{"id":14599,"date":"2025-08-19T07:20:30","date_gmt":"2025-08-19T07:20:30","guid":{"rendered":"https:\/\/e-dialog.group\/marketing-performance-measurement\/attribution\/"},"modified":"2026-04-17T12:14:52","modified_gmt":"2026-04-17T12:14:52","slug":"attribution","status":"publish","type":"page","link":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/attribution\/","title":{"rendered":"Attribution"},"content":{"rendered":"<div id=\"start\" class=\"content-header block block--content-header\" data-title=\"Start\">\n  <div class=\"content-header__content content\">\n    <div class=\"content__col col col--left\">\n      <svg class=\"col__decoration deco deco--left\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"col__inner inner-col\">\n        <h1 class=\"inner-col__hl\">Attribution: Discover the true value of your marketing channels<\/h1>                                  <div class=\"inner-col__text\"><p>Many marketing teams invest in numerous channels but are unsure which ones contribute most to success. We help you understand the customer journey holistically and optimize your marketing budgets based on data. <\/p>\n<\/div>\n                <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"inner-col__cta\">\n        Speak with Our Experts\n      <\/a>      <\/div>\n    <\/div>\n    <div class=\"content__col col col--right\">\n      <svg class=\"col__decoration deco deco--right\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"inner-col\">\n                  <img decoding=\"async\" width=\"760\" height=\"873\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Kristina-Niederer-Nierlich-Freisteller-klein.png\" class=\"inner-col__portrait\" alt=\"Kristina Niederer-Nierlich\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Kristina-Niederer-Nierlich-Freisteller-klein.png 760w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Kristina-Niederer-Nierlich-Freisteller-klein-261x300.png 261w\" sizes=\"(max-width: 760px) 100vw, 760px\">              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_d8cb5af06b56d2a899bfb517451baba7\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                  <nav class=\"content__nav\" id=\"aside-nav\">\n          <ul>\n                                      <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/attribution\/#start\" class=\"active\">Start<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/attribution\/#was-bedeutet-attribution-im-marketing\" class=\"\">What does attribution mean in marketing?<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/attribution\/#success-stories\" class=\"\">Success Stories<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/attribution\/#unsere-angebote\" class=\"\">Our Services<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/attribution\/#die-wichtigsten-attributionsmodelle\" class=\"\">The Most Important Attribution Models<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/attribution\/#faq\" class=\"\">FAQ<\/a>\n              <\/li>\n                      <\/ul>\n        <\/nav>\n        <button class=\"content__mobile-nav-trigger\">\n          Inhaltsverzeichnis\n          <svg width=\"26\" height=\"25\" viewbox=\"0 0 26 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <circle cx=\"13\" cy=\"12.5\" r=\"12.5\" fill=\"#0045A5\"><\/circle>\n            <path d=\"M19 15L13 9L7 15\" stroke=\"white\" stroke-width=\"2\"><\/path>\n          <\/svg>\n        <\/button>\n            <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"was-bedeutet-attribution-im-marketing\" class=\"basic-content block block--basic-content\" data-title=\"What does attribution mean in marketing?\">\n  <div class=\"basic-content__content content\">\n    <h2>What does attribution actually mean in marketing?<\/h2>\n<p>Attribution is the process of fairly assigning success (e.g., a purchase or a lead) not just to the last click, but to all participating marketing channels. The goal is to understand the contribution of each individual touchpoint along the customer journey, enabling data-driven decisions for your budget allocation. This way, you clearly see which channel does the groundwork and which closes the deal.  <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_df8aee3c176b8077c315a22b19cdb410\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1485\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Meridian_getty-images-ieZG6ZvCMsU-unsplash_processed-Teaser-1-e1762350244110.jpg\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Meridian_getty-images-ieZG6ZvCMsU-unsplash_processed-Teaser-1-e1762350244110.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Meridian_getty-images-ieZG6ZvCMsU-unsplash_processed-Teaser-1-e1762350244110-300x174.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Meridian_getty-images-ieZG6ZvCMsU-unsplash_processed-Teaser-1-e1762350244110-1024x594.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Meridian_getty-images-ieZG6ZvCMsU-unsplash_processed-Teaser-1-e1762350244110-768x446.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Meridian_getty-images-ieZG6ZvCMsU-unsplash_processed-Teaser-1-e1762350244110-1536x891.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Meridian_getty-images-ieZG6ZvCMsU-unsplash_processed-Teaser-1-e1762350244110-2048x1188.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1485\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Meridian_getty-images-ieZG6ZvCMsU-unsplash_processed-Teaser-1-e1762350244110.jpg\" class=\"content__img img img--mobile\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Meridian_getty-images-ieZG6ZvCMsU-unsplash_processed-Teaser-1-e1762350244110.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Meridian_getty-images-ieZG6ZvCMsU-unsplash_processed-Teaser-1-e1762350244110-300x174.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Meridian_getty-images-ieZG6ZvCMsU-unsplash_processed-Teaser-1-e1762350244110-1024x594.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Meridian_getty-images-ieZG6ZvCMsU-unsplash_processed-Teaser-1-e1762350244110-768x446.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Meridian_getty-images-ieZG6ZvCMsU-unsplash_processed-Teaser-1-e1762350244110-1536x891.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Meridian_getty-images-ieZG6ZvCMsU-unsplash_processed-Teaser-1-e1762350244110-2048x1188.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_837786b41f8ebeb8030139224053d3cd\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h3>Your path to greater budget efficiency and measurable success<\/h3>\n<p>The days when the last click alone determined the value of a channel are over. Modern customer journeys are complex and require a nuanced approach. With our expertise in attribution, we uncover the hidden potential in your marketing mix and make your advertising impact transparent.  <\/p>\n  <\/div>\n<\/div>\n\n  <div id=\"big-ol-block_d8df5b710ddff04402a572b3137a2596\" class=\"big-ol block block--big-ol\" data-title=\"\">\n    <ol class=\"big-ol__content content\">\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            01          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Extensive Analytics Knowledge for Your Security<\/h4>                                      <div class=\"li-main__content\"><p>With over 20 years of experience and one of the largest analytics teams in the DACH region, we master even complex tracking challenges. As your reliable partner at eye level, we help you avoid mistakes and set the right course from the start. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            02          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">A Clear Picture of Your Advertising Impact<\/h4>                                      <div class=\"li-main__content\"><p>We do not rely on a single attribution model. By intelligently combining various approaches &ndash; from data-driven models to Marketing Mix Modeling &ndash; we find the truth in your numbers. This way, you recognize which channels truly contribute to conversion and which merely assist.  <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            03          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Understandable Dashboards Instead of a Desert of Dry Numbers<\/h4>                                      <div class=\"li-main__content\"><p>We translate complex data into clear, interactive dashboards (e.g. in Data Studio &ndash; previously Looker Studio). With the help of technologies such as Google Tag Manager and server-side tracking, we ensure a clean data basis so that you can sustainably increase your performance. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n          <\/ol>\n  <\/div>\n\n\n<div id=\"success-stories\" class=\"teaser-classic block block--teaser-classic block--increase-margin\" data-title=\"Success Stories\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Success Stories          <\/div>\n                <h2 class=\"info__hl\">This is the Added Value Attribution Creates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/LASCANA_Logo_2025_purple2.svg\" class=\"attachment-medium size-medium\" alt=\"\">            <\/div>\n                                <div class=\"post-teaser__tag\">Technology<\/div>\n                    <h3 class=\"post-teaser__title\">LASCANA transforms the customer experience with Google VAIS:C<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/lascana-transforms-the-customer-experience-with-google-vaisc\/\" aria-label=\"LASCANA transforms the customer experience with Google VAIS:C\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg\" class=\"attachment-medium size-medium\" alt=\"mit SA360 und Auction Time Bidding|e-dialog Success Story Logo MigrosBank|e-dialog Success Story Migros Bank SA360\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar.jpg 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Die Mobiliar revolutionizes performance marketing with Google Analytics 4<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/die-mobiliar-revolutionizes-performance-marketing-with-google-analytics-4\/\" aria-label=\"Die Mobiliar revolutionizes performance marketing with Google Analytics 4\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Globus-Enhanced-Conversions-2560_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Globus-Enhanced-Conversions-2560_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Globus-Enhanced-Conversions-2560_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Globus-Enhanced-Conversions-2560_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Globus-Enhanced-Conversions-2560_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Globus-Enhanced-Conversions-2560_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"246\" height=\"33\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/globus_logo-1ybzlojxavy3px4ydnxu0b597qudourlv8obkisc3chw.png\" class=\"attachment-medium size-medium\" alt=\"\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">Globus increases conversions by 8% and ROAS by 66% through Enhanced Conversions in Google Ads<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/globus-increases-conversions-by-8-and-roas-by-66-through-enhanced-conversions-in-google-ads\/\" aria-label=\"Globus increases conversions by 8% and ROAS by 66% through Enhanced Conversions in Google Ads\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Globus-Advantage-300x233.png\" class=\"attachment-medium size-medium\" alt=\"Wie Globus mit Meta Advantage+ seinen Profit erh&ouml;ht hat\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Globus-Advantage-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Globus-Advantage-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Globus-Advantage.png 920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-globus-logo-300x83.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-globus-logo-300x83.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-globus-logo.png 440w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">How Globus Increased Its Profit with Meta Advantage+<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/how-globus-increased-its-profit-with-meta-advantage\/\" aria-label=\"How Globus Increased Its Profit with Meta Advantage+\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"unsere-angebote\" class=\"basic-content block block--basic-content\" data-title=\"Our Services\">\n  <div class=\"basic-content__content content\">\n    <h2>Our Services for Better Attribution<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"blue-boxes-block_2a2bc00bcc5f6f6a4bc97d471df0f348\" class=\"blue-boxes block block--blue-boxes block--increase-margin\" data-title=\"\">\n  <div class=\"blue-boxes__content content content--multiple\">\n                  <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Attribution Audit<\/h3>          <div class=\"box__content\"><p>We analyze your current setup, uncover weaknesses, and clearly show you untapped potential.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Analytics Audit<\/h3>          <div class=\"box__content\"><p>The best attribution requires clean data. We review your entire analytics infrastructure and ensure a reliable data foundation. <\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Campaign Check<\/h3>          <div class=\"box__content\"><p>We evaluate your campaigns from the perspective of various attribution models and provide clear recommendations for budget reallocation.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Dashboards &amp; Reporting<\/h3>          <div class=\"box__content\"><p>We build you customized dashboards in Data Studio so that you always have your most important KPIs in view.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Marketing Mix Modeling<\/h3>          <div class=\"box__content\"><p>Are you considering MMM? We introduce you to the topic and develop a roadmap for the first steps with you. <\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Customized<\/h3>          <div class=\"box__content\"><p>We develop an attribution strategy that is perfectly tailored to your goals and your system landscape.<\/p>\n<\/div>\n                  <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"teaser-slim-block_243c7815d80b4473f0cbc8880ec80366\" class=\"teaser-slim block block--teaser-slim block--increase-margin\" data-title=\"\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"532\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Analytics_web250403-143KatharinaSchiffl-3343_2560-tiny-e1761241213558-1024x532.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Analytics_web250403-143KatharinaSchiffl-3343_2560-tiny-e1761241213558-1024x532.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Analytics_web250403-143KatharinaSchiffl-3343_2560-tiny-e1761241213558-300x156.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Analytics_web250403-143KatharinaSchiffl-3343_2560-tiny-e1761241213558-768x399.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Analytics_web250403-143KatharinaSchiffl-3343_2560-tiny-e1761241213558-1536x797.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Analytics_web250403-143KatharinaSchiffl-3343_2560-tiny-e1761241213558-2048x1063.png 2048w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/Analytics_web250403-143KatharinaSchiffl-3343_2560-tiny-e1761241213558-1200x623.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">Stop guessing and start making data-driven decisions. We are the partner by your side. <\/div>\n            <h2 class=\"info__hl\">Discover the Truth About Your Marketing<\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"info__cta\">\n        Take the First Step Now\n      <\/a>    <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"die-wichtigsten-attributionsmodelle\" class=\"basic-content block block--basic-content\" data-title=\"The Most Important Attribution Models\">\n  <div class=\"basic-content__content content\">\n    <h2>Overview of the Most Important Attribution Models<\/h2>\n<p>To correctly evaluate advertising effectiveness, various models exist. The art is to find the right model or combination for your specific goals. Here are the most common approaches:  <\/p>\n  <\/div>\n<\/div>\n\n  <div id=\"small-ul-block_375e5dd1e659dc7dabbe2b58842dbb4b\" class=\"small-ul block block--small-ul\" data-title=\"\">\n    <ul class=\"small-ul__content content\">\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            <strong>Last-Click Attribution<\/strong>: 100% of the conversion value goes to the last touchpoint. This model is simple but often misleading, as it completely ignores the preparatory work of other channels.                   <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            <strong>First-Click Attribution<\/strong>: The very first contact point in the customer journey receives all the credit. Ideal for identifying channels that generate new interest.                   <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            <strong>Linear Attribution<\/strong>: A democratic approach. Every touchpoint in the chain receives an equal share of the conversion value. A good step away from single-click thinking, but often an oversimplification.  <br>\r\n                  <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            <strong>Data-driven Attribution<\/strong>: The intelligent variant. Algorithms (as in Google Analytics) analyze all paths and weight the touchpoints based on their actual contribution to the conversion. This model provides the most nuanced picture within standard analytics platforms.                    <\/li>\n              <li class=\"content__li li\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n              <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n              <polyline fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" points=\"18 7.25 11 16.75 6 12.75\"><\/polyline>\n            <\/svg>\n            <strong>Marketing Mix Modeling (MMM)<\/strong>: The supreme discipline. This statistical approach considers not only digital touchpoints but also external factors such as offline advertising, seasonality, or competitor actions, providing a holistic view of the effectiveness of your entire marketing.                   <\/li>\n          <\/ul>\n  <\/div>\n\n\n<div id=\"faq\" class=\"basic-content block block--basic-content\" data-title=\"FAQ\">\n  <div class=\"basic-content__content content\">\n    <h2>FAQ: Frequently Asked Questions<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"accordion-block_59d5c9d1795d2f14cd8e5724ee0adbfc\" class=\"accordion block block--accordion\" data-title=\"\">\n  <div class=\"accordion__content content\">\n          <div class=\"content__entries entries\">\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">What exactly is attribution in marketing?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Attribution (or attribution modeling) is the process of determining which marketing touchpoints along the customer journey contribute to a conversion. Instead of attributing all success solely to the last click, the value is fairly distributed among all participating channels. <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">Why is the last-click model no longer sufficient?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>The last-click model ignores all previous interactions a user had with your brand. Channels that generate awareness at the beginning of the customer journey (like social media or display ads) are systematically undervalued. This leads to incorrect budget decisions.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">How do you find the right attribution model for my company?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>There isn&rsquo;t one perfect model. We work with you to analyze your business goals and the typical customer journey of your customers. Based on this collaborative analysis and supported by data, we recommend and implement the model combination that delivers the most meaningful results for you.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">What is the concrete outcome of our collaboration?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>We not only provide you with analyses, but also concrete recommendations for action. The centerpiece is a clear dashboard in Data Studio that gives you a clear overview of the performance of your channels at all times. So you can track it at any time: truth in numbers.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n              <\/div>\n      <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_8b119449d0accdb887d6d8a6579abae6\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Know-how          <\/div>\n                <h2 class=\"info__hl\">News &amp; Updates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-300x161.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-300x161.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-1024x550.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-768x412.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-1536x824.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-2048x1099.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">AI search, zero click and traffic slump: what the figures really say<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/ai-search-zero-click-and-traffic-slump-what-the-figures-really-say\/\" aria-label=\"AI search, zero click and traffic slump: what the figures really say\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEA-SEO-Gemini_Generated_Image_76pzmk76pzmk76pz_processed-300x157.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEA-SEO-Gemini_Generated_Image_76pzmk76pzmk76pz_processed-300x157.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEA-SEO-Gemini_Generated_Image_76pzmk76pzmk76pz_processed-1024x535.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEA-SEO-Gemini_Generated_Image_76pzmk76pzmk76pz_processed-768x401.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEA-SEO-Gemini_Generated_Image_76pzmk76pzmk76pz_processed-1536x803.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEA-SEO-Gemini_Generated_Image_76pzmk76pzmk76pz_processed-2048x1070.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">Separating SEA and SEO? That&rsquo;s a thing of the past.<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/separating-sea-and-seo-thats-a-thing-of-the-past\/\" aria-label=\"Separating SEA and SEO? That's a thing of the past.\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/CTV-im-Mediamix_processed-2048x1098.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">CTV as the New Standard: From Hype to Must-Have in the Media Mix<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/ctv-as-the-new-standard-from-hype-to-must-have-in-the-media-mix\/\" aria-label=\"CTV as the New Standard: From Hype to Must-Have in the Media Mix\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Is-Your-Company-Actually-Ready-for-AI-7-Things-the-Top-Players-Do-Differently_processed-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Is-Your-Company-Actually-Ready-for-AI-7-Things-the-Top-Players-Do-Differently_processed-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Is-Your-Company-Actually-Ready-for-AI-7-Things-the-Top-Players-Do-Differently_processed-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Is-Your-Company-Actually-Ready-for-AI-7-Things-the-Top-Players-Do-Differently_processed-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Is-Your-Company-Actually-Ready-for-AI-7-Things-the-Top-Players-Do-Differently_processed-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Is-Your-Company-Actually-Ready-for-AI-7-Things-the-Top-Players-Do-Differently_processed-2048x1098.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Strategy<\/div>\n                    <h3 class=\"post-teaser__title\">Is Your Company Actually Ready for AI? 7 Things the Top Players Do Differently<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/is-your-company-actually-ready-for-ai-7-things-the-top-players-do-differently\/\" aria-label=\"Is Your Company Actually Ready for AI? 7 Things the Top Players Do Differently\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":14517,"parent":14535,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14599","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Attribution &amp; Budget Optimization | e-dialog<\/title>\n<meta name=\"description\" content=\"Attribution: Understand the customer journey, optimize marketing budgets based on data, and increase conversions. 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