{"id":12691,"date":"2015-12-01T00:00:00","date_gmt":"2015-12-01T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/better-rankings-through-google-snippet-ctr-optimization\/"},"modified":"2026-02-26T13:37:58","modified_gmt":"2026-02-26T13:37:58","slug":"better-rankings-through-google-snippet-ctr-optimization","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/better-rankings-through-google-snippet-ctr-optimization\/","title":{"rendered":"Better Rankings Through Google Snippet Ctr Optimization"},"content":{"rendered":"<h2>Which user data is important?<\/h2>\n<p>There are 3 different metrics that matter to Google that we know about.<\/p>\n<ul>\n<li><strong>Click-through rate (CTR)<\/strong><br>Share of clicks through impressions in %. Appears in Webmaster Tools.<\/li>\n<li><strong>Dwelling Time<\/strong><br>The duration until a user navigates back to Google.<\/li>\n<li><strong>Brand search<\/strong><br>The number of users who search for a brand name (e.g. BMW, Merceds or Audi) or search keywords in combination with this brand.<\/li>\n<\/ul>\n<p>This article will exclusively focus on optimizing CTR. Dwelling time and brand search optimization deserve their own article.<\/p>\n<h2>Click-through rate optimization<\/h2>\n<p>CTR optimization consists of 2 parts. The first task is to look at the top 10 results of the targeted keyword. I&rsquo;ll take &ldquo;Japanese recipes&rdquo; as an example.<\/p>\n<p>Then I take a close look at the titles and descriptions of the first snippets and think about which result is the first to be noticed? Which title would I click and why?<\/p>\n<figure><img decoding=\"async\" width=\"690\" height=\"121\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/snippet-eatsmarter.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/snippet-eatsmarter.jpg 690w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/snippet-eatsmarter-300x53.jpg 300w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\"><figcaption>With this result, the first title actually immediately catches the eye. A number right at the beginning, the brand in capital letters and a special character are also included.<\/figcaption><\/figure>\n<figure><img decoding=\"async\" width=\"690\" height=\"142\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/snippet-chefkoch.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/snippet-chefkoch.jpg 690w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/snippet-chefkoch-300x62.jpg 300w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\"><figcaption>Chef, on the other hand, has a relatively short title that simply contains my keyword. There is a number in the description, but it can easily be overlooked.<\/figcaption><\/figure>\n<figure><img decoding=\"async\" width=\"690\" height=\"90\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/snippet-nekobento.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/snippet-nekobento.jpg 690w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/snippet-nekobento-300x39.jpg 300w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\"><figcaption>I don&rsquo;t find the third result relevant. When I was looking for Japanese recipes, I didn&rsquo;t want to limit myself to just &ldquo;bento&rdquo;.<\/figcaption><\/figure>\n<p>Now comes the real work. I want to be more noticeable and more interesting than the others. This can be achieved using numbers, special characters or &ldquo;buzzwords&rdquo;.<\/p>\n<p style=\"text-align: justify; font-size: 63%; background-color: #f4f5b7;\"><em>Buzzwords are words that we associate with strong emotions. For example: Attention, Sexy, Stop, Horny, Millionaire, Rock &lsquo;n Roll, Yeah, Angela Merkel secret, money, deaths, vacation, etc. Whether we perceive these terms as positive or negative is relatively irrelevant. We subconsciously recognize the pattern of the word within a fraction of a second and a firework display from our neurons follows.<\/em><\/p>\n<p>Another advantage is knowing the user&rsquo;s intention. Anyone looking for &ldquo;nasal spray&rdquo; is more interested in fast delivery than a cheap price. When it comes to fashion, a large selection and price may be important.<\/p>\n<p>In our example, diversity, exclusivity and effort are probably crucial. To get started, 2-3 variations of the title should be enough. For example, I would test the following titles:<\/p>\n<figure><img decoding=\"async\" width=\"690\" height=\"124\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/test-snippet-1.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/test-snippet-1.jpg 690w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/test-snippet-1-300x54.jpg 300w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\"><figcaption>Rare and exclusive? Sounds special and mysterious, right?<\/figcaption><\/figure>\n<figure><img decoding=\"async\" width=\"690\" height=\"124\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/test-snippet-2.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/test-snippet-2.jpg 690w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/test-snippet-2-300x54.jpg 300w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\"><figcaption>Rarely do people not want to? Then you could try the 100 best recipes.<\/figcaption><\/figure>\n<figure><img decoding=\"async\" width=\"690\" height=\"124\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/test-snippet-3.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/test-snippet-3.jpg 690w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/test-snippet-3-300x54.jpg 300w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\"><figcaption>Did everything come to nothing? Then let&rsquo;s try a special character alarm, although this variant should be treated with caution as it is or can become a signal for spam.<\/figcaption><\/figure>\n<p>Now we have the titles. Now we just have to find out which one delivers the best performance. To do this, I will test each title for around 5000 impressions.<\/p>\n<h2>Get the data!<\/h2>\n<p>Advancedwebranking publishes one every year<a href=\"http:\/\/www.advancedwebranking.com\/ctrstudy\/\" target=\"_blank\" rel=\"noopener\">Statistics of average Google CTR<\/a>. According to this, on average a generic keyword has 26.61% CTR in the first position, 14.88% in the second position and 9.54% in the third position etc&hellip;<\/p>\n<p><strong>position<\/strong><br>1<br>2<br>3<br>4<br>5<br>6<br>7<br>8<br>9<br>10<strong>&#8960; CTR in %<\/strong><br>26.61%<br>14.88%<br>9.54%<br>6.49%<br>4.54%<br>3.32%<br>2.54%<br>1.98%<br>1.55%<br>1.12%<strong>&#8960; with ads<\/strong><br>21.48%<br>14.68%<br>10.66%<br>7.91%<br>5.97%<br>4.65%<br>3.73%<br>3.03%<br>2.52%<br>2.04%<strong>&#8960; without ads<\/strong><br>30.05%<br>19.48%<br>12.60%<br>8.57%<br>6.06%<br>4.36%<br>3.27%<br>2.54%<br>2.06%<br>1.59%<\/p>\n<p>You now have to insert this data into an Excel table or a Google Spreadsheet.<\/p>\n<p><em>Complete?<\/em><\/p>\n<p>Then it&rsquo;s off to Google Webmaster Tools, where you can view the impressions &amp; Can export clicks from the last 90 days. The data can be found at<strong>Search queries &gt; Search analysis<\/strong>.<\/p>\n<p><img decoding=\"async\" width=\"690\" height=\"343\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Suchanalyse.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Suchanalyse.jpg 690w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Suchanalyse-300x149.jpg 300w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\"><\/p>\n<p>To select a specific keyword, you have to &ldquo;filter by queries&rdquo; and select &ldquo;searches with&rdquo;. This way you can define a desired keyword.<\/p>\n<p><img decoding=\"async\" width=\"585\" height=\"262\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Keyword-Auswahl.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Keyword-Auswahl.jpg 585w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Keyword-Auswahl-300x134.jpg 300w\" sizes=\"auto, (max-width: 585px) 100vw, 585px\"><\/p>\n<p>Last but not least, we have to select the time period. The maximum is 90 days. You can no longer access older data!<\/p>\n<p><img decoding=\"async\" width=\"690\" height=\"251\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Zeitraum-Auswahl.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Zeitraum-Auswahl.jpg 690w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Zeitraum-Auswahl-300x109.jpg 300w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\"><\/p>\n<p>At the bottom left you can download the data as a table.<\/p>\n<h2>Evaluation of the data<\/h2>\n<p>From the list, the columns &ldquo;Date&rdquo;, &ldquo;Clicks&rdquo; and &ldquo;Impressions&rdquo; are interesting.<\/p>\n<p>The position data can also be taken from the webmaster tools.<\/p>\n<p>Now things get a little more complex. Namely, I want to subtract the expected CTR with my actual CTR. If the value is negative, I am below the average CTR. Anything above that is displayed as a positive value. The formula looks like this:<\/p>\n<p><img decoding=\"async\" width=\"690\" height=\"270\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Formel.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Formel.jpg 690w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Formel-300x117.jpg 300w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\"><\/p>\n<p>Now you have a daily overview of whether you are above or below the average CTR of Google search results, regardless of your position. Now I can A\/B test my titles and descriptions every 2 &ndash; 3 weeks. The expectation, in my case column F, can be viewed wonderfully as a line diagram. The red line marks a title change.<\/p>\n<p><img decoding=\"async\" width=\"690\" height=\"356\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Diagram-ctr.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Diagram-ctr.png 690w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/Diagram-ctr-300x155.png 300w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\"><\/p>\n<h2>Final thoughts<\/h2>\n<p>Aside from the fact that better CTR actually means more clicks, it has become an important ranking factor. Anyone who ignores user data in the future will have to queue &ldquo;at the bottom&rdquo;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The fact that Google evaluates user data is nothing new. Since the end of 2014 I have seen pages with few backlinks placed in top positions. This corresponds to the Searchmetrics ranking factors for 2015. User behavior is in first place.<\/p>\n<p>And yes! After a few tests of my own, I can only say \u201cit\u2019s magic\u201d how you, as a newcomer, suddenly overtake long-established \u201cbacklink flagships\u201d.<\/p>\n","protected":false},"author":1,"featured_media":4804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"post-old.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,446],"channel":[],"goal":[466],"technology":[],"c-year":[71],"class_list":["post-12691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-campaigns","goal-performance-marketing","c-year-71"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Better Rankings Through Google Snippet Ctr Optimization - e-dialog<\/title>\n<meta name=\"description\" content=\"The fact that Google evaluates user data is nothing new. Since the end of 2014 I have seen pages with few backlinks placed in top positions. This corresponds to the Searchmetrics ranking factors for 2015. User behavior is in first place. And yes! After a few tests of my own, I can only say \u201cit\u2019s magic\u201d how you, as a newcomer, suddenly overtake long-established \u201cbacklink flagships\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/blog\/better-rankings-through-google-snippet-ctr-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Better Rankings Through Google Snippet Ctr Optimization\" \/>\n<meta property=\"og:description\" content=\"The fact that Google evaluates user data is nothing new. Since the end of 2014 I have seen pages with few backlinks placed in top positions. This corresponds to the Searchmetrics ranking factors for 2015. User behavior is in first place. And yes! 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