{"id":14566,"date":"2025-08-19T10:35:31","date_gmt":"2025-08-19T10:35:31","guid":{"rendered":"https:\/\/e-dialog.group\/analytics\/marketing-intelligence\/"},"modified":"2026-04-17T12:14:53","modified_gmt":"2026-04-17T12:14:53","slug":"marketing-intelligence","status":"publish","type":"page","link":"https:\/\/e-dialog.group\/en\/analytics\/marketing-intelligence\/","title":{"rendered":"Marketing Intelligence"},"content":{"rendered":"<div id=\"start\" class=\"content-header block block--content-header\" data-title=\"Start\">\n  <div class=\"content-header__content content\">\n    <div class=\"content__col col col--left\">\n      <svg class=\"col__decoration deco deco--left\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"col__inner inner-col\">\n        <h1 class=\"inner-col__hl\">Marketing Intelligence: Make your marketing success measurable<\/h1>                                  <div class=\"inner-col__text\"><p>We turn your data into facts and make your marketing&rsquo;s contribution to business success visible. Make decisions based on numbers, not gut feeling. <\/p>\n<\/div>\n                <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"inner-col__cta\">\n        Let&rsquo;s Talk About Your Data\n      <\/a>      <\/div>\n    <\/div>\n    <div class=\"content__col col col--right\">\n      <svg class=\"col__decoration deco deco--right\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"inner-col\">\n                  <img decoding=\"async\" width=\"760\" height=\"873\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Kristina-Niederer-Nierlich-Freisteller-klein.png\" class=\"inner-col__portrait\" alt=\"Kristina Niederer-Nierlich\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Kristina-Niederer-Nierlich-Freisteller-klein.png 760w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Kristina-Niederer-Nierlich-Freisteller-klein-261x300.png 261w\" sizes=\"(max-width: 760px) 100vw, 760px\">              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_2529ebd70c1cf752158d9695746ded24\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                  <nav class=\"content__nav\" id=\"aside-nav\">\n          <ul>\n                                      <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/analytics\/marketing-intelligence\/#start\" class=\"active\">Start<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/analytics\/marketing-intelligence\/#marketing-interlligence-einfach-erkl%C3%A4rt\" class=\"\">Marketing Intelligence<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/analytics\/marketing-intelligence\/#success-stories\" class=\"\">Success Stories<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/analytics\/marketing-intelligence\/#unser-angebot\" class=\"\">Our Offer<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/analytics\/marketing-intelligence\/#kontakt\" class=\"\">Contact us<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/analytics\/marketing-intelligence\/#faq\" class=\"\">FAQ<\/a>\n              <\/li>\n                      <\/ul>\n        <\/nav>\n        <button class=\"content__mobile-nav-trigger\">\n          Inhaltsverzeichnis\n          <svg width=\"26\" height=\"25\" viewbox=\"0 0 26 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <circle cx=\"13\" cy=\"12.5\" r=\"12.5\" fill=\"#0045A5\"><\/circle>\n            <path d=\"M19 15L13 9L7 15\" stroke=\"white\" stroke-width=\"2\"><\/path>\n          <\/svg>\n        <\/button>\n            <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"marketing-interlligence-einfach-erkl&auml;rt\" class=\"basic-content block block--basic-content\" data-title=\"Marketing Intelligence\">\n  <div class=\"basic-content__content content\">\n    <h2>What Marketing Intelligence means for your business<\/h2>\n<p>Many marketing teams have access to countless data points from analytics, ad accounts and the CRM, but the common thread is missing. This is exactly where Marketing Intelligence comes in. It is about filtering the key relationships out of the data chaos and answering the questions that truly move you forward: Which campaign generates the most revenue? Where are there untapped opportunities? And how can you use your budget even more intelligently? Our goal is not just to provide data, but to create clarity for you and your entire organisation.     <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_d54242823f8a7b70294b01524179aa5f\" class=\"image-fullscreen block block--image-fullscreen block--increase-margin\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2556\" height=\"1112\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/MarketingIntelligence_e-dialog-opernring-150-Edited_processed-e1762336993798.jpg\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/MarketingIntelligence_e-dialog-opernring-150-Edited_processed-e1762336993798.jpg 2556w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/MarketingIntelligence_e-dialog-opernring-150-Edited_processed-e1762336993798-300x131.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/MarketingIntelligence_e-dialog-opernring-150-Edited_processed-e1762336993798-1024x445.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/MarketingIntelligence_e-dialog-opernring-150-Edited_processed-e1762336993798-768x334.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/MarketingIntelligence_e-dialog-opernring-150-Edited_processed-e1762336993798-1536x668.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/MarketingIntelligence_e-dialog-opernring-150-Edited_processed-e1762336993798-2048x891.jpg 2048w\" sizes=\"auto, (max-width: 2556px) 100vw, 2556px\">    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/MarketingIntelligence_e-dialog-opernring-150-Edited_processed-Teaser.jpg\" class=\"content__img img img--mobile\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/MarketingIntelligence_e-dialog-opernring-150-Edited_processed-Teaser.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/MarketingIntelligence_e-dialog-opernring-150-Edited_processed-Teaser-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/MarketingIntelligence_e-dialog-opernring-150-Edited_processed-Teaser-1024x682.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/MarketingIntelligence_e-dialog-opernring-150-Edited_processed-Teaser-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/MarketingIntelligence_e-dialog-opernring-150-Edited_processed-Teaser-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/MarketingIntelligence_e-dialog-opernring-150-Edited_processed-Teaser-2048x1365.jpg 2048w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/MarketingIntelligence_e-dialog-opernring-150-Edited_processed-Teaser-945x630.jpg 945w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/MarketingIntelligence_e-dialog-opernring-150-Edited_processed-Teaser-942x628.jpg 942w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_7e0fd643eda6af544dd4c9cf2c5e04b6\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h3>Your partner for marketing insights<\/h3>\n<p>The truth is in the numbers. As your partner for marketing analytics and data-driven marketing, we help you find that truth. <\/p>\n  <\/div>\n<\/div>\n\n  <div id=\"big-ol-block_a5d4841d3dd608ca5637ea2c570c4823\" class=\"big-ol block block--big-ol block--increase-margin\" data-title=\"\">\n    <ol class=\"big-ol__content content\">\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            01          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Build the technical foundation<\/h4>                                      <div class=\"li-main__content\"><p>Data silos must be broken down. We bring your data sources together and build a central, reliable foundation for all your analyses. This creates a &ldquo;single source of truth&rdquo; for your data-driven marketing.  <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            02          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Make data understandable for everyone<\/h4>                                      <div class=\"li-main__content\"><p>We translate complex marketing data into easy-to-understand dashboards and clear recommendations for action. This way, everyone&mdash;from the sales team to executive management&mdash;understands the value of your work. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            03          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Back up strategic decisions<\/h4>                                      <div class=\"li-main__content\"><p>We provide the data-backed arguments you need. This enables you to defend budgets with confidence, justify new investments, and set the right course for the future. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n          <\/ol>\n  <\/div>\n\n\n<div id=\"success-stories\" class=\"teaser-classic block block--teaser-classic block--increase-margin\" data-title=\"Success Stories\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Make success measurable          <\/div>\n                <h2 class=\"info__hl\">Success Stories<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/LASCANA_Logo_2025_purple2.svg\" class=\"attachment-medium size-medium\" alt=\"\">            <\/div>\n                                <div class=\"post-teaser__tag\">Digital strategy<\/div>\n                    <h3 class=\"post-teaser__title\">LASCANA transforms the customer experience with Google VAIS:C<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/lascana-transforms-the-customer-experience-with-google-vaisc\/\" aria-label=\"LASCANA transforms the customer experience with Google VAIS:C\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg\" class=\"attachment-medium size-medium\" alt=\"mit SA360 und Auction Time Bidding|e-dialog Success Story Logo MigrosBank|e-dialog Success Story Migros Bank SA360\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar.jpg 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Lead gen<\/div>\n                    <h3 class=\"post-teaser__title\">Die Mobiliar revolutionizes performance marketing with Google Analytics 4<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/die-mobiliar-revolutionizes-performance-marketing-with-google-analytics-4\/\" aria-label=\"Die Mobiliar revolutionizes performance marketing with Google Analytics 4\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-xmas24-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-xmas24-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-xmas24-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-xmas24-813x630.png 813w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-xmas24-810x628.png 810w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-xmas24.png 920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Logo-Magenta-2025-Success-Story-300x83.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Logo-Magenta-2025-Success-Story-300x83.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Logo-Magenta-2025-Success-Story.png 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Digital strategy<\/div>\n                    <h3 class=\"post-teaser__title\">How data-driven efficiency boosted Christmas sales for Magenta Telekom<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/how-data-driven-efficiency-boosted-christmas-sales-for-magenta-telekom\/\" aria-label=\"How data-driven efficiency boosted Christmas sales for Magenta Telekom\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-moments-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-moments-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-moments-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-moments-813x630.png 813w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-moments-810x628.png 810w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-moments.png 920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Logo-Magenta-2025-Success-Story-300x83.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Logo-Magenta-2025-Success-Story-300x83.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Logo-Magenta-2025-Success-Story.png 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Digital strategy<\/div>\n                    <h3 class=\"post-teaser__title\">Magenta Moments: How customer activation became a success story<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/magenta-moments-how-customer-activation-became-a-success-story\/\" aria-label=\"Magenta Moments: How customer activation became a success story\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"unser-angebot\" class=\"basic-content block block--basic-content\" data-title=\"Our Offer\">\n  <div class=\"basic-content__content content\">\n    <h2>What Marketing Intelligence delivers in practice<\/h2>\n<p>Marketing Intelligence is not an end in itself. It is the tool that helps you achieve your business goals and prove the success of your initiatives&mdash;fully in line with our claim: truth in numbers. <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"nested-accordion-block_792b8d2fe23bca4d978187c1bc5e5d69\" class=\"nested-accordion block block--nested-accordion block--increase-margin\" data-title=\"\">\n  <div class=\"nested-accordion__content content\">\n          <div class=\"content__items items\">\n                  <details class=\"items__item item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"item__header header\">\n              <div class=\"header__headlines headlines\">\n                <h3 class=\"headlines__hl\">Use marketing budgets effectively<\/h3>                              <\/div>\n              <div class=\"header__inner inner-content\">\n                <div class=\"inner-content__intro\">Find out which channels and campaigns really contribute to success. <\/div>\n                <div class=\"inner-content__cta\">\n                  <span><\/span>\n                  <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewbox=\"0 0 40 40\" fill=\"none\">\n                    <circle cx=\"20\" cy=\"20\" r=\"20\" transform=\"matrix(1.19249e-08 -1 -1 -1.19249e-08 40 40)\"><\/circle>\n                    <path d=\"M12.8594 22.3633L19.593 16L27.0001 22.3633\" stroke-width=\"3\" stroke-linecap=\"round\"><\/path>\n                  <\/svg>\n                <\/div>\n              <\/div>\n            <\/summary>\n            <div class=\"item__main main\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div class=\"main__col col col--left\">\n                <p>With clean, data-driven attribution, you can plan your investments more efficiently and maximise ROI.<\/p>\n              <\/div>\n              <div class=\"main__col col col--right\">\n                                                  <div class=\"col__boxes boxes\">\n                                          <div class=\"boxes__box\"><p><strong>Tools &amp; Technologies:<\/strong> We work with the best marketing intelligence tools in the industry, such as Data Studio (formerly Looker Studio), Tableau or the Google Cloud Platform with BigQuery.<\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><p><strong>Use case:<\/strong> An e-commerce company wants to know whether the budget for social media ads delivers a better return on ad spend (ROAS) compared to Google Ads. With a Marketing Intelligence dashboard, we can transparently compare the performance of both channels. <\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><p><strong>Typical KPIs:<\/strong> Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Marketing Return on Investment (ROI), Cost per Acquisition (CPA).<\/p>\n<\/div>\n                                      <\/div>\n                              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"items__item item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"item__header header\">\n              <div class=\"header__headlines headlines\">\n                <h3 class=\"headlines__hl\">Identify growth opportunities<\/h3>                              <\/div>\n              <div class=\"header__inner inner-content\">\n                <div class=\"inner-content__intro\">Spot trends and patterns in your target audiences&rsquo; behaviour early on.<\/div>\n                <div class=\"inner-content__cta\">\n                  <span><\/span>\n                  <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewbox=\"0 0 40 40\" fill=\"none\">\n                    <circle cx=\"20\" cy=\"20\" r=\"20\" transform=\"matrix(1.19249e-08 -1 -1 -1.19249e-08 40 40)\"><\/circle>\n                    <path d=\"M12.8594 22.3633L19.593 16L27.0001 22.3633\" stroke-width=\"3\" stroke-linecap=\"round\"><\/path>\n                  <\/svg>\n                <\/div>\n              <\/div>\n            <\/summary>\n            <div class=\"item__main main\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div class=\"main__col col col--left\">\n                <p>We help you use these insights to identify new potential for your business and optimise your offerings with precision.<\/p>\n              <\/div>\n              <div class=\"main__col col col--right\">\n                                                  <div class=\"col__boxes boxes\">\n                                          <div class=\"boxes__box\"><p><strong>Tools &amp; technologies:<\/strong> We use web analytics tools such as Google Analytics 4 (GA4) and connect them with your CRM to ensure comprehensive marketing analytics.<\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><p><strong>Use case:<\/strong> A SaaS provider wants to understand which features are used most frequently in order to further develop the product. Marketing data analysis provides the necessary answers. <\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><p><strong>Typical dashboards:<\/strong> Customer journey analysis, funnel visualisations, target audience behaviour analyses.<\/p>\n<\/div>\n                                      <\/div>\n                              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"items__item item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"item__header header\">\n              <div class=\"header__headlines headlines\">\n                <h3 class=\"headlines__hl\">Prove the value of your marketing<\/h3>                              <\/div>\n              <div class=\"header__inner inner-content\">\n                <div class=\"inner-content__intro\">Make your work&rsquo;s contribution to business success visible.<\/div>\n                <div class=\"inner-content__cta\">\n                  <span><\/span>\n                  <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewbox=\"0 0 40 40\" fill=\"none\">\n                    <circle cx=\"20\" cy=\"20\" r=\"20\" transform=\"matrix(1.19249e-08 -1 -1 -1.19249e-08 40 40)\"><\/circle>\n                    <path d=\"M12.8594 22.3633L19.593 16L27.0001 22.3633\" stroke-width=\"3\" stroke-linecap=\"round\"><\/path>\n                  <\/svg>\n                <\/div>\n              <\/div>\n            <\/summary>\n            <div class=\"item__main main\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div class=\"main__col col col--left\">\n                <p>With compelling metrics and dashboards, you provide management with solid arguments and strengthen marketing&rsquo;s position for the long term.<\/p>\n              <\/div>\n              <div class=\"main__col col col--right\">\n                                                  <div class=\"col__boxes boxes\">\n                                          <div class=\"boxes__box\"><p><strong>Use case:<\/strong> The head of marketing must prove to the board how the last campaign contributed to increasing quarterly revenue. A Marketing Intelligence dashboard provides the basis for this argumentation. <\/p>\n<\/div>\n                                      <\/div>\n                              <\/div>\n            <\/div>\n          <\/details>\n              <\/div>\n      <\/div>\n<\/div>\n\n<div id=\"kontakt\" class=\"teaser-slim block block--teaser-slim block--increase-margin\" data-title=\"Contact us\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8049-by-AlissarNajjar-e1766997553973-1024x480.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8049-by-AlissarNajjar-e1766997553973-1024x480.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8049-by-AlissarNajjar-e1766997553973-300x141.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8049-by-AlissarNajjar-e1766997553973-768x360.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8049-by-AlissarNajjar-e1766997553973-1536x720.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8049-by-AlissarNajjar-e1766997553973-2048x960.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">Talk to our experts! We look forward to developing a tailored strategy for your business. <\/div>\n            <h2 class=\"info__hl\">Take the first step<\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"info__cta\">\n        Get in touch\n      <\/a>    <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"faq\" class=\"basic-content block block--basic-content\" data-title=\"FAQ\">\n  <div class=\"basic-content__content content\">\n    <h2>FAQ: Frequently Asked Questions<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"accordion-block_f19a39aada6cbd3255cf03b2326e2453\" class=\"accordion block block--accordion block--increase-margin\" data-title=\"\">\n  <div class=\"accordion__content content\">\n          <div class=\"content__entries entries\">\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">What exactly is Marketing Intelligence (MI)?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Think of it as the compass for your marketing. Marketing Intelligence is the process of collecting, analysing and preparing data so that you can make well-founded strategic decisions. It is about understanding market trends, customer behaviour and campaign effectiveness to make your success measurable and manageable.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">What is the difference compared to Business Intelligence (BI)?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Business Intelligence (BI) looks at the entire organisation. Marketing Intelligence (MI) is a specialised sub-area that focuses on marketing-relevant data. We ensure that insights from your marketing integrate seamlessly into a company-wide BI strategy.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">Which data sources can we connect?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Almost all of them! Typical sources include web analytics tools (e.g. Google Analytics, Matomo), CRM systems (e.g. Salesforce, HubSpot), advertising platforms (e.g. Google Ads, Meta Ads), social media channels and e-commerce systems. Our goal is always a 360-degree view of your marketing performance.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">Do we need our own data science team for this?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>No&mdash;this is what you have us for. As your partner, we bring comprehensive expertise&mdash;from data architecture and analysis to strategic consulting. We work hand in hand with your team and enable you to use the tools and dashboards independently and effectively.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n              <\/div>\n      <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_103350688a92f284205a5c8a0dbd6ac5\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Our Blog          <\/div>\n                <h2 class=\"info__hl\">Relevant Insights &amp; Updates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-300x161.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-300x161.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-1024x550.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-768x412.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-1536x824.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-2048x1099.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">AI search, zero click and traffic slump: what the figures really say<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/ai-search-zero-click-and-traffic-slump-what-the-figures-really-say\/\" aria-label=\"AI search, zero click and traffic slump: what the figures really say\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/AI-Studio_Gemini_Generated_Image_5nn9or5nn9or5nn9_processed-e1774525012845-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/AI-Studio_Gemini_Generated_Image_5nn9or5nn9or5nn9_processed-e1774525012845-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/AI-Studio_Gemini_Generated_Image_5nn9or5nn9or5nn9_processed-e1774525012845-1024x550.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/AI-Studio_Gemini_Generated_Image_5nn9or5nn9or5nn9_processed-e1774525012845-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/AI-Studio_Gemini_Generated_Image_5nn9or5nn9or5nn9_processed-e1774525012845-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/AI-Studio_Gemini_Generated_Image_5nn9or5nn9or5nn9_processed-e1774525012845-2048x1099.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Google AI Studio: From prompt to GTM tool in under 60 minutes<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/google-ai-studio-from-prompt-to-gtm-tool-in-under-60-minutes\/\" aria-label=\"Google AI Studio: From prompt to GTM tool in under 60 minutes\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEO-GEO_processed-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEO-GEO_processed-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEO-GEO_processed-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEO-GEO_processed-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEO-GEO_processed-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEO-GEO_processed-2048x1098.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Beyond Clicks: How GEO Strengthens Your Digital Identity and Becomes Visible in GA4<\/h3>\n                    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                                   <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">How Native App Event Tagging Works in GTM<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/how-native-app-event-tagging-works-in-gtm\/\" aria-label=\"How Native App Event Tagging Works in GTM\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":14518,"parent":14410,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14566","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing Intelligence: Measurable success | e-dialog<\/title>\n<meta name=\"description\" content=\"Marketing Intelligence: We make marketing measurable \u2013 centralised data, dashboards &amp; insights for better ROI. 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