{"id":12660,"date":"2014-07-01T00:00:00","date_gmt":"2014-07-01T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/win-win-situation-the-sensible-use-of-qr-codes-in-the-store\/"},"modified":"2026-02-26T13:37:56","modified_gmt":"2026-02-26T13:37:56","slug":"win-win-situation-the-sensible-use-of-qr-codes-in-the-store","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/win-win-situation-the-sensible-use-of-qr-codes-in-the-store\/","title":{"rendered":"Win Win Situation The Sensible Use Of Qr Codes In The Store"},"content":{"rendered":"<h2>Well-intentioned, poorly implemented&hellip;<\/h2>\n<p>Imagine the following situation: You are strolling through the store of a young, hip fashion chain on a shopping Saturday. Between the countless clothes racks, your gaze stops on a potential favorite item and you begin to fight your way through the mountain of unsorted sizes. And as is so often the case, your size is not included. They are a little disappointed and continue to look for alternatives. Although this situation sounds very familiar to you, after three identical attempts you give up your search and leave the shop in frustration.&nbsp;Such negative shopping experiences lead to frustration and each time &ndash; consciously or unconsciously &ndash; they reduce the motivation to continue shopping in your store or even to enter it again.<\/p>\n<p>A company&rsquo;s solution approach looks like this:<\/p>\n<p><img decoding=\"async\" width=\"158\" height=\"317\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/blog_multichannel_qr_code.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/blog_multichannel_qr_code.jpg 158w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/blog_multichannel_qr_code-150x300.jpg 150w\" sizes=\"auto, (max-width: 158px) 100vw, 158px\"><\/p>\n<p>In addition to the product information, the clothing labels also have a QR code underneath that says &ldquo;Not your size? Check it online!&rdquo;. Actually not a bad idea&hellip;the sale should be moved to the online channel if there is a risk of a purchase being canceled in the shop. However, a closer look reveals two weak points that need to be taken into account:<\/p>\n<ul>\n<li>Placement of the QR code<\/li>\n<li>Using the QR code<\/li>\n<\/ul>\n<h2>The placement of the QR code<\/h2>\n<p>The so-called tag is usually attached to clothing in inconspicuous places so as not to damage it. This means that the request for online shopping does not depend on you<strong>visible area<\/strong>, if &ndash; as is usual in most shops &ndash; the clothing size is also displayed on the clothes hooks for quicker browsing. I.e. the<strong>Placement of the QR code is essential for its use<\/strong>! If the appropriate item is found in the POS, purchased and the tag is removed at home and the code is discovered, it has been noticed, but not by the customer segment that the marketer was targeting.<\/p>\n<p>It should be used by potential customers who have not yet found the right item of clothing and who are at risk of abandoning their purchase.<\/p>\n<p>Therefore: Make the QR code visible immediately and in such a way that a quick, appropriate service solution from the company is offered in the shortest possible frustration phase. One solution would be to print the code on the presentation area, which is used for price communication and immediately catches the eye.<\/p>\n<h2>The benefits of the QR code<\/h2>\n<p>Now to the benefit of the code for the customer: Taking his smartphone out of his pocket in a POS, opening the code reader, scanning the code and waiting for the page to load costs the customer effort. In addition, there may be other customers pushing past, loud music and stuffy air, which further influence the situation. As a company, you have to put in this effort<strong>positive online experience<\/strong>and one<strong>clearly recognizable benefits<\/strong>behind the QR code. If the subjective costs outweigh the benefits, a negative balance arises in the customer&rsquo;s perception, which is attributed to your company.<\/p>\n<p>If you scan the code shown above, you will&hellip; go to the home page. This is where the issue of utility comes into play. Redirecting to the homepage does not provide the customer with a satisfactory result because they neither immediately see the desired product nor the appropriate product category. The individual customer journey he is currently in is interrupted by the inappropriate landing page. Even entering the item number in the search does not lead to the product. The promise &ldquo;Not your size? Check it online!&rdquo; so it cannot be redeemed at all.<\/p>\n<p>Therefore: Be sure to pay attention to QR codes<strong>To create a service character<\/strong>and not to use it as a generic gimmick (home page as a landing page).<\/p>\n<p>Link to the relevant product or, if it is already sold out, to alternatives. Another option would be to display the stock levels for each shop in order to motivate the customer to contact the sales staff and have the item of clothing brought to them.<\/p>\n<h2>Conclusion<\/h2>\n<p>The use of QR codes for multichannel fusion at the POS makes sense for the company if it is designed sensibly for the customer and offers solutions. To be noted<\/p>\n<p>1) choose the placement to suit the shopping situation and<\/p>\n<p>2) to provide a straightforward solution to the current problem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We live in a multichannel world in which the modern consumer expects companies to perfectly merge online and offline. QR codes are an excellent way to offer the user additional services or brand experience at the point of sale. Provided they are used correctly.\u00a0<\/p>\n<p>In this article we will show you how a well-known fashion brand uses QR codes in store and what should be improved in the implementation in order to give the idea real added value for the customer.<\/p>\n","protected":false},"author":1,"featured_media":4804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"post-old.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,446],"channel":[456],"goal":[464],"technology":[],"c-year":[70],"class_list":["post-12660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-campaigns","channel-shopping","goal-lead-gen","c-year-70"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Win Win Situation The Sensible Use Of Qr Codes In The Store - e-dialog<\/title>\n<meta name=\"description\" content=\"We live in a multichannel world in which the modern consumer expects companies to perfectly merge online and offline. QR codes are an excellent way to offer the user additional services or brand experience at the point of sale. Provided they are used correctly.\u00a0 In this article we will show you how a well-known fashion brand uses QR codes in store and what should be improved in the implementation in order to give the idea real added value for the customer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/blog\/win-win-situation-the-sensible-use-of-qr-codes-in-the-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Win Win Situation The Sensible Use Of Qr Codes In The Store\" \/>\n<meta property=\"og:description\" content=\"We live in a multichannel world in which the modern consumer expects companies to perfectly merge online and offline. 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