{"id":14572,"date":"2025-08-19T13:54:13","date_gmt":"2025-08-19T13:54:13","guid":{"rendered":"https:\/\/e-dialog.group\/analytics\/server-side-tracking\/"},"modified":"2026-04-17T12:14:56","modified_gmt":"2026-04-17T12:14:56","slug":"server-side-tracking","status":"publish","type":"page","link":"https:\/\/e-dialog.group\/en\/analytics\/server-side-tracking\/","title":{"rendered":"Server-Side Tracking"},"content":{"rendered":"<div id=\"start\" class=\"content-header block block--content-header\" data-title=\"Start\">\n  <div class=\"content-header__content content\">\n    <div class=\"content__col col col--left\">\n      <svg class=\"col__decoration deco deco--left\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"col__inner inner-col\">\n        <h1 class=\"inner-col__hl\">Server Side Tracking: Control Over Your Data-Driven Marketing<\/h1>                                  <div class=\"inner-col__text\"><p>The digital world is constantly evolving. The way you collect data must keep pace. Server-side tracking future-proofs your marketing and provides you with a reliable data foundation.  <\/p>\n<\/div>\n                <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"inner-col__cta\">\n        Inquire now without obligation\n      <\/a>      <\/div>\n    <\/div>\n    <div class=\"content__col col col--right\">\n      <svg class=\"col__decoration deco deco--right\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"inner-col\">\n                  <img decoding=\"async\" width=\"827\" height=\"904\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Andreas-Schiefer-Freisteller-2.png\" class=\"inner-col__portrait\" alt=\"Andreas Schiefer\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Andreas-Schiefer-Freisteller-2.png 827w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Andreas-Schiefer-Freisteller-2-274x300.png 274w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Andreas-Schiefer-Freisteller-2-768x840.png 768w\" sizes=\"(max-width: 827px) 100vw, 827px\">              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_47e6b5d08c59e3fda455d3cf1eef7781\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                  <nav class=\"content__nav\" id=\"aside-nav\">\n          <ul>\n                                      <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/analytics\/server-side-tracking\/#start\" class=\"active\">Start<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/analytics\/server-side-tracking\/#dein-weg-zu-verl%C3%A4sslichen-marketingdaten\" class=\"\">Your Path to Reliable Marketing Data<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/analytics\/server-side-tracking\/#die-unterschiede-auf-einen-blick\" class=\"\">The Differences at a Glance<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/analytics\/server-side-tracking\/#updates\" class=\"\">Updates &amp; Solutions<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/analytics\/server-side-tracking\/#unsere-leistungen\" class=\"\">Our Services<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/analytics\/server-side-tracking\/#kontakt\" class=\"\">Contact<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/analytics\/server-side-tracking\/#faq\" class=\"\">FAQ<\/a>\n              <\/li>\n                      <\/ul>\n        <\/nav>\n        <button class=\"content__mobile-nav-trigger\">\n          Inhaltsverzeichnis\n          <svg width=\"26\" height=\"25\" viewbox=\"0 0 26 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <circle cx=\"13\" cy=\"12.5\" r=\"12.5\" fill=\"#0045A5\"><\/circle>\n            <path d=\"M19 15L13 9L7 15\" stroke=\"white\" stroke-width=\"2\"><\/path>\n          <\/svg>\n        <\/button>\n            <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"basic-content-block_22584400560a2710b408273c88883acd\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>Traditional Tracking Is Reaching Its Limits<\/h2>\n<p>In digital marketing, clean data collection is the foundation of every successful strategy. However, browser restrictions such as Apple&rsquo;s ITP, increasing use of ad blockers, and stricter data protection regulations make data collection incomplete and inaccurate. <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_b582b30ddef0b71cba8affe26f555f4f\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1200\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8049-by-AlissarNajjar-e1766997553973.jpg\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8049-by-AlissarNajjar-e1766997553973.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8049-by-AlissarNajjar-e1766997553973-300x141.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8049-by-AlissarNajjar-e1766997553973-1024x480.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8049-by-AlissarNajjar-e1766997553973-768x360.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8049-by-AlissarNajjar-e1766997553973-1536x720.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8049-by-AlissarNajjar-e1766997553973-2048x960.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1200\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8049-by-AlissarNajjar-e1766997553973.jpg\" class=\"content__img img img--mobile\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8049-by-AlissarNajjar-e1766997553973.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8049-by-AlissarNajjar-e1766997553973-300x141.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8049-by-AlissarNajjar-e1766997553973-1024x480.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8049-by-AlissarNajjar-e1766997553973-768x360.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8049-by-AlissarNajjar-e1766997553973-1536x720.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8049-by-AlissarNajjar-e1766997553973-2048x960.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">  <\/div>\n<\/div>\n\n<div id=\"dein-weg-zu-verl&auml;sslichen-marketingdaten\" class=\"basic-content block block--basic-content\" data-title=\"Your Path to Reliable Marketing Data\">\n  <div class=\"basic-content__content content\">\n    <h2>Three Advantages of Server-Side Tracking<\/h2>\n<p>Incomplete data foundations slow down digital marketing. Server Side Tracking provides you with reliable numbers and additional benefits: <\/p>\n  <\/div>\n<\/div>\n\n  <div id=\"big-ol-block_492573ddc6ce6abee73d1f6d744979fb\" class=\"big-ol block block--big-ol block--increase-margin\" data-title=\"\">\n    <ol class=\"big-ol__content content\">\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            01          <\/div>\n          <div class=\"li__main li-main\">\n                          <h3 class=\"li-main__hl\">Precise and Privacy-Compliant Data Collection<\/h3>                                      <div class=\"li-main__content\"><p>With a server-side setup, you have control over which data is sent to marketing platforms such as Google or Meta. Before the information leaves the server, you can filter and anonymize it. This enables clean, GDPR-compliant data collection.  <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            02          <\/div>\n          <div class=\"li__main li-main\">\n                          <h3 class=\"li-main__hl\">Stable Data Collection Despite Tracking Blockers <\/h3>                                      <div class=\"li-main__content\"><p>Ad blockers and intelligent tracking prevention such as Apple&rsquo;s ITP undermine traditional client-side tracking and lead to massive data losses. By implementing data collection server-side, we bypass these obstacles and ensure more complete and reliable data for your campaign optimization. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            03          <\/div>\n          <div class=\"li__main li-main\">\n                          <h3 class=\"li-main__hl\">Better Website Performance and Real Competitive Advantage <\/h3>                                      <div class=\"li-main__content\"><p>Fewer tracking scripts in the browser mean faster loading times for your website&mdash;a win for user experience and your search engine ranking. At the same time, better data quality gives you a competitive advantage. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n          <\/ol>\n  <\/div>\n\n\n<div id=\"die-unterschiede-auf-einen-blick\" class=\"basic-content block block--basic-content\" data-title=\"The Differences at a Glance\">\n  <div class=\"basic-content__content content\">\n    <h2>Client Side vs. Server Side Tracking: The Differences at a Glance<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"nested-accordion-block_608e28e1a7aa291f57aee1570106e2cb\" class=\"nested-accordion block block--nested-accordion\" data-title=\"\">\n  <div class=\"nested-accordion__content content\">\n          <div class=\"content__items items\">\n                  <details class=\"items__item item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"item__header header\">\n              <div class=\"header__headlines headlines\">\n                <h3 class=\"headlines__hl\">Server-Side Tracking<\/h3>                                  <div class=\"headlines__sl\">Modern data collection for more control and precision.<\/div>\n                              <\/div>\n              <div class=\"header__inner inner-content\">\n                <div class=\"inner-content__intro\">Server Side Tracking is a forward-looking method in which data transmission does not occur directly from the browser, but via your own secure server. This approach enables you to regain full control over your data and create a robust, reliable foundation for your marketing. <\/div>\n                <div class=\"inner-content__cta\">\n                  <span><\/span>\n                  <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewbox=\"0 0 40 40\" fill=\"none\">\n                    <circle cx=\"20\" cy=\"20\" r=\"20\" transform=\"matrix(1.19249e-08 -1 -1 -1.19249e-08 40 40)\"><\/circle>\n                    <path d=\"M12.8594 22.3633L19.593 16L27.0001 22.3633\" stroke-width=\"3\" stroke-linecap=\"round\"><\/path>\n                  <\/svg>\n                <\/div>\n              <\/div>\n            <\/summary>\n            <div class=\"item__main main\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div class=\"main__col col col--left\">\n                <p><strong>How Data Transmission Works<\/strong><\/p>\n<p>With Server Side Tracking, the browser first sends the data to your own cloud server, such as in a Google Cloud or AWS environment. The server acts as a control station, where the data is preprocessed, filtered, and anonymized before being forwarded to marketing platforms such as the <strong>Meta Conversion API<\/strong> or Google Analytics. <\/p>\n              <\/div>\n              <div class=\"main__col col col--right\">\n                <h4 class=\"col__hl\">Server Side Tracking at a Glance<\/h4>                                  <div class=\"col__boxes boxes\">\n                                          <div class=\"boxes__box\"><p><strong>Data transmission:<\/strong> The data is first sent to your own server and only then forwarded to the desired tools.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><p><strong>Data quality:<\/strong> More robust, consistent, and precise<\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><p><strong>Control over data:<\/strong> You have full data sovereignty. You decide which information is sent to which platforms and can anonymize it in advance. <\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><p><strong>Vulnerability to blockers:<\/strong> Vulnerability is significantly lower. Since data transmission runs through your server, tracking blockers and ITP can be less effective, resulting in more stable data. <\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><p><strong>Performance:<\/strong> Fewer tracking scripts in the browser lead to faster website loading times. This improves user experience and strengthens your search engine ranking. <\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><p><strong>Implementation:<\/strong> The technical setup is more complex and requires your own server. However, higher data quality leads to more efficient and sustainable campaigns. Complete control and individual customization  <\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><p><strong>Data protection:<\/strong> When implemented correctly, Server Side Tracking can be significantly more privacy-compliant. Centralized control makes it possible to implement consent logic cleanly and anonymize data before transmission. <\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><p><strong>Costs:<\/strong> Higher (e.g., server hosting, maintenance, cloud services)<\/p>\n<\/div>\n                                      <\/div>\n                              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"items__item item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"item__header header\">\n              <div class=\"header__headlines headlines\">\n                <h3 class=\"headlines__hl\">Client Side Tracking<\/h3>                                  <div class=\"headlines__sl\">Traditional data collection directly in the browser.<\/div>\n                              <\/div>\n              <div class=\"header__inner inner-content\">\n                <div class=\"inner-content__intro\">Client Side Tracking is the previously common method in which data is sent directly from the user&rsquo;s website to third-party servers. This technique is based on scripts that run in the visitor&rsquo;s browser. It is easy to implement but vulnerable to restrictions.  <\/div>\n                <div class=\"inner-content__cta\">\n                  <span><\/span>\n                  <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewbox=\"0 0 40 40\" fill=\"none\">\n                    <circle cx=\"20\" cy=\"20\" r=\"20\" transform=\"matrix(1.19249e-08 -1 -1 -1.19249e-08 40 40)\"><\/circle>\n                    <path d=\"M12.8594 22.3633L19.593 16L27.0001 22.3633\" stroke-width=\"3\" stroke-linecap=\"round\"><\/path>\n                  <\/svg>\n                <\/div>\n              <\/div>\n            <\/summary>\n            <div class=\"item__main main\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div class=\"main__col col col--left\">\n                <p><strong>How Data Transmission Works<\/strong><\/p>\n<p>The website visitor&rsquo;s browser sends the collected data directly to marketing tools such as Google, Meta, or other providers. However, this direct path can be interrupted by browser restrictions, ad blockers, and cookie settings. <\/p>\n              <\/div>\n              <div class=\"main__col col col--right\">\n                <h4 class=\"col__hl\">Client Side Tracking at a Glance<\/h4>                                  <div class=\"col__boxes boxes\">\n                                          <div class=\"boxes__box\"><p><strong>Data transmission:<\/strong> Data is sent directly from the browser to third-party providers.<\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><p><strong>Data quality:<\/strong> This process is prone to gaps and errors.<\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><p><strong>Control over data:<\/strong> Control is limited, as data is sent unprocessed. There are few options to filter or anonymize it before transmission. <\/p>\n<p>&nbsp;<\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><p><strong>Vulnerability to blockers:<\/strong> The method is highly vulnerable to ad blockers, Apple&rsquo;s ITP (Intelligent Tracking Prevention), and other cookie restrictions. This leads to incomplete and erroneous data. <\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><p><strong>Performance:<\/strong> Many scripts in the browser can extend website loading times. This impairs user experience and can negatively affect search engine ranking. <\/p>\n<p>&nbsp;<\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><p><b>Implementation:<\/b><span style=\"font-weight: 400;\"> Setup is generally simpler and faster, but requires manual and repeated optimization afterward. <\/span><span style=\"font-weight: 400;\">Limited customization, dependent on third-party tools<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><p><strong>Data protection:<\/strong> Client Side Tracking is often problematic for compliance with data protection regulations<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><p><strong>Costs:<\/strong> Low or free<\/p>\n<\/div>\n                                      <\/div>\n                              <\/div>\n            <\/div>\n          <\/details>\n              <\/div>\n      <\/div>\n<\/div>\n\n<div id=\"updates\" class=\"teaser-classic block block--teaser-classic block--increase-margin\" data-title=\"Updates &amp; Solutions\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Blog          <\/div>\n                <h2 class=\"info__hl\">Learn More About Campaigns &amp; Tracking<\/h2>      <\/div>\n              <div class=\"top__cta-wrapper cta-wrapper\">\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/\" target=\"_self\" class=\"cta-wrapper__cta\">\n        To the blog articles\n      <\/a>        <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-300x161.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-300x161.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-1024x550.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-768x412.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-1536x824.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-2048x1099.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">AI search, zero click and traffic slump: what the figures really say<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/ai-search-zero-click-and-traffic-slump-what-the-figures-really-say\/\" aria-label=\"AI search, zero click and traffic slump: what the figures really say\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/AI-Studio_Gemini_Generated_Image_5nn9or5nn9or5nn9_processed-e1774525012845-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/AI-Studio_Gemini_Generated_Image_5nn9or5nn9or5nn9_processed-e1774525012845-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/AI-Studio_Gemini_Generated_Image_5nn9or5nn9or5nn9_processed-e1774525012845-1024x550.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/AI-Studio_Gemini_Generated_Image_5nn9or5nn9or5nn9_processed-e1774525012845-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/AI-Studio_Gemini_Generated_Image_5nn9or5nn9or5nn9_processed-e1774525012845-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/AI-Studio_Gemini_Generated_Image_5nn9or5nn9or5nn9_processed-e1774525012845-2048x1099.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Google AI Studio: From prompt to GTM tool in under 60 minutes<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/google-ai-studio-from-prompt-to-gtm-tool-in-under-60-minutes\/\" aria-label=\"Google AI Studio: From prompt to GTM tool in under 60 minutes\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEO-GEO_processed-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEO-GEO_processed-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEO-GEO_processed-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEO-GEO_processed-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEO-GEO_processed-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEO-GEO_processed-2048x1098.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Beyond Clicks: How GEO Strengthens Your Digital Identity and Becomes Visible in GA4<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/beyond-clicks-how-geo-strengthens-your-digital-identity-and-becomes-visible-in-ga4\/\" aria-label=\"Beyond Clicks: How GEO Strengthens Your Digital Identity and Becomes Visible in GA4\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Tagging-native-app-events_processed-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Tagging-native-app-events_processed-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Tagging-native-app-events_processed-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Tagging-native-app-events_processed-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Tagging-native-app-events_processed-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Tagging-native-app-events_processed-2048x1098.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">How Native App Event Tagging Works in GTM<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/how-native-app-event-tagging-works-in-gtm\/\" aria-label=\"How Native App Event Tagging Works in GTM\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"unsere-leistungen\" class=\"basic-content block block--basic-content\" data-title=\"Our Services\">\n  <div class=\"basic-content__content content\">\n    <h2>Our Services: Your Complete Server-Side Tracking Setup<\/h2>\n<p>We accompany you from the initial idea to ongoing operations and beyond. Our goal is not only to implement a technical solution, but to empower your team and create a foundation for better insights. <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"blue-boxes-block_14a5a53d213ca9a9a9957656f9d41354\" class=\"blue-boxes block block--blue-boxes block--increase-margin\" data-title=\"\">\n  <div class=\"blue-boxes__content content content--single\">\n                  <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Concept Development<\/h3>          <div class=\"box__content\"><p>Together with you, we develop a tracking strategy aligned with your business goals. We define the relevant events and data points to ensure that your setup generates value from the start. <\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Implementation<\/h3>          <div class=\"box__content\"><p>Our experts handle the technical setup: configuring the <strong>Google Tag Manager Server Side<\/strong> container, connecting to your cloud environment (e.g., Google Cloud or AWS), and forwarding data to analytics and advertising platforms.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Training<\/h3>          <div class=\"box__content\"><p>In workshops and training sessions on Google Analytics, Google Tag Manager and Data Studio (formerly Looker Studio), we share our knowledge and make your employees fit for working with the new setup.<\/p>\n<\/div>\n                  <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"kontakt\" class=\"teaser-slim block block--teaser-slim block--increase-margin\" data-title=\"Contact\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-7325-by-AlissarNajjar-e1766067383329-1024x560.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-7325-by-AlissarNajjar-e1766067383329-1024x560.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-7325-by-AlissarNajjar-e1766067383329-300x164.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-7325-by-AlissarNajjar-e1766067383329-768x420.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-7325-by-AlissarNajjar-e1766067383329-1536x840.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-7325-by-AlissarNajjar-e1766067383329-2048x1120.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">Let&rsquo;s work together to ensure that your decisions are once again based on a solid foundation of reliable data.<\/div>\n            <h2 class=\"info__hl\">Into the Future of Tracking<\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"info__cta\">\n        Request a Non-Binding Potential Analysis Now\n      <\/a>    <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"faq\" class=\"basic-content block block--basic-content block--no-margin\" data-title=\"FAQ\">\n  <div class=\"basic-content__content content\">\n    <h2>FAQ: Frequently Asked Questions About Server Side Tracking<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"accordion-block_a07905f039de7eb0c87c1e5f9ec0409f\" class=\"accordion block block--accordion\" data-title=\"\">\n  <div class=\"accordion__content content\">\n          <div class=\"content__entries entries\">\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">Is switching to Server Side Tracking complicated? <\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Implementation requires technical expertise and careful planning. But don&rsquo;t worry: as experienced partners, we guide you through the entire process&mdash;from strategy to final implementation and beyond. We make it easy for you.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">What role does Google Tag Manager (GTM) play? <\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Google Tag Manager is the central tool for implementation. In addition to the familiar web container, there is a server container that is installed on your server. Through this GTM server container, you control which data is forwarded to which marketing tools.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">Is Server Side Tracking the same as the Meta Conversion API (CAPI)? <\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Not quite. The Meta CAPI is one of the most important applications enabled by Server Side Tracking. Server-side tracking is the technological foundation that allows you to reliably send data to Meta (via CAPI), Google Analytics, or other tools.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">Is Server Side Tracking GDPR-compliant?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Yes&mdash;when implemented correctly, Server Side Tracking can be more privacy-compliant than client-side tracking. You have full control over which data you transmit, can anonymize it before transmission, and implement consent logic cleanly. <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">Does Server Side Tracking improve my marketing?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Yes. You receive more complete and robust tracking data, fewer losses due to ad blockers or ITP, and better data quality for campaign optimization, conversion attribution, and business intelligence. <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">How does tracking work despite ITP \/ ad blockers? <\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>ITP and ad blockers typically target scripts loaded directly in the browser. Since data in server-side tracking is first sent to your own server and forwarded from there, these mechanisms can block or manipulate data transmission less effectively. This ensures significantly more stable and complete data collection.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">What are the differences between Server Side Tracking and Client Side Tracking?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <table style=\"height: 570px; margin-left: auto; margin-right: auto;\" width=\"888\">\n<thead>\n<tr>\n<th style=\"background-color: #0045a5; color: #ffff; padding: 10px;\">Aspect<\/th>\n<th style=\"background-color: #0045a5; color: #ffff; padding: 10px;\">Client Side Tracking<\/th>\n<th style=\"background-color: #0045a5; color: #ffff; padding: 10px;\">Server Side Tracking<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"background-color: #0045a5; color: #ffff; padding: 10px;\"><strong>Data transmission<\/strong><\/td>\n<td style=\"border-right: 2.5px solid black; border-bottom: 2.5px solid black;\">Directly from browser to third parties<\/td>\n<td style=\"border-right: 2.5px solid black; border-bottom: 2.5px solid black;\">First to own server, then forwarded<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #0045a5; color: #ffff; padding: 10px;\"><strong>Control over data<\/strong><\/td>\n<td style=\"border-right: 2.5px solid black; border-bottom: 2.5px solid black;\">Limited<\/td>\n<td style=\"border-right: 2.5px solid black; border-bottom: 2.5px solid black;\">High&mdash;you filter and anonymize before transmission<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #0045a5; color: #ffff; padding: 10px;\"><strong>Data protection \/ GDPR<\/strong><\/td>\n<td style=\"border-right: 2.5px solid black; border-bottom: 2.5px solid black;\">Often problematic with sensitive data<\/td>\n<td style=\"border-right: 2.5px solid black; border-bottom: 2.5px solid black;\">Better controllable and often more GDPR-compliant<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #0045a5; color: #ffff; padding: 10px;\"><strong>Vulnerability to blockers<\/strong><\/td>\n<td style=\"border-right: 2.5px solid black; border-bottom: 2.5px solid black;\">High (ad blockers, ITP, cookie restrictions)<\/td>\n<td style=\"border-right: 2.5px solid black; border-bottom: 2.5px solid black;\">Lower&mdash;tracking can partially evade blockers<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #0045a5; color: #ffff; padding: 10px;\"><strong>Data quality<\/strong><\/td>\n<td style=\"border-right: 2.5px solid black; border-bottom: 2.5px solid black;\">Incomplete and error-prone<\/td>\n<td style=\"border-right: 2.5px solid black; border-bottom: 2.5px solid black;\">More robust, consistent, and precise<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #0045a5; color: #ffff; padding: 10px;\"><strong>Performance (Page Speed)<\/strong><\/td>\n<td style=\"border-right: 2.5px solid black; border-bottom: 2.5px solid black;\">More scripts in browser &rarr; longer loading times<\/td>\n<td style=\"border-right: 2.5px solid black; border-bottom: 2.5px solid black;\">Less client load &rarr; better loading times<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #0045a5; color: #ffff; padding: 10px;\"><strong>Implementation<\/strong><\/td>\n<td style=\"border-right: 2.5px solid black; border-bottom: 2.5px solid black;\">Simpler and faster<\/td>\n<td style=\"border-right: 2.5px solid black; border-bottom: 2.5px solid black;\">Technically more complex, requires server &amp; expertise<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #0045a5; color: #ffff; padding: 10px;\"><strong>Flexibility<\/strong><\/td>\n<td style=\"border-right: 2.5px solid black; border-bottom: 2.5px solid black;\">Limited customization, dependent on third-party tools<\/td>\n<td style=\"border-right: 2.5px solid black; border-bottom: 2.5px solid black;\">Complete control and individual customization<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #0045a5; color: #ffff; padding: 10px;\"><strong>Costs (ongoing)<\/strong><\/td>\n<td style=\"border-right: 2.5px solid black; border-bottom: 2.5px solid black;\">Low (often free)<\/td>\n<td style=\"border-right: 2.5px solid black; border-bottom: 2.5px solid black;\">Higher (e.g., hosting, maintenance, cloud services)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n              <\/div>\n            <\/div>\n          <\/details>\n              <\/div>\n      <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_7100bbb3a9a2fe7b424f1d4e7429cbdc\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Know-how          <\/div>\n                <h2 class=\"info__hl\">Relevant Insights &amp; Updates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg\" class=\"attachment-medium size-medium\" alt=\"mit SA360 und Auction Time Bidding|e-dialog Success Story Logo MigrosBank|e-dialog Success Story Migros Bank SA360\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar.jpg 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Die Mobiliar revolutionizes performance marketing with Google Analytics 4<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/die-mobiliar-revolutionizes-performance-marketing-with-google-analytics-4\/\" aria-label=\"Die Mobiliar revolutionizes performance marketing with Google Analytics 4\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-813x630.png 813w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-810x628.png 810w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH.png 920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"96\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-300x96.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-300x96.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-1024x329.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-768x247.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-1536x494.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-1200x386.png 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">From Silos to Insights: Planted Centralizes Marketing Data<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/from-silos-to-insights-planted-centralizes-marketing-data\/\" aria-label=\"From Silos to Insights: Planted Centralizes Marketing Data\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/fressnapf-vbb-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/fressnapf-vbb-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/fressnapf-vbb-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/fressnapf-vbb.png 920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-fressnapf-300x83.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-fressnapf-300x83.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-fressnapf.png 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Fressnapf: 12% higher margin thanks to value-based bidding<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/fressnapf-12-higher-margin-thanks-to-value-based-bidding\/\" aria-label=\"Fressnapf: 12% higher margin thanks to value-based bidding\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-success-story-migros-bank-sa360-300x233.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-success-story-migros-bank-sa360-300x233.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-success-story-migros-bank-sa360-768x595.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-success-story-migros-bank-sa360.jpg 920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-success-story-logo-migrosbank-300x83.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-success-story-logo-migrosbank-300x83.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-success-story-logo-migrosbank.png 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Migros Bank increases focus conversions by 46% with SA360 and Auction Time Bidding<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/migros-bank-increases-focus-conversions-by-46-with-sa360-and-auction-time-bidding\/\" aria-label=\"Migros Bank increases focus conversions by 46% with SA360 and Auction Time Bidding\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":14546,"parent":14410,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14572","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Server Side Tracking: GDPR &amp; Control | e-dialog<\/title>\n<meta name=\"description\" content=\"Server Side Tracking: GDPR-compliant control, more reliable data, fewer blocker losses, and faster pages. 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