{"id":12677,"date":"2015-08-17T00:00:00","date_gmt":"2015-08-17T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/the-advantages-of-search-ads-360\/"},"modified":"2026-02-26T13:37:57","modified_gmt":"2026-02-26T13:37:57","slug":"the-advantages-of-search-ads-360","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/the-advantages-of-search-ads-360\/","title":{"rendered":"The Advantages Of Search Ads 360"},"content":{"rendered":"<h2>user interface<\/h2>\n<p>Through one<strong>Google Ads-oriented, easy-to-use user interface<\/strong>the change is easy. Search Ads 360 combines all search engine accounts<strong>for campaign management and reporting<\/strong>into one parent account. Due to the uniform user interface, the optimization of campaigns is overall more time-saving and efficient. Advertisers also use Search Ads 360 to manage their own campaigns internally.<\/p>\n<h2>Budget grading reports<\/h2>\n<p>Search Ads 360 offers the ability to retrieve the budget grading report of an annual or campaign budget. This results in extensive forecast data and information on the degree of target achievement. For example, the budget tiering report provides information about the costs to date, the elapsed time, the remaining budget, the remaining days and the budget tiering ratio. At a glance you can see where you currently stand and what the future forecast is.<\/p>\n<p><img decoding=\"async\" width=\"750\" height=\"82\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/doubleclick_search_budgetabstufungsbericht_beispiel_neu.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/doubleclick_search_budgetabstufungsbericht_beispiel_neu.png 750w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/doubleclick_search_budgetabstufungsbericht_beispiel_neu-300x33.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\"><\/p>\n<h2>Label reporting<\/h2>\n<p>Another difference between Search Ads 360 and Google Ads is label reporting.<strong>Label reporting<\/strong>can be used in Search Ads 360 across different accounts and<strong>detached from the campaign structures<\/strong>be created. As long as the correct and identical labels have been assigned to all accounts, this overall overview can be used to measure the success of labels in real time.<\/p>\n<p><img decoding=\"async\" width=\"498\" height=\"171\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/doubleclick_search_label-berichterstattung_beispiel_neu.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/doubleclick_search_label-berichterstattung_beispiel_neu.png 498w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/doubleclick_search_label-berichterstattung_beispiel_neu-300x103.png 300w\" sizes=\"auto, (max-width: 498px) 100vw, 498px\"><\/p>\n<h2>Bidding strategies in Search Ads 360<\/h2>\n<p>Bidding strategies optimize ad spend by monitoring keyword and product group performance. A Search Ads 360 bid strategy automates the bid adjustment process to eliminate the need to manually adjust all bids whenever the advertising landscape or advertising goals change.<strong>Bid optimization through bidding strategies can be done based on the following goals:<\/strong><\/p>\n<ul>\n<li>reaching a certain ad position,<\/li>\n<li>largest possible number of clicks from a set monthly budget,<\/li>\n<li>maximum number of conversions\/sales from a fixed monthly budget,<\/li>\n<li>Bidding strategies for ROI to maximize conversions and revenue (e.g. ROAS, KUR),<\/li>\n<li><strong>Combinations of individual strategies<\/strong>(e.g. ad position + ROI)<\/li>\n<\/ul>\n<p>The Search Ads 360 bid strategies also take effect<strong>Real-time data<\/strong>back and thereby recognize current trends. Additionally can<strong>weekend pattern<\/strong>recognized by the bidding strategies and the bids adjusted. Help optimize bidding strategies<strong>Bid strategy forecasts<\/strong>.<\/p>\n<h2>Inventory keyword campaigns<\/h2>\n<p><a href=\"https:\/\/e-dialog.group\/blog\/sea\/doubleclick-search-fuer-pla-shopping-kampagnen\/\">Inventory keyword campaigns<\/a>are a further development of Google Shopping (PLA) campaigns and are based on a product feed in the Google Merchant Center. The difference to<a href=\"https:\/\/e-dialog.group\/blog\/sea\/universal-shopping-campaigns-shopping-kampagnen-mit-zielvorhaben\/\">Google Shopping campaigns<\/a>consists in the completely automatic generation of<strong>Search campaigns including the complete campaign and ad group structure.<\/strong>With the help of dynamic templates, even the&hellip;<strong>Ad texts and keywords automatically generated<\/strong>.<\/p>\n<h2>Bulksheets and bulk uploads<\/h2>\n<p>Search Ads 360 enables<strong>Bulk uploads and bulk edits across multiple campaigns and accounts<\/strong>away. The changes and uploads can be prepared and uploaded automatically at a later date. Search Ads 360 makes recurring work steps more convenient and time-saving. An example would be copying the campaign from one company headquarters to many other branches or making changes at the turn of the year.<\/p>\n<h2>Individualized KPIs<\/h2>\n<p>In addition to the normal KPIs such as ROAS (=return on advertising spend) or ROI (=return on investment), Search Ads 360 offers the option of independently<strong>KPIs in additional formula columns<\/strong>to determine. For example, advertisers and agencies can see the sum of all conversion metrics<strong>Conversions per impression<\/strong>or others<strong>independently defined key figures<\/strong>display.<\/p>\n<p>Search Ads 360 is a great support in managing complex campaigns.<\/p>\n<h3>Do you still have questions? Or would you like advice on how to use it for your campaigns? We are happy to help you! Contact us via<a href=\"mailto:kontakt@e-dialog.group\">kontakt@e-dialog.group<\/a>.<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Search Ads 360 (formerly DoubleClick Search (DS)) helps advertisers and agencies create, manage and optimize large, cross-search engine campaigns. The strengths of Search Ads 360 as a management tool are particularly effective in extensive campaigns in different search networks (Google Ads (formerly Google AdWords), Bing, Yahoo, &#8230;). Search Ads 360&#8217;s unified interface makes it easier to manage campaign workflows across accounts. The common interface of accounts and campaigns enables faster and more efficient handling. Compared to Google Ads, Search Ads 360 goes one step further and offers professional functions that are not offered at all or only to a limited extent by Google Ads. So let&#8217;s take a closer look at the benefits that come with these advanced Search Ads 360 features:<\/p>\n","protected":false},"author":1,"featured_media":4804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"post-old.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,446],"channel":[455],"goal":[466],"technology":[37],"c-year":[71],"class_list":["post-12677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-campaigns","channel-search","goal-performance-marketing","technology-google-search-ads","c-year-71"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Advantages Of Search Ads 360 - e-dialog<\/title>\n<meta name=\"description\" content=\"Search Ads 360 (formerly DoubleClick Search (DS)) helps advertisers and agencies create, manage and optimize large, cross-search engine campaigns. The strengths of Search Ads 360 as a management tool are particularly effective in extensive campaigns in different search networks (Google Ads (formerly Google AdWords), Bing, Yahoo, ...). Search Ads 360&#039;s unified interface makes it easier to manage campaign workflows across accounts. The common interface of accounts and campaigns enables faster and more efficient handling. Compared to Google Ads, Search Ads 360 goes one step further and offers professional functions that are not offered at all or only to a limited extent by Google Ads. So let&#039;s take a closer look at the benefits that come with these advanced Search Ads 360 features:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/blog\/the-advantages-of-search-ads-360\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Advantages Of Search Ads 360\" \/>\n<meta property=\"og:description\" content=\"Search Ads 360 (formerly DoubleClick Search (DS)) helps advertisers and agencies create, manage and optimize large, cross-search engine campaigns. The strengths of Search Ads 360 as a management tool are particularly effective in extensive campaigns in different search networks (Google Ads (formerly Google AdWords), Bing, Yahoo, ...). Search Ads 360&#039;s unified interface makes it easier to manage campaign workflows across accounts. The common interface of accounts and campaigns enables faster and more efficient handling. Compared to Google Ads, Search Ads 360 goes one step further and offers professional functions that are not offered at all or only to a limited extent by Google Ads. So let&#039;s take a closer look at the benefits that come with these advanced Search Ads 360 features:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/blog\/the-advantages-of-search-ads-360\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-17T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T13:37:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2200\" \/>\n\t<meta property=\"og:image:height\" content=\"1180\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"digitalists\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"digitalists\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/the-advantages-of-search-ads-360\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/the-advantages-of-search-ads-360\\\/\"},\"author\":{\"name\":\"digitalists\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/person\\\/7b481e2ac90c21e4dc393821d35bb518\"},\"headline\":\"The Advantages Of Search Ads 360\",\"datePublished\":\"2015-08-17T00:00:00+00:00\",\"dateModified\":\"2026-02-26T13:37:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/the-advantages-of-search-ads-360\\\/\"},\"wordCount\":541,\"publisher\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/the-advantages-of-search-ads-360\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/cookie-banner-ch.png\",\"articleSection\":[\"Analytics\",\"Campaigns\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/the-advantages-of-search-ads-360\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/the-advantages-of-search-ads-360\\\/\",\"name\":\"The Advantages Of Search Ads 360 - e-dialog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/the-advantages-of-search-ads-360\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/the-advantages-of-search-ads-360\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/cookie-banner-ch.png\",\"datePublished\":\"2015-08-17T00:00:00+00:00\",\"dateModified\":\"2026-02-26T13:37:57+00:00\",\"description\":\"Search Ads 360 (formerly DoubleClick Search (DS)) helps advertisers and agencies create, manage and optimize large, cross-search engine campaigns. 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So let's take a closer look at the benefits that come with these advanced Search Ads 360 features:","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/e-dialog.group\/en\/blog\/the-advantages-of-search-ads-360\/","og_locale":"en_US","og_type":"article","og_title":"The Advantages Of Search Ads 360","og_description":"Search Ads 360 (formerly DoubleClick Search (DS)) helps advertisers and agencies create, manage and optimize large, cross-search engine campaigns. The strengths of Search Ads 360 as a management tool are particularly effective in extensive campaigns in different search networks (Google Ads (formerly Google AdWords), Bing, Yahoo, ...). Search Ads 360's unified interface makes it easier to manage campaign workflows across accounts. The common interface of accounts and campaigns enables faster and more efficient handling. 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So let's take a closer look at the benefits that come with these advanced Search Ads 360 features:","og_url":"https:\/\/e-dialog.group\/en\/blog\/the-advantages-of-search-ads-360\/","og_site_name":"e-dialog","article_publisher":"https:\/\/www.facebook.com\/edialog.group","article_published_time":"2015-08-17T00:00:00+00:00","article_modified_time":"2026-02-26T13:37:57+00:00","og_image":[{"width":2200,"height":1180,"url":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","type":"image\/png"}],"author":"digitalists","twitter_card":"summary_large_image","twitter_misc":{"Written by":"digitalists","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/e-dialog.group\/en\/blog\/the-advantages-of-search-ads-360\/#article","isPartOf":{"@id":"https:\/\/e-dialog.group\/en\/blog\/the-advantages-of-search-ads-360\/"},"author":{"name":"digitalists","@id":"https:\/\/e-dialog.group\/en\/#\/schema\/person\/7b481e2ac90c21e4dc393821d35bb518"},"headline":"The Advantages Of Search Ads 360","datePublished":"2015-08-17T00:00:00+00:00","dateModified":"2026-02-26T13:37:57+00:00","mainEntityOfPage":{"@id":"https:\/\/e-dialog.group\/en\/blog\/the-advantages-of-search-ads-360\/"},"wordCount":541,"publisher":{"@id":"https:\/\/e-dialog.group\/en\/#organization"},"image":{"@id":"https:\/\/e-dialog.group\/en\/blog\/the-advantages-of-search-ads-360\/#primaryimage"},"thumbnailUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","articleSection":["Analytics","Campaigns"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/e-dialog.group\/en\/blog\/the-advantages-of-search-ads-360\/","url":"https:\/\/e-dialog.group\/en\/blog\/the-advantages-of-search-ads-360\/","name":"The Advantages Of Search Ads 360 - e-dialog","isPartOf":{"@id":"https:\/\/e-dialog.group\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/e-dialog.group\/en\/blog\/the-advantages-of-search-ads-360\/#primaryimage"},"image":{"@id":"https:\/\/e-dialog.group\/en\/blog\/the-advantages-of-search-ads-360\/#primaryimage"},"thumbnailUrl":"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png","datePublished":"2015-08-17T00:00:00+00:00","dateModified":"2026-02-26T13:37:57+00:00","description":"Search Ads 360 (formerly DoubleClick Search (DS)) helps advertisers and agencies create, manage and optimize large, cross-search engine campaigns. 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