{"id":14608,"date":"2025-08-19T07:22:05","date_gmt":"2025-08-19T07:22:05","guid":{"rendered":"https:\/\/e-dialog.group\/marketing-performance-measurement\/conversion-tracking\/"},"modified":"2026-02-27T13:43:40","modified_gmt":"2026-02-27T13:43:40","slug":"conversion-tracking","status":"publish","type":"page","link":"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/conversion-tracking\/","title":{"rendered":"Conversion Tracking"},"content":{"rendered":"<div id=\"start\" class=\"content-header block block--content-header\" data-title=\"Start\">\n  <div class=\"content-header__content content\">\n    <div class=\"content__col col col--left\">\n      <svg class=\"col__decoration deco deco--left\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"col__inner inner-col\">\n        <h1 class=\"inner-col__hl\">Conversion Tracking: Make Your Success Measurable<\/h1>                                  <div class=\"inner-col__text\"><p>Precise conversion tracking is the foundation for data-driven decisions and the measurability of your marketing. We create the technical basis so you can see exactly which measures truly contribute to your goals and ensure your budget is optimally invested. <\/p>\n<\/div>\n                <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"inner-col__cta\">\n        Schedule a Non-Binding Initial Consultation\n      <\/a>      <\/div>\n    <\/div>\n    <div class=\"content__col col col--right\">\n      <svg class=\"col__decoration deco deco--right\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"inner-col\">\n                  <img decoding=\"async\" width=\"827\" height=\"904\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Andreas-Schiefer-Freisteller-2.png\" class=\"inner-col__portrait\" alt=\"Andreas Schiefer\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Andreas-Schiefer-Freisteller-2.png 827w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Andreas-Schiefer-Freisteller-2-274x300.png 274w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Andreas-Schiefer-Freisteller-2-768x840.png 768w\" sizes=\"(max-width: 827px) 100vw, 827px\">              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_20718dd0720bff3061810381e4eb03bd\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                  <nav class=\"content__nav\" id=\"aside-nav\">\n          <ul>\n                                      <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/conversion-tracking\/#start\" class=\"active\">Start<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/conversion-tracking\/#verwandle-daten-in-erkenntnisse\" class=\"\">Transform Data into Insights<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/conversion-tracking\/#unsere-leistungen\" class=\"\">Our Services<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/conversion-tracking\/#success-stories\" class=\"\">Success Stories<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/conversion-tracking\/#kontakt\" class=\"\">Contact<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/marketing-performance-measurement\/conversion-tracking\/#was-ist-conversion-tracking\" class=\"\">What Is Conversion Tracking?<\/a>\n              <\/li>\n                      <\/ul>\n        <\/nav>\n        <button class=\"content__mobile-nav-trigger\">\n          Inhaltsverzeichnis\n          <svg width=\"26\" height=\"25\" viewbox=\"0 0 26 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <circle cx=\"13\" cy=\"12.5\" r=\"12.5\" fill=\"#0045A5\"><\/circle>\n            <path d=\"M19 15L13 9L7 15\" stroke=\"white\" stroke-width=\"2\"><\/path>\n          <\/svg>\n        <\/button>\n            <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"verwandle-daten-in-erkenntnisse\" class=\"basic-content block block--basic-content\" data-title=\"Transform Data into Insights\">\n  <div class=\"basic-content__content content\">\n    <h2>Transform Data into Insights<\/h2>\n<p>Without reliable data, you make decisions blindly. A professionally implemented conversion tracking system is the foundation that supports all your digital marketing activities. It measures what truly matters: the actions of your users that directly contribute to your business objectives. We help you invest your budget where it delivers the greatest impact.   <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"image-fullscreen-block_a724d4531ebaf83de6e4304d4f211aac\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1248\" height=\"660\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Conversion-Tracking-Gemini_Generated_Image_qt58jtqt58jtqt58-1-e1761223358544.png\" class=\"content__img img img--desktop\" alt=\"Conversion Tracking\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Conversion-Tracking-Gemini_Generated_Image_qt58jtqt58jtqt58-1-e1761223358544.png 1248w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Conversion-Tracking-Gemini_Generated_Image_qt58jtqt58jtqt58-1-e1761223358544-300x159.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Conversion-Tracking-Gemini_Generated_Image_qt58jtqt58jtqt58-1-e1761223358544-1024x542.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Conversion-Tracking-Gemini_Generated_Image_qt58jtqt58jtqt58-1-e1761223358544-768x406.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Conversion-Tracking-Gemini_Generated_Image_qt58jtqt58jtqt58-1-e1761223358544-1191x630.png 1191w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Conversion-Tracking-Gemini_Generated_Image_qt58jtqt58jtqt58-1-e1761223358544-1187x628.png 1187w\" sizes=\"auto, (max-width: 1248px) 100vw, 1248px\">    <img loading=\"lazy\" decoding=\"async\" width=\"1248\" height=\"832\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Conversion-Tracking-Gemini_Generated_Image_qt58jtqt58jtqt58-tiny-Teaser.png\" class=\"content__img img img--mobile\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Conversion-Tracking-Gemini_Generated_Image_qt58jtqt58jtqt58-tiny-Teaser.png 1248w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Conversion-Tracking-Gemini_Generated_Image_qt58jtqt58jtqt58-tiny-Teaser-300x200.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Conversion-Tracking-Gemini_Generated_Image_qt58jtqt58jtqt58-tiny-Teaser-1024x683.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Conversion-Tracking-Gemini_Generated_Image_qt58jtqt58jtqt58-tiny-Teaser-768x512.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Conversion-Tracking-Gemini_Generated_Image_qt58jtqt58jtqt58-tiny-Teaser-945x630.png 945w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Conversion-Tracking-Gemini_Generated_Image_qt58jtqt58jtqt58-tiny-Teaser-942x628.png 942w\" sizes=\"auto, (max-width: 1248px) 100vw, 1248px\">  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_2951b1ee687202e03ce9306a5694351d\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h3>Reliable Numbers with e-dialog<\/h3>\n  <\/div>\n<\/div>\n\n  <div id=\"big-ol-block_e941204890bb353193798f9f5357f8dc\" class=\"big-ol block block--big-ol\" data-title=\"\">\n    <ol class=\"big-ol__content content\">\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            01          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">The Foundation for Your Arguments<\/h4>                                      <div class=\"li-main__content\"><p>A solid tracking setup is crucial for objectively assessing the performance of your campaigns and the efficiency of your budget. We create the technical foundation so you always have complete visibility and can optimize your strategy based on facts and present it convincingly internally. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            02          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Expertise That Prevents Errors<\/h4>                                      <div class=\"li-main__content\"><p>The interplay of various tracking technologies is complex. A concept developed by specialists prevents typical errors such as data gaps, measurement errors, or complete tracking failures from the outset. This ensures high data quality and helps you avoid costly mistakes.  <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            03          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Data Protection-Compliant Implementation<\/h4>                                      <div class=\"li-main__content\"><p>Trust is crucial in the digital world. We implement your tracking setup not only technically sound but also 100% compliant with GDPR standards. You receive comprehensive documentation and the assurance that your data collection stands on a legally solid foundation.  <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n          <\/ol>\n  <\/div>\n\n\n<div id=\"unsere-leistungen\" class=\"basic-content block block--basic-content\" data-title=\"Our Services\">\n  <div class=\"basic-content__content content\">\n    <h2>Our Services at a Glance<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"blue-boxes-block_59666221f9d9cd3cbc3921fcf857b333\" class=\"blue-boxes block block--blue-boxes\" data-title=\"\">\n  <div class=\"blue-boxes__content content content--multiple\">\n                  <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Tracking Audit &amp; Concept<\/h3>          <div class=\"box__content\"><p>We analyze your existing setup, identify sources of error, and create a roadmap for a future-proof measurement strategy.<\/p>\n<\/div>\n                                    <div class=\"box__cta\">Tracking Services<\/div>\n                        <a class=\"box__link\" href=\"https:\/\/e-dialog.group\/en\/analytics\/server-side-tracking\/\" target=\"_self\" aria-label=\"Array\"><\/a>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Tracking Implementation<\/h3>          <div class=\"box__content\"><p>Our experts implement the tracking concept technically and ensure error-free operation.<\/p>\n<\/div>\n                                    <div class=\"box__cta\">Tracking Services<\/div>\n                        <a class=\"box__link\" href=\"https:\/\/e-dialog.group\/en\/analytics\/server-side-tracking\/\" target=\"_self\" aria-label=\"Array\"><\/a>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Google Analytics Setup <\/h3>          <div class=\"box__content\"><p>We set up Google Analytics for you so you can understand the behavior of your users on websites and in apps in detail.<\/p>\n<\/div>\n                                    <div class=\"box__cta\">Google Analytics<\/div>\n                        <a class=\"box__link\" href=\"https:\/\/e-dialog.group\/en\/analytics\/google-analytics\/\" target=\"_self\" aria-label=\"Array\"><\/a>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Google Tag Manager<\/h3>          <div class=\"box__content\"><p>We use GTM to centrally manage all your tracking codes. This makes you more flexible and independent of the IT department when making adjustments. <\/p>\n<\/div>\n                                    <div class=\"box__cta\">Google Tag Manager<\/div>\n                        <a class=\"box__link\" href=\"https:\/\/e-dialog.group\/en\/google-sales-partner\/google-tag-manager-360\/\" target=\"_self\" aria-label=\"Array\"><\/a>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Server-Side Tracking<\/h3>          <div class=\"box__content\"><p>We implement server-side tracking, where data is sent directly from your server. This makes it less susceptible to ad blockers and cookie restrictions. <\/p>\n<\/div>\n                                    <div class=\"box__cta\">Server-Side Tracking<\/div>\n                        <a class=\"box__link\" href=\"https:\/\/e-dialog.group\/en\/analytics\/server-side-tracking\/\" target=\"_self\" aria-label=\"Array\"><\/a>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Data Interpretation<\/h3>          <div class=\"box__content\"><p>We help you understand the collected data. We identify potential, derive concrete recommendations for action, and answer the critical questions. <\/p>\n<\/div>\n                                    <div class=\"box__cta\">Marketing Intelligence<\/div>\n                        <a class=\"box__link\" href=\"https:\/\/e-dialog.group\/en\/analytics\/marketing-intelligence\/\" target=\"_self\" aria-label=\"Array\"><\/a>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h3 class=\"box__hl\">Custom Dashboards<\/h3>          <div class=\"box__content\"><p>We transform complex data into understandable, visual reports. You receive dashboards that provide you with the most important metrics for your decisions at a glance. <\/p>\n<\/div>\n                                    <div class=\"box__cta\">Dashboards<\/div>\n                        <a class=\"box__link\" href=\"https:\/\/e-dialog.group\/en\/analytics\/dashboards\/\" target=\"_self\" aria-label=\"Array\"><\/a>\n                  <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"success-stories\" class=\"teaser-classic block block--teaser-classic block--increase-margin\" data-title=\"Success Stories\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Success Stories          <\/div>\n                <h2 class=\"info__hl\">Data-Driven Success Stories<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg\" class=\"attachment-medium size-medium\" alt=\"mit SA360 und Auction Time Bidding|e-dialog Success Story Logo MigrosBank|e-dialog Success Story Migros Bank SA360\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar.jpg 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Die Mobiliar revolutionizes performance marketing with Google Analytics 4<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/die-mobiliar-revolutionizes-performance-marketing-with-google-analytics-4\/\" aria-label=\"Die Mobiliar revolutionizes performance marketing with Google Analytics 4\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-813x630.png 813w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH-810x628.png 810w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Planted-MDWH.png 920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"96\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-300x96.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-300x96.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-1024x329.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-768x247.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-1536x494.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1-1200x386.png 1200w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Planted_Logotype_planted_puple_rgb-1.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">From Silos to Insights: Planted Centralizes Marketing Data<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/from-silos-to-insights-planted-centralizes-marketing-data\/\" aria-label=\"From Silos to Insights: Planted Centralizes Marketing Data\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/fressnapf-vbb-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/fressnapf-vbb-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/fressnapf-vbb-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/fressnapf-vbb.png 920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-fressnapf-300x83.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-fressnapf-300x83.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-fressnapf.png 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Fressnapf: 12% higher margin thanks to value-based bidding<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/fressnapf-12-higher-margin-thanks-to-value-based-bidding\/\" aria-label=\"Fressnapf: 12% higher margin thanks to value-based bidding\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-success-story-migros-bank-sa360-300x233.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-success-story-migros-bank-sa360-300x233.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-success-story-migros-bank-sa360-768x595.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-success-story-migros-bank-sa360.jpg 920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-success-story-logo-migrosbank-300x83.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-success-story-logo-migrosbank-300x83.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-success-story-logo-migrosbank.png 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Migros Bank increases focus conversions by 46% with SA360 and Auction Time Bidding<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/migros-bank-increases-focus-conversions-by-46-with-sa360-and-auction-time-bidding\/\" aria-label=\"Migros Bank increases focus conversions by 46% with SA360 and Auction Time Bidding\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"kontakt\" class=\"teaser-slim block block--teaser-slim block--increase-margin\" data-title=\"Contact\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/GCP_getty-images-bqTi0V29uko-unsplash_processed-e1761562380283-1024x524.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/GCP_getty-images-bqTi0V29uko-unsplash_processed-e1761562380283-1024x524.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/GCP_getty-images-bqTi0V29uko-unsplash_processed-e1761562380283-300x154.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/GCP_getty-images-bqTi0V29uko-unsplash_processed-e1761562380283-768x393.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/GCP_getty-images-bqTi0V29uko-unsplash_processed-e1761562380283-1536x786.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/GCP_getty-images-bqTi0V29uko-unsplash_processed-e1761562380283-2048x1048.jpg 2048w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/10\/GCP_getty-images-bqTi0V29uko-unsplash_processed-e1761562380283-1200x614.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">Let us work together to ensure your marketing decisions stand on a foundation of reliable numbers.<\/div>\n            <h2 class=\"info__hl\">Data You Can Trust<\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"info__cta\">\n        Get an Initial Check\n      <\/a>    <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"was-ist-conversion-tracking\" class=\"basic-content block block--basic-content\" data-title=\"What Is Conversion Tracking?\">\n  <div class=\"basic-content__content content\">\n    <h2>What Exactly Is Conversion Tracking?<\/h2>\n<p>Imagine you run an online ad. Thousands of people see it, hundreds click on it. But what happens next? Do these users buy your product? Do they sign up for your newsletter? Do they download your whitepaper?<br>\nThis is exactly where conversion tracking comes into play. It is the process by which actions (conversions) on your website or in your app are specifically captured and measured. A conversion is any valuable action that a user performs. So instead of just counting clicks, you measure the actual success of your initiatives.   <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_000d15cf02fa08e25d084f02d13c2d1d\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p>To make this more tangible, see which typical user actions we define as measurable events in an e-commerce project to understand the entire customer journey:<\/p>\n<div class=\"table_component\" tabindex=\"0\" role=\"region\">\n<table>\n<caption> <\/caption>\n<thead>\n<tr>\n<th>Funnel Stage<\/th>\n<th>Typical User Action (Event)<\/th>\n<th>What You Learn from It<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Interest<\/strong><\/td>\n<td>Product page viewed<\/td>\n<td>Which products are most popular?<\/td>\n<\/tr>\n<tr>\n<td><strong>Consideration<\/strong><\/td>\n<td>Product added to cart<\/td>\n<td>How high is the abandonment rate before purchase?<\/td>\n<\/tr>\n<tr>\n<td><strong>Intent<\/strong><\/td>\n<td>Checkout process started<\/td>\n<td>Where in the checkout do users drop off?<\/td>\n<\/tr>\n<tr>\n<td><strong>Purchase (Macro-Conversion)<\/strong><\/td>\n<td>Order completed<\/td>\n<td>What revenue does a campaign generate?<\/td>\n<\/tr>\n<tr>\n<td><strong>Loyalty (Micro-Conversion)<\/strong><\/td>\n<td>Newsletter signup after purchase<\/td>\n<td>How many customers become repeat contacts?<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n  <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_30c5e412af17e07b43ff5b1c13e9ac6b\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Our Blog          <\/div>\n                <h2 class=\"info__hl\">Relevant Insights &amp; Updates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-300x161.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-300x161.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-1024x550.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-768x412.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-1536x824.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-2048x1099.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">AI search, zero click and traffic slump: what the figures really say<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/ai-search-zero-click-and-traffic-slump-what-the-figures-really-say\/\" aria-label=\"AI search, zero click and traffic slump: what the figures really say\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/AI-Studio_Gemini_Generated_Image_5nn9or5nn9or5nn9_processed-e1774525012845-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/AI-Studio_Gemini_Generated_Image_5nn9or5nn9or5nn9_processed-e1774525012845-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/AI-Studio_Gemini_Generated_Image_5nn9or5nn9or5nn9_processed-e1774525012845-1024x550.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/AI-Studio_Gemini_Generated_Image_5nn9or5nn9or5nn9_processed-e1774525012845-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/AI-Studio_Gemini_Generated_Image_5nn9or5nn9or5nn9_processed-e1774525012845-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/AI-Studio_Gemini_Generated_Image_5nn9or5nn9or5nn9_processed-e1774525012845-2048x1099.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Google AI Studio: From prompt to GTM tool in under 60 minutes<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/google-ai-studio-from-prompt-to-gtm-tool-in-under-60-minutes\/\" aria-label=\"Google AI Studio: From prompt to GTM tool in under 60 minutes\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEO-GEO_processed-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEO-GEO_processed-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEO-GEO_processed-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEO-GEO_processed-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEO-GEO_processed-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/SEO-GEO_processed-2048x1098.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Beyond Clicks: How GEO Strengthens Your Digital Identity and Becomes Visible in GA4<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/beyond-clicks-how-geo-strengthens-your-digital-identity-and-becomes-visible-in-ga4\/\" aria-label=\"Beyond Clicks: How GEO Strengthens Your Digital Identity and Becomes Visible in GA4\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Tagging-native-app-events_processed-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Tagging-native-app-events_processed-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Tagging-native-app-events_processed-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Tagging-native-app-events_processed-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Tagging-native-app-events_processed-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/02\/Tagging-native-app-events_processed-2048x1098.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">How Native App Event Tagging Works in GTM<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/how-native-app-event-tagging-works-in-gtm\/\" aria-label=\"How Native App Event Tagging Works in GTM\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":14254,"parent":14535,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14608","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Conversion Tracking: Making Success Measurable | e-dialog<\/title>\n<meta name=\"description\" content=\"Conversion Tracking &amp; Analytics: GDPR-compliant implementation, audit, GA + GTM, server-side &amp; dashboards for measurable marketing success. 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