{"id":14614,"date":"2025-08-19T07:19:43","date_gmt":"2025-08-19T07:19:43","guid":{"rendered":"https:\/\/e-dialog.group\/strategies\/optimise-your-marketing-budget\/"},"modified":"2026-02-27T13:43:52","modified_gmt":"2026-02-27T13:43:52","slug":"optimise-your-marketing-budget","status":"publish","type":"page","link":"https:\/\/e-dialog.group\/en\/strategies\/optimise-your-marketing-budget\/","title":{"rendered":"Optimise your marketing budget"},"content":{"rendered":"<div id=\"start\" class=\"content-header block block--content-header\" data-title=\"Start\">\n  <div class=\"content-header__content content\">\n    <div class=\"content__col col col--left\">\n      <svg class=\"col__decoration deco deco--left\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"col__inner inner-col\">\n        <h1 class=\"inner-col__hl\">Optimise your marketing budget: Get more out of every euro<\/h1>                                  <div class=\"inner-col__text\"><p>Marketing teams are under more pressure than ever to generate maximum returns from their budget. We help you use your budget as efficiently as possible. <\/p>\n<\/div>\n                <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"inner-col__cta\">\n        Let us talk about your budget\n      <\/a>      <\/div>\n    <\/div>\n    <div class=\"content__col col col--right\">\n      <svg class=\"col__decoration deco deco--right\" width=\"374\" height=\"220\" viewbox=\"0 0 374 220\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <circle cx=\"187\" cy=\"33\" r=\"150\" stroke=\"#FBC105\" stroke-width=\"74\"><\/circle>\n      <\/svg>\n      <div class=\"inner-col\">\n                  <img decoding=\"async\" width=\"695\" height=\"814\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Buster-Grunau-Freisteller-1-2.png\" class=\"inner-col__portrait\" alt=\"\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Buster-Grunau-Freisteller-1-2.png 695w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Buster-Grunau-Freisteller-1-2-256x300.png 256w\" sizes=\"(max-width: 695px) 100vw, 695px\">              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_0ba1971bf6d995781b44b7f4ff253474\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                  <nav class=\"content__nav\" id=\"aside-nav\">\n          <ul>\n                                      <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/strategies\/optimise-your-marketing-budget\/#start\" class=\"active\">Start<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/strategies\/optimise-your-marketing-budget\/#steigerung-der-marketing-effizienz\" class=\"\">Increasing marketing efficiency<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/strategies\/optimise-your-marketing-budget\/#kundenstimmen\" class=\"\">Client testimonials<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/strategies\/optimise-your-marketing-budget\/#unsere-leistungen\" class=\"\">Our Services<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/strategies\/optimise-your-marketing-budget\/#success-stories\" class=\"\">Success Stories<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/strategies\/optimise-your-marketing-budget\/#kontakt\" class=\"\">Contact<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/strategies\/optimise-your-marketing-budget\/#faq\" class=\"\">FAQ<\/a>\n              <\/li>\n                      <\/ul>\n        <\/nav>\n        <button class=\"content__mobile-nav-trigger\">\n          Inhaltsverzeichnis\n          <svg width=\"26\" height=\"25\" viewbox=\"0 0 26 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <circle cx=\"13\" cy=\"12.5\" r=\"12.5\" fill=\"#0045A5\"><\/circle>\n            <path d=\"M19 15L13 9L7 15\" stroke=\"white\" stroke-width=\"2\"><\/path>\n          <\/svg>\n        <\/button>\n            <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"steigerung-der-marketing-effizienz\" class=\"basic-content block block--basic-content block--increase-margin\" data-title=\"Increasing marketing efficiency\">\n  <div class=\"basic-content__content content\">\n    <h2>How we increase your marketing efficiency<\/h2>\n<p>Every euro spent on marketing is an investment in your business goals. However, in today&rsquo;s complex digital environment, it is crucial not only to spend money, but to invest it intelligently. We do not look at individual channels in isolation; instead, we develop a holistic strategy based on precise data and proven expertise. Our goal is to minimise wasted spend and maximise the impact of your messages.   <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"kundenstimmen\" class=\"testimonials block block--testimonials block--increase-margin\" data-title=\"Client testimonials\">\n  <div class=\"testimonials__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1024\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/raivis-razgals-ostLWBW4hsw-unsplash_processed-e1762524113953.jpg\" class=\"attachment-full size-full\" alt=\"Toyota auf einer Stra&szlig;e im Abendlicht\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/raivis-razgals-ostLWBW4hsw-unsplash_processed-e1762524113953.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/raivis-razgals-ostLWBW4hsw-unsplash_processed-e1762524113953-300x120.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/raivis-razgals-ostLWBW4hsw-unsplash_processed-e1762524113953-1024x410.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/raivis-razgals-ostLWBW4hsw-unsplash_processed-e1762524113953-768x307.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/raivis-razgals-ostLWBW4hsw-unsplash_processed-e1762524113953-1536x614.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/raivis-razgals-ostLWBW4hsw-unsplash_processed-e1762524113953-2048x819.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">    <section class=\"content__splide splide\" aria-label=\"Images Slider\" style=\"background-color:\">\n      <div class=\"splide__track\">\n        <ul class=\"splide__list\">\n                                    <li class=\"splide__slide slide\">\n                <svg width=\"92\" height=\"18\" viewbox=\"0 0 92 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                  <path d=\"M8.16177 0L10.3781 5.45192L15.9241 6.01562L11.7479 9.94878L12.9591 15.7491L8.16177 12.728L3.3644 15.7491L4.57558 9.94878L0.399465 6.01562L5.94538 5.45192L8.16177 0Z\" fill=\"#FFC700\"><\/path>\n                  <path d=\"M26.7059 0L29.07 5.45192L34.9857 6.01562L30.5311 9.94878L31.8231 15.7491L26.7059 12.728L21.5887 15.7491L22.8806 9.94878L18.4261 6.01562L24.3417 5.45192L26.7059 0Z\" fill=\"#FFC700\"><\/path>\n                  <path d=\"M46.25 0L48.7619 5.45192L55.0473 6.01562L50.3143 9.94878L51.687 15.7491L46.25 12.728L40.813 15.7491L42.1857 9.94878L37.4527 6.01562L43.7381 5.45192L46.25 0Z\" fill=\"#FFC700\"><\/path>\n                  <path d=\"M65.1618 0L67.3781 5.45192L72.9241 6.01562L68.7479 9.94878L69.9591 15.7491L65.1618 12.728L60.3644 15.7491L61.5756 9.94878L57.3995 6.01562L62.9454 5.45192L65.1618 0Z\" fill=\"#FFC700\"><\/path>\n                  <path d=\"M83.1618 0L85.3781 5.45192L90.9241 6.01562L86.7479 9.94878L87.9591 15.7491L83.1618 12.728L78.3644 15.7491L79.5756 9.94878L75.3995 6.01562L80.9454 5.45192L83.1618 0Z\" fill=\"#FFC700\"><\/path>\n                <\/svg>\n                                  <span class=\"slide__sl\">Michael Bruckner, Head of Customer Experience, Quality &amp; Marketing Communication, Toyota Austria<\/span>\n                                                  <span class=\"slide__text\">The feedback from my team is that working with e-dialog is by far the best collaboration we have across all agencies.<\/span>\n                              <\/li>\n                              <\/ul>\n      <\/div>\n    <\/section>\n  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_9d02334c91d55f98df10889b0c01a7fc\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <h3>Your path to greater budget efficiency with e-dialog:<\/h3>\n  <\/div>\n<\/div>\n\n  <div id=\"big-ol-block_625ccb51a1081ed03b9a1fdd3c520c39\" class=\"big-ol block block--big-ol block--increase-margin\" data-title=\"\">\n    <ol class=\"big-ol__content content\">\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            01          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Data-driven strategic planning<\/h4>                                      <div class=\"li-main__content\"><p>We do not rely on assumptions. Budget decisions are based on data. Analytics, attribution and methods such as Marketing Mix Modelling support your decisions.  <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            02          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Cross-channel optimisation<\/h4>                                      <div class=\"li-main__content\"><p>We think beyond silos and orchestrate your channels&mdash;from SEA and social media to programmatic advertising&mdash;into a powerful marketing mix that effectively reaches your target audiences.<\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            03          <\/div>\n          <div class=\"li__main li-main\">\n                          <h4 class=\"li-main__hl\">Partnership for sustainable success<\/h4>                                      <div class=\"li-main__content\"><p>We see ourselves as part of your team. With honest advice and transparent reporting, we create the basis for a trusting collaboration and measurable long-term success. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n          <\/ol>\n  <\/div>\n\n\n<div id=\"unsere-leistungen\" class=\"basic-content block block--basic-content\" data-title=\"Our Services\">\n  <div class=\"basic-content__content content\">\n    <h2>Our services for your optimal marketing budget<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"blue-boxes-block_5cdb243f9899d64924e6b80d55c82a83\" class=\"blue-boxes block block--blue-boxes\" data-title=\"\">\n  <div class=\"blue-boxes__content content content--single\">\n                  <div class=\"content__box box\">\n          <h4 class=\"box__hl\">Strategy <\/h4>          <div class=\"box__content\"><p>Together, we develop a clear strategy for your campaigns and define the KPIs by which we measure success.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h4 class=\"box__hl\">Data<\/h4>          <div class=\"box__content\"><p>We implement tracking solutions, manage your data and build dashboards.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h4 class=\"box__hl\">Creative<\/h4>          <div class=\"box__content\"><p>With automated ad creatives, you solve scaling challenges and improve performance.<\/p>\n<\/div>\n                  <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"blue-boxes-block_8e492481638e0826afc3207a7b5b4143\" class=\"blue-boxes block block--blue-boxes block--increase-margin\" data-title=\"\">\n  <div class=\"blue-boxes__content content content--single\">\n                  <div class=\"content__box box\">\n          <h4 class=\"box__hl\">Performance measurement<\/h4>          <div class=\"box__content\"><p>We help you understand the true value of your marketing channels.<\/p>\n<\/div>\n                  <\/div>\n              <div class=\"content__box box\">\n          <h4 class=\"box__hl\">Media mix<\/h4>          <div class=\"box__content\"><p>Choosing the right channels is crucial for marketing efficiency.<\/p>\n<\/div>\n                  <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"success-stories\" class=\"teaser-classic block block--teaser-classic block--increase-margin\" data-title=\"Success Stories\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Success Stories          <\/div>\n                <h2 class=\"info__hl\">This is what successful campaigns look like<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/Lascana-VAIS_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/LASCANA_Logo_2025_purple2.svg\" class=\"attachment-medium size-medium\" alt=\"\">            <\/div>\n                                <div class=\"post-teaser__tag\">Technology<\/div>\n                    <h3 class=\"post-teaser__title\">LASCANA transforms the customer experience with Google VAIS:C<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/lascana-transforms-the-customer-experience-with-google-vaisc\/\" aria-label=\"LASCANA transforms the customer experience with Google VAIS:C\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/01\/Mobiliar-GA4-2560x1984_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg\" class=\"attachment-medium size-medium\" alt=\"mit SA360 und Auction Time Bidding|e-dialog Success Story Logo MigrosBank|e-dialog Success Story Migros Bank SA360\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar-300x83.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/logo-mobiliar.jpg 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Die Mobiliar revolutionizes performance marketing with Google Analytics 4<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/die-mobiliar-revolutionizes-performance-marketing-with-google-analytics-4\/\" aria-label=\"Die Mobiliar revolutionizes performance marketing with Google Analytics 4\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Globus-Enhanced-Conversions-2560_processed-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Globus-Enhanced-Conversions-2560_processed-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Globus-Enhanced-Conversions-2560_processed-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Globus-Enhanced-Conversions-2560_processed-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Globus-Enhanced-Conversions-2560_processed-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Globus-Enhanced-Conversions-2560_processed-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"246\" height=\"33\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/globus_logo-1ybzlojxavy3px4ydnxu0b597qudourlv8obkisc3chw.png\" class=\"attachment-medium size-medium\" alt=\"\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">Globus increases conversions by 8% and ROAS by 66% through Enhanced Conversions in Google Ads<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/globus-increases-conversions-by-8-and-roas-by-66-through-enhanced-conversions-in-google-ads\/\" aria-label=\"Globus increases conversions by 8% and ROAS by 66% through Enhanced Conversions in Google Ads\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Globus-Advantage-300x233.png\" class=\"attachment-medium size-medium\" alt=\"Wie Globus mit Meta Advantage+ seinen Profit erh&ouml;ht hat\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Globus-Advantage-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Globus-Advantage-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Globus-Advantage.png 920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-globus-logo-300x83.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-globus-logo-300x83.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/e-dialog-globus-logo.png 440w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">How Globus Increased Its Profit with Meta Advantage+<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/how-globus-increased-its-profit-with-meta-advantage\/\" aria-label=\"How Globus Increased Its Profit with Meta Advantage+\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"kontakt\" class=\"teaser-slim block block--teaser-slim block--increase-margin\" data-title=\"Contact\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"558\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Erfolgsmessung_Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-Teaser-1024x558.jpeg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Erfolgsmessung_Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-Teaser-1024x558.jpeg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Erfolgsmessung_Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-Teaser-300x164.jpeg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Erfolgsmessung_Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-Teaser-768x419.jpeg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Erfolgsmessung_Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-Teaser-1536x838.jpeg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Erfolgsmessung_Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-Teaser-2048x1117.jpeg 2048w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Erfolgsmessung_Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-Teaser-1155x630.jpeg 1155w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Erfolgsmessung_Gemini_Generated_Image_5iaq75iaq75iaq75-scaled-Teaser-1152x628.jpeg 1152w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">Use our quick check to find out where you still have untapped potential.<\/div>\n            <h2 class=\"info__hl\">Let us get more out of your marketing budget<\/h2>      <a href=\"https:\/\/e-dialog.group\/en\/contact-form\/\" target=\"_self\" class=\"info__cta\">\n        Let&rsquo;s talk\n      <\/a>    <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"faq\" class=\"basic-content block block--basic-content\" data-title=\"FAQ\">\n  <div class=\"basic-content__content content\">\n    <h2>FAQ: Frequently Asked Questions<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"accordion-block_7637e8b6449e65f082a96f119a025cd1\" class=\"accordion block block--accordion\" data-title=\"\">\n  <div class=\"accordion__content content\">\n          <div class=\"content__entries entries\">\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">How do you ensure that my marketing budget is used efficiently?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>We take a data-driven approach. Every decision&mdash;from channel selection to creative adjustments&mdash;is based on continuous analysis of performance data. Through A\/B testing and the use of tools such as Marketing Mix Modelling (MMM), we identify the most effective measures and dynamically allocate your budget to where it delivers the highest ROI.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">How do you measure success when cookies are becoming less important?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>This is a key challenge, and we are well prepared for it. We implement future-proof tracking methods such as server-side tracking and use tools like the Meta Conversion API. In addition, attribution models such as Marketing Mix Modelling (MMM) are becoming increasingly important for assessing the contribution of individual channels even without cookies.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">Which industries is marketing budget optimisation particularly relevant for?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>In principle, every company benefits from using its budget efficiently. However, it is particularly important for industries with high competitive pressure, such as e-commerce, the finance and insurance sector, as well as B2B companies that need to generate qualified leads. Our expertise is not limited to specific industries, but is geared towards use cases such as lead generation or increasing awareness.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">Do you also offer training for our internal teams?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Partnership and knowledge transfer. We are happy to support you with tailored training sessions and workshops so that your team can build and expand capabilities in campaign management and budget optimisation. <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n              <\/div>\n      <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_d84409783b72daa5070fd0d5e52d0769\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Our Blog          <\/div>\n                <h2 class=\"info__hl\">Relevant Insights &amp; Updates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"167\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/AuditLearnings-Blog_Gemini_Generated_Image_caau2scaau2scaau_processed-300x167.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/AuditLearnings-Blog_Gemini_Generated_Image_caau2scaau2scaau_processed-300x167.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/AuditLearnings-Blog_Gemini_Generated_Image_caau2scaau2scaau_processed-1024x571.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/AuditLearnings-Blog_Gemini_Generated_Image_caau2scaau2scaau_processed-768x428.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/AuditLearnings-Blog_Gemini_Generated_Image_caau2scaau2scaau_processed-1536x857.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/AuditLearnings-Blog_Gemini_Generated_Image_caau2scaau2scaau_processed-2048x1142.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">Blind spots in the media mix: five insights from audit practice<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/blind-spots-in-the-media-mix-five-insights-from-audit-practice\/\" aria-label=\"Blind spots in the media mix: five insights from audit practice\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/Meta-Digitalsteuer_processed-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/Meta-Digitalsteuer_processed-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/Meta-Digitalsteuer_processed-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/Meta-Digitalsteuer_processed-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/Meta-Digitalsteuer_processed-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/03\/Meta-Digitalsteuer_processed-2048x1098.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"61\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/meta-logo-300x61.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/meta-logo-300x61.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/07\/meta-logo.png 361w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">Meta passes on the digital tax: How to protect your ad performance!<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/meta-passes-on-the-digital-tax-how-to-protect-your-ad-performance\/\" aria-label=\"Meta passes on the digital tax: How to protect your ad performance!\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/dima-solomin-yIT9HO8UrPA-unsplash-e1767006861160-300x161.jpg\" class=\"attachment-medium size-medium\" alt=\"Meta Facebook\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/dima-solomin-yIT9HO8UrPA-unsplash-e1767006861160-300x161.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/dima-solomin-yIT9HO8UrPA-unsplash-e1767006861160-1024x550.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/dima-solomin-yIT9HO8UrPA-unsplash-e1767006861160-768x413.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/dima-solomin-yIT9HO8UrPA-unsplash-e1767006861160-1536x826.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/12\/dima-solomin-yIT9HO8UrPA-unsplash-e1767006861160.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Your survival guide through the Meta conversion jungle<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/your-survival-guide-through-the-meta-conversion-jungle\/\" aria-label=\"Your survival guide through the Meta conversion jungle\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/wahrheit-ueber-mmm-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/wahrheit-ueber-mmm-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/wahrheit-ueber-mmm-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/wahrheit-ueber-mmm-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/wahrheit-ueber-mmm-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/wahrheit-ueber-mmm-2048x1098.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">The Whole Truth About Marketing Mix Models<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/the-whole-truth-about-marketing-mix-models\/\" aria-label=\"The Whole Truth About Marketing Mix Models\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":14507,"parent":14557,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14614","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Optimise your marketing budget \u2013 more ROI | e-dialog<\/title>\n<meta name=\"description\" content=\"Optimise your marketing budget: Get more ROI from every euro with a data-driven strategy, cross-channel optimisation &amp; partnership. \u2713 Enquire now\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/strategies\/optimise-your-marketing-budget\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimise your marketing budget\" \/>\n<meta property=\"og:description\" content=\"e-dialog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/strategies\/optimise-your-marketing-budget\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T13:43:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Marketingbudget_ProgrammatiCon\u00a9YvonneFetz_StudioF-143_2500-tiny-Teaser.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/strategies\\\/optimise-your-marketing-budget\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/strategies\\\/optimise-your-marketing-budget\\\/\"},\"author\":{\"name\":\"Carmen Contreras-Salazar\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/person\\\/1927cb9ff601113fff87d7570a6cd6ce\"},\"headline\":\"Optimise your marketing budget\",\"datePublished\":\"2025-08-19T07:19:43+00:00\",\"dateModified\":\"2026-02-27T13:43:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/strategies\\\/optimise-your-marketing-budget\\\/\"},\"wordCount\":4,\"publisher\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/strategies\\\/optimise-your-marketing-budget\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Marketingbudget_ProgrammatiCon\u00a9YvonneFetz_StudioF-143_2500-tiny-Teaser.png\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/strategies\\\/optimise-your-marketing-budget\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/strategies\\\/optimise-your-marketing-budget\\\/\",\"name\":\"Optimise your marketing budget \u2013 more ROI | e-dialog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/strategies\\\/optimise-your-marketing-budget\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/strategies\\\/optimise-your-marketing-budget\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Marketingbudget_ProgrammatiCon\u00a9YvonneFetz_StudioF-143_2500-tiny-Teaser.png\",\"datePublished\":\"2025-08-19T07:19:43+00:00\",\"dateModified\":\"2026-02-27T13:43:52+00:00\",\"description\":\"Optimise your marketing budget: Get more ROI from every euro with a data-driven strategy, cross-channel optimisation & partnership. \u2713 Enquire now\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/strategies\\\/optimise-your-marketing-budget\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/e-dialog.group\\\/en\\\/strategies\\\/optimise-your-marketing-budget\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/strategies\\\/optimise-your-marketing-budget\\\/#primaryimage\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Marketingbudget_ProgrammatiCon\u00a9YvonneFetz_StudioF-143_2500-tiny-Teaser.png\",\"contentUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Marketingbudget_ProgrammatiCon\u00a9YvonneFetz_StudioF-143_2500-tiny-Teaser.png\",\"width\":2500,\"height\":1667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/strategies\\\/optimise-your-marketing-budget\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strategies\",\"item\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/strategies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Optimise your marketing budget\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\",\"name\":\"e-dialog\",\"description\":\"Data-driven Marketing &amp; Strategie\",\"publisher\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\",\"name\":\"e-dialog\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/e-dialog-logo.svg\",\"contentUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/e-dialog-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"e-dialog\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/edialog.group\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/e-dialog-gmbh\\\/\",\"https:\\\/\\\/www.instagram.com\\\/e_dialog\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@e_dialog\"],\"description\":\"Bei e-dialog gestalteten wir gemeinsam die Zukunft des data-driven Marketings - mit einem gro\u00dfartigen Team aus passionierten Expert*innen.\",\"email\":\"kontakt@e-dialog.group\",\"telephone\":\"+43 1 309 09 09\",\"legalName\":\"e-dialog GmbH\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/person\\\/1927cb9ff601113fff87d7570a6cd6ce\",\"name\":\"Carmen Contreras-Salazar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ecaa86dda30fdb1e64885c879d9ba3430e57bc844ebfd4a66191cefe68d54cdb?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ecaa86dda30fdb1e64885c879d9ba3430e57bc844ebfd4a66191cefe68d54cdb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ecaa86dda30fdb1e64885c879d9ba3430e57bc844ebfd4a66191cefe68d54cdb?s=96&d=mm&r=g\",\"caption\":\"Carmen Contreras-Salazar\"},\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/author\\\/carmen\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Optimise your marketing budget \u2013 more ROI | e-dialog","description":"Optimise your marketing budget: Get more ROI from every euro with a data-driven strategy, cross-channel optimisation & partnership. \u2713 Enquire now","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/e-dialog.group\/en\/strategies\/optimise-your-marketing-budget\/","og_locale":"en_US","og_type":"article","og_title":"Optimise your marketing budget","og_description":"e-dialog","og_url":"https:\/\/e-dialog.group\/en\/strategies\/optimise-your-marketing-budget\/","og_site_name":"e-dialog","article_publisher":"https:\/\/www.facebook.com\/edialog.group","article_modified_time":"2026-02-27T13:43:52+00:00","og_image":[{"width":2500,"height":1667,"url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Marketingbudget_ProgrammatiCon\u00a9YvonneFetz_StudioF-143_2500-tiny-Teaser.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/e-dialog.group\/en\/strategies\/optimise-your-marketing-budget\/#article","isPartOf":{"@id":"https:\/\/e-dialog.group\/en\/strategies\/optimise-your-marketing-budget\/"},"author":{"name":"Carmen Contreras-Salazar","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/person\/1927cb9ff601113fff87d7570a6cd6ce"},"headline":"Optimise your marketing budget","datePublished":"2025-08-19T07:19:43+00:00","dateModified":"2026-02-27T13:43:52+00:00","mainEntityOfPage":{"@id":"https:\/\/e-dialog.group\/en\/strategies\/optimise-your-marketing-budget\/"},"wordCount":4,"publisher":{"@id":"https:\/\/e-dialog.group\/en\/#organization"},"image":{"@id":"https:\/\/e-dialog.group\/en\/strategies\/optimise-your-marketing-budget\/#primaryimage"},"thumbnailUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Marketingbudget_ProgrammatiCon\u00a9YvonneFetz_StudioF-143_2500-tiny-Teaser.png","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/e-dialog.group\/en\/strategies\/optimise-your-marketing-budget\/","url":"https:\/\/e-dialog.group\/en\/strategies\/optimise-your-marketing-budget\/","name":"Optimise your marketing budget \u2013 more ROI | e-dialog","isPartOf":{"@id":"https:\/\/e-dialog.group\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/e-dialog.group\/en\/strategies\/optimise-your-marketing-budget\/#primaryimage"},"image":{"@id":"https:\/\/e-dialog.group\/en\/strategies\/optimise-your-marketing-budget\/#primaryimage"},"thumbnailUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Marketingbudget_ProgrammatiCon\u00a9YvonneFetz_StudioF-143_2500-tiny-Teaser.png","datePublished":"2025-08-19T07:19:43+00:00","dateModified":"2026-02-27T13:43:52+00:00","description":"Optimise your marketing budget: Get more ROI from every euro with a data-driven strategy, cross-channel optimisation & partnership. \u2713 Enquire now","breadcrumb":{"@id":"https:\/\/e-dialog.group\/en\/strategies\/optimise-your-marketing-budget\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/e-dialog.group\/en\/strategies\/optimise-your-marketing-budget\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/e-dialog.group\/en\/strategies\/optimise-your-marketing-budget\/#primaryimage","url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Marketingbudget_ProgrammatiCon\u00a9YvonneFetz_StudioF-143_2500-tiny-Teaser.png","contentUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/09\/Marketingbudget_ProgrammatiCon\u00a9YvonneFetz_StudioF-143_2500-tiny-Teaser.png","width":2500,"height":1667},{"@type":"BreadcrumbList","@id":"https:\/\/e-dialog.group\/en\/strategies\/optimise-your-marketing-budget\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/e-dialog.group\/en\/"},{"@type":"ListItem","position":2,"name":"Strategies","item":"https:\/\/e-dialog.group\/en\/strategies\/"},{"@type":"ListItem","position":3,"name":"Optimise your marketing budget"}]},{"@type":"WebSite","@id":"https:\/\/e-dialog.group\/en\/#website","url":"https:\/\/e-dialog.group\/en\/","name":"e-dialog","description":"Data-driven Marketing &amp; Strategie","publisher":{"@id":"https:\/\/e-dialog.group\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/e-dialog.group\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/e-dialog.group\/en\/#organization","name":"e-dialog","url":"https:\/\/e-dialog.group\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/","url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg","contentUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/06\/e-dialog-logo.svg","width":1,"height":1,"caption":"e-dialog"},"image":{"@id":"https:\/\/e-dialog.group\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/edialog.group","https:\/\/www.linkedin.com\/company\/e-dialog-gmbh\/","https:\/\/www.instagram.com\/e_dialog\/","https:\/\/www.tiktok.com\/@e_dialog"],"description":"Bei e-dialog gestalteten wir gemeinsam die Zukunft des data-driven Marketings - mit einem gro\u00dfartigen Team aus passionierten Expert*innen.","email":"kontakt@e-dialog.group","telephone":"+43 1 309 09 09","legalName":"e-dialog GmbH"},{"@type":"Person","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/person\/1927cb9ff601113fff87d7570a6cd6ce","name":"Carmen Contreras-Salazar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ecaa86dda30fdb1e64885c879d9ba3430e57bc844ebfd4a66191cefe68d54cdb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ecaa86dda30fdb1e64885c879d9ba3430e57bc844ebfd4a66191cefe68d54cdb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ecaa86dda30fdb1e64885c879d9ba3430e57bc844ebfd4a66191cefe68d54cdb?s=96&d=mm&r=g","caption":"Carmen Contreras-Salazar"},"url":"https:\/\/e-dialog.group\/en\/blog\/author\/carmen\/"}]}},"_links":{"self":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/pages\/14614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/comments?post=14614"}],"version-history":[{"count":1,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/pages\/14614\/revisions"}],"predecessor-version":[{"id":14617,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/pages\/14614\/revisions\/14617"}],"up":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/pages\/14557"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/media\/14507"}],"wp:attachment":[{"href":"https:\/\/e-dialog.group\/en\/wp-json\/wp\/v2\/media?parent=14614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}