{"id":12667,"date":"2013-10-08T00:00:00","date_gmt":"2013-10-08T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/dont-panic-about-not-being-provided\/"},"modified":"2026-02-26T13:37:56","modified_gmt":"2026-02-26T13:37:56","slug":"dont-panic-about-not-being-provided","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/dont-panic-about-not-being-provided\/","title":{"rendered":"Dont Panic About Not Being Provided"},"content":{"rendered":"<p>In Google Analytics, these missing keywords now appear collectively as &ldquo;<strong>(not provided)<\/strong>&ldquo;.<\/p>\n<h2>Remedies against not provided<\/h2>\n<p>1. Google&rsquo;s data from the<strong>Webmaster Tools<\/strong>: it is helpful and nice, but leaves a lot to be desired in terms of scope and accuracy.<\/p>\n<p>2. Auxiliary data from the <strong>web analysis tools<\/strong> that allows conclusions to be drawn about the keywords: This can also only be an approximation.<\/p>\n<p>3. External data from search analytics tools: this is where things get more exciting because they have long allowed competitor analyzes and industry benchmarks. It will pay off to invest time and money in the near future. Valuable insights can be gained here that go beyond what was previously known.<\/p>\n<p>4. A <strong>qualitative shift in analysis<\/strong>: Towards a holistic view of the <a href=\"https:\/\/e-dialog.group\/blog\/customer-journey\/customer-journey-analyses-moeglichkeiten-und-trends\/\">customer journey<\/a>, to evaluate organic in the context of display and referrals. And to enhance the content and its strategic consideration. The best way.<\/p>\n<p>Apparently it&rsquo;s getting a little more complex &ndash; yes, and more promising for those who take it on. Let&rsquo;s get to it!<\/p>\n<h3>If you have any questions, please contact us! <a href=\"mailto:kontakt@e-dialog.group\">kontakt@e-dialog.group<\/a><br>\n<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Google is now converting all search sessions to https encryption, making it impossible for marketers to see which search words users use to come to their website &#8211; even in Google Analytics. The outcry was great. The official reason is to protect users from NSA access. (By the way, the official reason https is NOT responsible for the lack of data, but rather an intentional shortening of the referrer by Google!) Secured keyword data is now only available via the paid AdWords system &#8211; a rogue if you think anything bad about it&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"post-old.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,445],"channel":[],"goal":[463],"technology":[],"c-year":[73],"class_list":{"0":"post-12667","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-analytics","9":"goal-digital-strategy","10":"c-year-73"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dont Panic About Not Being Provided - e-dialog<\/title>\n<meta name=\"description\" content=\"Google is now converting all search sessions to https encryption, making it impossible for marketers to see which search words users use to come to their website - even in Google Analytics. 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