{"id":14579,"date":"2025-08-19T07:22:45","date_gmt":"2025-08-19T07:22:45","guid":{"rendered":"https:\/\/e-dialog.group\/marketing-performance-measurement\/data-strategy\/"},"modified":"2026-05-12T09:36:42","modified_gmt":"2026-05-12T09:36:42","slug":"data-strategy","status":"publish","type":"page","link":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-strategy\/","title":{"rendered":"Data Strategy"},"content":{"rendered":"<div id=\"start\" class=\"content-header-full block block--content-header-full\" data-title=\"Start\">\n  <div class=\"content-header-full__content content\">\n    <div class=\"content__bg bg\">\n              <img decoding=\"async\" style=\"object-position: 50% 50%\" class=\"bg__img img img--desktop\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/ProgrammatiCon%C2%A9YvonneFetz_StudioF-283_processed-e1762354738225.jpg\" alt=\"\" fetchpriority=\"high\">\n                    <img decoding=\"async\" style=\"object-position: 50% 50%\" class=\"bg__img img img--mobile\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/ProgrammatiCon%C2%A9YvonneFetz_StudioF-283_processed-e1762354738225.jpg\" alt=\"\" fetchpriority=\"high\">\n          <\/div>\n    <div class=\"content__info info\">\n              <div class=\"info__sl\">\n          <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n          <\/svg>\n          Your roadmap for data-driven success        <\/div>\n            <h1 class=\"info__hl\">Develop a data strategy<\/h1>              <div class=\"info__text\">\n          <p>We accompany you methodically from the initial analysis to the technical implementation of your data strategy and transform your data landscape into a scalable business asset for measurable results.<\/p>\n        <\/div>\n            <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"info__cta\">\n        Speak with Our Experts\n      <\/a>    <\/div>\n  <\/div>\n<\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_0ef2d024b6dfd6c51730ff6d5de3be16\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                  <nav class=\"content__nav\" id=\"aside-nav\">\n          <ul>\n                                      <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-strategy\/#start\" class=\"active\">Start<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-strategy\/#was-ist-eine-datenstratigie\" class=\"\">Data Strategy<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-strategy\/#modell\" class=\"\">4 steps model<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-strategy\/#warum-datenstrategie\" class=\"\">Why you need a data strategy<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-strategy\/#success-stories\" class=\"\">Success Stories<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-strategy\/#unser-angebot\" class=\"\">Our Offer<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-strategy\/#warum-e-dialog\" class=\"\">Why e-dialog?<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-strategy\/#kontakt\" class=\"\">Contact Us<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/data-strategy\/#faq\" class=\"\">FAQ<\/a>\n              <\/li>\n                      <\/ul>\n        <\/nav>\n        <button class=\"content__mobile-nav-trigger\">\n          Inhaltsverzeichnis\n          <svg width=\"26\" height=\"25\" viewbox=\"0 0 26 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <circle cx=\"13\" cy=\"12.5\" r=\"12.5\" fill=\"#0045A5\"><\/circle>\n            <path d=\"M19 15L13 9L7 15\" stroke=\"white\" stroke-width=\"2\"><\/path>\n          <\/svg>\n        <\/button>\n            <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"was-ist-eine-datenstratigie\" class=\"basic-content block block--basic-content\" data-title=\"Data Strategy\">\n  <div class=\"basic-content__content content\">\n    <h2>What is a data strategy<\/h2>\n<p>A data strategy is your structured, company-wide roadmap for collecting, managing, integrating and using information to securely achieve your overarching business goals. It&rsquo;s not just about collecting facts, but about creating a reliable basis for decision-making that seamlessly links technological infrastructure and organizational processes. <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"highlight-text-block_e8b4355a4fdfee6371421771fb5870f2\" class=\"highlight-text block block--highlight-text\" data-title=\"\">\n  <div class=\"highlight-text__content content\">\n    <svg class=\"content__decoration\" width=\"292\" height=\"292\" viewbox=\"0 0 292 292\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n      <circle cx=\"146\" cy=\"146\" r=\"113.5\" stroke=\"#FBC105\" stroke-width=\"65\"><\/circle>\n    <\/svg>\n    <h3 class=\"content__hl\">Without a solid strategy, data is just noise.<\/h3>          <\/div>\n<\/div>\n\n<div id=\"basic-content-block_acbe4a89f77933bba13e86c70d34ac6a\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p>In a fragmented marketing landscape, data strategy is the key to breaking down data silos. It ensures that all teams work on the same valid basis, which increases efficiency and eliminates contradictory reporting. <\/p>\n<p>Especially in view of the post-cookie era and stricter data protection regulations, a professional strategy ensures your sustainable growth. By focusing on first-party data and legally compliant consent management, you remain independent of external platforms and retain full control over your targeting and customer relationships. <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"modell\" class=\"basic-content block block--basic-content\" data-title=\"4 steps model\">\n  <div class=\"basic-content__content content\">\n    <h2>How does e-dialog develop your data strategy?<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"nested-accordion-block_843c0d55f6d760c7de9de2aa949e10b4\" class=\"nested-accordion block block--nested-accordion\" data-title=\"\">\n  <div class=\"nested-accordion__content content\">\n          <div class=\"content__items items\">\n                  <details class=\"items__item item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" open>\n            <summary class=\"item__header header\">\n              <div class=\"header__headlines headlines\">\n                <h3 class=\"headlines__hl\">  4 steps to a data strategy<\/h3>                                  <div class=\"headlines__sl\">Our model<\/div>\n                              <\/div>\n              <div class=\"header__inner inner-content\">\n                <div class=\"inner-content__intro\">We transform your data landscape in four steps.<\/div>\n                <div class=\"inner-content__cta\">\n                  <span><\/span>\n                  <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewbox=\"0 0 40 40\" fill=\"none\">\n                    <circle cx=\"20\" cy=\"20\" r=\"20\" transform=\"matrix(1.19249e-08 -1 -1 -1.19249e-08 40 40)\"><\/circle>\n                    <path d=\"M12.8594 22.3633L19.593 16L27.0001 22.3633\" stroke-width=\"3\" stroke-linecap=\"round\"><\/path>\n                  <\/svg>\n                <\/div>\n              <\/div>\n            <\/summary>\n            <div class=\"item__main main\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div class=\"main__col col col--left\">\n                <h4>From the status quo to a scalable asset<\/h4>\n<p>We guide you methodically through the entire process. We use the &ldquo;shift-left&rdquo; approach: the earlier data quality and governance are considered in the process, the more efficient the subsequent activation will be for your marketing. <\/p>\n              <\/div>\n              <div class=\"main__col col col--right\">\n                                                  <div class=\"col__boxes boxes\">\n                                          <div class=\"boxes__box\"><p><strong>Audit &amp; target definition<\/strong><\/p>\n<p>We analyze your existing infrastructure and define SMART targets that directly contribute to your business success.<\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><p><strong>Architecture &amp; integration<\/strong><\/p>\n<p>Creation of a clean database by linking CRM, web analytics, ad platforms and other relevant data sources.<\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><p><strong>Data governance<\/strong><\/p>\n<p>We establish clear responsibilities and guidelines for GDPR-compliant data quality.<\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><p><strong>Activation<\/strong><\/p>\n<p>Transferring data into highly effective measures such as data-driven media planning, personalization or predictive analytics.<\/p>\n<\/div>\n                                      <\/div>\n                              <\/div>\n            <\/div>\n          <\/details>\n              <\/div>\n      <\/div>\n<\/div>\n\n<div id=\"warum-datenstrategie\" class=\"basic-content block block--basic-content\" data-title=\"Why you need a data strategy\">\n  <div class=\"basic-content__content content\">\n    <h2>Why a Data Strategy Is So Important:<\/h2>\n  <\/div>\n<\/div>\n\n  <div id=\"big-ol-block_32c20d2d436786fb923cc2d24dbad0d8\" class=\"big-ol block block--big-ol\" data-title=\"\">\n    <ol class=\"big-ol__content content\">\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            01          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Centralized Data Quality &amp; Availability<\/h4>                                      <div class=\"li-main__content\"><p>Data silos are broken down, systems are integrated, and a unified view of your customers is created.<\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            02          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Informed Decisions<\/h4>                                      <div class=\"li-main__content\"><p>Data becomes a measurable basis for decision-making &ndash; instead of mere documentation.<\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            03          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Scalability and Future-Proofing<\/h4>                                      <div class=\"li-main__content\"><p>A good data strategy grows with your company and your technological requirements.<\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            04          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">GDPR &amp; Consent Management<\/h4>                                      <div class=\"li-main__content\"><p>Clear rules for data collection and usage create legal certainty and trust.<\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n          <\/ol>\n  <\/div>\n\n\n<div id=\"basic-content-block_2949e462489ff861ad98207e3b55e0d8\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h3>What measurable added value does a data strategy offer?<\/h3>\n<div class=\"table_component\" tabindex=\"0\" role=\"region\">\n<table width=\"100%\">\n<caption>Comparison: Benefits of a data strategy<\/caption>\n<thead>\n<tr>\n<th><\/th>\n<th><b>Without data strategy<\/b><\/th>\n<th><b>With e-dialog data strategy<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Decisions<\/strong><\/td>\n<td>Gut feeling &amp; isolated reports<\/td>\n<td>Fact-based through single source of truth<\/td>\n<\/tr>\n<tr>\n<td><strong>Marketing ROI<\/strong><\/td>\n<td>Inefficient budgets &amp; wastage<\/td>\n<td>Maximized ROI through precise attribution<\/td>\n<\/tr>\n<tr>\n<td><strong>Data quality<\/strong><\/td>\n<td>Contradictory data silos<\/td>\n<td>High availability &amp; valid database<\/td>\n<\/tr>\n<tr>\n<td><strong>Future security<\/strong><\/td>\n<td>Dependence on 3rd party cookies<\/td>\n<td>Independent through 1st party data strategy<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n  <\/div>\n<\/div>\n\n<div id=\"success-stories\" class=\"teaser-classic block block--teaser-classic block--increase-margin\" data-title=\"Success Stories\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Success Stories          <\/div>\n                <h2 class=\"info__hl\">These Are the Results<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/LASCANA_Logo_2025_purple2.svg\" class=\"attachment-medium size-medium\" alt=\"\">            <\/div>\n                                <div class=\"post-teaser__tag\">Technology<\/div>\n                    <h3 class=\"post-teaser__title\">LASCANA transforms the customer experience with Google VAIS:C<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/lascana-transforms-the-customer-experience-with-google-vaisc\/\" aria-label=\"LASCANA transforms the customer experience with Google VAIS:C\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-813x630.png 813w, 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https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-1536x494.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-1200x386.png 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">From Silos to Insights: Planted Centralizes Marketing Data<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/from-silos-to-insights-planted-centralizes-marketing-data\/\" aria-label=\"From Silos to Insights: Planted Centralizes Marketing Data\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker-300x233.png\" class=\"attachment-medium size-medium\" alt=\"|die Mobiliar Success Story Outage Tracker\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mobiliar-outage-tracker.png 920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg\" class=\"attachment-medium size-medium\" alt=\"die Schweizerische Mobiliar | Logo\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar.jpg 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Technology<\/div>\n                    <h3 class=\"post-teaser__title\">95% Efficiency Increase with Outage Tracker for Floodlight Conversions<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/95-efficiency-increase-with-outage-tracker-for-floodlight-conversions\/\" aria-label=\"95% Efficiency Increase with Outage Tracker for Floodlight Conversions\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-Case-Globus-Fullstack-300x233.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-Case-Globus-Fullstack-300x233.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-Case-Globus-Fullstack-768x595.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-Case-Globus-Fullstack.jpg 920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-globus-logo-300x83.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-globus-logo-300x83.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-globus-logo.png 440w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">Full-stack integration for Globus for intelligent campaign delivery<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/full-stack-integration-for-globus-for-intelligent-campaign-delivery\/\" aria-label=\"Full-stack integration for Globus for intelligent campaign delivery\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"unser-angebot\" class=\"basic-content block block--basic-content\" data-title=\"Our Offer\">\n  <div class=\"basic-content__content content\">\n    <h2>What Is Part of a Holistic Data Strategy?<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"blue-boxes-block_bcc5bc2cec2cd4d08da5594942c22940\" class=\"blue-boxes block block--blue-boxes block--increase-margin\" data-title=\"\">\n  <div class=\"blue-boxes__content content content--multiple\">\n                  <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Data Architecture<\/h3>          <div class=\"box__content\"><p>Building a central data ecosystem (e.g., analytics tool, data warehouse, CDP, cloud platforms).<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Data Integration<\/h3>          <div class=\"box__content\"><p>Linking all relevant tools such as web analytics, CRM, ads platforms, and e-commerce systems.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Data Governance<\/h3>          <div class=\"box__content\"><p>Defining responsibilities, quality assurance, and clear data guidelines.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Data Privacy <\/h3>          <div class=\"box__content\"><p>Compliance with legal requirements (e.g., GDPR, ePrivacy) through stable consent management.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Analysis<\/h3>          <div class=\"box__content\"><p>Using data for business intelligence, personalization, marketing automation, and attribution.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Enablement<\/h3>          <div class=\"box__content\"><p>Training your teams and promoting a data-driven culture within the company.<\/p>\n<\/div>\n                  <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"warum-e-dialog\" class=\"basic-content block block--basic-content\" data-title=\"Why e-dialog?\">\n  <div class=\"basic-content__content content\">\n    <h2>What distinguishes e-dialog as a strategic partner?<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"nested-accordion-block_027620846f04903c626ebdba97b7527d\" class=\"nested-accordion block block--nested-accordion\" data-title=\"\">\n  <div class=\"nested-accordion__content content\">\n          <div class=\"content__items items\">\n                  <details class=\"items__item item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"item__header header\">\n              <div class=\"header__headlines headlines\">\n                <h3 class=\"headlines__hl\">Independent analytics expertise &amp; consulting<\/h3>                                  <div class=\"headlines__sl\">Knowledge &amp; experience<\/div>\n                              <\/div>\n              <div class=\"header__inner inner-content\">\n                <div class=\"inner-content__intro\">One of the largest analytics specialist teams in the DACH region will advise you.<\/div>\n                <div class=\"inner-content__cta\">\n                  <span><\/span>\n                  <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewbox=\"0 0 40 40\" fill=\"none\">\n                    <circle cx=\"20\" cy=\"20\" r=\"20\" transform=\"matrix(1.19249e-08 -1 -1 -1.19249e-08 40 40)\"><\/circle>\n                    <path d=\"M12.8594 22.3633L19.593 16L27.0001 22.3633\" stroke-width=\"3\" stroke-linecap=\"round\"><\/path>\n                  <\/svg>\n                <\/div>\n              <\/div>\n            <\/summary>\n            <div class=\"item__main main\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div class=\"main__col col col--left\">\n                <h4>Expertise at eye level<\/h4>\n<p>With over 20 years of experience and a team of around 30 certified analytics experts, we offer you more than just a technical setup. We see ourselves as your strategic advisor who translates complex data contexts into clear recommendations for action. <\/p>\n              <\/div>\n              <div class=\"main__col col col--right\">\n                                                  <div class=\"col__boxes boxes\">\n                                          <div class=\"boxes__box\"><h4>Proactive consulting<\/h4>\n<p>We don&rsquo;t wait for problems, but actively identify optimization potential in your data structure.<\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><h4>Independent Consulting<\/h4>\n<p>We recommend the tools that really suit your goals &ndash; whether Google Analytics or specialized alternatives.<\/p>\n<\/div>\n                                      <\/div>\n                              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"items__item item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"item__header header\">\n              <div class=\"header__headlines headlines\">\n                <h3 class=\"headlines__hl\">Cloud expertise for direct implementation<\/h3>                                  <div class=\"headlines__sl\">Tech &amp; Infrastructure<\/div>\n                              <\/div>\n              <div class=\"header__inner inner-content\">\n                <div class=\"inner-content__intro\">We build the technical basis for your data sovereignty directly.<\/div>\n                <div class=\"inner-content__cta\">\n                  <span><\/span>\n                  <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewbox=\"0 0 40 40\" fill=\"none\">\n                    <circle cx=\"20\" cy=\"20\" r=\"20\" transform=\"matrix(1.19249e-08 -1 -1 -1.19249e-08 40 40)\"><\/circle>\n                    <path d=\"M12.8594 22.3633L19.593 16L27.0001 22.3633\" stroke-width=\"3\" stroke-linecap=\"round\"><\/path>\n                  <\/svg>\n                <\/div>\n              <\/div>\n            <\/summary>\n            <div class=\"item__main main\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div class=\"main__col col col--left\">\n                <h4>Infrastructure from a single source<\/h4>\n<p>As a certified Google Cloud Partner, we have the necessary data science expertise to implement your strategy directly from a technical perspective. From the conception of a marketing data warehouse to the development of a customer data platform (CDP), we realize your project without any frictional losses. <\/p>\n              <\/div>\n              <div class=\"main__col col col--right\">\n                                                  <div class=\"col__boxes boxes\">\n                                          <div class=\"boxes__box\"><h4>Implementation strength<\/h4>\n<p>Our data scientists and cloud specialists take care of the entire technical configuration.<\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><h4>Data Ownership<\/h4>\n<p>We support you in setting up your own infrastructure so that you retain full control over your data.<\/p>\n<\/div>\n                                      <\/div>\n                              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"items__item item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"item__header header\">\n              <div class=\"header__headlines headlines\">\n                <h3 class=\"headlines__hl\">Campaign expertise based on data<\/h3>                                  <div class=\"headlines__sl\">Strategy &amp; Media<\/div>\n                              <\/div>\n              <div class=\"header__inner inner-content\">\n                <div class=\"inner-content__intro\">We link your data strategy directly to your advertising success.<\/div>\n                <div class=\"inner-content__cta\">\n                  <span><\/span>\n                  <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewbox=\"0 0 40 40\" fill=\"none\">\n                    <circle cx=\"20\" cy=\"20\" r=\"20\" transform=\"matrix(1.19249e-08 -1 -1 -1.19249e-08 40 40)\"><\/circle>\n                    <path d=\"M12.8594 22.3633L19.593 16L27.0001 22.3633\" stroke-width=\"3\" stroke-linecap=\"round\"><\/path>\n                  <\/svg>\n                <\/div>\n              <\/div>\n            <\/summary>\n            <div class=\"item__main main\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div class=\"main__col col col--left\">\n                <h4>Marketing ROI in focus<\/h4>\n<p>At e-dialog, a data strategy is not an end in itself, but the driving force behind your campaign performance. We close the gap between analysis and activation by using insights directly to optimize your search, social and programmatic measures. <\/p>\n              <\/div>\n              <div class=\"main__col col col--right\">\n                                                  <div class=\"col__boxes boxes\">\n                                          <div class=\"boxes__box\"><h4>Targeted activation<\/h4>\n<p>We use your first-party data for precise target group segments and personalized advertising experiences.<\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><h4>Proven success<\/h4>\n<p>Through clean attribution and marketing mix modeling, we prove the true value of your marketing investment.<\/p>\n<\/div>\n                                      <\/div>\n                              <\/div>\n            <\/div>\n          <\/details>\n              <\/div>\n      <\/div>\n<\/div>\n\n\n\n\n\n<div id=\"kontakt\" class=\"teaser-slim block block--teaser-slim block--increase-margin\" data-title=\"Contact Us\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-7325-by-AlissarNajjar-e1766067383329-1024x560.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-7325-by-AlissarNajjar-e1766067383329-1024x560.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-7325-by-AlissarNajjar-e1766067383329-300x164.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-7325-by-AlissarNajjar-e1766067383329-768x420.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-7325-by-AlissarNajjar-e1766067383329-1536x840.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-7325-by-AlissarNajjar-e1766067383329-2048x1120.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">Find out where the greatest potential for your company lies in a non-binding conversation with our experts.<\/div>\n            <h2 class=\"info__hl\">Identify Potential<\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"info__cta\">\n        Talk to Us\n      <\/a>    <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"faq\" class=\"basic-content block block--basic-content block--no-margin\" data-title=\"FAQ\">\n  <div class=\"basic-content__content content\">\n    <h2>FAQ &ndash; frequently asked questions about implementing a data strategy:<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"accordion-block_9e7e5d8e15326fc0966d21fa87f7a793\" class=\"accordion block block--accordion\" data-title=\"\">\n  <div class=\"accordion__content content\">\n          <div class=\"content__entries entries\">\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">Do I need my own data science team for a data strategy?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>No, that&rsquo;s why you have us. We support you flexibly &ndash; from providing strategic impetus for your in-house team to the complete operational implementation and technical maintenance of your infrastructure. <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">How quickly does a new data strategy deliver initial results?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>After the initial conception and setup of the most important tracking points, the first optimization potential is often visible after just a few weeks. In the long term, the strategy secures your sustainable company growth. <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">How does a data strategy help me with GDPR compliance?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>It defines clear rules for the collection and use of information. Clean consent management and the configuration of Google Consent Mode v2 create legal certainty and strengthen the trust of your customers. <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n              <\/div>\n      <\/div>\n<\/div>\n\n<div id=\"basic-content-block_675d2506d7690b1202f6886e12b6dc7e\" class=\"basic-content block block--basic-content block--no-margin\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p style=\"text-align: right;\"><small>Photo credit: Studio F_Yvonne Fetz, AlissarNajjar, KatharinaSchiffl<\/small><\/p>\n  <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_aaaccd572021920a5e2952a3d2cc131a\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Knowledge          <\/div>\n                <h2 class=\"info__hl\">News &amp; Updates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/Technisches-SEO_processed-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/Technisches-SEO_processed-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/Technisches-SEO_processed-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/Technisches-SEO_processed-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/Technisches-SEO_processed-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/Technisches-SEO_processed-2048x1098.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Strategy<\/div>\n                    <h3 class=\"post-teaser__title\">Guide: Technical SEO as the Foundation for Content Success<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/guide-technical-seo-as-the-foundation-for-content-success\/\" aria-label=\"Guide: Technical SEO as the Foundation for Content Success\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/GACon-Takeaways_processed-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/GACon-Takeaways_processed-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/GACon-Takeaways_processed-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/GACon-Takeaways_processed-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/GACon-Takeaways_processed-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/GACon-Takeaways_processed-2048x1098.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Data strength &amp; AI power: tech highlights at GACon 2026<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/data-strength-ai-power-tech-highlights-at-gacon-2026\/\" aria-label=\"Data strength &amp; AI power: tech highlights at GACon 2026\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-300x161.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-300x161.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-1024x550.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-768x412.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-1536x824.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-2048x1099.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">AI search, zero click and traffic slump: what the figures really say<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/ai-search-zero-click-and-traffic-slump-what-the-figures-really-say\/\" aria-label=\"AI search, zero click and traffic slump: what the figures really say\"><\/a>\n        <\/div>\n                      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Clicks: How GEO Strengthens Your Digital Identity and Becomes Visible in GA4\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":14514,"parent":14535,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14579","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Data Strategy: Roadmap to Success | e-dialog<\/title>\n<meta name=\"description\" content=\"Data Strategy: GDPR-compliant data integration, better decisions, scalable insights. 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