{"id":12680,"date":"2015-04-13T00:00:00","date_gmt":"2015-04-13T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/search-ads-360-for-pla-shopping-campaigns\/"},"modified":"2026-02-26T13:37:57","modified_gmt":"2026-02-26T13:37:57","slug":"search-ads-360-for-pla-shopping-campaigns","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/search-ads-360-for-pla-shopping-campaigns\/","title":{"rendered":"Search Ads 360 For Pla Shopping Campaigns"},"content":{"rendered":"<h2>Search Ads 360 Shopping campaign<br>\n<\/h2>\n<p>Search Ads 360 supports Google Shopping campaigns for ads with product information, which includes, for example, image, title, price, and your company name.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"459\" height=\"226\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mountainbike_kaufen.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mountainbike_kaufen.png 459w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/mountainbike_kaufen-300x148.png 300w\" sizes=\"auto, (max-width: 459px) 100vw, 459px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>Google Shopping campaigns replace the well-known PLAs.&nbsp;Manually managing shopping campaigns can be time-consuming with large data feeds.&nbsp;DS helps you <strong>manage and optimize your campaigns<\/strong>, allowing you to get more out of your campaigns.<\/p>\n<p>If you already use product data feeds connected to Google&rsquo;s Merchant Center, Search Ads 360 gives you the benefit of a completely new automated campaign type &ndash; Inventory Keyword Campaigns.<\/p>\n<h2>Search Ads 360 inventory keyword campaign<br>\n<\/h2>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"160\" height=\"303\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/inventaraktion.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/inventaraktion.png 160w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/inventaraktion-158x300.png 158w\" sizes=\"auto, (max-width: 160px) 100vw, 160px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>Inventory keyword campaigns rely on the data feed in Google Merchant Center. Based on this feed, you <strong>automatically create search campaigns including a complete campaign and ad group structure.<\/strong> For the new inventory campaigns, you first set the targeting options and Search Ads 360 generates keywords, text ads and ad groups based on these settings and rules. For example, if you create new keyword templates and combine product titles with brand or category terms, you will quickly get a comprehensive keyword set.<\/p>\n<p>The big advantage of inventory keyword campaigns is that new or out-of-stock products no longer have to be created\/paused manually, which results in enormous time savings. You can also automatically enrich your ad texts with product information from your data feed (price, brand, category, etc.) and refine it with rules.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"301\" height=\"94\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/anzeigenvorlage.png\" alt=\"\" loading=\"lazy\"><br>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"272\" height=\"88\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/anzeige.png\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Bid automation for shopping campaigns<\/h2>\n<p>To automate your shopping campaigns, use bidding strategies that align with your business goals. To do this, define whether you want the bids to go to a specific position, for example &lt; 5 or want to receive as many clicks as possible based on a fixed budget.<\/p>\n<p>In contrast to these branding goals, online retailers have conversion or revenue-based bidding strategies available to achieve as many conversions or the highest possible sales from a set budget.&nbsp;<strong>Advanced bid strategies<\/strong> based on effective revenue share (ERS) or specially defined KPIs round off the options for bid strategies. Use the great potential of bid strategies to optimize your shopping and inventory keyword campaigns.<\/p>\n<h3>Are you interested in using one of the best tools on the market and the full functionality of Search Ads 360?&nbsp;We would be happy to help you with this. Simply contact us by email at <a href=\"mailto:kontakt@e-dialog.group\">kontakt@e-dialog.group<\/a>.<br>\n<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Search Ads 360 (formerly DoubleClick Search (DS)) is a product of the Google Marketing Platform (formerly DoubleClick Digital Marketing Suite) and the tailor-made solution to manage your activities in Google, Yahoo!, Bing and other search engines. Search Ads 360\u00a0is designed to control, automate &#038; optimize search engine campaigns based on various business objectives. In addition to the management options for normal search campaigns, Search Ads 360 offers many features for PLAs (Product Listing Ads) or Google Shopping campaigns.<\/p>\n","protected":false},"author":1,"featured_media":4804,"comment_status":"open","ping_status":"open","sticky":false,"template":"post-old.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,446],"channel":[455],"goal":[466],"technology":[36],"c-year":[71],"class_list":["post-12680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-campaigns","channel-search","goal-performance-marketing","technology-google-analytics","c-year-71"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Search Ads 360 For Pla Shopping Campaigns - e-dialog<\/title>\n<meta name=\"description\" content=\"Search Ads 360 (formerly DoubleClick Search (DS)) is a product of the Google Marketing Platform (formerly DoubleClick Digital Marketing Suite) and the tailor-made solution to manage your activities in Google, Yahoo!, Bing and other search engines. 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