{"id":14569,"date":"2025-08-19T07:23:55","date_gmt":"2025-08-19T07:23:55","guid":{"rendered":"https:\/\/e-dialog.group\/marketing-performance-measurement\/data-ownership\/"},"modified":"2026-02-27T13:41:06","modified_gmt":"2026-02-27T13:41:06","slug":"data-ownership","status":"publish","type":"page","link":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-ownership\/","title":{"rendered":"Data Ownership"},"content":{"rendered":"<div id=\"start\" class=\"content-header block block--content-header\" data-title=\"Start\">\n  <div class=\"content-header__content content\">\n    <div class=\"content__col col col--left\">\n      <svg class=\"col__decoration deco deco--left\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"col__inner inner-col\">\n        <h1 class=\"inner-col__hl\">Data Ownership: Take Back Control of Your Marketing Data!<\/h1>                                  <div class=\"inner-col__text\"><p>In a digital world, your data is your most valuable asset. True data ownership means having full control to make data-driven decisions based on facts. <\/p>\n<\/div>\n                <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"inner-col__cta\">\n         Let&rsquo;s discuss your data strategy\n      <\/a>      <\/div>\n    <\/div>\n    <div class=\"content__col col col--right\">\n      <svg class=\"col__decoration deco deco--right\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"inner-col\">\n                  <img decoding=\"async\" width=\"778\" height=\"873\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Megha-Kirani-Freisteller-2.png\" class=\"inner-col__portrait\" alt=\"Megha Kirani\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Megha-Kirani-Freisteller-2.png 778w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Megha-Kirani-Freisteller-2-267x300.png 267w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Megha-Kirani-Freisteller-2-768x862.png 768w\" sizes=\"(max-width: 778px) 100vw, 778px\">              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_1aa3d79635ddeed11722e31632fca3d6\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                  <nav class=\"content__nav\" id=\"aside-nav\">\n          <ul>\n                                      <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-ownership\/#start\" class=\"active\">Start<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-ownership\/#was-bedeutet-data-ownership\" class=\"\">What does data ownership mean?<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-ownership\/#warum-data-ownership-wichtig-ist\" class=\"\">Why data ownership is important<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-ownership\/#success-stories\" class=\"\">Success Stories<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-ownership\/#dein-weg-zur-vollen-datenhoheit\" class=\"\">Your Path to Data Sovereignty<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-ownership\/#kontakt\" class=\"\">Contact<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-ownership\/#faq\" class=\"\">FAQ<\/a>\n              <\/li>\n                      <\/ul>\n        <\/nav>\n        <button class=\"content__mobile-nav-trigger\">\n          Inhaltsverzeichnis\n          <svg width=\"26\" height=\"25\" viewbox=\"0 0 26 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <circle cx=\"13\" cy=\"12.5\" r=\"12.5\" fill=\"#0045A5\"><\/circle>\n            <path d=\"M19 15L13 9L7 15\" stroke=\"white\" stroke-width=\"2\"><\/path>\n          <\/svg>\n        <\/button>\n            <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"was-bedeutet-data-ownership\" class=\"basic-content block block--basic-content\" data-title=\"What does data ownership mean?\">\n  <div class=\"basic-content__content content\">\n    <h2>What Data Ownership Really Means<\/h2>\n<p>In a data-driven world, data ownership is far more than a technical issue&mdash;it is a strategic success factor. Data ownership describes the principle that companies have <strong>full control over their own data<\/strong>: legally, technically, and operationally. <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_1e45884ac1b9edb73ac0b96893886eb2\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1400\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-6951-by-AlissarNajjar-e1766070361196.jpg\" class=\"content__img img img--desktop\" alt=\"e-dialog team presentation\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-6951-by-AlissarNajjar-e1766070361196.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-6951-by-AlissarNajjar-e1766070361196-300x164.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-6951-by-AlissarNajjar-e1766070361196-1024x560.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-6951-by-AlissarNajjar-e1766070361196-768x420.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-6951-by-AlissarNajjar-e1766070361196-1536x840.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-6951-by-AlissarNajjar-e1766070361196-2048x1120.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1400\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-6951-by-AlissarNajjar-e1766070361196.jpg\" class=\"content__img img img--mobile\" alt=\"e-dialog team presentation\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-6951-by-AlissarNajjar-e1766070361196.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-6951-by-AlissarNajjar-e1766070361196-300x164.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-6951-by-AlissarNajjar-e1766070361196-1024x560.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-6951-by-AlissarNajjar-e1766070361196-768x420.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-6951-by-AlissarNajjar-e1766070361196-1536x840.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-6951-by-AlissarNajjar-e1766070361196-2048x1120.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">  <\/div>\n<\/div>\n\n<div id=\"warum-data-ownership-wichtig-ist\" class=\"basic-content block block--basic-content\" data-title=\"Why data ownership is important\">\n  <div class=\"basic-content__content content\">\n    <h2>Why Data Ownership Is Now Essential for Your Marketing<\/h2>\n<p>You may be familiar with this: performance metrics from different advertising platforms contradict each other, your team works in data silos, and you wonder which numbers you can really trust. Data ownership is the answer. It&rsquo;s about collecting your first-party data centrally in one place that belongs to you.  <\/p>\n  <\/div>\n<\/div>\n\n  <div id=\"big-ol-block_6712f2f2b9ddd4a0438828e84643f47f\" class=\"big-ol block block--big-ol\" data-title=\"\">\n    <ol class=\"big-ol__content content\">\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            01          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Act Future-Proof and Independent<\/h4>                                      <div class=\"li-main__content\"><p>Free yourself from dependence on advertising platforms. With your own first-party data, you are well-prepared for the cookieless era and future data protection regulations, and you retain control over your targeting. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            02          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">End the Numbers Chaos<\/h4>                                      <div class=\"li-main__content\"><p>Say goodbye to contradictory reports. By centralizing your data in a marketing data warehouse, you create a &ldquo;single source of truth&rdquo; and thus a reliable foundation for all your analyses and budget decisions. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            03          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Fully Exploit Potential<\/h4>                                      <div class=\"li-main__content\"><p>Standard reports only show you the surface. With access to your raw data, you enable in-depth analyses, build precise attribution models, and create the foundation for personalized customer experiences and the use of artificial intelligence. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n          <\/ol>\n  <\/div>\n\n\n<div id=\"success-stories\" class=\"teaser-classic block block--teaser-classic block--increase-margin\" data-title=\"Success Stories\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Success Stories          <\/div>\n                <h2 class=\"info__hl\">Success Through Data Ownership<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/LASCANA_Logo_2025_purple2.svg\" class=\"attachment-medium size-medium\" alt=\"\">            <\/div>\n                                <div class=\"post-teaser__tag\">Technology<\/div>\n                    <h3 class=\"post-teaser__title\">LASCANA transforms the customer experience with Google VAIS:C<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/lascana-transforms-the-customer-experience-with-google-vaisc\/\" aria-label=\"LASCANA transforms the customer experience with Google VAIS:C\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-xmas24-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-xmas24-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-xmas24-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-xmas24-813x630.png 813w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-xmas24-810x628.png 810w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-xmas24.png 920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Logo-Magenta-2025-Success-Story-300x83.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Logo-Magenta-2025-Success-Story-300x83.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Logo-Magenta-2025-Success-Story.png 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">How data-driven efficiency boosted Christmas sales for Magenta Telekom<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/how-data-driven-efficiency-boosted-christmas-sales-for-magenta-telekom\/\" aria-label=\"How data-driven efficiency boosted Christmas sales for Magenta Telekom\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-moments-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-moments-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-moments-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-moments-813x630.png 813w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-moments-810x628.png 810w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/magenta-moments.png 920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Logo-Magenta-2025-Success-Story-300x83.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Logo-Magenta-2025-Success-Story-300x83.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Logo-Magenta-2025-Success-Story.png 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">Magenta Moments: How customer activation became a success story<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/magenta-moments-how-customer-activation-became-a-success-story\/\" aria-label=\"Magenta Moments: How customer activation became a success story\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/Holter-B2B_processed_Teaser-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/Holter-B2B_processed_Teaser-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/Holter-B2B_processed_Teaser-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/Holter-B2B_processed_Teaser-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/Holter-B2B_processed_Teaser-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/Holter-B2B_processed_Teaser-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Logo-Holter-Success-Story-300x83.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Logo-Holter-Success-Story-300x83.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Logo-Holter-Success-Story.png 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">B2B lead generation in the sanitary wholesale sector with a strategy update<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/b2b-lead-generation-in-the-sanitary-wholesale-sector-with-a-strategy-update\/\" aria-label=\"B2B lead generation in the sanitary wholesale sector with a strategy update\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"dein-weg-zur-vollen-datenhoheit\" class=\"basic-content block block--basic-content\" data-title=\"Your Path to Data Sovereignty\">\n  <div class=\"basic-content__content content\">\n    <h2>Our Services for Your Data Ownership:<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"blue-boxes-block_828e30e2587d1d085b628920e056c75a\" class=\"blue-boxes block block--blue-boxes block--increase-margin\" data-title=\"\">\n  <div class=\"blue-boxes__content content content--single\">\n                  <div class=\"content__box box\">\n          <h4 class=\"box__hl\">Audit &amp; Data Strategy<\/h4>          <div class=\"box__content\"><p>We analyze your current setup, identify potential, and develop a customized <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-strategy\/\">data strategy<\/a> together.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h4 class=\"box__hl\">Setup &amp; Implementation<\/h4>          <div class=\"box__content\"><p>Our experts in digital analytics and cloud &amp; data science implement the technical infrastructure. Including your own licenses in the AdStack. <\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h4 class=\"box__hl\">Activation &amp; Visualization <\/h4>          <div class=\"box__content\"><p>Data is only useful if you understand it. We prepare your data in comprehensible dashboards and help you generate actionable insights. <\/p>\n<\/div>\n                  <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"kontakt\" class=\"teaser-slim block block--teaser-slim block--increase-margin\" data-title=\"Contact\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-7325-by-AlissarNajjar-e1766067383329-1024x560.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-7325-by-AlissarNajjar-e1766067383329-1024x560.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-7325-by-AlissarNajjar-e1766067383329-300x164.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-7325-by-AlissarNajjar-e1766067383329-768x420.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-7325-by-AlissarNajjar-e1766067383329-1536x840.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-7325-by-AlissarNajjar-e1766067383329-2048x1120.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">Let&rsquo;s develop a strategy together that gives you back control of your data and makes your marketing future-proof.<\/div>\n            <h2 class=\"info__hl\">Time for the Next Step<\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"info__cta\">\n        Let&rsquo;s talk\n      <\/a>    <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"faq\" class=\"basic-content block block--basic-content\" data-title=\"FAQ\">\n  <div class=\"basic-content__content content\">\n    <h2>FAQ: Frequently Asked Questions About Data Ownership<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"accordion-block_8750437891a44fc75f4bc04b46dc8b1e\" class=\"accordion block block--accordion\" data-title=\"\">\n  <div class=\"accordion__content content\">\n          <div class=\"content__entries entries\">\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">What does &ldquo;data ownership&rdquo; mean specifically?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Simply put: your marketing and user data no longer resides only with Google, Meta, or an agency, but in a data repository (e.g., Google BigQuery) over which you have sole control. You decide which data is collected, how it is processed, and for which analyses it is used. <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">Isn&rsquo;t building your own data infrastructure extremely expensive and complicated?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>It doesn&rsquo;t have to be. Cloud solutions like Google Cloud Platform are scalable, and costs are based on actual usage. We find an approach that fits your budget and resources, and clearly demonstrate the business case so you can justify the investment internally.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">What advantage do I have over the standard reports from advertising platforms?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>The biggest advantage is a neutral, cross-platform view. Each advertising platform optimizes the presentation for itself. Only when you consolidate all data in a neutral location do you truly see which channel contributes what to success, and you can plan your budget more efficiently. For us, that&rsquo;s truth in numbers.   <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">What is the difference between data ownership and data governance?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Data ownership describes control over your data, i.e., who the &ldquo;owner&rdquo; is and makes the decisions. Data governance, on the other hand, regulates the framework, processes, and roles for the responsible use of this data, including data protection, quality, and security. <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">What benefits does true data ownership bring me?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>True data ownership makes you independent of third-party providers like Google or Meta and gives you more transparency and more accurate reports. You also have better data protection control (e.g., with GDPR), are prepared for the future, and create the foundation for advanced analytics, attribution, AI, and personalization. <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">Don&rsquo;t I already own my data in Google Analytics or Meta Ads?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Yes and no. While you have access, you don&rsquo;t have complete control over the raw data, its storage, and processing. You only achieve true data ownership when you independently collect, store, and analyze your data, e.g., in your own marketing data warehouse, over which you alone decide. With your own setup, the raw data belongs to you, and you can use it without restrictions and in much greater detail for in-depth analyses, without sampling and with the ability to link it to other data sources like your CRM.   <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">What do I need for true data ownership?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>You need a solid <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-strategy\/\">data strategy<\/a>, your own scalable data system (e.g., CDP, marketing data warehouse), server-side tracking, and consent management. Equally important are clear role assignments (data steward) and governance rules, as well as the ability to activate and analyze the data. <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n              <\/div>\n      <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_ef930084151d7af52c950a59a3834e04\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Our Blog          <\/div>\n                <h2 class=\"info__hl\">Relevant Insights &amp; Updates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-300x161.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-300x161.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-1024x550.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-768x412.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-1536x824.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-2048x1099.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">AI search, zero click and traffic slump: what the figures really say<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/ai-search-zero-click-and-traffic-slump-what-the-figures-really-say\/\" aria-label=\"AI search, zero click and traffic slump: what the figures really say\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEA-SEO-Gemini_Generated_Image_76pzmk76pzmk76pz_processed-300x157.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEA-SEO-Gemini_Generated_Image_76pzmk76pzmk76pz_processed-300x157.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEA-SEO-Gemini_Generated_Image_76pzmk76pzmk76pz_processed-1024x535.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEA-SEO-Gemini_Generated_Image_76pzmk76pzmk76pz_processed-768x401.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEA-SEO-Gemini_Generated_Image_76pzmk76pzmk76pz_processed-1536x803.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEA-SEO-Gemini_Generated_Image_76pzmk76pzmk76pz_processed-2048x1070.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">Separating SEA and SEO? That&rsquo;s a thing of the past.<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/separating-sea-and-seo-thats-a-thing-of-the-past\/\" aria-label=\"Separating SEA and SEO? That's a thing of the past.\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-2048x1098.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">CTV as the New Standard: From Hype to Must-Have in the Media Mix<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/ctv-as-the-new-standard-from-hype-to-must-have-in-the-media-mix\/\" aria-label=\"CTV as the New Standard: From Hype to Must-Have in the Media Mix\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Is-Your-Company-Actually-Ready-for-AI-7-Things-the-Top-Players-Do-Differently_processed-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Is-Your-Company-Actually-Ready-for-AI-7-Things-the-Top-Players-Do-Differently_processed-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Is-Your-Company-Actually-Ready-for-AI-7-Things-the-Top-Players-Do-Differently_processed-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Is-Your-Company-Actually-Ready-for-AI-7-Things-the-Top-Players-Do-Differently_processed-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Is-Your-Company-Actually-Ready-for-AI-7-Things-the-Top-Players-Do-Differently_processed-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Is-Your-Company-Actually-Ready-for-AI-7-Things-the-Top-Players-Do-Differently_processed-2048x1098.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Strategy<\/div>\n                    <h3 class=\"post-teaser__title\">Is Your Company Actually Ready for AI? 7 Things the Top Players Do Differently<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/is-your-company-actually-ready-for-ai-7-things-the-top-players-do-differently\/\" aria-label=\"Is Your Company Actually Ready for AI? 7 Things the Top Players Do Differently\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":14515,"parent":14535,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14569","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Data Ownership: Your Marketing Data | e-dialog<\/title>\n<meta name=\"description\" content=\"Data Ownership: Control your marketing data \u2013 first-party data, marketing data warehouse, GDPR-compliant. Audit, setup &amp; dashboards. Get started now \u2192\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-ownership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Ownership\" \/>\n<meta property=\"og:description\" content=\"e-dialog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-ownership\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T13:41:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Data-Ownership-Gemini_Generated_Image_7xjc9e7xjc9e7xjc-tiny-Teaser.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1396\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/marketing-performance-measurement\\\/data-ownership\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/marketing-performance-measurement\\\/data-ownership\\\/\"},\"author\":{\"name\":\"Carmen Contreras-Salazar\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/person\\\/1927cb9ff601113fff87d7570a6cd6ce\"},\"headline\":\"Data Ownership\",\"datePublished\":\"2025-08-19T07:23:55+00:00\",\"dateModified\":\"2026-02-27T13:41:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/marketing-performance-measurement\\\/data-ownership\\\/\"},\"wordCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/marketing-performance-measurement\\\/data-ownership\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Data-Ownership-Gemini_Generated_Image_7xjc9e7xjc9e7xjc-tiny-Teaser.png\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/marketing-performance-measurement\\\/data-ownership\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/marketing-performance-measurement\\\/data-ownership\\\/\",\"name\":\"Data Ownership: Your Marketing Data | e-dialog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/marketing-performance-measurement\\\/data-ownership\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/marketing-performance-measurement\\\/data-ownership\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Data-Ownership-Gemini_Generated_Image_7xjc9e7xjc9e7xjc-tiny-Teaser.png\",\"datePublished\":\"2025-08-19T07:23:55+00:00\",\"dateModified\":\"2026-02-27T13:41:06+00:00\",\"description\":\"Data Ownership: Control your marketing data \u2013 first-party data, marketing data warehouse, GDPR-compliant. Audit, setup & dashboards. Get started now \u2192\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/marketing-performance-measurement\\\/data-ownership\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/e-dialog.group\\\/en\\\/marketing-performance-measurement\\\/data-ownership\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/marketing-performance-measurement\\\/data-ownership\\\/#primaryimage\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Data-Ownership-Gemini_Generated_Image_7xjc9e7xjc9e7xjc-tiny-Teaser.png\",\"contentUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Data-Ownership-Gemini_Generated_Image_7xjc9e7xjc9e7xjc-tiny-Teaser.png\",\"width\":2560,\"height\":1396},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/marketing-performance-measurement\\\/data-ownership\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing performance measurement\",\"item\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/marketing-performance-measurement\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Data Ownership\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\",\"name\":\"e-dialog\",\"description\":\"Data-driven Marketing &amp; Strategie\",\"publisher\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\",\"name\":\"e-dialog\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/e-dialog-logo.svg\",\"contentUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/e-dialog-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"e-dialog\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/edialog.group\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/e-dialog-gmbh\\\/\",\"https:\\\/\\\/www.instagram.com\\\/e_dialog\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@e_dialog\"],\"description\":\"Bei e-dialog gestalteten wir gemeinsam die Zukunft des data-driven Marketings - mit einem gro\u00dfartigen Team aus passionierten Expert*innen.\",\"email\":\"kontakt@e-dialog.group\",\"telephone\":\"+43 1 309 09 09\",\"legalName\":\"e-dialog GmbH\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/person\\\/1927cb9ff601113fff87d7570a6cd6ce\",\"name\":\"Carmen Contreras-Salazar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ecaa86dda30fdb1e64885c879d9ba3430e57bc844ebfd4a66191cefe68d54cdb?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ecaa86dda30fdb1e64885c879d9ba3430e57bc844ebfd4a66191cefe68d54cdb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ecaa86dda30fdb1e64885c879d9ba3430e57bc844ebfd4a66191cefe68d54cdb?s=96&d=mm&r=g\",\"caption\":\"Carmen Contreras-Salazar\"},\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/author\\\/carmen\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Data Ownership: Your Marketing Data | e-dialog","description":"Data Ownership: Control your marketing data \u2013 first-party data, marketing data warehouse, GDPR-compliant. Audit, setup & dashboards. Get started now \u2192","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-ownership\/","og_locale":"en_US","og_type":"article","og_title":"Data Ownership","og_description":"e-dialog","og_url":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-ownership\/","og_site_name":"e-dialog","article_publisher":"https:\/\/www.facebook.com\/edialog.group","article_modified_time":"2026-02-27T13:41:06+00:00","og_image":[{"width":2560,"height":1396,"url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Data-Ownership-Gemini_Generated_Image_7xjc9e7xjc9e7xjc-tiny-Teaser.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-ownership\/#article","isPartOf":{"@id":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-ownership\/"},"author":{"name":"Carmen Contreras-Salazar","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/person\/1927cb9ff601113fff87d7570a6cd6ce"},"headline":"Data Ownership","datePublished":"2025-08-19T07:23:55+00:00","dateModified":"2026-02-27T13:41:06+00:00","mainEntityOfPage":{"@id":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-ownership\/"},"wordCount":2,"publisher":{"@id":"https:\/\/e-dialog.group\/en\/#organization"},"image":{"@id":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-ownership\/#primaryimage"},"thumbnailUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Data-Ownership-Gemini_Generated_Image_7xjc9e7xjc9e7xjc-tiny-Teaser.png","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-ownership\/","url":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-ownership\/","name":"Data Ownership: Your Marketing Data | e-dialog","isPartOf":{"@id":"https:\/\/e-dialog.group\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-ownership\/#primaryimage"},"image":{"@id":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-ownership\/#primaryimage"},"thumbnailUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Data-Ownership-Gemini_Generated_Image_7xjc9e7xjc9e7xjc-tiny-Teaser.png","datePublished":"2025-08-19T07:23:55+00:00","dateModified":"2026-02-27T13:41:06+00:00","description":"Data Ownership: Control your marketing data \u2013 first-party data, marketing data warehouse, GDPR-compliant. Audit, setup & dashboards. Get started now \u2192","breadcrumb":{"@id":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-ownership\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-ownership\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-ownership\/#primaryimage","url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Data-Ownership-Gemini_Generated_Image_7xjc9e7xjc9e7xjc-tiny-Teaser.png","contentUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Data-Ownership-Gemini_Generated_Image_7xjc9e7xjc9e7xjc-tiny-Teaser.png","width":2560,"height":1396},{"@type":"BreadcrumbList","@id":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-ownership\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/e-dialog.group\/en\/"},{"@type":"ListItem","position":2,"name":"Marketing performance measurement","item":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/"},{"@type":"ListItem","position":3,"name":"Data Ownership"}]},{"@type":"WebSite","@id":"https:\/\/e-dialog.group\/en\/#website","url":"https:\/\/e-dialog.group\/en\/","name":"e-dialog","description":"Data-driven Marketing &amp; Strategie","publisher":{"@id":"https:\/\/e-dialog.group\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/e-dialog.group\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/e-dialog.group\/en\/#organization","name":"e-dialog","url":"https:\/\/e-dialog.group\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/","url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg","contentUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg","width":1,"height":1,"caption":"e-dialog"},"image":{"@id":"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/edialog.group","https:\/\/www.linkedin.com\/company\/e-dialog-gmbh\/","https:\/\/www.instagram.com\/e_dialog\/","https:\/\/www.tiktok.com\/@e_dialog"],"description":"Bei e-dialog gestalteten wir gemeinsam die Zukunft des data-driven Marketings - mit einem gro\u00dfartigen Team aus passionierten Expert*innen.","email":"kontakt@e-dialog.group","telephone":"+43 1 309 09 09","legalName":"e-dialog GmbH"},{"@type":"Person","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/person\/1927cb9ff601113fff87d7570a6cd6ce","name":"Carmen Contreras-Salazar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ecaa86dda30fdb1e64885c879d9ba3430e57bc844ebfd4a66191cefe68d54cdb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ecaa86dda30fdb1e64885c879d9ba3430e57bc844ebfd4a66191cefe68d54cdb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ecaa86dda30fdb1e64885c879d9ba3430e57bc844ebfd4a66191cefe68d54cdb?s=96&d=mm&r=g","caption":"Carmen Contreras-Salazar"},"url":"https:\/\/e-dialog.group\/en\/blog\/author\/carmen\/"}]}},"_links":{"self":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/pages\/14569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/comments?post=14569"}],"version-history":[{"count":1,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/pages\/14569\/revisions"}],"predecessor-version":[{"id":14571,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/pages\/14569\/revisions\/14571"}],"up":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/pages\/14535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/media\/14515"}],"wp:attachment":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/media?parent=14569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}