{"id":12730,"date":"2018-05-30T00:00:00","date_gmt":"2018-05-30T00:00:00","guid":{"rendered":"https:\/\/e-dialog.group\/blog\/facebook-ads-for-regional-companies-8211-our-best-tips\/"},"modified":"2026-02-26T13:38:03","modified_gmt":"2026-02-26T13:38:03","slug":"facebook-ads-for-regional-companies-8211-our-best-tips","status":"publish","type":"post","link":"https:\/\/e-dialog.group\/en\/blog\/facebook-ads-for-regional-companies-8211-our-best-tips\/","title":{"rendered":"Facebook Ads For Regional Companies 8211 Our Best Tips"},"content":{"rendered":"

Limit the target group regionally – tip 1<\/h2>\n

The size of the target group is not crucial. Even a small company with a small target group can use Facebook Ads to target people and turn them into visitors to their business premises.<\/p>\n

For example, Facebook makes it possible to reach passers-by who are within 1km of your location.<\/p>\n

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Allerdings müssen dann nicht alle, sich im Umkreis befindenden Personen angesprochen werden. In addition, the target group can be limited to relevant people by using detailed targeting or a selected custom audience.<\/p>\n

Set up detailed targeting – Tip 2<\/h2>\n

You can use Facebook’s granular targeting capabilities by simply selecting people for your ads who meet characteristics you define. In this way, you define your target group very specifically and tailored to your company, your products or services.<\/p>\n

To use detailed targeting, enter possible interests, behaviors, demographic characteristics or other categories in the search field shown below and select from the suggestions.<\/p>\n

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For example, a local bookstore that specializes in travel guides could choose the following targeting options:<\/p>\n

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The ad would then be shown to people who are interested in travel and books and who are in close proximity to your bookstore, as shown in Tip 1.<\/p>\n

Define Custom Audience – Tip 3<\/h2>\n

You can also use a “Custom Audience” to define your target group.<\/p>\n

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“Custom Audience” is a Facebook target group that is based, for example, on existing customer data, website visitors, people who have interacted with companies on Facebook or Instagram in various ways and others.<\/p>\n<\/blockquote>\n

To define a custom audience, you can find the “Audiences” item in the menu.<\/p>\n

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Under Create Audience you can choose from the following options:<\/p>\n

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