{"id":12719,"date":"2018-01-29T00:00:00","date_gmt":"2018-01-29T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/eu-general-data-protection-regulation-and-user-consent-management\/"},"modified":"2026-02-26T13:38:01","modified_gmt":"2026-02-26T13:38:01","slug":"eu-general-data-protection-regulation-and-user-consent-management","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/eu-general-data-protection-regulation-and-user-consent-management\/","title":{"rendered":"Eu General Data Protection Regulation And User Consent Management"},"content":{"rendered":"<p><strong>User Consent Management helps you to handle customer data in accordance with the rules and thus create the necessary compliance.<\/strong><\/p>\n<h2>What is meant by user consent management?<br>\n<\/h2>\n<p>One of the most demanding requirements of the General Data Protection Regulation is to obtain the consent of end users before receiving\/transferring their personal data as a company.<\/p>\n<h3>From implicit to explicit consent<br>\n<\/h3>\n<p>Consent to the use of customer data is already necessary, but the type of consent of the customer fundamentally changes according to the rules of the GDPR.<br>We are talking about a change from implicit consent to explicit, purpose-specific consent.<br>Explicit means concrete, so pre-filled checkboxes as consent to the use of the data, for example, are a thing of the past. The GDPR requires &ldquo;a declaration or a clear consenting action&rdquo; from the customer.<\/p>\n<h3>Explicit and specific consent<br>\n<\/h3>\n<p>Purpose-specific means that only data that is clearly related to the action\/service may be recorded. For example, sending reminders in the form of text messages to a customer&rsquo;s phone is a legitimate purpose for retrieving and storing the customer&rsquo;s phone number. Querying and storing the telephone number for downloading a PDF manual is not intended for a specific purpose and is therefore not permitted.<\/p>\n<h3>Data viewing and change options<br>\n<\/h3>\n<p>In addition, the GDPR requires that customers must be able to view and change their consent settings at any time. For example, a customer who has consented to the use of their last name must be able to revoke that permission at a later date. Of course, this change must then take effect in all (automated) marketing channels and be stored in the individual system databases. For example: If your CRM has removed the last name, but your email delivery system still sends a personalized email, this violates GDPR.<\/p>\n<h3>Logging and harmonization throughout the database structure<br>\n<\/h3>\n<p>All these consents and changes must be recorded in a comprehensible and clear manner (time and type of change). Specifically: Every explicit, purpose-specific consent of the customer (user consent) must be clearly recorded in the customer database (time and type of consent) and must be traceable.<\/p>\n<p>One thing is clear: this new situation requires new, comprehensive processes in user consent management and corresponding user consent management tools for the legally compliant processing of the collected data.<\/p>\n<p><strong>We offer you support in the conception and implementation of the optimal user Consent management tools to keep your website and your&nbsp;digital marketing campaigns compliant with GDPR! You can find all the information about our solution here:<br><\/strong><a href=\"https:\/\/e-dialog.group\/webanalyse\/user-consent-management-dsgvo-compliance\/\"><strong>User Consent Management for GDPR Compliance<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On May 25, 2018, the EU General Data Protection Regulation (GDPR) comes into force. This regulation is a milestone for companies and forces them to fundamentally rethink how they handle customer data. The central questions &#8211; how customer data is collected, stored and used &#8211; must be clarified in every company and implemented in accordance with the law.<\/p>\n","protected":false},"author":1,"featured_media":4804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"post-old.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,445],"channel":[],"goal":[463],"technology":[],"c-year":[64],"class_list":{"0":"post-12719","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-analytics","9":"goal-digital-strategy","10":"c-year-64"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Eu General Data Protection Regulation And User Consent Management - e-dialog<\/title>\n<meta name=\"description\" content=\"On May 25, 2018, the EU General Data Protection Regulation (GDPR) comes into force. This regulation is a milestone for companies and forces them to fundamentally rethink how they handle customer data. The central questions - how customer data is collected, stored and used - must be clarified in every company and implemented in accordance with the law.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-dialog.group\/en\/blog\/eu-general-data-protection-regulation-and-user-consent-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eu General Data Protection Regulation And User Consent Management\" \/>\n<meta property=\"og:description\" content=\"On May 25, 2018, the EU General Data Protection Regulation (GDPR) comes into force. This regulation is a milestone for companies and forces them to fundamentally rethink how they handle customer data. The central questions - how customer data is collected, stored and used - must be clarified in every company and implemented in accordance with the law.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-dialog.group\/en\/blog\/eu-general-data-protection-regulation-and-user-consent-management\/\" \/>\n<meta property=\"og:site_name\" content=\"e-dialog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/edialog.group\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-29T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T13:38:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-dialog.group\/wp-content\/uploads\/2025\/08\/cookie-banner-ch.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2200\" \/>\n\t<meta property=\"og:image:height\" content=\"1180\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"digitalists\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"digitalists\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/eu-general-data-protection-regulation-and-user-consent-management\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/eu-general-data-protection-regulation-and-user-consent-management\\\/\"},\"author\":{\"name\":\"digitalists\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#\\\/schema\\\/person\\\/7b481e2ac90c21e4dc393821d35bb518\"},\"headline\":\"Eu General Data Protection Regulation And User Consent Management\",\"datePublished\":\"2018-01-29T00:00:00+00:00\",\"dateModified\":\"2026-02-26T13:38:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/eu-general-data-protection-regulation-and-user-consent-management\\\/\"},\"wordCount\":437,\"publisher\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/eu-general-data-protection-regulation-and-user-consent-management\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/cookie-banner-ch.png\",\"articleSection\":[\"Analytics\",\"Analytics\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/eu-general-data-protection-regulation-and-user-consent-management\\\/\",\"url\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/eu-general-data-protection-regulation-and-user-consent-management\\\/\",\"name\":\"Eu General Data Protection Regulation And User Consent Management - e-dialog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/eu-general-data-protection-regulation-and-user-consent-management\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/e-dialog.group\\\/en\\\/blog\\\/eu-general-data-protection-regulation-and-user-consent-management\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-dialog.group\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/cookie-banner-ch.png\",\"datePublished\":\"2018-01-29T00:00:00+00:00\",\"dateModified\":\"2026-02-26T13:38:01+00:00\",\"description\":\"On May 25, 2018, the EU General Data Protection Regulation (GDPR) comes into force. 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