{"id":12693,"date":"2021-02-23T18:17:00","date_gmt":"2021-02-23T18:17:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/accelerated-mobile-pages-amp-how-to-render-mobile-websites-today\/"},"modified":"2026-02-26T13:37:58","modified_gmt":"2026-02-26T13:37:58","slug":"accelerated-mobile-pages-amp-how-to-render-mobile-websites-today","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/accelerated-mobile-pages-amp-how-to-render-mobile-websites-today\/","title":{"rendered":"Accelerated Mobile Pages Amp How To Render Mobile Websites Today"},"content":{"rendered":"<h2>Accelerated Mobile Pages (AMP) &ndash; What is it?<\/h2>\n<p>This also seemed to really annoy some developers, which is why they did it<a href=\"https:\/\/www.ampproject.org\/\" target=\"_blank\" rel=\"noopener\">AMP project<\/a>have brought into being. With this extended HTML markup you will:<\/p>\n<ol>\n<li>Controlled the order of&nbsp;content to load.<\/li>\n<li>The time when the content is loaded is triggered on the &ldquo;above the fold&rdquo; area.<\/li>\n<li>The number of requests is reduced, which ultimately benefits the loading speed.<\/li>\n<\/ol>\n<p>Simply put: The content and the content are only loaded when they are in the visible area of &#8203;&#8203;the website, while the precaching or prerendering of the not yet visible content makes it feel like you are navigating in a native app.<\/p>\n<p>The mobile Google search will also be switched to Accelerated Mobile Pages (AMP) this year! Under<a href=\"http:\/\/g.co\/ampdemo\">g.co\/ampdemo<\/a>the version can already be tried out.<\/p>\n<h2>When do Accelerated Mobile Pages (AMP) make sense?<\/h2>\n<p>AMP is NOT suitable for developing interactive mobile web applications, but it is ideal for optimizing static content. Either you create new AMP-optimized landing pages and reference them via Canonical, or you replace the already indexed pages with Accelerated Mobile Pages (AMP) code and reference the Canonical to itself.<\/p>\n<h2>Which requirements must be met?<\/h2>\n<p>There are certain rules and attributes that need to be added to the standard HTML framework:<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/amp_html_grundgeruest.jpg\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/amp_html_grundgeruest.jpg 710w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/amp_html_grundgeruest-300x221.jpg 300w\" alt=\"\" width=\"710\" height=\"524\">You can find more detailed information about this in the<a href=\"https:\/\/www.ampproject.org\/docs\/get_started\/create\/basic_markup.html\" target=\"_blank\" rel=\"noopener\">AMP documentation<\/a>.<\/p>\n<h3>Accelerated Mobile Pages (AMP) are much stricter than classic HTML<\/h3>\n<ul>\n<li>The code must be 100% valid, otherwise the pages will not be accepted by Google.<\/li>\n<li>In order to minimize requests, CSS can and must only be implemented in the head of the website, whereby the code must not exceed a size of 50kb.<\/li>\n<li>All JavaScript must be loaded asynchronously.<\/li>\n<li>Canonical referring to itself is mandatory.<\/li>\n<\/ul>\n<h2>Who should feel addressed?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/granny_vs_pagespeed_meme2.jpg\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/granny_vs_pagespeed_meme2.jpg 600w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/granny_vs_pagespeed_meme2-300x225.jpg 300w\" alt=\"\" width=\"600\" height=\"450\">The average loading time of today&rsquo;s websites is 10 seconds (!!!) while 60% of users leave after just 3 seconds. A decent free tool for measuring loading times is<a href=\"http:\/\/tools.pingdom.com\/fpt\/#!\/bmHCKg\/https:\/\/de.wikipedia.org\/wiki\/Wikipedia:Hauptseite\" target=\"_blank\" rel=\"noopener\">Pingdom<\/a>. As is often the case, the pioneer here is the Wikipedia website, which I ran through the tool as a test.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/wikipedia_pingdom_test.jpg\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/wikipedia_pingdom_test.jpg 600w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/wikipedia_pingdom_test-300x100.jpg 300w\" alt=\"\" width=\"600\" height=\"199\">The most important factors are the number of requests and the page size! So when it comes to pure content pages, I would definitely use Wikipedia as a benchmark and try to slim down as much as possible.<\/p>\n<h3>I use a lot of extremely high resolution images<\/h3>\n<p>An image is an image and of course has to be downloaded as a whole, so the best website in the world is of no use to us. Here are a few tips:<\/p>\n<ul>\n<li>The resolution of the images should depend on the size of the container in which they are embedded.<\/li>\n<li>Use image compression, especially for photos or jpg files -&gt; Up to 25% of file size can be saved without loss of quality.<\/li>\n<li>The<a href=\"http:\/\/www.netzmarginalien.de\/bildformate\" target=\"_blank\" rel=\"noopener\">correct image format<\/a>Use for the various website elements.<\/li>\n<\/ul>\n<h2>Expectations of today&rsquo;s users<\/h2>\n<p>The sentence below speaks for itself, I have nothing more to add&hellip; :-)<br>\n&ldquo;In 2006, the average online shopper expected a web page to load in 4 seconds. Today, that same shopper expects your page to load in 2 seconds or less.&rdquo;<br>\n[Source:<a href=\"http:\/\/www.webperformancetoday.com\/2010\/06\/15\/everything-you-wanted-to-know-about-web-performance\/\">Cheat Sheet: Everything you wanted to know about web performance but were afraid to ask<\/a>]<\/p>\n<h2>Page speed is an important Google ranking factor<\/h2>\n<p>If you have looked at the top 10 Google search rankings for a while, you will notice a certain connection between rankings, page speed and user signals. One<a href=\"http:\/\/www.searchmetrics.com\/wp-content\/uploads\/Searchmetrics-Mobile-Ranking-Faktoren-2015-DE.pdf\">Study by Searchmetrics<\/a>makes this approach even more plausible! Accordingly, the faster pages can be found in the top 4 positions, especially in the mobile SERP on Google.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/google_ranking_pagespeed_verhaltnis2.jpg\" sizes=\"auto, (max-width: 703px) 100vw, 703px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/google_ranking_pagespeed_verhaltnis2.jpg 703w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/google_ranking_pagespeed_verhaltnis2-300x167.jpg 300w\" alt=\"\" width=\"703\" height=\"391\">The<a href=\"https:\/\/e-dialog.group\/blog\/conversion-optimierung\/ihr-sitespeed-ist-im-keller-identifizieren-sie-die-10-haeufigsten-ursachen-in-weniger-als-einer-minute\/\" target=\"_blank\" rel=\"noopener\">10 most common causes of poor site speed<\/a>We have already described how you can get around this elsewhere in this blog.<\/p>\n<h3>Every second counts<\/h3>\n<p>Amazon now conducts very deep and good market research from which we can learn a lot. They managed to come up with a formula that shows to what extent page speed correlates with conversions.<\/p>\n<p>Meanwhile, Google, Yahoo and Bing have found that faster load times lead to fewer searches. So it probably makes a lot of sense that Google prefers faster websites, because faster websites make users happy faster and that&rsquo;s exactly Google&rsquo;s philosophy.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/pagespeed_conversion_correlation.jpg\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/pagespeed_conversion_correlation.jpg 1024w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/pagespeed_conversion_correlation-300x138.jpg 300w, https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/pagespeed_conversion_correlation-768x353.jpg 768w\" alt=\"\" width=\"800\" height=\"367\">I hope I was able to give one or two readers a basis for deciding whether an investment is worthwhile or not. With that in mind &ndash; here&rsquo;s to a faster 2016.<\/p>\n<h3>If you need help implementing&nbsp;Accelerated Mobile Pages (AMP), please feel free to contact us.<a href=\"mailto:kontakt@e-dialog.group\">kontakt@e-dialog.group<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Page speed, page speed, page speed and thanks to Accelerated Mobile Pages (AMP)! There is probably nothing more annoying for the user than a poor internet connection on the smartphone and complex websites that take forever to load! With a bit of luck, the actual content in question will be pre-rendered in raw format. Unfortunately, as a user you quickly lose the flow of reading as soon as the various design objects, banners, pop-ups, CSS, JavaScripts, &#8230; start to reload and cause the page to scroll uncontrollably.<\/p>\n","protected":false},"author":1,"featured_media":4804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"post-old.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,450],"channel":[459],"goal":[466],"technology":[],"c-year":[77],"class_list":["post-12693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-technology","channel-web","goal-performance-marketing","c-year-77"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Accelerated Mobile Pages Amp How To Render Mobile Websites Today - e-dialog<\/title>\n<meta name=\"description\" content=\"Page speed, page speed, page speed and thanks to Accelerated Mobile Pages (AMP)! 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