{"id":14579,"date":"2025-08-19T07:22:45","date_gmt":"2025-08-19T07:22:45","guid":{"rendered":"https:\/\/e-dialog.group\/marketing-performance-measurement\/data-strategy\/"},"modified":"2026-02-27T13:41:47","modified_gmt":"2026-02-27T13:41:47","slug":"data-strategy","status":"publish","type":"page","link":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-strategy\/","title":{"rendered":"Data Strategy"},"content":{"rendered":"<div id=\"start\" class=\"content-header block block--content-header\" data-title=\"Start\">\n  <div class=\"content-header__content content\">\n    <div class=\"content__col col col--left\">\n      <svg class=\"col__decoration deco deco--left\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"col__inner inner-col\">\n        <h1 class=\"inner-col__hl\">Developing a Data Strategy: Your Roadmap for Data-Driven Success<\/h1>                                  <div class=\"inner-col__text\"><p>With a well-thought-out data strategy, you make the right decisions and transform data into your decisive competitive advantage.<\/p>\n<\/div>\n                <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"inner-col__cta\">\n        Speak with Our Experts\n      <\/a>      <\/div>\n    <\/div>\n    <div class=\"content__col col col--right\">\n      <svg class=\"col__decoration deco deco--right\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"inner-col\">\n                  <img decoding=\"async\" width=\"716\" height=\"903\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Dominic-Herr-Freisteller-2.png\" class=\"inner-col__portrait\" alt=\"Dominic Herr\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Dominic-Herr-Freisteller-2.png 716w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Dominic-Herr-Freisteller-2-238x300.png 238w\" sizes=\"(max-width: 716px) 100vw, 716px\">              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_0ef2d024b6dfd6c51730ff6d5de3be16\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                  <nav class=\"content__nav\" id=\"aside-nav\">\n          <ul>\n                                      <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-strategy\/#start\" class=\"active\">Start<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-strategy\/#was-ist-eine-datenstratigie\" class=\"\">Data Strategy<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-strategy\/#success-stories\" class=\"\">Success Stories<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-strategy\/#warum\" class=\"\">Why e-dialog?<\/a>\n              <\/li>\n                      <\/ul>\n        <\/nav>\n        <button class=\"content__mobile-nav-trigger\">\n          Inhaltsverzeichnis\n          <svg width=\"26\" height=\"25\" viewbox=\"0 0 26 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <circle cx=\"13\" cy=\"12.5\" r=\"12.5\" fill=\"#0045A5\"><\/circle>\n            <path d=\"M19 15L13 9L7 15\" stroke=\"white\" stroke-width=\"2\"><\/path>\n          <\/svg>\n        <\/button>\n            <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"was-ist-eine-datenstratigie\" class=\"basic-content block block--basic-content\" data-title=\"Data Strategy\">\n  <div class=\"basic-content__content content\">\n    <h2>Why Your Data Strategy Is Crucial Now<\/h2>\n<p>Without a solid strategy, data is just noise. A data strategy is your structured, company-wide plan for collecting, managing, integrating, and using data to achieve strategic goals. Without a data strategy, data often remains unused, contradictory, or non-compliant with GDPR &ndash; with a strategy, it becomes measurable success.  <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_35074d1daa9c762cc113d901d019521d\" class=\"image-fullscreen block block--image-fullscreen block--increase-margin\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"870\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/ProgrammatiCon%C2%A9YvonneFetz_StudioF-283_processed-e1762354738225.jpg\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/ProgrammatiCon&copy;YvonneFetz_StudioF-283_processed-e1762354738225.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/ProgrammatiCon&copy;YvonneFetz_StudioF-283_processed-e1762354738225-300x102.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/ProgrammatiCon&copy;YvonneFetz_StudioF-283_processed-e1762354738225-1024x348.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/ProgrammatiCon&copy;YvonneFetz_StudioF-283_processed-e1762354738225-768x261.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/ProgrammatiCon&copy;YvonneFetz_StudioF-283_processed-e1762354738225-1536x522.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/ProgrammatiCon&copy;YvonneFetz_StudioF-283_processed-e1762354738225-2048x696.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"870\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/ProgrammatiCon%C2%A9YvonneFetz_StudioF-283_processed-e1762354738225.jpg\" class=\"content__img img img--mobile\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/ProgrammatiCon&copy;YvonneFetz_StudioF-283_processed-e1762354738225.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/ProgrammatiCon&copy;YvonneFetz_StudioF-283_processed-e1762354738225-300x102.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/ProgrammatiCon&copy;YvonneFetz_StudioF-283_processed-e1762354738225-1024x348.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/ProgrammatiCon&copy;YvonneFetz_StudioF-283_processed-e1762354738225-768x261.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/ProgrammatiCon&copy;YvonneFetz_StudioF-283_processed-e1762354738225-1536x522.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/ProgrammatiCon&copy;YvonneFetz_StudioF-283_processed-e1762354738225-2048x696.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_780deac164942202ddcf81b207695dcb\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h3>Why a Data Strategy Is So Important:<\/h3>\n  <\/div>\n<\/div>\n\n  <div id=\"big-ol-block_ae6138b23c6ec26100607ffbd75e289f\" class=\"big-ol block block--big-ol\" data-title=\"\">\n    <ol class=\"big-ol__content content\">\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            01          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">GDPR &amp; Consent Management<\/h4>                                      <div class=\"li-main__content\"><p>Clear rules for data collection and usage create legal certainty and trust.<\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            02          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Centralized Data Quality &amp; Availability<\/h4>                                      <div class=\"li-main__content\"><p>Data silos are broken down, systems are integrated, and a unified view of your customers is created.<\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            03          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Informed Decisions<\/h4>                                      <div class=\"li-main__content\"><p>Data becomes a measurable basis for decision-making &ndash; instead of mere documentation.<\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            04          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Scalability and Future-Proofing<\/h4>                                      <div class=\"li-main__content\"><p>A good data strategy grows with your company and your technological requirements.<\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n          <\/ol>\n  <\/div>\n\n\n<div id=\"success-stories\" class=\"teaser-classic block block--teaser-classic block--increase-margin\" data-title=\"Success Stories\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Success Stories          <\/div>\n                <h2 class=\"info__hl\">These Are the Results<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/LASCANA_Logo_2025_purple2.svg\" class=\"attachment-medium size-medium\" alt=\"\">            <\/div>\n                                <div class=\"post-teaser__tag\">Technology<\/div>\n                    <h3 class=\"post-teaser__title\">LASCANA transforms the customer experience with Google VAIS:C<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/lascana-transforms-the-customer-experience-with-google-vaisc\/\" aria-label=\"LASCANA transforms the customer experience with Google VAIS:C\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-813x630.png 813w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-810x628.png 810w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH.png 920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"96\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-300x96.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-300x96.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-1024x329.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-768x247.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-1536x494.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-1200x386.png 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">From Silos to Insights: Planted Centralizes Marketing Data<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/from-silos-to-insights-planted-centralizes-marketing-data\/\" aria-label=\"From Silos to Insights: Planted Centralizes Marketing Data\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker-300x233.png\" class=\"attachment-medium size-medium\" alt=\"|die Mobiliar Success Story Outage Tracker\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker.png 920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg\" class=\"attachment-medium size-medium\" alt=\"die Schweizerische Mobiliar | Logo\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar.jpg 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Technology<\/div>\n                    <h3 class=\"post-teaser__title\">95% Efficiency Increase with Outage Tracker for Floodlight Conversions<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/95-efficiency-increase-with-outage-tracker-for-floodlight-conversions\/\" aria-label=\"95% Efficiency Increase with Outage Tracker for Floodlight Conversions\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-Case-Globus-Fullstack-300x233.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-Case-Globus-Fullstack-300x233.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-Case-Globus-Fullstack-768x595.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-Case-Globus-Fullstack.jpg 920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-globus-logo-300x83.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-globus-logo-300x83.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-globus-logo.png 440w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">Full-stack integration for Globus for intelligent campaign delivery<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/full-stack-integration-for-globus-for-intelligent-campaign-delivery\/\" aria-label=\"Full-stack integration for Globus for intelligent campaign delivery\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_562e15861fd7ac7751a04ab0cb25b7d8\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h2>What Is Part of a Holistic Data Strategy?<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"blue-boxes-block_bcc5bc2cec2cd4d08da5594942c22940\" class=\"blue-boxes block block--blue-boxes block--increase-margin\" data-title=\"\">\n  <div class=\"blue-boxes__content content content--multiple\">\n                  <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Data Architecture<\/h3>          <div class=\"box__content\"><p>Building a central data ecosystem (e.g., analytics tool, data warehouse, CDP, cloud platforms).<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Data Integration<\/h3>          <div class=\"box__content\"><p>Linking all relevant tools such as web analytics, CRM, ads platforms, and e-commerce systems.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Data Governance<\/h3>          <div class=\"box__content\"><p>Defining responsibilities, quality assurance, and clear data guidelines.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Data Privacy <\/h3>          <div class=\"box__content\"><p>Compliance with legal requirements (e.g., GDPR, ePrivacy) through stable consent management.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Analysis<\/h3>          <div class=\"box__content\"><p>Using data for business intelligence, personalization, marketing automation, and attribution.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Enablement<\/h3>          <div class=\"box__content\"><p>Training your teams and promoting a data-driven culture within the company.<\/p>\n<\/div>\n                  <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"warum\" class=\"basic-content block block--basic-content\" data-title=\"Why e-dialog?\">\n  <div class=\"basic-content__content content\">\n    <h2>Why Work with e-dialog?<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"nested-accordion-block_7d21c35768972d60b4616b750bd9034c\" class=\"nested-accordion block block--nested-accordion block--increase-margin\" data-title=\"\">\n  <div class=\"nested-accordion__content content\">\n          <div class=\"content__items items\">\n                  <details class=\"items__item item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"item__header header\">\n              <div class=\"header__headlines headlines\">\n                <h4 class=\"headlines__hl\">Strategic Clarity and Technical Know-how<\/h4>                              <\/div>\n              <div class=\"header__inner inner-content\">\n                <div class=\"inner-content__intro\"><\/div>\n                <div class=\"inner-content__cta\">\n                  <span><\/span>\n                  <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewbox=\"0 0 40 40\" fill=\"none\">\n                    <circle cx=\"20\" cy=\"20\" r=\"20\" transform=\"matrix(1.19249e-08 -1 -1 -1.19249e-08 40 40)\"><\/circle>\n                    <path d=\"M12.8594 22.3633L19.593 16L27.0001 22.3633\" stroke-width=\"3\" stroke-linecap=\"round\"><\/path>\n                  <\/svg>\n                <\/div>\n              <\/div>\n            <\/summary>\n            <div class=\"item__main main\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div class=\"main__col col col--left\">\n                <p>We analyze your status quo, define realistic goals together, and develop a tailored roadmap. Our expertise ranges from the conception of a marketing data warehouse to the implementation of a customer data platform (CDP) and ensuring correct tracking. This is how we ensure that your numbers are correct and you can make informed decisions.  <\/p>\n              <\/div>\n              <div class=\"main__col col col--right\">\n                                              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"items__item item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"item__header header\">\n              <div class=\"header__headlines headlines\">\n                <h4 class=\"headlines__hl\">Holistic Integration into Your System Landscape<\/h4>                              <\/div>\n              <div class=\"header__inner inner-content\">\n                <div class=\"inner-content__intro\"><\/div>\n                <div class=\"inner-content__cta\">\n                  <span><\/span>\n                  <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewbox=\"0 0 40 40\" fill=\"none\">\n                    <circle cx=\"20\" cy=\"20\" r=\"20\" transform=\"matrix(1.19249e-08 -1 -1 -1.19249e-08 40 40)\"><\/circle>\n                    <path d=\"M12.8594 22.3633L19.593 16L27.0001 22.3633\" stroke-width=\"3\" stroke-linecap=\"round\"><\/path>\n                  <\/svg>\n                <\/div>\n              <\/div>\n            <\/summary>\n            <div class=\"item__main main\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div class=\"main__col col col--left\">\n                <p>A data strategy does not exist in a vacuum. We ensure seamless connection to your existing systems, from the Google Marketing and Cloud Platform to your CRM. By linking tools such as Google Analytics 360, Campaign Manager 360, and the META Conversion API, an ecosystem is created in which data flows freely and can be used for personalization or marketing mix modeling.  <\/p>\n              <\/div>\n              <div class=\"main__col col col--right\">\n                                              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"items__item item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"item__header header\">\n              <div class=\"header__headlines headlines\">\n                <h4 class=\"headlines__hl\">Future-Proofing and Sustainable Results<\/h4>                              <\/div>\n              <div class=\"header__inner inner-content\">\n                <div class=\"inner-content__intro\"><\/div>\n                <div class=\"inner-content__cta\">\n                  <span><\/span>\n                  <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewbox=\"0 0 40 40\" fill=\"none\">\n                    <circle cx=\"20\" cy=\"20\" r=\"20\" transform=\"matrix(1.19249e-08 -1 -1 -1.19249e-08 40 40)\"><\/circle>\n                    <path d=\"M12.8594 22.3633L19.593 16L27.0001 22.3633\" stroke-width=\"3\" stroke-linecap=\"round\"><\/path>\n                  <\/svg>\n                <\/div>\n              <\/div>\n            <\/summary>\n            <div class=\"item__main main\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div class=\"main__col col col--left\">\n                <p>We build solutions designed from the start for the post-cookie era and the highest data protection standards. With robust consent management concepts and a focus on first-party data, you not only build trust with your users but also a sustainable basis for all future marketing activities. Our goal is to empower your team and deliver measurable results.  <\/p>\n              <\/div>\n              <div class=\"main__col col col--right\">\n                                              <\/div>\n            <\/div>\n          <\/details>\n              <\/div>\n      <\/div>\n<\/div>\n\n<div id=\"teaser-slim-block_55d967716818ae4fa58ddcef72ce8a42\" class=\"teaser-slim block block--teaser-slim\" data-title=\"\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-7325-by-AlissarNajjar-e1766067383329-1024x560.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-7325-by-AlissarNajjar-e1766067383329-1024x560.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-7325-by-AlissarNajjar-e1766067383329-300x164.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-7325-by-AlissarNajjar-e1766067383329-768x420.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-7325-by-AlissarNajjar-e1766067383329-1536x840.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-7325-by-AlissarNajjar-e1766067383329-2048x1120.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">Find out where the greatest potential for your company lies in a non-binding conversation with our experts.<\/div>\n            <h2 class=\"info__hl\">Identify Potential<\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"info__cta\">\n        Talk to Us\n      <\/a>    <\/div>\n  <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_9535362325fe7c45470f86d037530deb\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n 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https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-768x412.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-1536x824.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-2048x1099.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">AI search, zero click and traffic slump: what the figures really say<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/ai-search-zero-click-and-traffic-slump-what-the-figures-really-say\/\" aria-label=\"AI search, zero click and traffic slump: what the figures really say\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEO-GEO_processed-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEO-GEO_processed-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEO-GEO_processed-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEO-GEO_processed-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEO-GEO_processed-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEO-GEO_processed-2048x1098.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Beyond Clicks: How GEO Strengthens Your Digital Identity and Becomes Visible in GA4<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/beyond-clicks-how-geo-strengthens-your-digital-identity-and-becomes-visible-in-ga4\/\" aria-label=\"Beyond Clicks: How GEO Strengthens Your Digital Identity and Becomes Visible in GA4\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/App-Tracking-GTM_Gemini_Generated_Image_50jepd50jepd50je_processed-300x157.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/App-Tracking-GTM_Gemini_Generated_Image_50jepd50jepd50je_processed-300x157.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/App-Tracking-GTM_Gemini_Generated_Image_50jepd50jepd50je_processed-1024x535.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/App-Tracking-GTM_Gemini_Generated_Image_50jepd50jepd50je_processed-768x401.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/App-Tracking-GTM_Gemini_Generated_Image_50jepd50jepd50je_processed-1536x803.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/App-Tracking-GTM_Gemini_Generated_Image_50jepd50jepd50je_processed-2048x1070.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">App Tracking with GTM: How it Works Compared to Web Tracking<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/app-tracking-with-gtm-how-it-works-compared-to-web-tracking\/\" aria-label=\"App Tracking with GTM: How it Works Compared to Web Tracking\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/bestpractiveReporting_processed-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/bestpractiveReporting_processed-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/bestpractiveReporting_processed-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/bestpractiveReporting_processed-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/bestpractiveReporting_processed-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/bestpractiveReporting_processed-2048x1098.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Best Practice Reporting: Turning Numbers into Decisions<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/best-practice-reporting-turning-numbers-into-decisions\/\" aria-label=\"Best Practice Reporting: Turning Numbers into Decisions\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":14514,"parent":14535,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14579","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Data Strategy: Roadmap to 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