{"id":12699,"date":"2016-03-02T00:00:00","date_gmt":"2016-03-02T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/looking-over-the-users-shoulder-vwo-behavior-analysis\/"},"modified":"2026-02-26T13:37:59","modified_gmt":"2026-02-26T13:37:59","slug":"looking-over-the-users-shoulder-vwo-behavior-analysis","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/looking-over-the-users-shoulder-vwo-behavior-analysis\/","title":{"rendered":"Looking Over The Users Shoulder Vwo Behavior Analysis"},"content":{"rendered":"

Heatmaps<\/h2>\n

The Heatmaps module in Behavior Analysis places an overlay over the website that showshow often certain elements of a page are clicked on.<\/strong>The warmer the color, the more often people clicked here. Alternatively, you can create a mouseover effect for each element, which displays the number of clicks and a list of the most frequently clicked elements on the current page.<\/p>\n

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Click map for our blog page – You can immediately see which links are clicked most frequently.<\/figcaption><\/figure>\n

Also interesting is the possibility, instead of individual elements,evaluate entire areas of a page<\/strong>allow. The mouse simply draws rectangles within which all clicks are summarized. In our example below, the clicks are shown in the footer and in the references area:<\/p>\n

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Clicks in the references and footer areas<\/figcaption><\/figure>\n

There is also a scroll map that provides information aboutwhat percentage of visitors saw this area of ​​the website<\/strong>have. The warmer the color, the more visitors who have at least scrolled to this point or jumped here.<\/p>\n

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Scrollmap for mobile device users<\/figcaption><\/figure>\n

This makes it easy to seewhether call-to-action elements are actually seen by the majority of visitors<\/strong>or whether a blog article is too long and hardly any visitors read it to the end.<\/p>\n

However: If you click through to the anchor points at the end of the document, all areas between the link and the anchor are counted as seen, even though you have jumped over them.<\/p>\n

Possible uses of VWO Behavior Analysis<\/h3>\n

It is easy to check whether link elements were actually clicked on. Behavior Analysis is particularly suitable, howeverIdentify elements where the visitor expects click behavior<\/strong>, but is disappointed: are some images clicked on regularly? Maybe they are too small to see anything and the visitor is expecting a larger version to open in a lightbox.Does my hamburger menu work?<\/strong>with my target group or is it not recognized as a navigation element?<\/p>\n

Form Analysis<\/h2>\n

Very often our goals for a particular page have something to do with filling out a form: a newsletter sign-up, a contact request, or entering a shipping address and payment information. The form analysis provides valuable information,what prevents the visitor from converting<\/strong>. You get two infographics for each form that is entered: First of all, a summary of the form:<\/p>\n

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Conversion funnel for a newsletter optin layer<\/figcaption><\/figure>\n

It shows how many visitors saw the form, how many started filling it out and how many then sent it. The latter reveals the first weak point in this module: only clicks on a button with the HTML tag are recorded as completion<\/code>was created.<\/code>,