{"id":12666,"date":"2014-08-07T00:00:00","date_gmt":"2014-08-07T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/which-search-customer-are-you-actually\/"},"modified":"2026-02-26T13:37:56","modified_gmt":"2026-02-26T13:37:56","slug":"which-search-customer-are-you-actually","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/which-search-customer-are-you-actually\/","title":{"rendered":"Which Search Customer Are You Actually"},"content":{"rendered":"<h3>Disinterested ignorer<\/h3>\n<p>Thank you for even reading this line! You are now welcome to skip to the other articles <\/p>\n<h3>Check-off or beginners<\/h3>\n<p>If you can say: &ldquo;My media plan includes search budget anyway,&rdquo; you have either fulfilled your obligation in your environment or are taking the first steps in search engine marketing (SEM). As long as your competitors are also at this level: Not so bad; In the medium term, however, you should think about&hellip;<\/p>\n<h3>Optimizer<\/h3>\n<p>Do you monitor your commissioned campaigns for a success indicator such as clicks, cost-per-click or reach? This is dangerous! That&rsquo;s 1<\/p>\n<h3>Professional<\/h3>\n<p>Do you control based on ROI or CPO? Are your campaigns set up granularly (some say complex) to get the most out of them? Super! Then you probably have your own strategy and budget for SEO (search engine optimization). You are probably already using at least two tools for analysis and know their different attribution models and their impact. Optimal landing pages are a given for you.<\/p>\n<h3>Hero<\/h3>\n<p>You not only optimize the channels in the customer journey, but also analyze and control at product, campaign and regional levels. You can therefore correlate the effect of all (online) marketing channels and optimize them holistically. You are a (positive) challenge for your agency. When do you start with programmatic marketing?<\/p>\n<p>No matter where you are: there is always the next step. The three most common obstacles: your environment, your agency and: YOURSELF. All three factors are in your hands!<\/p>\n<h3>If you have any questions, please feel free to contact us. <a href=\"mailto:kontakt@e-dialog.group\">kontakt@e-dialog.group<\/a><br>\n<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Inspired by a few conversations, I ask myself who I&#8217;m writing for here. A little topology:<\/p>\n","protected":false},"author":1,"featured_media":4804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"post-old.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,446],"channel":[455],"goal":[466],"technology":[],"c-year":[70],"class_list":["post-12666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-campaigns","channel-search","goal-performance-marketing","c-year-70"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Which Search Customer Are You Actually - e-dialog<\/title>\n<meta name=\"description\" content=\"Inspired by a few conversations, I ask myself who I&#039;m writing for here. 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