{"id":12715,"date":"2017-11-27T00:00:00","date_gmt":"2017-11-27T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/programmatic-video-inventory-in-austria-8211-what-gives8217s\/"},"modified":"2026-02-26T13:38:01","modified_gmt":"2026-02-26T13:38:01","slug":"programmatic-video-inventory-in-austria-8211-what-gives8217s","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/programmatic-video-inventory-in-austria-8211-what-gives8217s\/","title":{"rendered":"Programmatic Video Inventory In Austria 8211 What Gives8217s"},"content":{"rendered":"

The booking options are now diverse – so let’s take a look at how much video inventory is available in Austria via Open Auction<\/strong> in the RTB. In addition, there are of course private deals<\/strong> with a number of publishers and of course the entire YouTube inventory (at least if you have DoubleClick as a DSP<\/a>).<\/p>\n

Programmatic booking enables efficient and data-driven delivery – and, by the way, the same, diverse targeting options<\/a> as for display ads.<\/p>\n

But what is the composition of the open inventory available in this country? Which environments and ad positions are available? This article is intended to clarify this.<\/p>\n

Video inventory – bookable formats<\/h2>\n

Video ads can be played out in different environments, which can be specifically included or excluded in the targeting:<\/p>\n

\"\"<\/p>\n

Potential impressions by environment<\/h2>\n

The following graphic shows which of these environments has the most potential for impressions:<\/p>\n

\"\"
Graphic: Potential impressions\/30 days in Austria (October 2017)<\/figcaption><\/figure>\n

Most impressions are available via desktop web, mobile app\/web and mobile app interstitial.<\/p>\n

Pre-roll ads dominate<\/h2>\n

The majority of the available ad positions are available as pre-roll; the exact breakdown is illustrated in the following table:<\/p>\n

\"\"<\/p>\n

The individual positions can be included or excluded in the targeting. For a strong branding effect, it makes sense to bid on the available pre- or mid-roll inventory.<\/p>\n

Conclusion<\/h2>\n

There is the most inventory available for desktop, mobile app and web.
\nVideo ads show their strengths especially in the upper funnel – this is extremely possible with the available inventory and should be used intensively!<\/p>\n

As always, it depends on a good data strategy, control and optimization.<\/p>\n

We would be happy to help you with this as well as with the production of suitable video advertising material.
\nContact us! kontakt@e-dialog.group<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

Video is the big topic – video ads are on everyone’s lips; rightly so, because the results even with simple advertising materials speak for themselves<\/p>\n","protected":false},"author":1,"featured_media":4804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"post-old.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,446],"channel":[452],"goal":[460],"technology":[],"c-year":[69],"class_list":["post-12715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-campaigns","channel-display","goal-brand-awareness","c-year-69"],"acf":[],"yoast_head":"\nProgrammatic Video Inventory In Austria 8211 What Gives8217s - e-dialog<\/title>\n<meta name=\"description\" content=\"Video is the big topic - video ads are on everyone's lips; rightly so, because the results even with simple advertising materials speak for themselves\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/blog\/programmatic-video-inventory-in-austria-8211-what-gives8217s\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programmatic Video Inventory In Austria 8211 What Gives8217s\" \/>\n<meta property=\"og:description\" content=\"Video is the big topic - video ads are on everyone's lips; 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