{"id":16224,"date":"2026-06-03T15:24:28","date_gmt":"2026-06-03T15:24:28","guid":{"rendered":"https:\/\/e-dialog.group\/ai-in-marketing\/edify\/"},"modified":"2026-06-08T11:04:43","modified_gmt":"2026-06-08T11:04:43","slug":"edify","status":"publish","type":"page","link":"https:\/\/e-dialog.group\/en\/ai-in-marketing\/edify\/","title":{"rendered":"edify"},"content":{"rendered":"<div id=\"content-header-full-block_38700b3932c2997bf587db9babbd7a4b\" class=\"content-header-full block block--content-header-full\" data-title=\"\">\n  <div class=\"content-header-full__content content\">\n    <div class=\"content__bg bg\">\n              <img decoding=\"async\" style=\"object-position: 50% 50%\" class=\"bg__img img img--desktop\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Header-Image-Original-Keyframe_processed-Teaser.png\" alt=\"\" fetchpriority=\"high\">\n                    <img decoding=\"async\" style=\"object-position: 50% 50%\" class=\"bg__img img img--mobile\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Header-Image-Original-Keyframe_processed-Teaser.png\" alt=\"\" fetchpriority=\"high\">\n          <\/div>\n    <div class=\"content__info info\">\n            <h1 class=\"info__hl\">edify: Agentic Performance Marketing from e-dialog<\/h1>              <div class=\"info__text\">\n          <p>Control your entire campaign process in an AI interface. Generate hundreds of assets from one idea. Launch your campaign on all channels with one click. That&rsquo;s agentic performance marketing with edify.   <\/p>\n        <\/div>\n            <a href=\"mailto:dh@e-dialog.group?subject=edify%20Demo%20Anfrage\" target=\"_self\" class=\"info__cta\">\n        Get your demo now.  \n      <\/a>    <\/div>\n  <\/div>\n<\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><aside id=\"aside-content-block_d7a282f92f1e8650938b913fa8d15803\" class=\"aside-content block block--aside-content\" data-title=\"\">\n  <div class=\"aside-content__content content\">\n                  <nav class=\"content__nav\" id=\"aside-nav\">\n          <ul>\n                                      <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/ai-in-marketing\/edify\/#was-ist-edify\" class=\"active\">What is edify?<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/ai-in-marketing\/edify\/#wie-funktioniert-edify\" class=\"\">How does edify work?<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/ai-in-marketing\/edify\/#edify-implementieren\" class=\"\">Implement edify<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/ai-in-marketing\/edify\/#deine-vorteile\" class=\"\">Your advantages<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/ai-in-marketing\/edify\/#demo-anfragen\" class=\"\">Request a demo<\/a>\n              <\/li>\n                          <li>\n                <a href=\"https:\/\/e-dialog.group\/en\/ai-in-marketing\/edify\/#faq\" class=\"\">FAQ<\/a>\n              <\/li>\n                      <\/ul>\n        <\/nav>\n        <button class=\"content__mobile-nav-trigger\">\n          Inhaltsverzeichnis\n          <svg width=\"26\" height=\"25\" viewbox=\"0 0 26 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <circle cx=\"13\" cy=\"12.5\" r=\"12.5\" fill=\"#0045A5\"><\/circle>\n            <path d=\"M19 15L13 9L7 15\" stroke=\"white\" stroke-width=\"2\"><\/path>\n          <\/svg>\n        <\/button>\n            <\/div>\n<\/aside><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div id=\"was-ist-edify\" class=\"basic-content block block--basic-content\" data-title=\"What is edify?\">\n  <div class=\"basic-content__content content\">\n    <h2>What is edify?<\/h2>\n<p>With edify, you control the entire campaign process on one interface, automated and independent of the advertising channels used. AI not only provides support here, but also controls and analyzes the entire performance marketing cycle. This creates a self-learning campaign cycle and thus genuine agentic performance marketing. Based on product and company data, the AI records the requirements, analyses the competition, automatically creates on-brand assets, activates, evaluates and optimizes in almost real time.   <\/p>\n<p>edify is a flexible, <strong>AI-supported framework<\/strong> that was developed by e-dialog itself and is set up individually for your company. This is the only way that AI models can <strong>generate relevant campaigns for your brand<\/strong> based on your data that contribute to your goals. This allows you to use the power of generative AI to scale the maximum efficiency gain for your company.  <\/p>\n  <\/div>\n<\/div>\n\n<div id=\"video-block_2c2317efa1a5db6cd2b56079f449ac1f\" class=\"video block block--video\" data-title=\"\" data-video-title=\"edify: Agentic Performance Marketing from e-dialog\">\n            <div class=\"video__item video__item--desktop\">\n        <video src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/1080P-Edify-Teaser-e-dialog.mov\" controls><\/video>\n        <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1428\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Edify-Cover-Image_processed.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Edify-Cover-Image_processed.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Edify-Cover-Image_processed-300x167.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Edify-Cover-Image_processed-1024x571.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Edify-Cover-Image_processed-768x428.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Edify-Cover-Image_processed-1536x857.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Edify-Cover-Image_processed-2048x1142.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">                  <button aria-label=\"play\">\n            <svg width=\"19\" height=\"21\" viewbox=\"0 0 19 21\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M18.0991 10.067C18.4325 10.2594 18.4325 10.7406 18.0991 10.933L1.07554 20.7616C0.742202 20.954 0.325536 20.7135 0.325536 20.3286L0.325537 0.671424C0.325537 0.286524 0.742203 0.0459617 1.07554 0.238412L18.0991 10.067Z\"><\/path>\n            <\/svg>\n          <\/button>\n              <\/div>\n              <div class=\"video__item video__item--mobile\">\n        <video src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/1080P-Edify-Teaser-e-dialog.mov\" controls><\/video>\n        <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1428\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Edify-Cover-Image_processed.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Edify-Cover-Image_processed.jpg 2560w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Edify-Cover-Image_processed-300x167.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Edify-Cover-Image_processed-1024x571.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Edify-Cover-Image_processed-768x428.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Edify-Cover-Image_processed-1536x857.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Edify-Cover-Image_processed-2048x1142.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">                  <button aria-label=\"play\">\n            <svg width=\"19\" height=\"21\" viewbox=\"0 0 19 21\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M18.0991 10.067C18.4325 10.2594 18.4325 10.7406 18.0991 10.933L1.07554 20.7616C0.742202 20.954 0.325536 20.7135 0.325536 20.3286L0.325537 0.671424C0.325537 0.286524 0.742203 0.0459617 1.07554 0.238412L18.0991 10.067Z\"><\/path>\n            <\/svg>\n          <\/button>\n              <\/div>\n      <\/div>\n\n<div id=\"basic-content-block_f1310c31acbdf2745125910a1022cf40\" class=\"basic-content block block--basic-content\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p style=\"text-align: right;\"><small>Video: AI-generated<\/small><\/p>\n  <\/div>\n<\/div>\n\n<div id=\"wie-funktioniert-edify\" class=\"basic-content block block--basic-content\" data-title=\"How does edify work?\">\n  <div class=\"basic-content__content content\">\n    <h2>How does edify work? The five interlocking modules<\/h2>\n<p>The framework is hosted on <a href=\"https:\/\/e-dialog.group\/en\/google-sales-partner\/google-cloud-platform\/\">Google Cloud<\/a> and uses the latest AI models and innovations. The entire campaign process is controlled end-to-end via five seamlessly linked modules: <\/p>\n  <\/div>\n<\/div>\n\n  <div id=\"big-ol-block_5fdda2912e6d03fd9794a14ae1d341d1\" class=\"big-ol block block--big-ol\" data-title=\"\">\n    <ol class=\"big-ol__content content\">\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            01          <\/div>\n          <div class=\"li__main li-main\">\n                          <h3 class=\"li-main__hl\">Briefing Studio<\/h3>                                      <div class=\"li-main__content\"><p>In this module, you create the briefing for your campaign <strong>based on the company data<\/strong> we have used to train the system in a structured way &ndash; from product feeds and landing pages to market research. Generative AI is used to analyze this data and translate it into a master briefing. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            02          <\/div>\n          <div class=\"li__main li-main\">\n                          <h3 class=\"li-main__hl\">Asset Generation<\/h3>                                      <div class=\"li-main__content\"><p>Using an <strong>intuitive user interface<\/strong>, edify generates hundreds of customized text, image and video variants based on the briefing, which comply with your brand guidelines as well as the specifications of the selected advertising channels.<\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            03          <\/div>\n          <div class=\"li__main li-main\">\n                          <h3 class=\"li-main__hl\">Campaign Sync<\/h3>                                      <div class=\"li-main__content\"><p>edify synchronizes the generated creatives <strong>in real time via APIs <\/strong>with platforms such as YouTube, Google Ads, DV360 or Meta, verifies them and activates cross-platform tracking.<\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            04          <\/div>\n          <div class=\"li__main li-main\">\n                          <h3 class=\"li-main__hl\">Performance Tracking<\/h3>                                      <div class=\"li-main__content\"><p>edify monitors the performance of all creatives in real time. Best performers are highlighted, weak assets are automatically stopped &ndash; across all platforms. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            05          <\/div>\n          <div class=\"li__main li-main\">\n                          <h3 class=\"li-main__hl\">Asset Adaptation<\/h3>                                      <div class=\"li-main__content\"><p>The analysis of current campaigns flows directly into the briefing for the next campaign. When you approve it, edify translates the insights gained directly into new text, images and videos. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n          <\/ol>\n  <\/div>\n\n\n<div id=\"image-fullscreen-block_eb25d32462e646a6b46328badba4e5cc\" class=\"image-fullscreen block block--image-fullscreen\" data-title=\"\">\n  <div class=\"image-fullscreen__content content\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1695\" height=\"1047\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/e-dialog-Agentic-Performance-Marketing-Grafik-weiss-2.png\" class=\"content__img img img--desktop\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/e-dialog-Agentic-Performance-Marketing-Grafik-weiss-2.png 1695w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/e-dialog-Agentic-Performance-Marketing-Grafik-weiss-2-300x185.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/e-dialog-Agentic-Performance-Marketing-Grafik-weiss-2-1024x633.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/e-dialog-Agentic-Performance-Marketing-Grafik-weiss-2-768x474.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/e-dialog-Agentic-Performance-Marketing-Grafik-weiss-2-1536x949.png 1536w\" sizes=\"auto, (max-width: 1695px) 100vw, 1695px\">    <img loading=\"lazy\" decoding=\"async\" width=\"1695\" height=\"1047\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/e-dialog-Agentic-Performance-Marketing-Grafik-weiss-2.png\" class=\"content__img img img--mobile\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/e-dialog-Agentic-Performance-Marketing-Grafik-weiss-2.png 1695w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/e-dialog-Agentic-Performance-Marketing-Grafik-weiss-2-300x185.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/e-dialog-Agentic-Performance-Marketing-Grafik-weiss-2-1024x633.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/e-dialog-Agentic-Performance-Marketing-Grafik-weiss-2-768x474.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/e-dialog-Agentic-Performance-Marketing-Grafik-weiss-2-1536x949.png 1536w\" sizes=\"auto, (max-width: 1695px) 100vw, 1695px\">  <\/div>\n<\/div>\n\n<div id=\"basic-content-block_1b67b736452481faeef62aea4823a97d\" class=\"basic-content block block--basic-content block--increase-margin\" data-title=\"\">\n  <div class=\"basic-content__content content\">\n    <p><small>Image: The five interlocking modules of the edify framework, source: e-dialog<\/small><\/p>\n  <\/div>\n<\/div>\n\n<div id=\"edify-implementieren\" class=\"nested-accordion block block--nested-accordion block--increase-margin\" data-title=\"Implement edify\">\n  <div class=\"nested-accordion__content content\">\n          <div class=\"content__items items\">\n                  <details class=\"items__item item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" open>\n            <summary class=\"item__header header\">\n              <div class=\"header__headlines headlines\">\n                <h2 class=\"headlines__hl\">How we implement edify<\/h2>                              <\/div>\n              <div class=\"header__inner inner-content\">\n                <div class=\"inner-content__intro\"><\/div>\n                <div class=\"inner-content__cta\">\n                  <span><\/span>\n                  <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewbox=\"0 0 40 40\" fill=\"none\">\n                    <circle cx=\"20\" cy=\"20\" r=\"20\" transform=\"matrix(1.19249e-08 -1 -1 -1.19249e-08 40 40)\"><\/circle>\n                    <path d=\"M12.8594 22.3633L19.593 16L27.0001 22.3633\" stroke-width=\"3\" stroke-linecap=\"round\"><\/path>\n                  <\/svg>\n                <\/div>\n              <\/div>\n            <\/summary>\n            <div class=\"item__main main\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div class=\"main__col col col--left\">\n                <p>The path to a customized Agentic marketing platform for your company follows a clearly structured process through which we guide you:<\/p>\n              <\/div>\n              <div class=\"main__col col col--right\">\n                                                  <div class=\"col__boxes boxes\">\n                                          <div class=\"boxes__box\"><p><strong>1st Workshop &amp; Strategy:<\/strong> We analyze your workflows, identify asset gaps and define the technological requirements.<\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><p><strong>2. data connection:<\/strong> We securely integrate your product feeds, media databases and brand guidelines into your private instance on the Google Cloud.<\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><p><strong>3. workflow optimization:<\/strong> We configure, test and optimize the generation of briefings, assets and campaigns and ensure quality control at all stages.<\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><p><strong>4. launch &amp; API activation:<\/strong> We provide a user interface adapted to your company and activate the transfer of assets to channels such as YouTube, Google Ads or Meta.<\/p>\n<\/div>\n                                          <div class=\"boxes__box\"><p><strong>5. reporting &amp; development:<\/strong> We analyze the quality of the campaigns, evaluate the learning ability of the system and develop it further according to your wishes.<\/p>\n<\/div>\n                                      <\/div>\n                              <\/div>\n            <\/div>\n          <\/details>\n              <\/div>\n      <\/div>\n<\/div>\n\n<div id=\"deine-vorteile\" class=\"basic-content block block--basic-content block--no-margin\" data-title=\"Your advantages\">\n  <div class=\"basic-content__content content\">\n    <h2>Your advantages: Why Agentic Performance Marketing with e-dialog?<\/h2>\n  <\/div>\n<\/div>\n\n  <div id=\"big-ol-block_fc993789ce80e034e4b60f50cc4f1193\" class=\"big-ol block block--big-ol block--increase-margin big-ol--yellow\" data-title=\"\">\n    <ol class=\"big-ol__content content\">\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            01          <\/div>\n          <div class=\"li__main li-main\">\n                          <h3 class=\"li-main__hl\">Certified Google Cloud Partner<\/h3>                                      <div class=\"li-main__content\"><p>As an <a href=\"https:\/\/e-dialog.group\/en\/google-sales-partner\/google-cloud-platform\/\">official partner<\/a>, e-dialog implements edify directly in your cloud infrastructure. This allows you to use Gemini Enterprise&rsquo;s advanced models in a protected environment without giving up control of your data. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            02          <\/div>\n          <div class=\"li__main li-main\">\n                          <h3 class=\"li-main__hl\">Symbiosis of technology and campaign expertise<\/h3>                                      <div class=\"li-main__content\"><p>We seamlessly combine a deep understanding of IT and data with many years of excellence in paid media and <a href=\"https:\/\/e-dialog.group\/en\/strategies\/performance-marketing-agency\/\">performance marketing<\/a>. Only this combination makes the development of a truly intelligent, autonomous platform like edify possible. The result: algorithms that not only process data, but also optimize your campaigns strategically and demonstrably successfully.  <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n              <li class=\"content__li li\">\n          <div class=\"li__index\">\n            03          <\/div>\n          <div class=\"li__main li-main\">\n                          <h3 class=\"li-main__hl\">Strategic consulting<\/h3>                                      <div class=\"li-main__content\"><p>Our partnership does not end with the technical setup of the framework. e-dialog strategically embeds edify into your entire digital roadmap and accompanies your marketing teams from the initial workflow analysis to the scaling of your creative and media processes. <\/p>\n<\/div>\n                      <\/div>\n        <\/li>\n          <\/ol>\n  <\/div>\n\n\n<div id=\"demo-anfragen\" class=\"teaser-slim block block--teaser-slim block--increase-margin\" data-title=\"Request a demo\">\n  <div class=\"teaser-slim__content content\">\n    <div class=\"content__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Header-Image-Original-Keyframe_processed-1024x574.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Header-Image-Original-Keyframe_processed-1024x574.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Header-Image-Original-Keyframe_processed-300x168.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Header-Image-Original-Keyframe_processed-768x431.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Header-Image-Original-Keyframe_processed-1536x861.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/06\/Header-Image-Original-Keyframe_processed-2048x1148.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">          <\/div>\n    <div class=\"content__info info\">\n              <svg class=\"info__decoration\" width=\"267\" height=\"127\" viewbox=\"0 0 267 127\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M151.031 29C218.027 29 272.138 83.0603 272.138 149.5C272.138 215.94 218.027 270 151.031 270C84.0352 270 29.9248 215.94 29.9248 149.5C29.9248 83.0603 84.0352 29 151.031 29Z\" stroke=\"#FBC105\" stroke-width=\"58\"><\/path>\n        <\/svg>\n                    <div class=\"info__sl\">Convince yourself of the speed and quality of agency campaigns with edify.<\/div>\n            <h2 class=\"info__hl\">Take a look in the engine room<\/h2>      <a href=\"mailto:dh@e-dialog.group?subject=edify%20Demo%20Anfrage\" target=\"_self\" class=\"info__cta\">\n        Request your edify demo now.\n      <\/a>    <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"faq\" class=\"basic-content block block--basic-content\" data-title=\"FAQ\">\n  <div class=\"basic-content__content content\">\n    <h2>Frequently asked questions (FAQ)<\/h2>\n  <\/div>\n<\/div>\n\n<div id=\"accordion-block_6747d89ec0c8cab0d1a09d263cfd2008\" class=\"accordion block block--accordion\" data-title=\"\">\n  <div class=\"accordion__content content\">\n          <div class=\"content__entries entries\">\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">Is edify a ready-made SaaS software that I buy as a subscription?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>No. edify is a technological framework developed by e-dialog. Our service consists of seamlessly integrating this system into your existing IT infrastructure, adapting it to your corporate design and implementing it precisely in line with your marketing workflows.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">What role does the Google Cloud Platform (GCP) play?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>The GCP is the technological foundation. Through Gemini Enterprise, we use state-of-the-art Generative AI models in a fully protected, GDPR-compliant environment. <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n                  <details class=\"entries__entry entry\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n            <summary class=\"entry__header\">\n              <h3 itemprop=\"name\">How does the framework differ from the AI tools from Google or Meta?<\/h3>\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\">\n                <circle fill=\"#0045a5\" cx=\"12\" cy=\"12\" r=\"11.77\"><\/circle>\n                <path fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" d=\"M6.06,8.71l5.74,6.49s.01.02.02.02c.11.09.27.08.36-.02l5.74-6.49\"><\/path>\n              <\/svg>\n            <\/summary>\n            <div class=\"entry__text\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n              <div itemprop=\"text\">\n                <p>Large ad networks optimize natively within their own ecosystem, which often leads to black box decisions and loss of control over visuals. edify centralizes the intelligence in your own cloud. It generates consistent creative across channels and uses platforms like Google Ads or DV360 purely to distribute fully finished ads.  <\/p>\n              <\/div>\n            <\/div>\n          <\/details>\n              <\/div>\n      <\/div>\n<\/div><\/div>\n<\/div>\n<div id=\"teaser-classic-block_3957c6a9d68fd20d2c5f5f214d50c848\" class=\"teaser-classic block block--teaser-classic\" data-title=\"\">\n  <div class=\"teaser-classic__content content\">\n    <div class=\"content__top top\">\n      <div class=\"top__info info\">\n                  <div class=\"info__sl\">\n            <svg width=\"15\" height=\"15\" viewbox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <circle cx=\"7.5\" cy=\"7.5\" r=\"6\" stroke=\"#C32218\" stroke-width=\"3\"><\/circle>\n            <\/svg>\n            Knowledge          <\/div>\n                <h2 class=\"info__hl\">Relevant News &amp; Updates<\/h2>      <\/div>\n          <\/div>\n    <div class=\"content__posts posts-teaser\">\n                      <div class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/GACon-Takeaways_processed-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/GACon-Takeaways_processed-300x161.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/GACon-Takeaways_processed-1024x549.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/GACon-Takeaways_processed-768x412.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/GACon-Takeaways_processed-1536x824.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/GACon-Takeaways_processed-2048x1098.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Data strength &amp; AI power: tech highlights at GACon 2026<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/data-strength-ai-power-tech-highlights-at-gacon-2026\/\" aria-label=\"Data strength &amp; AI power: tech highlights at GACon 2026\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000-Video-Opt_processed-Teaser-300x233.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000-Video-Opt_processed-Teaser-300x233.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000-Video-Opt_processed-Teaser-1024x794.png 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000-Video-Opt_processed-Teaser-768x595.png 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000-Video-Opt_processed-Teaser-1536x1190.png 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/05\/SPORT2000-Video-Opt_processed-Teaser-2048x1587.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Sport2000_logo_2025-300x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Sport2000_logo_2025-300x300.png 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Sport2000_logo_2025-150x150.png 150w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/11\/Sport2000_logo_2025.png 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__tag\">Campaigns<\/div>\n                    <h3 class=\"post-teaser__title\">SPORT 2000: More awareness with optimized video ads<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/success-story\/sport-2000-more-awareness-with-optimized-video-ads\/\" aria-label=\"SPORT 2000: More awareness with optimized video ads\"><\/a>\n        <\/div>\n                      <div class=\"posts-teaser__post-teaser post-teaser post-teaser--logo\">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GoogleAnalyticsConference%C2%A9JenniferFetz-0087_processed-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GoogleAnalyticsConference&copy;JenniferFetz-0087_processed-300x200.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GoogleAnalyticsConference&copy;JenniferFetz-0087_processed-1024x682.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GoogleAnalyticsConference&copy;JenniferFetz-0087_processed-768x512.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GoogleAnalyticsConference&copy;JenniferFetz-0087_processed-1536x1024.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GoogleAnalyticsConference&copy;JenniferFetz-0087_processed-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                <div class=\"post-teaser__logo\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/GACon-logo-black-yellow-1.svg\" class=\"attachment-medium size-medium\" alt=\"\">            <\/div>\n                                <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">Data beats opinion: 15th Google Analytics Conference showcases the AI-driven future of performance measurement<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            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class=\"posts-teaser__post-teaser post-teaser \">\n                      <div class=\"post-teaser__img\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-300x161.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-300x161.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-1024x550.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-768x412.jpg 768w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-1536x824.jpg 1536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2026\/04\/marten-newhall-uAFjFsMS3YY-unsplash_processed-e1776693825994-2048x1099.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">            <\/div>\n                                          <div class=\"post-teaser__tag\">Analytics<\/div>\n                    <h3 class=\"post-teaser__title\">AI search, zero click and traffic slump: what the figures really say<\/h3>\n                    <div class=\"post-teaser__more\">\n            Read more            <svg width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM11.5303 6.53033C11.8232 6.23744 11.8232 5.76256 11.5303 5.46967L6.75736 0.6967C6.46447 0.403806 5.98959 0.403806 5.6967 0.6967C5.40381 0.989593 5.40381 1.46447 5.6967 1.75736L9.93934 6L5.6967 10.2426C5.40381 10.5355 5.40381 11.0104 5.6967 11.3033C5.98959 11.5962 6.46447 11.5962 6.75736 11.3033L11.5303 6.53033ZM1 6.75L11 6.75L11 5.25L1 5.25L1 6.75Z\"><\/path>\n            <\/svg>\n          <\/div>\n          <a href=\"https:\/\/e-dialog.group\/en\/blog\/ai-search-zero-click-and-traffic-slump-what-the-figures-really-say\/\" aria-label=\"AI search, zero click and traffic slump: what the figures really say\"><\/a>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":16228,"parent":14339,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-16224","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>edify: Agentic Performance Marketing from e-dialog<\/title>\n<meta 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