{"id":14590,"date":"2025-08-13T10:10:29","date_gmt":"2025-08-13T10:10:29","guid":{"rendered":"https:\/\/e-dialog.group\/strategies\/brand-awareness\/"},"modified":"2026-02-27T13:42:14","modified_gmt":"2026-02-27T13:42:14","slug":"brand-awareness","status":"publish","type":"page","link":"https:\/\/e-dialog.group\/en\/strategies\/brand-awareness\/","title":{"rendered":"Brand Awareness"},"content":{"rendered":"<div id=\"Start\" class=\"content-header block block--content-header\" data-title=\"Start\">\n  <div class=\"content-header__content content\">\n    <div class=\"content__col col col--left\">\n      <svg class=\"col__decoration deco deco--left\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"col__inner inner-col\">\n        <h1 class=\"inner-col__hl\">Brand Awareness: visibility for your brand<\/h1>                                  <div class=\"inner-col__text\"><p>No awareness, no performance. We develop branding campaigns that not only generate reach, but also anchor your brand in the minds of your target audience for the long term. <\/p>\n<\/div>\n                <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"inner-col__cta\">\n        What can we do for your brand?\n      <\/a>      <\/div>\n    <\/div>\n    <div class=\"content__col col col--right\">\n      <svg class=\"col__decoration deco deco--right\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"inner-col\">\n                  <img decoding=\"async\" width=\"1024\" height=\"741\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Iris-Handlsberger-Freisteller-1024x741.png\" class=\"inner-col__portrait\" alt=\"Iris Handlsberger\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Iris-Handlsberger-Freisteller-1024x741.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Iris-Handlsberger-Freisteller-300x217.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Iris-Handlsberger-Freisteller-768x556.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Iris-Handlsberger-Freisteller-871x630.png 871w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Iris-Handlsberger-Freisteller-868x628.png 868w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Iris-Handlsberger-Freisteller.png 1259w\" sizes=\"(max-width: 1024px) 100vw, 1024px\">              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_d6c7d5cfa431b523c39c973cc8f38e8d\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                  <nav class=\"content__nav\" id=\"aside-nav\">\n          <ul>\n                                      <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/strategies\/brand-awareness\/#Start\" class=\"active\">Start<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/strategies\/brand-awareness\/#was-ist-brand-awareness\" class=\"\">What is brand awareness?<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/strategies\/brand-awareness\/#success-stories\" class=\"\">Success Stories<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/strategies\/brand-awareness\/#faq\" class=\"\">FAQ<\/a>\n              <\/li>\n                      <\/ul>\n        <\/nav>\n        <button class=\"content__mobile-nav-trigger\">\n          Inhaltsverzeichnis\n          <svg width=\"26\" height=\"25\" viewbox=\"0 0 26 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <circle cx=\"13\" cy=\"12.5\" r=\"12.5\" fill=\"#0045A5\"><\/circle>\n            <path d=\"M19 15L13 9L7 15\" stroke=\"white\" stroke-width=\"2\"><\/path>\n          <\/svg>\n        <\/button>\n            <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"was-ist-brand-awareness\" class=\"basic-content block block--basic-content\" data-title=\"What is brand awareness?\">\n  <div class=\"basic-content__content content\">\n    <h2>Why is brand awareness crucial to your success?<\/h2>\n<p>High brand awareness leads to greater trust among potential customers, improves the efficiency of your performance campaigns, and promotes long-term brand loyalty. In a digital world full of options, a strong, visible brand is not a &ldquo;nice-to-have&rdquo; but a decisive competitive advantage that directly supports your business goals. <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_34eac4a76ce351c6bcdfce5e2f32810c\" class=\"image-fullscreen block block--image-fullscreen block--no-margin\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"700\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/ProgrammatiCon%C2%A9YvonneFetz_StudioF-218_1600x700tiny.png\" class=\"content__img img img--desktop\" alt=\"e-dialog Experte h&auml;lt Vortrag vor Publikum &uuml;ber Brand-Awareness bei Marketing Konferenz.\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/ProgrammatiCon&copy;YvonneFetz_StudioF-218_1600x700tiny.png 1600w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/ProgrammatiCon&copy;YvonneFetz_StudioF-218_1600x700tiny-300x131.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/ProgrammatiCon&copy;YvonneFetz_StudioF-218_1600x700tiny-1024x448.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/ProgrammatiCon&copy;YvonneFetz_StudioF-218_1600x700tiny-768x336.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/ProgrammatiCon&copy;YvonneFetz_StudioF-218_1600x700tiny-1536x672.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\">    <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"700\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/ProgrammatiCon%C2%A9YvonneFetz_StudioF-218_1600x700tiny.png\" class=\"content__img img img--mobile\" alt=\"e-dialog Experte h&auml;lt Vortrag vor Publikum &uuml;ber Brand-Awareness bei Marketing Konferenz.\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/ProgrammatiCon&copy;YvonneFetz_StudioF-218_1600x700tiny.png 1600w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/ProgrammatiCon&copy;YvonneFetz_StudioF-218_1600x700tiny-300x131.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/ProgrammatiCon&copy;YvonneFetz_StudioF-218_1600x700tiny-1024x448.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/ProgrammatiCon&copy;YvonneFetz_StudioF-218_1600x700tiny-768x336.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/ProgrammatiCon&copy;YvonneFetz_StudioF-218_1600x700tiny-1536x672.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\">  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_9b0f0bc68282b06c73e7a0ef4fa7bcbd\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p style=\"text-align: right;\"><small>Photo: YvonneFetz_StudioF<\/small><\/p>\n  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_63ed4fb7563f43d506c129f4b8cab49e\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h3>How we make brand success tangible for you<\/h3>\n<p>Branding campaigns are often considered difficult to measure, and their contribution to success unclear. We want to change that. For us, brand awareness is not a vague goal, but a discipline that can be planned, with success that can be expressed in numbers.  <\/p>\n  <\/div>\n<\/div>\n\n  <div id=\"big-ol-block_6d9afb2264b3c534a9981fdd6a79f50e\" class=\"big-ol block block--big-ol block--increase-margin\" data-title=\"\">\n    <ol class=\"big-ol__content content\">\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            01          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Strategy, creative &amp; media from a single source:<\/h4>                                      <div class=\"li-main__content\"><p>Our experts from all disciplines work together. The result is a holistic campaign concept in which the creative message, media delivery, and analytical optimisation are perfectly aligned to achieve maximum impact. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            02          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Measurability as the top principle:<\/h4>                                      <div class=\"li-main__content\"><p>We provide clear proof of your campaign&rsquo;s success. Using established methods such as brand lift studies, detailed reach analyses, and clean tracking setups, we make the impact of your branding measures transparent and easy to understand. This gives you evidence that your marketing budget is being used effectively.  <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            03          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Full-funnel approach for sustainable impact:<\/h4>                                      <div class=\"li-main__content\"><p>We take awareness one step further. Our campaigns are designed not only to increase brand awareness, but also to build valuable audience pools for subsequent performance campaigns&mdash;powering your entire marketing funnel. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n          <\/ol>\n  <\/div>\n\n\n<div id=\"success-stories\" class=\"teaser-classic block block--teaser-classic block--increase-margin\" data-title=\"Success Stories\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Success Stories: Brand Awareness          <\/div>\n                <h2 class=\"info__hl\">Strong brands trust us<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Geberit-CTV_processed_Teaser-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Geberit-CTV_processed_Teaser-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Geberit-CTV_processed_Teaser-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Geberit-CTV_processed_Teaser-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Geberit-CTV_processed_Teaser-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Geberit-CTV_processed_Teaser-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-geberit-300x83.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-geberit-300x83.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-geberit.jpg 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">CTV Ads for Geberit: Precise Targeting with DV360<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/ctv-ads-for-geberit-precise-targeting-with-dv360\/\" aria-label=\"CTV Ads for Geberit: Precise Targeting with DV360\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"234\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Herbstwanderung-am-Achensee-Autumn-hiking-at-Lake-Achensee-2-e1766048741518-300x234.jpg\" class=\"attachment-medium size-medium\" alt=\"Herbstwanderung am Achensee\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Herbstwanderung-am-Achensee-Autumn-hiking-at-Lake-Achensee-2-e1766048741518-300x234.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Herbstwanderung-am-Achensee-Autumn-hiking-at-Lake-Achensee-2-e1766048741518-768x599.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Herbstwanderung-am-Achensee-Autumn-hiking-at-Lake-Achensee-2-e1766048741518.jpg 845w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"125\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/achensee-logo-rgb-ohne-schatten-300x125.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/achensee-logo-rgb-ohne-schatten-300x125.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/achensee-logo-rgb-ohne-schatten-768x320.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/achensee-logo-rgb-ohne-schatten.png 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">Achensee Tourism boosts brand awareness with Netflix Ads<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/achensee-tourism-boosts-brand-awareness-with-netflix-ads\/\" aria-label=\"Achensee Tourism boosts brand awareness with Netflix Ads\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Stubai-Demand-Gen_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Stubai-Demand-Gen_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Stubai-Demand-Gen_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Stubai-Demand-Gen_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Stubai-Demand-Gen_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Stubai-Demand-Gen_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/stubai-logo.svg\" class=\"attachment-medium size-medium\" alt=\"\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">Stubai Tourism achieves an all-time high in ROAS with Demand Gen<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/stubai-tourism-achieves-an-all-time-high-in-roas-with-demand-gen\/\" aria-label=\"Stubai Tourism achieves an all-time high in ROAS with Demand Gen\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/worldline-datadriven-b2b-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/worldline-datadriven-b2b-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/worldline-datadriven-b2b-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/worldline-datadriven-b2b.png 920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-worldline-300x83.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-worldline-300x83.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-worldline.png 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">Worldline: Full-Funnel Always-On Approach for Sustainable B2B Success<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/worldline-full-funnel-always-on-approach-for-sustainable-b2b-success\/\" aria-label=\"Worldline: Full-Funnel Always-On Approach for Sustainable B2B Success\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_98d3dfbdbaae2a47ab7449c8012bae03\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h3>Cross-media implementation with expert know-how<\/h3>\n<p>We cover the full spectrum of digital channels and know how to combine them for maximum brand impact.<\/p>\n  <\/div>\n<\/div>\n\n<div id=\"blue-boxes-block_9ae53703bddd10fede6d8da5374891da\" class=\"blue-boxes block block--blue-boxes block--increase-margin\" data-title=\"\">\n  <div class=\"blue-boxes__content content content--multiple\">\n                  <div class=\"content__box box\">\n          <h4 class=\"box__hl\">Programmatic Advertising<\/h4>          <div class=\"box__content\"><p>Precise delivery of display, video &amp; audio ads in premium environments.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h4 class=\"box__hl\">Social Media Ads<\/h4>          <div class=\"box__content\"><p>A strong presence on platforms such as Meta (incl. Advantage+), TikTok, or LinkedIn.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h4 class=\"box__hl\">YouTube &amp; Video<\/h4>          <div class=\"box__content\"><p>Video campaigns that tell stories and stay memorable.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h4 class=\"box__hl\">Connected TV (CTV)<\/h4>          <div class=\"box__content\"><p>All the benefits of TV advertising, combined with the strengths of digital marketing.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h4 class=\"box__hl\">Digital Out of Home (DOOH)<\/h4>          <div class=\"box__content\"><p>Digital billboards&mdash;programmatically bookable and dynamically playable for maximum attention in public spaces.<\/p>\n<\/div>\n                  <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"teaser-slim-block_a254308d598bcf6e4fb43091cb6b00e0\" class=\"teaser-slim block block--teaser-slim block--increase-margin\" data-title=\"Teaser Contact\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"862\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-1024x862.png\" class=\"attachment-large size-large\" alt=\"e-dialog office Vienna\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-1024x862.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-300x252.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1-768x646.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/e-dialog-image-photos-8781-by-AlissarNajjar-flipped-1.png 1388w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">No two challenges are the same. Speak with our experts now to find your individual solution.<\/div>\n            <h2 class=\"info__hl\">Any questions? Talk to us.<\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"info__cta\">\n        Get in touch now\n      <\/a>    <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"faq\" class=\"basic-content block block--basic-content\" data-title=\"FAQ\">\n  <div class=\"basic-content__content content\">\n    <h2>FAQ: Frequently Asked Questions<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"accordion-block_2ae715c02c86aa8fa92398bddcbeaa3f\" class=\"accordion block block--accordion\" data-title=\"\">\n  <div class=\"accordion__content content\">\n          <div class=\"content__entries entries\">\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">How can the success of brand awareness campaigns be measured in concrete terms? <\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>In addition to classic metrics such as reach and frequency, we primarily use lift studies (e.g. brand or search lift). These measure&mdash;via surveys in a test and control group&mdash;how the campaign has affected, for example, ad recall, purchase intent, or search behaviour. This provides you with solid evidence of your campaign&rsquo;s ROI. <strong>Marketing Mix Modelling (MMM)<\/strong> can also demonstrate the incremental effect of branding campaigns and help you allocate budgets even more effectively in the future.   <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">Are branding campaigns worthwhile even if I want to generate sales quickly?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Absolutely. Brand awareness is the foundation for future success. A strong brand builds trust and reduces performance marketing costs in the long term, as users are more likely to buy from brands they know. In addition, we use the data and audiences gained through branding campaigns to make future sales campaigns more efficient and more accurate. In full-funnel campaigns, branding and performance can be combined perfectly.    <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">Which channel is best for increasing brand awareness?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>There is no single &ldquo;best&rdquo; channel. The optimal mix depends on your target audience, your message, and your goals. In most cases, a cross-media approach is the most effective&mdash;for example, combining YouTube&rsquo;s broad reach with the precise targeting of programmatic advertising and the high engagement on social media. Our experts will develop the strategy that best fits your goals.   <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n              <\/div>\n      <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_f867d5707d0ab81569977423cb9a4afd\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Our Blog          <\/div>\n                <h2 class=\"info__hl\">Relevant News &amp; Updates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div 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href=\"https:\/\/e-dialog.group\/en\/blog\/green-advertising-strategies-how-to-make-your-campaigns-more-sustainable\/\" aria-label=\"Green Advertising Strategies: How to Make Your Campaigns More Sustainable\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-768x412.png 768w, 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10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/ctv-as-the-new-standard-from-hype-to-must-have-in-the-media-mix\/\" aria-label=\"CTV as the New Standard: From Hype to Must-Have in the Media Mix\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Kampagnentipps2025-Blog-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Kampagnentipps2025-Blog-300x161.png 300w, 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1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/campaign-tips-for-peak-season-2025-how-to-maximize-reach-and-performance-in-dv360\/\" aria-label=\"Campaign Tips for Peak Season 2025: How to Maximize Reach and Performance in DV360\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/AI-Mode_processed-300x161.png\" 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