{"id":12689,"date":"2021-11-23T18:17:00","date_gmt":"2021-11-23T18:17:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/ab-test-founded-decision-making-basis-instead-of-guessing-game\/"},"modified":"2026-03-16T10:34:06","modified_gmt":"2026-03-16T10:34:06","slug":"ab-test-founded-decision-making-basis-instead-of-guessing-game","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/ab-test-founded-decision-making-basis-instead-of-guessing-game\/","title":{"rendered":"A\/B Test Founded Decision Making Basis Instead Of Guessing Game"},"content":{"rendered":"<p>There are several common options that can lead to a decision: a vote is often carried out among colleagues or the boss is ultimately allowed to decide. With such a decision-making basis, whether your potential customers would have converted more if a version of your campaign had been designed differently will forever remain a secret. <\/p>\n<p>Therefore, a few questions arise: On what basis is the decision made? At the end of the day, which version will be better? Drumroll&hellip;and the answer is:<strong>test, test, test<\/strong>. Because without testing it can never be claimed that one of several variants is definitely better.<\/p>\n<h2>A\/B test &ndash; the mechanism<br>\n<\/h2>\n<p>In an <strong>A\/B test<\/strong> (also called a split test), <strong> two versions of the same page are tested against each other<\/strong>. 50% of visitors see the original version, 50% see a modified version. <strong>Quantitative data doesn&rsquo;t lie<\/strong>: The version that converts significantly better can undoubtedly be chosen as the winning variant and installed on the website.<\/p>\n<h2>Case: A\/B test identifies the better variant of the OptIn Layer for bauMax<br>\n<\/h2>\n<p>Using the example of bauMax, we show that by testing two different newsletter opt-in layers, significant conversion rate increases can be achieved.&nbsp;Two variants were tested that only differ based on their color: yellow vs. red.<\/p>\n<p>First, a <strong><a href=\"https:\/\/e-dialog.group\/blog\/e-mail-marketing\/optin-layer-%E2%89%A0-optin-layer\/\" based on the web analysis data must be created. data-cke-saved-href=\"https:\/\/e-dialog.group\/blog\/optin-layer-optin-layer\">Opt-In Layer rule mechanism<\/a> must be defined<\/strong>so that the layer is only displayed if certain criteria are met. Each variant is then played out to half of the website visitors. In the case of bauMax, the <strong>winning version<\/strong> was the <strong>version that generated more newsletter registrations<\/strong> than the other version:<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"536\" height=\"249\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/baumax-ab-testing-blog.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/baumax-ab-testing-blog.png 536w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/baumax-ab-testing-blog-300x139.png 300w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>A short time for you to ponder&hellip;Which option was better? Yellow or red? If you guessed the red variant, you are wrong. The yellow opt-in layer achieved a highly significant uplift of 14.8% compared to the red variant and thus a better conversion rate.<\/p>\n<p>Without testing, the decision might have been made in favor of the red variant from the start and thus the worse-performing variant would have been played. Many newsletter opt-ins would have been missed by bauMax if it had made the wrong decision without testing.<\/p>\n<h3>You would also like to choose the demonstrably better option and not just keep shooting in the dark? You are in good hands with us. Contact us at <a href=\"mailto:kontakt@e-dialog.group\">kontakt@e-dialog.group<\/a><br>\n<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Your personal perception of which design or text is best for your campaign is purely subjective &#8211; but an A\/B test can help you!<\/p>\n","protected":false},"author":1,"featured_media":4804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"post-old.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,446],"channel":[459],"goal":[461,462],"technology":[44],"c-year":[71],"class_list":["post-12689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-campaigns","channel-web","goal-optimize-creatives","goal-personalize-the-customer-journey","technology-ux","c-year-71"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A\/B Test Founded Decision Making Basis Instead Of Guessing Game - 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