achensee-Autumn-hiking-at-Lake-Achensee-2048x1008.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">    <section class=\"content__splide splide\" aria-label=\"Images Slider\" style=\"background-color:\">\n      <div class=\"splide__track\">\n        <ul class=\"splide__list\">\n                                    <li class=\"splide__slide slide\">\n                <svg width=\"92\" height=\"18\" viewbox=\"0 0 92 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                  <path d=\"M8.16177 0L10.3781 5.45192L15.9241 6.01562L11.7479 9.94878L12.9591 15.7491L8.16177 12.728L3.3644 15.7491L4.57558 9.94878L0.399465 6.01562L5.94538 5.45192L8.16177 0Z\" fill=\"#FFC700\"><\/path>\n                  <path d=\"M26.7059 0L29.07 5.45192L34.9857 6.01562L30.5311 9.94878L31.8231 15.7491L26.7059 12.728L21.5887 15.7491L22.8806 9.94878L18.4261 6.01562L24.3417 5.45192L26.7059 0Z\" fill=\"#FFC700\"><\/path>\n                  <path d=\"M46.25 0L48.7619 5.45192L55.0473 6.01562L50.3143 9.94878L51.687 15.7491L46.25 12.728L40.813 15.7491L42.1857 9.94878L37.4527 6.01562L43.7381 5.45192L46.25 0Z\" fill=\"#FFC700\"><\/path>\n                  <path d=\"M65.1618 0L67.3781 5.45192L72.9241 6.01562L68.7479 9.94878L69.9591 15.7491L65.1618 12.728L60.3644 15.7491L61.5756 9.94878L57.3995 6.01562L62.9454 5.45192L65.1618 0Z\" fill=\"#FFC700\"><\/path>\n                  <path d=\"M83.1618 0L85.3781 5.45192L90.9241 6.01562L86.7479 9.94878L87.9591 15.7491L83.1618 12.728L78.3644 15.7491L79.5756 9.94878L75.3995 6.01562L80.9454 5.45192L83.1618 0Z\" fill=\"#FFC700\"><\/path>\n                <\/svg>\n                                  <span class=\"slide__sl\">Christian Fohrmann, CDO Achensee Tourismus<\/span>\n                                                  <span class=\"slide__text\">e-dialog has understood 100% what customers need today in the programmatic advertising universe!<\/span>\n                              <\/li>\n                              <\/ul>\n      <\/div>\n    <\/section>\n  <\/div>\n<\/div>\n\n<div id=\"warum-programmatic-advertising-mit-e-dialog\" class=\"basic-content block block--basic-content\" data-title=\"Why e-dialog?\">\n  <div class=\"basic-content__content content\">\n    <h2>Why e-dialog?<\/h2>\n<p>We are among the pioneers of programmatic advertising in the German-speaking region.<\/p>\n  <\/div>\n<\/div>\n\n  <div id=\"big-ol-block_9f51081136e3530da5b0e7c5758936c4\" class=\"big-ol block block--big-ol\" data-title=\"\">\n    <ol class=\"big-ol__content content\">\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            01          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Partnership at Eye Level<\/h4>                                      <div class=\"li-main__content\"><p>We are more than just an executing agency &ndash; we are your strategic sparring partners. With our deep expertise in data, technology, and creative, we help you find the right arguments to drive digital projects internally and empower your team. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            02          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Results &amp; Transparency<\/h4>                                      <div class=\"li-main__content\"><p>For us, what matters is the bottom line. We provide you with honest analyses and clear dashboards that demonstrate the success of your campaigns. You have full control and visibility over performance and budget allocation at all times.  <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            03          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Holistic Approach for Maximum Success<\/h4>                                      <div class=\"li-main__content\"><p>We never view programmatic advertising in isolation. We integrate it seamlessly into your entire marketing mix and combine it with the latest technological capabilities and creative concepts to unlock the full potential for your brand. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n          <\/ol>\n  <\/div>\n\n\n<div id=\"von-der-strategie-zur-erfolgreichen-kampagne\" class=\"basic-content block block--basic-content\" data-title=\"From Strategy to Successful Campaign\">\n  <div class=\"basic-content__content content\">\n    <h2>From Strategy to Successful Campaign: Our Services<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"blue-boxes-block_8d3d224303750ed50f9fe10bec252677\" class=\"blue-boxes block block--blue-boxes\" data-title=\"\">\n  <div class=\"blue-boxes__content content content--single\">\n                  <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Strategy<\/h3>          <div class=\"box__content\"><p>We develop a strategy aligned with your objectives. This includes defining target audiences, channel and budget planning, and establishing the right KPIs for the entire funnel. <\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Media Planning<\/h3>          <div class=\"box__content\"><p>We translate your objectives into an effective media strategy &ndash; data-driven, audience-focused, and cross-channel. Based on benchmarks, forecasts, and proven insights, we define where your budget achieves the greatest impact. <\/p>\n<\/div>\n                  <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"blue-boxes-block_087c2331bfac444e8ac8c59886a58e79\" class=\"blue-boxes block block--blue-boxes block--increase-margin\" data-title=\"\">\n  <div class=\"blue-boxes__content content content--single\">\n                  <div class=\"content__box box\">\n          <h2 class=\"box__hl\">Management<\/h2>          <div class=\"box__content\"><p>We actively manage your campaigns and continuously optimize them through A\/B testing, budget adjustments, and creative refinements to secure the ROI of your investments.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h2 class=\"box__hl\">Training<\/h2>          <div class=\"box__content\"><p>We share our knowledge. With customized training and support for in-housing, we equip your team to independently manage and optimize programmatic campaigns. <\/p>\n<\/div>\n                  <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"success-stories\" class=\"teaser-classic block block--teaser-classic block--increase-margin\" data-title=\"Success Stories\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Success Stories          <\/div>\n                <h2 class=\"info__hl\">Our Success with Programmatic Campaigns<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg\" class=\"attachment-medium size-medium\" alt=\"mit SA360 und Auction Time Bidding|e-dialog Success Story Logo MigrosBank|e-dialog Success Story Migros Bank SA360\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar.jpg 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Die Mobiliar revolutionizes performance marketing with Google Analytics 4<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/die-mobiliar-revolutionizes-performance-marketing-with-google-analytics-4\/\" aria-label=\"Die Mobiliar revolutionizes performance marketing with Google Analytics 4\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Geberit-CTV_processed_Teaser-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Geberit-CTV_processed_Teaser-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Geberit-CTV_processed_Teaser-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Geberit-CTV_processed_Teaser-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Geberit-CTV_processed_Teaser-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Geberit-CTV_processed_Teaser-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-geberit-300x83.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-geberit-300x83.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-geberit.jpg 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">CTV Ads for Geberit: Precise Targeting with DV360<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/ctv-ads-for-geberit-precise-targeting-with-dv360\/\" aria-label=\"CTV Ads for Geberit: Precise Targeting with DV360\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"234\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Herbstwanderung-am-Achensee-Autumn-hiking-at-Lake-Achensee-2-e1766048741518-300x234.jpg\" class=\"attachment-medium size-medium\" alt=\"Herbstwanderung am Achensee\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Herbstwanderung-am-Achensee-Autumn-hiking-at-Lake-Achensee-2-e1766048741518-300x234.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Herbstwanderung-am-Achensee-Autumn-hiking-at-Lake-Achensee-2-e1766048741518-768x599.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Herbstwanderung-am-Achensee-Autumn-hiking-at-Lake-Achensee-2-e1766048741518.jpg 845w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"125\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/achensee-logo-rgb-ohne-schatten-300x125.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/achensee-logo-rgb-ohne-schatten-300x125.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/achensee-logo-rgb-ohne-schatten-768x320.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/achensee-logo-rgb-ohne-schatten.png 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">Achensee Tourism boosts brand awareness with Netflix Ads<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/achensee-tourism-boosts-brand-awareness-with-netflix-ads\/\" aria-label=\"Achensee Tourism boosts brand awareness with Netflix Ads\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Stubai-Demand-Gen_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Stubai-Demand-Gen_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Stubai-Demand-Gen_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Stubai-Demand-Gen_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Stubai-Demand-Gen_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Stubai-Demand-Gen_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/stubai-logo.svg\" class=\"attachment-medium size-medium\" alt=\"\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">Stubai Tourism achieves an all-time high in ROAS with Demand Gen<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/stubai-tourism-achieves-an-all-time-high-in-roas-with-demand-gen\/\" aria-label=\"Stubai Tourism achieves an all-time high in ROAS with Demand Gen\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"programmatic-in-der-praxis\" class=\"basic-content block block--basic-content\" data-title=\"Programmatic in Practice\">\n  <div class=\"basic-content__content content\">\n    <h2>Programmatic in Practice: Use Cases for Your Objectives<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"blue-boxes-block_9f3af8ddc1627eafdf8844facea7439b\" class=\"blue-boxes block block--blue-boxes block--increase-margin\" data-title=\"\">\n  <div class=\"blue-boxes__content content content--single\">\n                  <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Brand Awareness<\/h3>          <div class=\"box__content\"><p>Whether through engaging videos on <strong>YouTube and Connected TV (CTV)<\/strong>, targeted <strong>display banners<\/strong> on high-reach portals, <strong>programmatic audio<\/strong> in podcasts and on Spotify, <span style=\"font-weight: 400;\">or through <\/span><b>dynamic advertising on digital billboards (DOOH)<\/b> &ndash; we ensure your message stays top of mind.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Lead Generation<\/h3>          <div class=\"box__content\"><p>Do you need qualified leads or want to increase your e-commerce sales? With advanced targeting, compelling creatives, and precise tracking, we reach potential customers strategically and guide them to conversion. <\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">B2B Campaigns<\/h3>          <div class=\"box__content\"><p>Programmatic advertising also offers enormous potential in the B2B environment. We use specialized targeting capabilities to deliver your messages precisely to decision-makers in the industries and companies relevant to you. <\/p>\n<\/div>\n                  <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"kontakt\" class=\"teaser-slim block block--teaser-slim block--increase-margin\" data-title=\"Contact\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8182-by-AlissarNajjar-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8182-by-AlissarNajjar-1024x683.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8182-by-AlissarNajjar-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8182-by-AlissarNajjar-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8182-by-AlissarNajjar-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8182-by-AlissarNajjar-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">Let&rsquo;s explore your potential with programmatic campaigns together.<\/div>\n            <h2 class=\"info__hl\">Let&rsquo;s get programmatic<\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"info__cta\">\n        Get in touch now\n      <\/a>    <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"faq\" class=\"basic-content block block--basic-content block--no-margin\" data-title=\"FAQ\">\n  <div class=\"basic-content__content content\">\n    <h2>FAQ: Frequently Asked Questions About Programmatic Advertising<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"accordion-block_f318fb57260fae8463109e6255eb36f0\" class=\"accordion block block--accordion\" data-title=\"\">\n  <div class=\"accordion__content content\">\n          <div class=\"content__entries entries\">\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">What does programmatic advertising cost?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Costs are flexible and depend on your objectives. The advantage is that you can start with smaller budgets and scale them as you succeed. We provide honest advice on what budget makes sense for your goals and ensure maximum efficiency.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">What is the difference from social media advertising?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>While social media advertising takes place on specific platforms (e.g., Meta, LinkedIn), programmatic advertising gives you access to a vast network of millions of websites and apps. Both disciplines can complement each other ideally to reach your target audience throughout the entire customer journey. <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">Does programmatic advertising work without cookies?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Yes. The industry is constantly evolving, and there are already numerous future-proof solutions for targeted outreach without third-party cookies, such as contextual targeting or the use of first-party data. We stay at the forefront of these developments and ensure your campaigns remain successful in the future.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">Which channels can I reach programmatically?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>The variety is enormous! In addition to classic <strong>display ads<\/strong>, this includes video ads (e.g., on YouTube), <strong>Connected TV (CTV)<\/strong>, <strong>programmatic audio<\/strong> (e.g., Spotify, podcasts), and even digital out-of-home advertising (<strong>Digital Out-of-Home, DOOH<\/strong>). <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n              <\/div>\n      <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_f91a8f8df30cea1b87224cad80c28de0\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Our Blog          <\/div>\n                <h2 class=\"info__hl\">Relevant Insights &amp; Updates<\/h2>      <\/div>\n              <div class=\"top__cta-wrapper cta-wrapper\">\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/\" target=\"_self\" class=\"cta-wrapper__cta\">\n        To the blog articles\n      <\/a>        <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/gruenewerbestrategien_processed-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/gruenewerbestrategien_processed-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/gruenewerbestrategien_processed-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/gruenewerbestrategien_processed-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/gruenewerbestrategien_processed-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/gruenewerbestrategien_processed-2048x1098.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">Green Advertising Strategies: How to Make Your Campaigns More Sustainable<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/green-advertising-strategies-how-to-make-your-campaigns-more-sustainable\/\" aria-label=\"Green Advertising Strategies: How to Make Your Campaigns More Sustainable\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-2048x1098.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">CTV as the New Standard: From Hype to Must-Have in the Media Mix<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/ctv-as-the-new-standard-from-hype-to-must-have-in-the-media-mix\/\" aria-label=\"CTV as the New Standard: From Hype to Must-Have in the Media Mix\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Kampagnentipps2025-Blog-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Kampagnentipps2025-Blog-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Kampagnentipps2025-Blog-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Kampagnentipps2025-Blog-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Kampagnentipps2025-Blog-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Kampagnentipps2025-Blog-2048x1098.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">Campaign Tips for Peak Season 2025: How to Maximize Reach and Performance in DV360<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/campaign-tips-for-peak-season-2025-how-to-maximize-reach-and-performance-in-dv360\/\" aria-label=\"Campaign Tips for Peak Season 2025: How to Maximize Reach and Performance in DV360\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/AI-Mode_processed-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/AI-Mode_processed-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/AI-Mode_processed-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/AI-Mode_processed-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/AI-Mode_processed-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/AI-Mode_processed-2048x1098.png 2048w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/AI-Mode_processed-1175x630.png 1175w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/AI-Mode_processed-1171x628.png 1171w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">What the launch of Google AI Mode means for your marketing strategy<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/what-the-launch-of-google-ai-mode-means-for-your-marketing-strategy\/\" aria-label=\"What the launch of Google AI Mode means for your marketing strategy\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":14543,"parent":14422,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14539","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Programmatic Advertising: Precise Campaigns | e-dialog<\/title>\n<meta name=\"description\" content=\"Programmatic Advertising: Precise, data-driven campaigns from e-dialog - we optimize reach, performance 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