{"id":12658,"date":"2014-09-29T00:00:00","date_gmt":"2014-09-29T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/people-who-are-said-to-be-dead-live-longer-why-email-marketing-is-so-effective\/"},"modified":"2026-02-26T13:37:55","modified_gmt":"2026-02-26T13:37:55","slug":"people-who-are-said-to-be-dead-live-longer-why-email-marketing-is-so-effective","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/people-who-are-said-to-be-dead-live-longer-why-email-marketing-is-so-effective\/","title":{"rendered":"People Who Are Said To Be Dead Live Longer Why Email Marketing Is So Effective"},"content":{"rendered":"

Studies confirm the effectiveness of email marketing<\/h2>\n

The fact that email marketing works is shown not only by experience in the industry, but also by the results of many independent studies, including oneStudy by McKinsey<\/a><\/strong>. It shows that email marketing in relation toCustomer acquisition is even 40% more effective than Facebook and Twitter combined<\/strong>.<\/p>\n

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This is probably the reason why today around 77% of all marketers (according to a survey by Act-On among almost 20,000 American marketers) use email marketingmost important marketing tools<\/strong>count and use this preferentially.<\/p>\n

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The reason for this is the high response rate that this online marketing tool delivers. Email marketing is not only the top priority when it comes to acquiring new customers, but also when it comes to conversion and customer loyalty.<\/p>\n

The right dose makes all the difference<\/h2>\n

For everyone who is now thinking: Good news – if that’s the case, we will now be sending out three sales mailings to our subscribers every day. This is of course the wrong way. It is important to have a concept to understand the needs of the individual recipient groups and respond to themto approach individually<\/strong>. This is not achieved by always sending out the same information to all subscriber lists. Thesegmentation<\/strong>of the different shipping groups according to individual interests and needs is extremely important.<\/p>\n

Customers also value email marketing<\/h2>\n

The flood of information on the Internet is growing and growing and every company is fighting for users’ attention. Users are therefore not only confronted with a wealth of information on a wide variety of platforms, but also with countless advertising messages – online and offline.<\/p>\n

Newsletter readers therefore appreciate the compactness of the for themrelevant personal information<\/strong>and the recognition value. E-mail newsletters help – through correct segmentation – to filter out the most important information for customers and show what they are limited toAttention<\/strong>should direct.<\/p>\n

Customized landing pages and mobile devices<\/h2>\n

The flood of information on the Internet is growing and growing and every company is fighting for users’ attention. Users are therefore not only confronted with a wealth of information on a wide variety of platforms, but also with countless advertising messages – online and offline.<\/p>\n

Newsletter readers therefore appreciate the compactness of the for themrelevant personal information<\/strong>and the recognition value. E-mail newsletters help – through correct segmentation – to filter out the most important information for customers and show what they are limited toAttention<\/strong>should direct.<\/p>\n

Email marketing as an important step in the customer journey<\/h2>\n

When it comes to email marketing, it’s not just the individual newsletter\/mailing itself that counts. It is important to take into account the interaction of the individual mailings with each other and the footprint in the customer journey. Even if email marketing does not directly lead to conversion in your industry, it is still often an important step that a customer takes in the course of their customer journey.<\/p>\n

The most important advantages of email marketing at a glance<\/h2>\n